Business Reimagined: Should Firms Have a Purpose Beyond Profit? (Ben & Jerry’s Ben Cohen)

Radical with Gabriel Gatehouse · Jun 4, 2026 · 58m

Amol is back from his stint in the Celebrity Traitors castle. This week, while in town for the South by Southwest festival, Ben Cohen of Ben and Jerry's drops by the Radical studio to talk about what took his ice cream company from a single store in rural America into a billion-dollar business.

Ben Cohen argues that most corporations have trained people to believe profit and purpose are from separate worlds – while he says that a company’s values should be as important to its mission as making money. Cohen makes the case that consumers are not just shoppers – they are citizens with wallets…