Saturday Morning Show 11th February 2017
On this Saturday's episode of MotortradeRadio.com, Philip Nothard and Derek Blair discuss the week's headlines from Motortrader.com, Thursday's Driving Digital conference and the AM Awards at the ICC in Birmingham. The headlines include how augmented reality, the blending of virtual reality with real life, will become a vital tool in new vehicle sales processes over the next five years. They also look at reports that dealer profitability fell 11% to £178,000 in 2016 as dealers pumped more new cars through the system for less margin. Plus, Oodle Finance is targeting dealers and the used car…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.