Latest / Marketing For Tradies
The Ugly Landing Page That Converts 10X More Leads
I want to tell you about an ugly landing page that converted 14x higher than a $10,000 custom website.
In this episode of Marketing for Tradies, I break down why tradies over-index on aesthetics and under-index on psychology — and the exact anatomy of a simple landing page that actually gets the phone ringing.
You’ll learn:
Why pretty websites often convert under 1%
The four elements of a high-converting “ugly” page (speed, clarity, trust, zero friction)
The maths: same $1,000 ad spend, 1 lead vs 10
Pretty doesn’t pay the bills. Clarity does.
Need more leads? Click here…
The skinny
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