How can the science of storytelling drive action on climate change?

Connecting Society: How everyday data can shape our lives · Apr 30, 2026 · 29m

Climate change can often feel overwhelming, distant, or abstract. We’re surrounded by data about rising temperatures, emissions targets and future risks – yet knowing the facts doesn’t always translate into action. And this can be true for many issues which feel beyond our control, such as the cost-of-living crisis or tackling child poverty. Increasingly, researchers are asking why the gap between knowledge and action exists, and what actually helps people, organisations and governments move from understanding a problem to doing something about it.

The UCL Climate Action Unit takes an…