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Leave Indy Clinton Alone · Outspoken the Podcast

• 0:03
  Speaker 1: Hello and welcome to Outspoken. It's your dose of the
• 0:06
  Speaker 1: hottest influencer.
• 0:07
  Speaker 2: And pop culture news twice a week.
• 0:09
  Speaker 1: I'm Kate Torber and coming up on today's show, Isabel
• 0:13
  Speaker 1: Clark's warning about fake influencers and Martha Kalopatidis' $ 1, 000 blow wave.
• 0:18
  Speaker 1: But first, a video of Indy Clinton in the middle
• 0:21
  Speaker 1: of what appears to be a job interview is going viral. Now,
• 0:25
  Speaker 1: the vision was supposedly captured by an office worker who
• 0:27
  Speaker 1: was shocked to see the TikToker at their corporate office.
• 0:31
  Speaker 1: Many are skeptical, though, that this could just be another
• 0:33
  Speaker 1: PR stunt. Yeah, Indy has been teasing for a couple
• 0:36
  Speaker 1: of weeks now that she has an exciting new venture
• 0:38
  Speaker 1: in the works. So two weeks ago, she announced on
• 0:41
  Speaker 1: her TikTok that something life-changing has happened to her and
• 0:44
  Speaker 1: went on to say that her husband, Ben, has been
• 0:46
  Speaker 1: helping her a lot with the.
• 0:47
  Speaker 2: Kids so she can go and be a boss.
• 0:50
  Speaker 1: Now, on Thursday, she teased her followers further, sharing a
• 0:53
  Speaker 1: mirror selfie taken from an office bathroom. And in the photo,
• 0:56
  Speaker 1: she was wearing really corporate clothes. I've never seen her
• 0:59
  Speaker 1: in anything like this before on a TikTok. She's always
• 1:01
  Speaker 1: wearing baggy tracksuit pants and oversized tops. She was wearing
• 1:05
  Speaker 1: a matching suit from Kukai and she had a clipboard
• 1:08
  Speaker 1: under her arm. It was almost like she was cosplaying
• 1:11
  Speaker 1: being an office worker. And in the caption, she wrote
• 1:13
  Speaker 1: exciting new era. It's interesting you commented on what she
• 1:16
  Speaker 1: normally wears because it seems to be quite a strategic
• 1:19
  Speaker 1: decision for her. She said that when she looks hot
• 1:21
  Speaker 1: on TikTok, it's not good for her and it's better
• 1:23
  Speaker 1: for to actually dress down so people don't get jealous? Yeah,
• 1:26
  Speaker 1: she said that usually when we see her in the
• 1:28
  Speaker 1: baggy clothes, she actually has her gym gear on underneath,
• 1:31
  Speaker 1: which is usually a crop top and some leggings, which
• 1:34
  Speaker 1: she usually gets around the house in. But as you said,
• 1:36
  Speaker 1: she has to hide maybe her body so that people
• 1:39
  Speaker 1: don't get jealous.
• 1:41
  Speaker 2: Not long after that mirror.
• 1:42
  Speaker 1: Selfie, a video of Indy supposedly at an interview for
• 1:46
  Speaker 1: an office job started going viral on TikTok. And the
• 1:49
  Speaker 1: video showed Indy being interviewed by an older man, And
• 1:52
  Speaker 1: it was supposedly shot by an office worker who was
• 1:55
  Speaker 1: in the cubicle behind her. And over the video, the
• 1:58
  Speaker 1: office worker wrote, what the actual fuck, Indy Clinton in
• 2:01
  Speaker 1: my office. If you listen really carefully to the video,
• 2:04
  Speaker 1: you can hear Indy say, and.
• 2:05
  Speaker 2: What time do I have to start?
• 2:07
  Speaker 1: And she then asked, is it okay if I'm late occasionally?
• 2:10
  Speaker 1: Now this video has quickly attracted over 150,000 views and
• 2:14
  Speaker 1: it was uploaded by an anonymous account. which has never
• 2:18
  Speaker 1: shared a video before, which is a little bit fishy.
• 2:20
  Speaker 2: That is a massive red flag.
• 2:23
  Speaker 1: It also doesn't make sense because I've worked in many
• 2:25
  Speaker 1: offices before and there is no way that they would
• 2:28
  Speaker 1: conduct an interview in the open workspace for everyone to
• 2:31
  Speaker 1: listen to, especially if that person had a public profile.
• 2:35
  Speaker 1: When I worked in a newsroom, it was very top
• 2:37
  Speaker 1: secret who they were hiring. And again, it would be
• 2:40
  Speaker 1: people who had somewhat of a profile. So these interviews
• 2:43
  Speaker 1: would be taken place in private or... at the very least,
• 2:46
  Speaker 1: in a closed off office away from people. It really
• 2:50
  Speaker 1: doesn't make a lot of sense. And also the fact
• 2:52
  Speaker 1: that it was a staff member who apparently secretly recorded
• 2:55
  Speaker 1: it and then uploaded it. There would be no way
• 2:57
  Speaker 1: this would happen because this person could get fired. I mean,
• 3:00
  Speaker 1: particularly when they're in the cubicle behind the desk that
• 3:02
  Speaker 1: it was happening. It would be easy to work out
• 3:04
  Speaker 1: who that person was.
• 3:05
  Speaker 2: Well, the thing is people believed it.
• 3:07
  Speaker 1: So immediately people started slamming the office worker for invading
• 3:11
  Speaker 1: Indy's privacy. One user wrote under the video, this is
• 3:14
  Speaker 1: such an invasion of privacy and something you will easily
• 3:17
  Speaker 1: lose your job over. Whilst another said, Jesus, you could
• 3:20
  Speaker 1: get fired for this. And it was quite interesting because
• 3:23
  Speaker 1: a lot of Indies followers started tagging her in the
• 3:26
  Speaker 1: post to alert her that her privacy.
• 3:28
  Speaker 2: Had been invaded.
• 3:29
  Speaker 1: And this is where influencer watchdog account Dutch Minty got
• 3:32
  Speaker 1: into the conversation because She has recently made a comeback.
• 3:35
  Speaker 1: So she ended up sharing the TikTok in question and wrote,
• 3:39
  Speaker 1: going to be a tough day tomorrow for the employee
• 3:41
  Speaker 1: who filmed this.
• 3:41
  Speaker 2: So she bought into it as well. I don't know
• 3:44
  Speaker 2: how I feel about Dutch Minty being back.
• 3:45
  Speaker 1: When she returned, she spoke about how She didn't really
• 3:48
  Speaker 1: like the tone of her page a couple of years ago,
• 3:51
  Speaker 1: and that's why she went on this hiatus. And she'd
• 3:53
  Speaker 1: learned a lot since then, and she wasn't going to
• 3:55
  Speaker 1: just be honing in on influencers and being judgmental. But
• 3:58
  Speaker 1: ever since she's been back, it seems like that's what
• 4:00
  Speaker 1: she's been doing. I think she seems to have gone
• 4:02
  Speaker 1: harder on a couple of influencers, if anything. Getting back
• 4:05
  Speaker 1: to this story, there was, of course, Kate, a lot
• 4:07
  Speaker 1: of skepticism over the legitimacy of this video and whether
• 4:10
  Speaker 1: this is an orchestrated PR stunt by a brand maybe
• 4:14
  Speaker 1: that she's working with. One follower wrote underneath the video,
• 4:17
  Speaker 1: this is a teaser for something.
• 4:18
  Speaker 2: It's not real. Whilst another said, so staged and fake.
• 4:22
  Speaker 2: She'll announce some collab or brand deal tomorrow.
• 4:25
  Speaker 1: And it did sound very fake, the conversation that she
• 4:27
  Speaker 1: had with this older guy.
• 4:29
  Speaker 2: Like who is asking- Can I come in late or
• 4:32
  Speaker 2: what happens to me if I'm late?
• 4:33
  Speaker 1: Yeah, she's obviously playing into that trope that influencers don't
• 4:36
  Speaker 1: work really hard and they would really struggle having a
• 4:38
  Speaker 1: nine to five. When she really took off a couple
• 4:41
  Speaker 1: of years ago and there were some mainstream publications who
• 4:44
  Speaker 1: were doing profiles on her, there was a lot of
• 4:46
  Speaker 1: rhetoric that she'd never had a nine to five job
• 4:49
  Speaker 1: and she'd never really had a real job before.
• 4:51
  Speaker 2: So I wonder if they're trying to play into that.
• 4:53
  Speaker 1: And this isn't the first time that Indie has been
• 4:55
  Speaker 1: accused of being involved in a publicity stunt for a brand.
• 4:58
  Speaker 1: Last year, skincare brand TBH attracted a lot of attention
• 5:02
  Speaker 1: when Indie appeared to accidentally leak one of their unreleased
• 5:05
  Speaker 1: products in a daily vlog. Oh my God, as if
• 5:08
  Speaker 1: this is a year ago, I remember seeing this and
• 5:10
  Speaker 1: being totally tricked by it.
• 5:12
  Speaker 2: I was like, oh my God, can you imagine?
• 5:15
  Speaker 1: They must be freaking out at the TBH office because
• 5:17
  Speaker 1: their founder put out a video where the social media
• 5:21
  Speaker 1: girls share with her what had happened and she was
• 5:23
  Speaker 1: freaking out and they had to push this launch forward
• 5:26
  Speaker 1: for this product, which.
• 5:27
  Speaker 2: Ended up selling out.
• 5:28
  Speaker 1: Yeah, it actually ended up being one of their most
• 5:30
  Speaker 1: popular product launches and people started to get suspicious because
• 5:33
  Speaker 1: of the way that the TBH marketing team rolled out
• 5:36
  Speaker 1: all of these TikToks straight afterwards.
• 5:39
  Speaker 2: And they were such viral videos because they had.
• 5:41
  Speaker 1: All these emergency meetings and everyone was like, this just
• 5:45
  Speaker 1: seems a bit off. Yeah, and they're very well known
• 5:47
  Speaker 1: for the guerrilla marketing tactics. Around the time of the
• 5:50
  Speaker 1: Barbie movie release, they actually got their boss, who looks
• 5:53
  Speaker 1: a little bit like Margot Robbie, to walk around the
• 5:55
  Speaker 1: city with security guards.
• 5:57
  Speaker 2: And a lot of people.
• 5:58
  Speaker 1: Got tricked thinking it was Margot Robbie. They also had
• 6:01
  Speaker 1: a Taylor Swift lookalike come into their office around the
• 6:03
  Speaker 1: era's tour. Yeah, they're very clever with their marketing. They
• 6:06
  Speaker 1: seem to push the boundary a lot. It's clear that
• 6:08
  Speaker 1: they've got a young team behind them who knows the
• 6:10
  Speaker 1: types of videos that are going to go viral on
• 6:12
  Speaker 1: social media. And many people think that Indy's supposed move
• 6:16
  Speaker 1: into the corporate world is another PR stunt by TBH.
• 6:20
  Speaker 1: And Influencer Updates AU pointed out that the office Indy
• 6:24
  Speaker 1: appeared to have her job interview in looks very similar
• 6:27
  Speaker 1: to the TBH office. So she shared these photos side
• 6:30
  Speaker 1: by side.
• 6:30
  Speaker 2: They were near identical.
• 6:32
  Speaker 1: Yeah, it did look very similar. Now, a day after
• 6:35
  Speaker 1: the job interview went viral on TikTok, Indy and her
• 6:37
  Speaker 1: husband appeared in a daily vlog together and said this.
• 6:41
  Speaker 3: I've taken Auslan really exciting a few days a week,
• 6:45
  Speaker 3: which is fun for me.
• 6:46
  Speaker 4: People like running into each other in the city, like
• 6:50
  Speaker 4: at lunch spots and stuff.
• 6:52
  Speaker 1: Indie then posted a number of Instagram stories showing off
• 6:55
  Speaker 1: her new work shoes. She wrote, got myself the cutest
• 6:58
  Speaker 1: new work shoes for winter. Now the shoes in question
• 7:01
  Speaker 1: were from Tony Bianco, but she didn't tag them. And
• 7:04
  Speaker 1: this led a lot of people to speculate whether this
• 7:06
  Speaker 1: whole exercise was just.
• 7:07
  Speaker 2: An ad for a shoe brand. It's still unclear exactly
• 7:10
  Speaker 2: what is going on.
• 7:10
  Speaker 1: Yeah, I feel like we might find out later this week.
• 7:13
  Speaker 2: Something is brewing.
• 7:14
  Speaker 1: It has been a tough couple of weeks for Indie though,
• 7:16
  Speaker 1: because She has only really just returned to TikTok following
• 7:20
  Speaker 1: a lot of horrendous trolling that's been going on about
• 7:22
  Speaker 1: her recent nose job.
• 7:24
  Speaker 2: It is so.
• 7:25
  Speaker 1: Awful what has been going on to Indie Clinton. And
• 7:27
  Speaker 1: I'm glad we're talking about it today because whenever her
• 7:30
  Speaker 1: videos pop up on my feed, I have a scroll
• 7:32
  Speaker 1: through the comments and I'm absolutely disgusted with humanity. The
• 7:35
  Speaker 1: things that they're saying to her are so awful. And
• 7:39
  Speaker 1: she's been pretty open about this surgery as well. She's
• 7:42
  Speaker 1: explained that she's getting it done because there's a bump
• 7:44
  Speaker 1: on her nose that was caused by a surfing accident.
• 7:46
  Speaker 2: Yeah. And I was.
• 7:47
  Speaker 1: Interested that she's got more backlash over this considering the
• 7:51
  Speaker 1: last time she had surgery, she kept it a secret.
• 7:53
  Speaker 1: And I thought maybe the fact that she was so
• 7:56
  Speaker 1: upfront about what was going on, that people would react differently.
• 8:00
  Speaker 2: Well, that's the thing.
• 8:01
  Speaker 1: When she made her first return to TikTok since the
• 8:04
  Speaker 1: nose job, She prefaced that her nose was still very
• 8:07
  Speaker 1: swollen and it would take several months to settle and
• 8:10
  Speaker 1: that she's not.
• 8:10
  Speaker 2: Fully recovered yet.
• 8:11
  Speaker 1: She kept saying that in all of her videos, yet
• 8:14
  Speaker 1: this hasn't stopped people from being so cruel.
• 8:17
  Speaker 2: And judgmental online.
• 8:18
  Speaker 1: There are these absolute assholes who are comparing her new
• 8:21
  Speaker 1: nose to Michael Jackson and they're saying that she's ruined
• 8:24
  Speaker 1: her face.
• 8:25
  Speaker 2: And we've got to remember that this.
• 8:27
  Speaker 1: Is surgery that just took place a couple of weeks ago.
• 8:30
  Speaker 1: It hasn't settled in yet. She's been very clear about
• 8:32
  Speaker 1: all of that. And due to this onslaught of abuse,
• 8:35
  Speaker 1: Indy has started to wear a face mask to hide
• 8:38
  Speaker 1: her nose in her videos.
• 8:40
  Speaker 2: Here's what she said.
• 8:40
  Speaker 3: I'm going to be wearing a mask for the foreseeable.
• 8:44
  Speaker 2: What's wrong with Sol?
• 8:45
  Speaker 5: Bambi?
• 8:47
  Speaker 3: For the foreseeable future, because unfortunately, the dense people of
• 8:52
  Speaker 3: this world, not all of you, but some of you
• 8:54
  Speaker 3: are unable to understand that after you have your bones
• 8:58
  Speaker 3: shaved down, right? They cut a slit and lifted my
• 9:01
  Speaker 3: skin and shaved down the bones. and then realign some cartilage.
• 9:05
  Speaker 3: They expect her nose to look perfect. Two weeks post-surgery.
• 9:09
  Speaker 3: It's been two weeks, dude.
• 9:11
  Speaker 1: It actually reminds me of the reaction Sky Wheatley got
• 9:13
  Speaker 1: when she unveiled her fox eye surgery, but I feel
• 9:16
  Speaker 1: like the circumstances were quite different. Not that it makes
• 9:19
  Speaker 1: it right, but I feel like people were more intrigued
• 9:22
  Speaker 1: by that surgery and the process involved because it's a
• 9:25
  Speaker 1: relatively new procedure. I mean, we hear about influencers and
• 9:30
  Speaker 1: just everyday people having nose jobs all the time. And
• 9:32
  Speaker 1: also because Indie Clinton said she was getting it done
• 9:34
  Speaker 1: to fix an injury, whereas a lot of people worried
• 9:36
  Speaker 1: about Sky Wheatley's mental health because a lot of people
• 9:39
  Speaker 1: thought she did not need to get her eyes lifted
• 9:41
  Speaker 1: at 30 years old.
• 9:42
  Speaker 2: Yeah.
• 9:43
  Speaker 1: There's also been this really gross video that's been floating
• 9:46
  Speaker 1: around on TikTok, which is essentially a before and after
• 9:49
  Speaker 1: comparison of Indie. And in the before photo, Indie's literally
• 9:53
  Speaker 1: pregnant and has blonde hair. So The structure of her
• 9:55
  Speaker 1: face is completely different. She's got fluid and extra weight.
• 9:59
  Speaker 1: And I just think it's unfair to compare a photo
• 10:02
  Speaker 1: of someone when they're pregnant to a photo when they're
• 10:04
  Speaker 1: two years postpartum because people are saying what else has
• 10:07
  Speaker 1: she got done because her cheeks look completely different her
• 10:10
  Speaker 1: jawline's different everything's different about her that's.
• 10:12
  Speaker 2: What happens when women go through pregnancy. Their face is
• 10:16
  Speaker 2: completely different.
• 10:17
  Speaker 1: I feel like my face and the structure is completely
• 10:19
  Speaker 1: different at the moment.
• 10:19
  Speaker 2: To what it's usually like.
• 10:21
  Speaker 1: I got a complete jump scare the other night when
• 10:23
  Speaker 1: you sent a video through of me eating sombreros after
• 10:26
  Speaker 1: I'd just given birth.
• 10:27
  Speaker 2: It was shocking.
• 10:28
  Speaker 1: I was like, I look like a completely different person.
• 10:30
  Speaker 1: I had so much fluid in my face. I would
• 10:32
  Speaker 1: hate for someone to take that picture and now compare
• 10:35
  Speaker 1: it to me and be like, oh, she's.
• 10:36
  Speaker 2: Had a lot of filler in her face.
• 10:37
  Speaker 5: Yeah.
• 10:38
  Speaker 1: Well, women are starting to hit back on TikTok and
• 10:40
  Speaker 1: they're creating videos calling out Indies trolls.
• 10:44
  Speaker 2: Here's a snippet of what some people have been saying.
• 10:46
  Speaker 1: Okay guys, I'm getting really, really mad.
• 10:48
  Speaker 5: You guys need to leave Indy Clinton the frick alone.
• 10:50
  Speaker 1: What does it affect you that she got a nose job?
• 10:52
  Speaker 6: It doesn't.
• 10:53
  Speaker 1: So why the heck are you guys commenting the most
• 10:55
  Speaker 1: horrible things.
• 10:56
  Speaker 5: On her videos?
• 10:57
  Speaker 6: The fact that even big Eddies have to step in
• 10:59
  Speaker 6: and make a video. Like she's clearly not having a
• 11:02
  Speaker 6: good time on the internet lately.
• 11:04
  Speaker 5: Can we just talk about Indy Clinton for a moment?
• 11:07
  Speaker 4: Why do girls have to be so bitchy? Like, why
• 11:11
  Speaker 4: can't we just support one another? My goodness, we're comparing
• 11:15
  Speaker 4: photos of someone, a woman who was pregnant, who she said,
• 11:19
  Speaker 4: I was 25 kilos heavier because I was pregnant.
• 11:23
  Speaker 2: And we all, we all get puffy faces when we're pregnant.
• 11:27
  Speaker 3: We've been comparing.
• 11:28
  Speaker 4: That photo with a photo of her now, not pregnant,
• 11:32
  Speaker 4: 25 kilos lighter.
• 11:34
  Speaker 1: I think it's really nice to see people actually calling
• 11:36
  Speaker 1: out this trolling behavior and saying that this is not acceptable.
• 11:39
  Speaker 1: I've absolutely been loving her husband Ben's videos as well.
• 11:42
  Speaker 1: He has been sticking up for Indy. He's been telling
• 11:45
  Speaker 1: the trolls off and it is just so nice to
• 11:48
  Speaker 1: see that he is in her corner.
• 11:50
  Speaker 5: This is what a $ 1, 000 blow wave looks like in
• 11:52
  Speaker 5: New York City.
• 11:53
  Speaker 1: Martha Califatidis has shocked her followers by revealing she got
• 11:56
  Speaker 1: a $ 1, 000.
• 11:57
  Speaker 2: Blow wave in New York City.
• 11:59
  Speaker 1: The former reality star was slammed for being unrelatable and
• 12:02
  Speaker 1: flaunting her wealth in a cost of living crisis. But
• 12:05
  Speaker 1: she says it's the best blow wave she's ever had. Now, Soph,
• 12:09
  Speaker 1: there was a lot of pressure on Martha to look
• 12:10
  Speaker 1: good that night.
• 12:11
  Speaker 2: Yeah, I feel like the.
• 12:12
  Speaker 1: Pressure was definitely on that night because Martha was appearing
• 12:15
  Speaker 1: at an influencer event, which was hosted by Emrata and
• 12:18
  Speaker 1: Sydney Sweeney.
• 12:19
  Speaker 2: Oh, got it. Say no more.
• 12:21
  Speaker 1: Because the two of them, they're basically the face of
• 12:23
  Speaker 1: this new Kerastars pop-up event and campaign where they're promoting
• 12:26
  Speaker 1: this new hair gloss. And Martha was invited along with
• 12:30
  Speaker 1: a number of other Aussie beauty influencers, including Katia Milan and.
• 12:33
  Speaker 2: Also Jackie Alexander.
• 12:34
  Speaker 1: So they had been flown to New York as part
• 12:37
  Speaker 1: of this all expenses paid influencer trip to promote this
• 12:40
  Speaker 1: new range.
• 12:40
  Speaker 2: What an incredible gig to get.
• 12:42
  Speaker 5: Oh, wow.
• 12:43
  Speaker 1: I mean, I suppose a lot of them have now
• 12:44
  Speaker 1: moved on to Coachella from New York. Ahead of the event,
• 12:47
  Speaker 1: Martha shared a number of Get Ready With Me videos,
• 12:50
  Speaker 1: including how she achieved her blow wave. She captioned the video,
• 12:53
  Speaker 1: can confirm this is the most expensive blow dry I've
• 12:55
  Speaker 1: ever had.
• 12:56
  Speaker 2: Worth every penny. Thank you, Jackie.
• 12:58
  Speaker 1: Now in this video, Martha showed Jackie, who is the
• 13:01
  Speaker 1: New York hairstylist, arriving at her hotel room to work
• 13:04
  Speaker 1: her magic. And she ended up giving Martha a haircut.
• 13:07
  Speaker 1: She added some extra layers for bounce. And she also
• 13:10
  Speaker 1: proceeded to pin Martha's hair in rollers and also added
• 13:13
  Speaker 1: some extra curls.
• 13:14
  Speaker 2: So she did get the works. Let's listen to Martha's
• 13:18
  Speaker 2: reaction to the final results. Oh my.
• 13:25
  Speaker 3: What?
• 13:26
  Speaker 6: Body-ody.
• 13:28
  Speaker 2: That is literally the brief though, like that you gave.
• 13:30
  Speaker 4: The best glow wave I've ever had though.
• 13:36
  Speaker 1: She definitely did pump up the hairdresser's ties in that video,
• 13:39
  Speaker 1: but I have to say it did look very nice,
• 13:41
  Speaker 1: but it would want to for the price tag of $ 1, 000.
• 13:45
  Speaker 1: I couldn't help but think how much Martha was looking
• 13:47
  Speaker 1: like Kim Kardashian in this video. So en masse she
• 13:49
  Speaker 1: was dubbed the Kmart Kim and she's looking more and
• 13:53
  Speaker 1: more like her. I think it's how she's doing her
• 13:55
  Speaker 1: makeup now. She seems to be doing a lot more contouring,
• 13:58
  Speaker 1: also probably because she did have a $ 1, 000 blow wave.
• 14:00
  Speaker 2: That probably helped a little bit. Yeah, that's probably the
• 14:02
  Speaker 2: norm for Kimmy K.
• 14:03
  Speaker 1: It turns out that Jackie Alexander also got a blow
• 14:06
  Speaker 1: wave done by the same stylist. The only issue was
• 14:09
  Speaker 1: her appointment was at 8am. So she was kind of
• 14:11
  Speaker 1: like that first bridesmaid in a wedding party that gets
• 14:14
  Speaker 1: absolutely screwed. Well, I really felt for Jackie because she
• 14:16
  Speaker 1: had been out drinking the night before because it was
• 14:19
  Speaker 1: her birthday. So she ended up having a nap after
• 14:21
  Speaker 1: she got the blow wave done and essentially ruining it.
• 14:24
  Speaker 1: It actually ended up making some pretty good content though.
• 14:26
  Speaker 1: And it was pretty convenient because then she could talk
• 14:28
  Speaker 1: about how the Kerastase formula helped her get a blow
• 14:31
  Speaker 1: wave back.
• 14:32
  Speaker 2: Martha did give a shit over it, though. Our hair
• 14:35
  Speaker 2: is really giving. I fear mine's giving the most. Yeah, well, yeah,
• 14:40
  Speaker 2: I slept on mine, so.
• 14:41
  Speaker 5: Our cute little friend Jackie, we got a $ 1, 000 blow
• 14:45
  Speaker 5: wave today. Our blow waves from our New York hair
• 14:49
  Speaker 5: stylist cost $ 1, 000. And each, each, and she got hers
• 14:56
  Speaker 5: and then fucking slept on it, so.
• 14:58
  Speaker 2: And look, it still looks amazing.
• 14:59
  Speaker 6: No, it doesn't.
• 15:00
  Speaker 2: No, it doesn't.
• 15:02
  Speaker 6: No, it does.
• 15:03
  Speaker 1: Now, Martha's TikTok blew up with the video attracting over
• 15:06
  Speaker 1: 250,000 views. The general tone in the comment section was outrage.
• 15:12
  Speaker 1: One follower wrote, it's obscene paying $ 1, 000 for a blow
• 15:14
  Speaker 1: wave and even more obscene that you're okay advertising it
• 15:17
  Speaker 1: in the current economic climate. While another wrote, how absurd, 1K.
• 15:22
  Speaker 1: In the current climate, how do you think this is relatable?
• 15:24
  Speaker 2: Martha replied, it's not.
• 15:26
  Speaker 1: Hairdressers even started weighing in with one writing, as gorgeous
• 15:29
  Speaker 1: as it looks, as a hairdresser of 34 years, I
• 15:32
  Speaker 1: get it was a call out to your hotel room,
• 15:34
  Speaker 1: but you just got ripped off hard. Whilst another said,
• 15:37
  Speaker 1: as a hairdresser, how do I get people to start
• 15:39
  Speaker 1: paying me $ 1, 000 to do their hair? Now, there was
• 15:42
  Speaker 1: one fan who was very polite and could see why
• 15:44
  Speaker 1: the investment was worth it, writing, if you're on a
• 15:46
  Speaker 1: red carpet and going to be photographed from every angle,
• 15:49
  Speaker 1: you're going to pay for it. Now, of course, social
• 15:52
  Speaker 1: media is not what it seems. And this ended up
• 15:54
  Speaker 1: being a major case of rage baiting. Martha Kalafatidis and
• 15:57
  Speaker 1: Jackie Alexander did not pay for their $ 1, 000 blow waves.
• 16:01
  Speaker 2: Are you surprised, Sophie? No, I'm not.
• 16:03
  Speaker 1: And when I dug deeper into the other influencers who
• 16:06
  Speaker 1: were on this trip's content, it was quite clear that
• 16:09
  Speaker 1: Kerastase had organized hairdressers to visit each of the influencers
• 16:13
  Speaker 1: in their hotel rooms to get them ready for the event.
• 16:16
  Speaker 1: And Martha even tagged Kerastase in her original post. It
• 16:19
  Speaker 1: surprises me that they would want their influencers on the
• 16:22
  Speaker 1: trip promoting that they got.
• 16:23
  Speaker 2: A $ 1, 000.
• 16:24
  Speaker 1: Blow wave because to me it's like, hang on, do
• 16:26
  Speaker 1: I need a $ 1, 000 blow wave.
• 16:28
  Speaker 2: In order for my hair to look good using this product?
• 16:30
  Speaker 1: Yeah, I wonder if they weren't really happy with the
• 16:32
  Speaker 1: way that Martha promoted it because I get in order
• 16:36
  Speaker 1: to sell this hair gloss, Kerastase wants all of the influencers'
• 16:40
  Speaker 1: hair to look as great as possible when they're at
• 16:42
  Speaker 1: this event. So it makes sense for them to send
• 16:44
  Speaker 1: top stylists to their rooms to ensure that they're seen
• 16:47
  Speaker 1: in the best light. But as you say, Kate, when
• 16:49
  Speaker 1: you're then pointing out that this hairstylist usually charges $ 1, 000
• 16:52
  Speaker 1: just to do a simple blow wave, it's like, fuck,
• 16:55
  Speaker 1: this product mustn't be very good. Yeah, I would have
• 16:57
  Speaker 1: thought it would be better if the influencers were shown
• 16:59
  Speaker 1: doing their hair in videos before the event. Yeah, doing
• 17:02
  Speaker 1: it themselves because then it actually shows, well, at home,
• 17:05
  Speaker 1: this is how you use it.
• 17:06
  Speaker 2: This is how I can achieve the look.
• 17:08
  Speaker 6: Mm-hmm.
• 17:08
  Speaker 1: I get the vibe that maybe this was a concept
• 17:10
  Speaker 1: that wasn't necessarily approved or suggested by Kerastase. It's something
• 17:14
  Speaker 1: that Martha ran with. Maybe she asked the stylist who
• 17:17
  Speaker 1: was in her hotel room, hey, how much do you
• 17:19
  Speaker 1: usually charge for something like this? Or what's the most
• 17:22
  Speaker 1: expensive blow way you've ever done? So she knows what
• 17:25
  Speaker 1: makes good content. She knew that this was going to
• 17:27
  Speaker 1: rage bait a lot of people. As you said, Katie
• 17:29
  Speaker 1: got 250,000 views. It's done very well for her. And
• 17:32
  Speaker 1: she's probably essentially saying to Kerastase, look, you should take
• 17:34
  Speaker 1: me on more brand trips like this to New York
• 17:36
  Speaker 1: because look how many views I got for you. Well,
• 17:38
  Speaker 1: ultimately it's good brand exposure for Kerastase. I mean, we're
• 17:41
  Speaker 1: talking about it. People are talking about it.
• 17:43
  Speaker 2: I'm intrigued.
• 17:44
  Speaker 1: What's the most expensive haircut or hairstyle you've ever got done? Well,
• 17:48
  Speaker 1: I've never really paid a lot for any sort of hairstyling.
• 17:51
  Speaker 1: We have had the same hairdresser since we were four.
• 17:54
  Speaker 1: She's now become a family friend. She did our hair
• 17:57
  Speaker 1: at our wedding and she was so kind. She gave
• 17:59
  Speaker 1: it to us as a gift. So My wedding hair
• 18:01
  Speaker 1: probably would have been the most expensive, but I don't
• 18:03
  Speaker 1: know how much she would have normally charged. The only
• 18:05
  Speaker 1: time that I've really had an insight into how crazy
• 18:08
  Speaker 1: some hairdressing prices are was when I worked at Today
• 18:11
  Speaker 1: Tonight and we did this investigation. So we went undercover
• 18:15
  Speaker 1: and basically we went to one of the most expensive
• 18:17
  Speaker 1: hairdressers on King William Road, which is quite a fancy
• 18:21
  Speaker 1: street in Adelaide. And we tried to get them to
• 18:24
  Speaker 1: upsell everything possible.
• 18:25
  Speaker 2: For us, I mean, this was about eight or nine
• 18:28
  Speaker 2: years ago.
• 18:28
  Speaker 1: I think the haircut ended up being like $ 600.
• 18:32
  Speaker 2: We then took a model to a really affordable.
• 18:36
  Speaker 1: Hairdresser to show that you could achieve the same results
• 18:39
  Speaker 1: at just a place that was maybe not in such
• 18:41
  Speaker 1: a fancy area. And then we took them to the
• 18:43
  Speaker 1: streets and people had to pick which was the more
• 18:45
  Speaker 1: expensive haircut.
• 18:47
  Speaker 2: What ended up winning out? The person who had the cheaper.
• 18:49
  Speaker 1: Haircut actually won, which was quite embarrassing for the high-end salon.
• 18:55
  Speaker 2: I can never, ever go there again.
• 18:56
  Speaker 1: I've always, some of our friends go to this salon
• 18:59
  Speaker 1: and I always think, oh, like when my hairdresser retires.
• 19:02
  Speaker 2: Where will I go?
• 19:03
  Speaker 1: I'm like, I can never go to anywhere on King
• 19:05
  Speaker 1: William Road now. I mean, surely eight or nine years
• 19:08
  Speaker 1: have passed. They probably won't remember.
• 19:09
  Speaker 6: I think a lot of people forget that the influencer
• 19:12
  Speaker 6: world is quite literally a world.
• 19:15
  Speaker 2: Do you know what I mean?
• 19:16
  Speaker 6: Like it's completely different from real life.
• 19:20
  Speaker 1: Isabel Clark has broken her silence after being dragged into
• 19:23
  Speaker 1: the Anna Paul drama. The beauty influencer warned her followers
• 19:26
  Speaker 1: that most influencers aren't as they appear online. Now, Kate,
• 19:30
  Speaker 1: before we get into it, for those not familiar with her,
• 19:33
  Speaker 1: who is Isabel Clark? Well, she's a 26-year-old Australian influencer
• 19:37
  Speaker 1: who started out sharing makeup YouTube tutorials as a teenager.
• 19:41
  Speaker 1: And despite getting accepted into a law degree after achieving
• 19:44
  Speaker 1: an almost perfect ATAR, she put her studies on hold
• 19:47
  Speaker 1: to pursue influencing full-time. Wow, I had no idea that
• 19:50
  Speaker 1: she got an almost perfect ATAR. Yeah, she's a very
• 19:53
  Speaker 1: intelligent woman. Now, she has over 660,000 followers on Instagram
• 19:59
  Speaker 1: and over 370 on TikTok. And what has really set
• 20:01
  Speaker 1: her apart from other influencers is her transparency around her
• 20:05
  Speaker 1: health issues. So She has been really open about sharing
• 20:08
  Speaker 1: her struggles with depression, anxiety and other health challenges. So
• 20:12
  Speaker 1: over the years, she's documented her experience with endometriosis as
• 20:15
  Speaker 1: well as her surgeries to remove early cancer cells from
• 20:18
  Speaker 1: her breasts. We actually spoke about Isabel around a year
• 20:21
  Speaker 1: ago when she was launching her fashion line called Sunflower
• 20:25
  Speaker 1: Avenue and there was a bit of contention at the
• 20:27
  Speaker 1: time over some copyright issues. Yeah, it was pretty annoying
• 20:29
  Speaker 1: because she wasn't in the wrong and her community really
• 20:32
  Speaker 1: rallied behind her at the time. So four years prior
• 20:35
  Speaker 1: to her launching her own brand, she created this private
• 20:38
  Speaker 1: Instagram community called Sunflower Babies. And the point of it
• 20:41
  Speaker 1: was to share meaningful conversations with her followers online. And
• 20:45
  Speaker 1: this community really flourished and she started hosting in-person events
• 20:49
  Speaker 1: and community events. And then she thought, well, why not
• 20:52
  Speaker 1: launch a fashion label off the back of it? of
• 20:55
  Speaker 1: her brand is to blend fashion with self-care and mental
• 20:58
  Speaker 1: health awareness. So it's quite different to a lot of
• 21:02
  Speaker 1: influencers who just launch these brands to.
• 21:04
  Speaker 2: Get a quick buck.
• 21:05
  Speaker 1: Yeah, she seems to have a genuine connection with her community.
• 21:08
  Speaker 1: And I think that that's why her following has.
• 21:09
  Speaker 2: Continued to grow, particularly on TikTok.
• 21:12
  Speaker 1: Yeah, and as you can see, she's really trying to
• 21:14
  Speaker 1: make a difference in the influencer space, which is why
• 21:16
  Speaker 1: so many people were upset when she got dragged into
• 21:19
  Speaker 1: the Anna Paul drama. It turns out she was a
• 21:22
  Speaker 1: topic of discussion in one of Anna Paul's group chats
• 21:25
  Speaker 1: that included Addis Paul and Michaela Tester. It's interesting because
• 21:29
  Speaker 1: when Anna first brought this up in her rebuttal video
• 21:32
  Speaker 1: to Michaela, she didn't include which influencer they were talking about.
• 21:37
  Speaker 1: She chose to blur the photo of Isabel Clark. And
• 21:41
  Speaker 1: it's apparent now why. Because she was trying to make
• 21:44
  Speaker 1: out like Michaela was speaking badly about her and the
• 21:48
  Speaker 1: closeness of her eyes, when in reality, it was actually
• 21:51
  Speaker 1: Anna Paul who kicked off the negative conversation about her. Yeah,
• 21:54
  Speaker 1: because she shared a screenshot of Isabel in the group
• 21:56
  Speaker 1: chat and wrote, fuck you, she's suggesting she looks like
• 21:58
  Speaker 1: Bella Hadid, which Addis replied, fuck that, screenshot for fuck's sake,
• 22:02
  Speaker 1: fuck's sake, man. Now, Michaela wrote back, I feel bad,
• 22:05
  Speaker 1: I guess she's making do with what she's got. Can't
• 22:07
  Speaker 1: hate on her for that. Anna then said she probably
• 22:10
  Speaker 1: talked shit about us too and said her eyes cut
• 22:12
  Speaker 1: off halfway through. Now, according to Anna, Michaela went on
• 22:15
  Speaker 1: to make derogatory comments about Isabel's eyes. However, Michaela claims
• 22:19
  Speaker 1: that she was actually talking about herself and it was
• 22:21
  Speaker 1: a typo. Yeah, now on Wednesday, Isabel uploaded a TikTok
• 22:24
  Speaker 1: addressing the drama and she aptly captioned it, some afternoon
• 22:27
  Speaker 1: thoughts from Bella Hadid herself.
• 22:29
  Speaker 2: So at least she was having some fun with it.
• 22:32
  Speaker 1: Now, while she didn't name Anna, she didn't need.
• 22:34
  Speaker 2: To because it was pretty clear who she was talking about.
• 22:36
  Speaker 2: Let's throw to some of what she said.
• 22:38
  Speaker 6: I can guarantee you that yes, this one influencer, isn't
• 22:43
  Speaker 6: who she portrayed herself to be online. And also to
• 22:46
  Speaker 6: me personally, like I thought, I thought we were cool,
• 22:49
  Speaker 6: you know, we'd reply to each other's stories and stuff.
• 22:51
  Speaker 6: So a bit weird, really, really fucking weird. But I
• 22:55
  Speaker 6: didn't read into our relationship too much or put too
• 22:58
  Speaker 6: much weight on who she was. You know, I was
• 23:00
  Speaker 6: only when I saw those little screenshots that I was like, oh.
• 23:05
  Speaker 1: Now, Isabel went on to say that a lot of
• 23:06
  Speaker 1: influencers are not how they represent themselves online. She also
• 23:10
  Speaker 1: said that the influencer world was superficial and it's the
• 23:13
  Speaker 1: reason why 99% of her friends are not online. It's
• 23:16
  Speaker 1: interesting because Isabel was part of Madison Woolley's influencer clique
• 23:20
  Speaker 1: in Sydney. Yeah, well, she's moved now to Melbourne, but
• 23:23
  Speaker 1: Madison Woolley's best friend, Caitlin Rodriguez, and her podcast co-host
• 23:26
  Speaker 1: is Isabel.
• 23:27
  Speaker 2: Isabel's manager.
• 23:28
  Speaker 1: So surely she is still friends with her. Maybe Madison
• 23:30
  Speaker 1: counts for one of the one percenters.
• 23:31
  Speaker 5: Yeah.
• 23:32
  Speaker 1: Now, Isabel really broke the fourth wall when she revealed
• 23:35
  Speaker 1: just how awkward influencer events are. And it seems like
• 23:38
  Speaker 1: this is becoming a trend on TikTok for influencers to
• 23:40
  Speaker 1: dish the dirt about influencer events. Recently, Tilly Whitfield was
• 23:44
  Speaker 1: talking about how she doesn't like going to influencer events
• 23:48
  Speaker 1: and influencers seem to be wanting to call out other
• 23:50
  Speaker 1: influencers for.
• 23:51
  Speaker 2: Their bad behavior.
• 23:52
  Speaker 1: Do you think it comes down to competitiveness in the industry?
• 23:55
  Speaker 1: The industry is so oversaturated at the moment. And instead
• 24:00
  Speaker 1: of people becoming friends at these events and wanting to
• 24:02
  Speaker 1: help each other out, there's almost this rivalry that's happening.
• 24:06
  Speaker 2: You're absolutely correct. Because if you think back to the golden.
• 24:09
  Speaker 1: Days of Instagram, influencers actually wanted to make friends with
• 24:13
  Speaker 1: other influencers because there were so few of them and
• 24:16
  Speaker 1: they could capitalize on each other's following. So if you
• 24:19
  Speaker 1: appeared in one person's video, then they would send followers
• 24:22
  Speaker 1: your way.
• 24:22
  Speaker 2: And vice versa.
• 24:23
  Speaker 1: But there's just so many influences there that it's not
• 24:26
  Speaker 1: really that worthwhile.
• 24:28
  Speaker 2: And there's only so few jobs around. I also think
• 24:30
  Speaker 2: TikTok has really changed the game.
• 24:32
  Speaker 1: I think there's a bit of snobbery associated with those
• 24:35
  Speaker 1: who are big on TikTok as opposed to those who
• 24:37
  Speaker 1: have been in the industry for longer and have made
• 24:40
  Speaker 1: a name for themselves on Instagram and YouTube. I think
• 24:43
  Speaker 1: that a lot of those OG influences would see the TikTokers.
• 24:46
  Speaker 2: As not genuine influencers.
• 24:48
  Speaker 1: Creators or big names I think there'd be a lot
• 24:50
  Speaker 1: of ego associated with it which doesn't make sense to
• 24:53
  Speaker 1: me because I think in this day and age if
• 24:54
  Speaker 1: you're on TikTok and you've made it big you've had
• 24:56
  Speaker 1: to absolutely grind.
• 24:57
  Speaker 2: You're having to put out multiple videos a day.
• 24:59
  Speaker 1: But I think it's because we're seeing more normie influences
• 25:02
  Speaker 1: and everyday people you know, we're really enjoying people who
• 25:06
  Speaker 1: have an office job and do influencing or TikTok on
• 25:09
  Speaker 1: the side. Yeah. It's just not these rich models anymore.
• 25:12
  Speaker 1: It just all seems very high school. And I think
• 25:14
  Speaker 1: another big reason why these influencer events are so awkward
• 25:17
  Speaker 1: is because a lot of these influencers spend the majority
• 25:19
  Speaker 1: of their day.
• 25:20
  Speaker 2: At home, not talking to anyone, just filming themselves.
• 25:22
  Speaker 1: So to go out and actually have to talk to
• 25:25
  Speaker 1: other people, they haven't had the chance to develop those
• 25:28
  Speaker 1: social skills that a lot of us develop when we
• 25:30
  Speaker 1: have a part-time job or we go to uni and
• 25:33
  Speaker 1: we leave school.
• 25:34
  Speaker 2: Yeah, so true.
• 25:34
  Speaker 1: I feel like there's a bit of social anxiety that
• 25:36
  Speaker 1: happens when influencers have to go to these real life
• 25:39
  Speaker 1: events and talk to people. I also wonder if there's
• 25:42
  Speaker 1: a bit of contention over who's getting paid what to
• 25:45
  Speaker 1: attend events because gone are the days where influencers would
• 25:48
  Speaker 1: rock up to an event because it was something fun
• 25:50
  Speaker 1: to go to or they were getting a goodie bag.
• 25:53
  Speaker 1: Now influencers get paid different prices to attend events. So
• 25:57
  Speaker 1: maybe there's a bit of annoyance that someone's getting paid
• 25:59
  Speaker 1: more than them. It's so funny to think that so
• 26:01
  Speaker 1: many of us would actually want to attend these events.
• 26:04
  Speaker 1: But for influencers, it seems like it's like something.
• 26:06
  Speaker 2: That they hate going to, that they dread.
• 26:09
  Speaker 1: I have to say that a lot of these events
• 26:11
  Speaker 1: are boring and you feel like you're being used at them.
• 26:14
  Speaker 1: Now I am talking from the perspective of someone who
• 26:16
  Speaker 1: has worked in events before. I used to work at
• 26:19
  Speaker 1: a PR agency here in Adelaide that hosts a lot
• 26:21
  Speaker 1: of Adelaide events.
• 26:22
  Speaker 2: And I mean, some of them would be the opening
• 26:24
  Speaker 2: of an envelope. You know what I mean? It wouldn't
• 26:26
  Speaker 2: be something very exciting.
• 26:27
  Speaker 1: Adelaide's obviously different to Sydney and Melbourne, but you were
• 26:29
  Speaker 1: really having to beg people to come to these events
• 26:32
  Speaker 1: and you'd be having to invite a lot of low
• 26:34
  Speaker 1: scale influencers, people who just wanted to be seen somewhere.
• 26:38
  Speaker 1: And back then we weren't paying anyone to attend. So
• 26:40
  Speaker 1: there was even less incentive for people to go and post.
• 26:44
  Speaker 2: I just don't get it. Can't people just be adults
• 26:46
  Speaker 2: and talk to each other?
• 26:47
  Speaker 1: Because Isabel was complaining about how influencers won't talk to
• 26:50
  Speaker 1: other influencers and then She said that if they do
• 26:53
  Speaker 1: come up and talk to you, it's only for a
• 26:55
  Speaker 1: little while and then they scurry away. She also said
• 26:58
  Speaker 1: she often feels like other influencers were judging her or
• 27:01
  Speaker 1: talking about her behind her back.
• 27:03
  Speaker 2: She then said this.
• 27:04
  Speaker 6: It took a lot of trial and error for me,
• 27:07
  Speaker 6: you know, moving away from Sydney. And then, you know,
• 27:12
  Speaker 6: I started going to events again in Melbourne more recently
• 27:15
  Speaker 6: and the same thing happens again. Your Melbourne influences are
• 27:19
  Speaker 6: not who you think they are. Your Sydney influences are
• 27:22
  Speaker 6: not who you think they are. I can probably fully
• 27:26
  Speaker 6: acknowledge that I might not be who you think I am,
• 27:29
  Speaker 6: but I do think I am a very nice person.
• 27:31
  Speaker 6: And that's why a lot of my friends are not online.
• 27:36
  Speaker 1: She also went on to say that it's really unfortunate
• 27:38
  Speaker 1: her followers don't get the opportunity to see what influencers
• 27:41
  Speaker 1: are really like behind the scenes. And she said when
• 27:44
  Speaker 1: it comes to her brand, Sunflower Avenue, that she is
• 27:47
  Speaker 1: not going to be inviting influencers to her events for
• 27:49
  Speaker 1: the sake of it because they just don't care. And
• 27:52
  Speaker 1: she's only going to be inviting customers. So it seems
• 27:54
  Speaker 1: like she's taking a leaf out of Britt Selander's book.
• 27:57
  Speaker 2: I think inviting customers or at least a mix of
• 28:00
  Speaker 2: customers is really a good way forward because you're actually
• 28:03
  Speaker 2: getting people who are loyal to the brand. people who
• 28:06
  Speaker 2: are excited to be there and people who want to post. Oh,
• 28:09
  Speaker 2: it makes a lot of sense.
• 28:10
  Speaker 1: And as a consumer, you like to see loyalty and
• 28:13
  Speaker 1: customers being rewarded in this way.
• 28:15
  Speaker 2: Exactly right.
• 28:16
  Speaker 1: Now, I want to talk more about Isabel Clark and
• 28:18
  Speaker 1: how she got dragged into the Anna Paul drama.
• 28:20
  Speaker 2: Because I felt so sorry for her.
• 28:23
  Speaker 1: She said in her video that the comments regarding her
• 28:26
  Speaker 1: appearance were really triggering for her. And she was just
• 28:29
  Speaker 1: trying to focus on her own mental health. And it
• 28:32
  Speaker 1: was hard not to notice in the video that she
• 28:33
  Speaker 1: was wearing a very bold winged eyeliner. And all I
• 28:37
  Speaker 1: could think about was how Michaela Testa had spoken in
• 28:39
  Speaker 1: depth about how she used to wear a lot of
• 28:42
  Speaker 1: eyeliner after Anna Paul made comments about her eyes being
• 28:45
  Speaker 1: too close together. So I was like, wow, it must
• 28:47
  Speaker 1: have really made an impact on her. I feel like
• 28:49
  Speaker 1: potentially it was a bit of a pot shot because
• 28:51
  Speaker 1: she was trying to recreate how Michaela did her makeup
• 28:54
  Speaker 1: during that time. Or maybe she was trying to recreate
• 28:56
  Speaker 1: the Bella Hadid look that she'd previously done. Well, for
• 28:59
  Speaker 1: whatever reason, I do think the eyeliner was intentional. And
• 29:02
  Speaker 1: I could really tell when I watched this video that
• 29:04
  Speaker 1: the events of the past couple of weeks had really
• 29:06
  Speaker 1: rattled her But she was just so mature about it.
• 29:10
  Speaker 1: And I found it really interesting when she spoke about
• 29:12
  Speaker 1: influencers being co-workers.
• 29:14
  Speaker 2: Let's throw to what she said.
• 29:15
  Speaker 6: And this isn't even about me. I'm sure that that
• 29:18
  Speaker 6: little bit that was leaked is only a little smidge
• 29:24
  Speaker 6: of what is probably in those messages and in her
• 29:27
  Speaker 6: mind and in conversations. So it might not even just
• 29:30
  Speaker 6: be me. So I'm speaking to kind of just to anyone.
• 29:35
  Speaker 6: Be a genuine person. Your relationships in every part of
• 29:38
  Speaker 6: your life matter. And if you are an influencer, you know,
• 29:42
  Speaker 6: we don't have a lot of coworkers, you know, our
• 29:46
  Speaker 6: coworkers and our like customer report kind of comes from
• 29:50
  Speaker 6: our followers and you won't really have a job for
• 29:54
  Speaker 6: too long if you don't care about your followers and
• 29:57
  Speaker 6: you don't care about your community. You just won't. People
• 30:01
  Speaker 6: just need to care a little bit more. You know,
• 30:03
  Speaker 6: if you're an influencer, you have responsibility. If you don't
• 30:05
  Speaker 6: care about your fans or your followers or whatever, they'll
• 30:09
  Speaker 6: be able to tell eventually. So, you know, maybe start
• 30:13
  Speaker 6: caring or don't do the job.
• 30:15
  Speaker 2: What she said is so true.
• 30:16
  Speaker 1: And as you were talking about earlier, so if the
• 30:18
  Speaker 1: influencer market is currently so saturated, so influencers really do
• 30:23
  Speaker 1: have to put a lot of effort in with their
• 30:25
  Speaker 1: followers to attract them and keep them. It's interesting because
• 30:29
  Speaker 1: I feel like influencer brand trips are quite different to
• 30:32
  Speaker 1: your run-of-the-mill influencer event where there's a large number of
• 30:35
  Speaker 1: people invited. Because talking before about Martha Califatidis, she has
• 30:40
  Speaker 1: become best friends with Jackie Alexander and the other women
• 30:43
  Speaker 1: on this trip.
• 30:44
  Speaker 2: They seem to have actually forged a genuine friendship.
• 30:47
  Speaker 1: So maybe it's easier for influencers to become friends on
• 30:51
  Speaker 1: these smaller, more intimate trips where they're actually traveling together.
• 30:54
  Speaker 1: away with one another and they sort of have to
• 30:56
  Speaker 1: get along because they're there for longer.
• 30:58
  Speaker 6: Yeah.
• 30:58
  Speaker 1: Maybe it's because they don't get a plus one. So
• 31:00
  Speaker 1: they can't just stick with whoever they've brought along to
• 31:02
  Speaker 1: the event. They are forced to make friends. I do
• 31:05
  Speaker 1: like this concept though, of influencers being one another's co-workers,
• 31:09
  Speaker 1: because if you're working side by side with people in
• 31:13
  Speaker 1: the same industry, you really have to work out a
• 31:15
  Speaker 1: way to get along. You can't be slagging one another off.
• 31:18
  Speaker 1: It just makes you look unprofessional. And this is a
• 31:20
  Speaker 1: job at the end of the day. Well, I think
• 31:22
  Speaker 1: that is all we have time for today. Thank you
• 31:24
  Speaker 1: so much for joining us for this episode. If you
• 31:26
  Speaker 1: have enjoyed it, could you please make sure you are
• 31:28
  Speaker 1: subscribed on Apple Podcasts and also Spotify and leave us
• 31:31
  Speaker 1: a five-star review.
• 31:33
  Speaker 2: This episode was.
• 31:34
  Speaker 1: Recorded on the traditional land of the Kaurna people of
• 31:36
  Speaker 1: the Adelaide Plains. We pay respect to elders past and present.
• 31:45
  Speaker 6: You