Kamran Asghar - co-founder - Crossmedia
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Kamran Asghar
Kamran began his advertising career in 1997 at Ogilvy & Mather during an era when creative directors and media planners still worked side-by-side. It was here that he helped pioneer integrated communications planning, a holistic approach that defined his breakthrough launch of American Express Blue—the most successful card debut in that company's history.
When the advertising industry went through the "unbundling era"—where holding companies began aggressively tearing…
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