Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships
In this special episode of the Random Show, Taylor Holiday and Andrew Faris unpack a wide-ranging conversation—from AI’s potential to predict creative performance before launch, to the messy truth about equity splits, competition, and why most brands misunderstand “growth.”
They debate:
Whether LLMs could replace creative testing entirely
How to design equity partnerships that actually reflect value
Why cloning someone else’s playbook rarely creates monopoly outcomes
The real incentives behind Meta’s “CPM psyop”
And why “growth is the CEO’s job” isn’t just a slogan—it’s an organizational…
The skinny
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