Latest / The Catalyst for the Trades

How AI Is Transforming Call Handling: Brad Scruggs on the Future of Home Service Communication
Missed calls are costing contractors serious money, but AI is changing the game. In this episode, Brad Scruggs, President & CMO of ZyraTalk, sits down with Jennifer Bagley to unpack how artificial intelligence is rapidly reshaping customer communication for home service businesses. From automating appointment scheduling and integrating with CRMs to training AI agents that learn and adapt, Brad shares his front-line perspective on building scalable, ROI-driven AI solutions for the trades.
Brad and Jennifer break down the shift from basic chatbots to sophisticated, agentic AI, dive into deep…
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