Latest / Around the House with Eric G®: Home Improvement Remodeling & DIY / From Vinyl to Vibes: Crafting Your Dream Audio Setup

Transcript

From Vinyl to Vibes: Crafting Your Dream Audio Setup · Around the House with Eric G®: Home Improvement Remodeling & DIY

• 0:39
  Foreign.
• 0:45
  The
• 0:45
  House
• 0:45
  with
• 0:45
  Eric
• 0:46
  G.
• 0:46
  Your
• 0:47
  go
• 0:47
  to
• 0:47
  source
• 0:48
  for
• 0:48
  everything
• 0:48
  home
• 0:49
  improvement.
• 0:50
  Whether
• 0:50
  you're
• 0:50
  a
• 0:50
  DIY
• 0:51
  enthusiast
• 0:51
  or
• 0:52
  just
• 0:52
  looking
• 0:52
  to
• 0:52
  make
• 0:53
  your
• 0:53
  space
• 0:53
  shine,
• 0:54
  Eric
• 0:54
  G.
• 0:54
  Is
• 0:55
  here
• 0:55
  to
• 0:55
  guide
• 0:55
  you
• 0:55
  through
• 0:56
  the
• 0:56
  latest
• 0:56
  tips,
• 0:57
  tricks
• 0:57
  and
• 0:57
  trends.
• 0:58
  Coming
• 0:58
  up
• 0:58
  in
• 0:59
  this
• 0:59
  week's
• 0:59
  second
• 0:59
  hour
• 1:00
  of
• 1:00
  the
• 1:00
  show.
• 1:01
  It's
• 1:01
  time
• 1:01
  we
• 1:01
  talk
• 1:02
  audio
• 1:02
  around
• 1:02
  your
• 1:03
  house
• 1:03
  with
• 1:03
  Frank
• 1:03
  Deflippis
• 1:04
  from
• 1:04
  Sonos.
• 1:05
  Maybe
• 1:05
  their
• 1:05
  grandparents
• 1:06
  record
• 1:07
  player,
• 1:07
  but
• 1:07
  they
• 1:07
  can
• 1:07
  take
• 1:08
  that
• 1:08
  throughout
• 1:09
  their
• 1:09
  entire
• 1:09
  experience,
• 1:10
  whether
• 1:10
  in
• 1:10
  there
• 1:10
  brushing
• 1:11
  their
• 1:11
  your
• 1:11
  teeth
• 1:11
  or
• 1:12
  out
• 1:12
  cooking
• 1:12
  in
• 1:12
  the
• 1:12
  backyard
• 1:13
  at
• 1:13
  the
• 1:13
  barbecue.
• 1:14
  Yeah,
• 1:14
  I
• 1:14
  love
• 1:14
  the
• 1:15
  whole
• 1:15
  two
• 1:15
  channel
• 1:16
  vinyl
• 1:16
  resurgence.
• 1:17
  And
• 1:18
  I
• 1:18
  was
• 1:18
  talking
• 1:18
  to
• 1:18
  a
• 1:18
  couple
• 1:19
  of
• 1:19
  designers
• 1:19
  and
• 1:20
  one
• 1:20
  architect
• 1:20
  at
• 1:21
  IBS
• 1:21
  last
• 1:22
  month
• 1:22
  and
• 1:23
  there
• 1:23
  were
• 1:23
  several
• 1:23
  people
• 1:24
  who
• 1:24
  told
• 1:24
  me
• 1:24
  they
• 1:24
  were
• 1:24
  working
• 1:25
  on
• 1:25
  two
• 1:25
  channel
• 1:25
  listening
• 1:26
  rooms
• 1:26
  for
• 1:26
  clients,
• 1:27
  whether
• 1:27
  they
• 1:28
  were
• 1:28
  like
• 1:28
  library
• 1:29
  studies
• 1:29
  or
• 1:30
  a
• 1:30
  couple
• 1:30
  of
• 1:30
  them
• 1:30
  were
• 1:31
  bourbon
• 1:31
  bars.
• 1:32
  So
• 1:32
  grab
• 1:32
  your
• 1:32
  toolbox,
• 1:33
  put
• 1:33
  on
• 1:34
  your
• 1:34
  thinking
• 1:34
  cap
• 1:34
  and
• 1:35
  let's
• 1:35
  get
• 1:35
  to
• 1:36
  work
• 1:36
  right
• 1:37
  here
• 1:37
  on
• 1:37
  around
• 1:37
  the
• 1:38
  House
• 1:38
  with.
• 1:38
  Eric
• 1:38
  G.
• 1:39
  Welcome
• 1:39
  to
• 1:39
  the
• 1:40
  Round
• 1:40
  the
• 1:40
  House
• 1:40
  show,
• 1:40
  the
• 1:41
  next
• 1:41
  generation
• 1:42
  of
• 1:42
  home
• 1:43
  improvement.
• 1:43
  I'm
• 1:44
  Eric
• 1:44
  G.
• 1:44
  Thanks
• 1:45
  for
• 1:45
  joining
• 1:45
  me
• 1:45
  today.
• 1:46
  This
• 1:46
  hour
• 1:47
  is
• 1:47
  brought
• 1:47
  to
• 1:47
  you
• 1:47
  by
• 1:47
  our
• 1:48
  friends
• 1:48
  at
• 1:48
  Monument
• 1:48
  Grill.
• 1:49
  If
• 1:49
  you're
• 1:49
  looking
• 1:49
  for
• 1:49
  that
• 1:49
  brand
• 1:50
  new
• 1:50
  barbecue
• 1:50
  this
• 1:51
  spring,
• 1:51
  check
• 1:51
  them
• 1:51
  out@monument
• 1:53
  grills.com
• 1:54
  and
• 1:55
  I
• 1:55
  have
• 1:55
  a
• 1:55
  new
• 1:56
  friend
• 1:56
  here
• 1:56
  with
• 1:56
  us
• 1:57
  today
• 1:57
  and
• 1:58
  I
• 1:58
  was
• 1:58
  walking
• 1:59
  around
• 2:00
  the
• 2:00
  builder
• 2:01
  show
• 2:01
  at
• 2:01
  Design
• 2:02
  and
• 2:02
  Construction
• 2:02
  week
• 2:03
  and
• 2:03
  of
• 2:03
  course
• 2:04
  I
• 2:05
  love
• 2:05
  audio
• 2:06
  and
• 2:06
  how
• 2:07
  much
• 2:07
  do
• 2:07
  I
• 2:07
  love
• 2:07
  audio?
• 2:08
  So
• 2:09
  much
• 2:09
  that
• 2:09
  we've
• 2:09
  got
• 2:10
  Frank
• 2:10
  coming
• 2:10
  in.
• 2:11
  Frank
• 2:11
  to
• 2:12
  Phillips
• 2:12
  Sonos.
• 2:13
  Welcome
• 2:14
  to
• 2:14
  around
• 2:15
  the
• 2:15
  House
• 2:15
  my
• 2:15
  friend.
• 2:16
  Thank
• 2:17
  you
• 2:17
  Eric.
• 2:17
  It's
• 2:17
  awesome
• 2:18
  to
• 2:18
  be
• 2:18
  here.
• 2:18
  It's
• 2:19
  great
• 2:19
  meeting
• 2:19
  you
• 2:19
  a
• 2:19
  couple
• 2:19
  of
• 2:20
  weeks
• 2:20
  ago
• 2:20
  in
• 2:20
  Las
• 2:20
  Vegas
• 2:21
  and
• 2:21
  yeah,
• 2:22
  let's
• 2:22
  talk
• 2:22
  some
• 2:22
  audio,
• 2:23
  man.
• 2:24
  This
• 2:24
  is
• 2:24
  my
• 2:24
  jam
• 2:25
  and
• 2:25
  you
• 2:25
  guys
• 2:25
  do
• 2:26
  such
• 2:26
  a
• 2:26
  great
• 2:27
  job
• 2:27
  with
• 2:27
  it
• 2:27
  and
• 2:28
  I
• 2:28
  just
• 2:28
  really
• 2:29
  enjoy
• 2:29
  how
• 2:29
  you
• 2:30
  have
• 2:30
  taken
• 2:30
  a
• 2:31
  space
• 2:31
  that
• 2:31
  was
• 2:31
  kind
• 2:32
  of
• 2:32
  technology
• 2:32
  behind
• 2:33
  and
• 2:33
  have
• 2:33
  just
• 2:34
  in
• 2:34
  a
• 2:35
  matter
• 2:35
  of
• 2:35
  years
• 2:35
  have
• 2:36
  developed
• 2:36
  it
• 2:36
  into
• 2:36
  this
• 2:37
  just
• 2:37
  beautiful
• 2:38
  audio
• 2:38
  system.
• 2:39
  Let's
• 2:39
  start
• 2:39
  out
• 2:40
  for
• 2:40
  the
• 2:40
  new
• 2:40
  people
• 2:40
  out
• 2:41
  there,
• 2:41
  maybe
• 2:41
  the
• 2:41
  builders,
• 2:42
  remodelers,
• 2:42
  the
• 2:43
  homeowners
• 2:43
  that
• 2:43
  are
• 2:43
  like
• 2:44
  I
• 2:44
  know
• 2:44
  it's
• 2:44
  Sonos,
• 2:45
  but
• 2:45
  what
• 2:45
  is
• 2:45
  it?
• 2:46
  Yeah,
• 2:46
  thanks.
• 2:47
  Sonos
• 2:47
  is
• 2:48
  a
• 2:48
  23
• 2:49
  year
• 2:49
  old
• 2:49
  company
• 2:50
  born
• 2:51
  out
• 2:51
  of
• 2:52
  Santa
• 2:52
  Barbara,
• 2:52
  California.
• 2:53
  A
• 2:54
  couple
• 2:54
  of
• 2:54
  audiophile
• 2:55
  engineers
• 2:56
  had
• 2:56
  an
• 2:56
  idea
• 2:57
  to
• 2:57
  create
• 2:58
  a
• 2:58
  networked
• 2:59
  multi
• 2:59
  room
• 2:59
  audio
• 3:00
  system
• 3:01
  and
• 3:01
  they
• 3:01
  incorporated
• 3:02
  in
• 3:02
  2002
• 3:03
  but
• 3:03
  the
• 3:03
  first
• 3:04
  product
• 3:04
  didn't
• 3:04
  ship
• 3:04
  till
• 3:05
  2005.
• 3:06
  So
• 3:07
  that's
• 3:07
  a
• 3:07
  couple
• 3:07
  of
• 3:07
  years
• 3:08
  of
• 3:08
  product
• 3:09
  baking
• 3:09
  in
• 3:09
  the
• 3:10
  oven.
• 3:10
  And
• 3:11
  then
• 3:11
  Sonos
• 3:12
  came
• 3:12
  out
• 3:12
  with
• 3:12
  the
• 3:12
  Sonos
• 3:13
  Connect
• 3:13
  and
• 3:13
  the
• 3:13
  Kinect
• 3:14
  amp
• 3:14
  and
• 3:14
  a
• 3:15
  controller.
• 3:16
  And
• 3:16
  for
• 3:16
  many
• 3:16
  years
• 3:17
  Those
• 3:17
  were
• 3:18
  the
• 3:18
  products.
• 3:19
  But
• 3:20
  Sonos
• 3:21
  is
• 3:21
  a
• 3:21
  networked
• 3:21
  multi
• 3:22
  room
• 3:22
  audio
• 3:23
  system,
• 3:23
  which
• 3:24
  at
• 3:24
  its
• 3:25
  core,
• 3:25
  it's
• 3:26
  a
• 3:26
  software
• 3:26
  company
• 3:27
  that
• 3:28
  creates
• 3:29
  ultra
• 3:30
  uber
• 3:31
  user
• 3:31
  friendly
• 3:32
  interfaces
• 3:33
  so
• 3:34
  people
• 3:34
  can
• 3:34
  control
• 3:35
  the
• 3:35
  audio
• 3:36
  in
• 3:36
  their
• 3:36
  living
• 3:37
  space.
• 3:38
  And
• 3:38
  when
• 3:38
  I
• 3:38
  say
• 3:39
  multi
• 3:39
  room,
• 3:40
  think
• 3:40
  kitchen,
• 3:41
  screen
• 3:41
  porch,
• 3:42
  back
• 3:42
  patio,
• 3:44
  powder
• 3:44
  room,
• 3:45
  home
• 3:46
  office,
• 3:47
  master
• 3:47
  bedroom,
• 3:48
  master
• 3:49
  bathroom,
• 3:49
  utility
• 3:50
  spaces,
• 3:51
  man
• 3:51
  cave.
• 3:52
  You
• 3:52
  know,
• 3:53
  all
• 3:53
  the
• 3:53
  places
• 3:54
  in
• 3:54
  your
• 3:54
  home
• 3:55
  where
• 3:55
  you
• 3:55
  want
• 3:55
  to
• 3:56
  surround
• 3:56
  yourself
• 3:57
  with
• 3:57
  audio,
• 3:58
  and
• 3:59
  that's
• 3:59
  great.
• 4:00
  Sonos
• 4:00
  didn't
• 4:01
  invent
• 4:01
  audio,
• 4:02
  but
• 4:02
  they
• 4:03
  created
• 4:03
  a
• 4:03
  better
• 4:04
  way
• 4:04
  for
• 4:04
  people
• 4:04
  to
• 4:04
  control
• 4:05
  it
• 4:05
  and
• 4:05
  access
• 4:06
  it.
• 4:06
  And
• 4:06
  that's
• 4:07
  what
• 4:07
  has
• 4:08
  enabled
• 4:08
  Sonos
• 4:09
  to
• 4:09
  become
• 4:09
  a
• 4:09
  popular
• 4:10
  brand
• 4:10
  with
• 4:11
  folks
• 4:11
  around
• 4:11
  the
• 4:11
  world.
• 4:12
  You
• 4:12
  know,
• 4:12
  it's
• 4:13
  amazing
• 4:13
  and
• 4:13
  I
• 4:13
  know
• 4:13
  people
• 4:14
  see
• 4:14
  the
• 4:14
  retail
• 4:15
  pieces
• 4:15
  out
• 4:15
  at
• 4:16
  their
• 4:16
  favorite
• 4:16
  audio
• 4:17
  store,
• 4:17
  but
• 4:18
  you
• 4:18
  guys
• 4:18
  have
• 4:19
  really
• 4:19
  dove
• 4:19
  into
• 4:20
  a
• 4:20
  lot
• 4:21
  of
• 4:21
  great
• 4:21
  products.
• 4:21
  And
• 4:22
  to
• 4:22
  me,
• 4:23
  there's
• 4:23
  nothing
• 4:23
  more
• 4:23
  frustrating
• 4:24
  when
• 4:24
  you
• 4:24
  don't
• 4:25
  have
• 4:25
  a
• 4:25
  system
• 4:25
  like
• 4:25
  this.
• 4:26
  And
• 4:26
  I,
• 4:26
  and
• 4:26
  again,
• 4:27
  my
• 4:28
  house
• 4:28
  here,
• 4:28
  I'll
• 4:28
  have
• 4:29
  two
• 4:29
  or
• 4:29
  three
• 4:29
  TVs
• 4:30
  on.
• 4:30
  Maybe
• 4:30
  I'm
• 4:30
  watching
• 4:31
  a
• 4:31
  game
• 4:31
  or
• 4:31
  a
• 4:32
  race
• 4:32
  or
• 4:32
  something
• 4:32
  like
• 4:32
  that,
• 4:33
  and
• 4:33
  I'm
• 4:33
  doing
• 4:34
  stuff
• 4:34
  around
• 4:34
  the
• 4:34
  house
• 4:34
  on
• 4:35
  a
• 4:35
  Saturday.
• 4:36
  But
• 4:36
  for
• 4:36
  me,
• 4:36
  there
• 4:36
  is
• 4:37
  nothing
• 4:37
  more
• 4:37
  irritating
• 4:38
  than
• 4:39
  having
• 4:39
  three
• 4:39
  televisions
• 4:40
  playing
• 4:40
  in
• 4:40
  the
• 4:41
  house
• 4:41
  with
• 4:41
  one
• 4:41
  audio
• 4:42
  track
• 4:42
  that's
• 4:42
  off
• 4:43
  by
• 4:43
  about
• 4:43
  five
• 4:44
  seconds
• 4:45
  between
• 4:45
  them,
• 4:46
  and
• 4:47
  it
• 4:47
  just
• 4:47
  mushes
• 4:48
  everything
• 4:48
  around
• 4:49
  and
• 4:49
  it's
• 4:49
  just
• 4:50
  not
• 4:50
  enjoyable.
• 4:51
  And
• 4:52
  you
• 4:52
  guys
• 4:52
  are
• 4:52
  such
• 4:52
  an
• 4:53
  easy
• 4:53
  fix
• 4:53
  for
• 4:54
  something
• 4:54
  that
• 4:55
  simple.
• 4:55
  It's
• 4:56
  amazing.
• 4:56
  We
• 4:57
  didn't
• 4:57
  come
• 4:57
  out
• 4:57
  with
• 4:58
  sound
• 4:58
  bars
• 4:59
  for
• 4:59
  a
• 4:59
  good
• 4:59
  10,
• 5:00
  12
• 5:00
  years
• 5:00
  after
• 5:01
  the
• 5:01
  company
• 5:01
  launched
• 5:02
  its
• 5:02
  first
• 5:02
  product,
• 5:03
  but
• 5:04
  the
• 5:04
  Sonos
• 5:05
  play
• 5:05
  bar
• 5:05
  and
• 5:06
  subsequent
• 5:06
  evolutions
• 5:07
  of
• 5:07
  that
• 5:08
  into
• 5:08
  now
• 5:08
  a
• 5:09
  kind
• 5:09
  of
• 5:09
  a
• 5:09
  good,
• 5:09
  better
• 5:10
  best.
• 5:10
  There's
• 5:11
  three
• 5:11
  sound
• 5:11
  bars
• 5:12
  in
• 5:12
  the
• 5:12
  Sonos
• 5:13
  ecosystem
• 5:14
  solves
• 5:15
  such
• 5:15
  a
• 5:16
  major
• 5:16
  problem
• 5:16
  that
• 5:16
  you
• 5:17
  just
• 5:17
  described
• 5:17
  really
• 5:18
  well,
• 5:18
  Eric,
• 5:18
  and
• 5:19
  that
• 5:19
  is
• 5:19
  when
• 5:19
  audio
• 5:20
  and
• 5:20
  video
• 5:20
  is
• 5:20
  out
• 5:21
  of
• 5:21
  sync
• 5:21
  even
• 5:22
  by
• 5:23
  7
• 5:23
  milliseconds,
• 5:25
  not
• 5:25
  only
• 5:25
  is
• 5:26
  it
• 5:26
  noticeable,
• 5:26
  it's
• 5:27
  unwatchable,
• 5:27
  right?
• 5:28
  And
• 5:28
  then
• 5:29
  if
• 5:29
  you've
• 5:29
  got
• 5:30
  audio
• 5:30
  in
• 5:31
  two
• 5:31
  adjacent
• 5:31
  rooms,
• 5:32
  right,
• 5:32
  We've
• 5:33
  all
• 5:33
  done
• 5:33
  this
• 5:34
  because
• 5:34
  we
• 5:34
  all
• 5:34
  have
• 5:35
  super
• 5:35
  bowl
• 5:35
  parties
• 5:35
  and
• 5:36
  we
• 5:36
  all
• 5:36
  entertain.
• 5:37
  The
• 5:37
  tolerance
• 5:38
  for
• 5:38
  audio
• 5:39
  that
• 5:39
  is
• 5:39
  not
• 5:39
  in
• 5:39
  perfect
• 5:40
  sync
• 5:40
  is
• 5:40
  extremely
• 5:41
  low.
• 5:42
  And
• 5:43
  that
• 5:43
  is
• 5:43
  the
• 5:43
  secret
• 5:44
  sauce
• 5:44
  in
• 5:44
  Sonos
• 5:45
  is
• 5:45
  being
• 5:45
  able
• 5:45
  to
• 5:46
  time
• 5:46
  code
• 5:47
  audio.
• 5:48
  So
• 5:48
  that
• 5:48
  bottom
• 5:49
  line
• 5:49
  is
• 5:49
  whether
• 5:49
  it's
• 5:50
  my
• 5:50
  Saturday
• 5:51
  afternoon
• 5:51
  football
• 5:52
  game
• 5:52
  that
• 5:52
  I
• 5:52
  want
• 5:52
  to
• 5:52
  put
• 5:52
  in
• 5:53
  a
• 5:53
  couple
• 5:53
  other
• 5:53
  places,
• 5:54
  or
• 5:54
  whether
• 5:54
  it's
• 5:55
  a
• 5:55
  podcast
• 5:56
  or
• 5:56
  my
• 5:56
  favorite
• 5:57
  soundtrack,
• 5:58
  all
• 5:58
  my
• 5:59
  adjacent
• 5:59
  rooms
• 6:00
  are
• 6:00
  in
• 6:00
  absolute,
• 6:02
  perfectly
• 6:03
  in
• 6:03
  sync.
• 6:04
  And
• 6:04
  don't
• 6:05
  ask
• 6:05
  me
• 6:05
  how
• 6:06
  Sonos
• 6:06
  does
• 6:06
  that
• 6:07
  because
• 6:07
  I
• 6:07
  don't
• 6:07
  know
• 6:07
  the
• 6:07
  answer,
• 6:08
  but
• 6:08
  it
• 6:08
  absolutely
• 6:09
  works.
• 6:09
  That
• 6:10
  is
• 6:10
  the
• 6:10
  secret
• 6:10
  sauce
• 6:11
  that
• 6:11
  is
• 6:11
  the
• 6:12
  patented
• 6:13
  technology
• 6:14
  of
• 6:14
  Sonos.
• 6:15
  And
• 6:15
  it's
• 6:15
  a
• 6:15
  lifesaver.
• 6:16
  It
• 6:16
  really
• 6:16
  is.
• 6:17
  Yeah.
• 6:18
  And
• 6:18
  I
• 6:18
  don't
• 6:18
  want
• 6:18
  to
• 6:18
  bash
• 6:19
  on
• 6:19
  my
• 6:19
  cable
• 6:19
  company,
• 6:20
  but
• 6:20
  the
• 6:20
  problem
• 6:20
  is
• 6:20
  I've
• 6:21
  got
• 6:21
  some
• 6:21
  boxes
• 6:21
  that
• 6:22
  are
• 6:22
  streaming,
• 6:22
  some
• 6:22
  that
• 6:22
  are
• 6:23
  coming
• 6:23
  off
• 6:23
  the
• 6:23
  cable,
• 6:24
  and
• 6:25
  there's
• 6:25
  sometimes
• 6:25
  they're
• 6:26
  seconds
• 6:27
  apart.
• 6:27
  Not
• 6:28
  milliseconds,
• 6:29
  but
• 6:29
  seconds
• 6:29
  apart.
• 6:30
  And
• 6:30
  that's.
• 6:31
  It's
• 6:31
  the
• 6:31
  most
• 6:32
  frustrating
• 6:32
  thing.
• 6:33
  And
• 6:33
  of
• 6:33
  course,
• 6:34
  when
• 6:34
  you're
• 6:34
  watching
• 6:34
  your
• 6:35
  favorite
• 6:35
  game,
• 6:35
  you
• 6:35
  can
• 6:36
  hear
• 6:36
  something
• 6:36
  exciting
• 6:37
  going
• 6:37
  in
• 6:37
  the
• 6:37
  other
• 6:37
  room,
• 6:37
  and
• 6:38
  then
• 6:38
  you
• 6:38
  got
• 6:38
  to
• 6:38
  wait
• 6:38
  like
• 6:38
  a
• 6:38
  second
• 6:39
  and
• 6:39
  a
• 6:39
  half
• 6:39
  to
• 6:39
  see
• 6:39
  it,
• 6:40
  and
• 6:40
  it
• 6:41
  feels
• 6:41
  like
• 6:41
  forever,
• 6:42
  Right?
• 6:42
  That's
• 6:42
  right.
• 6:42
  And
• 6:42
  you
• 6:43
  realize
• 6:43
  it's
• 6:43
  the
• 6:43
  game
• 6:43
  you're
• 6:44
  watching
• 6:44
  just
• 6:45
  a
• 6:45
  few
• 6:45
  seconds
• 6:46
  in
• 6:46
  front
• 6:46
  of
• 6:46
  or
• 6:46
  behind.
• 6:47
  And
• 6:47
  yeah,
• 6:48
  there's
• 6:48
  no
• 6:48
  doubt.
• 6:48
  And
• 6:49
  good
• 6:49
  on
• 6:49
  Sonos
• 6:49
  for
• 6:50
  solving
• 6:50
  that
• 6:50
  problem,
• 6:50
  because
• 6:51
  it
• 6:51
  is
• 6:51
  a
• 6:51
  painful
• 6:52
  one
• 6:52
  and
• 6:52
  we've
• 6:52
  all
• 6:53
  lived
• 6:53
  it.
• 6:53
  Oh,
• 6:54
  man.
• 6:54
  And
• 6:55
  we
• 6:55
  have,
• 6:55
  and
• 6:55
  it's
• 6:56
  brutal.
• 6:57
  But
• 6:57
  there's
• 6:57
  so
• 6:57
  many
• 6:58
  things
• 6:58
  that
• 6:58
  are
• 6:58
  so
• 6:58
  enjoyable
• 6:59
  out
• 6:59
  there.
• 6:59
  Before
• 7:00
  Sonos,
• 7:00
  you
• 7:01
  would
• 7:01
  get
• 7:01
  your.
• 7:02
  Let's
• 7:03
  say
• 7:03
  you
• 7:03
  would
• 7:03
  get
• 7:03
  your
• 7:04
  audio
• 7:05
  receiver
• 7:06
  and
• 7:06
  you'd
• 7:06
  have
• 7:06
  an
• 7:06
  A
• 7:06
  and
• 7:07
  B
• 7:07
  channel.
• 7:07
  And
• 7:07
  maybe
• 7:08
  you'd
• 7:08
  run
• 7:08
  speaker
• 7:09
  wires
• 7:09
  all
• 7:09
  the
• 7:10
  way
• 7:10
  outside
• 7:10
  through
• 7:11
  your
• 7:11
  crawl
• 7:11
  space,
• 7:12
  out
• 7:12
  through
• 7:12
  the
• 7:12
  exterior
• 7:13
  wall,
• 7:14
  into
• 7:14
  your
• 7:14
  outside
• 7:14
  living
• 7:15
  space.
• 7:15
  And
• 7:15
  then
• 7:15
  you
• 7:15
  had
• 7:16
  the
• 7:16
  speakers
• 7:16
  in
• 7:16
  there,
• 7:17
  and
• 7:17
  maybe
• 7:18
  you
• 7:18
  turn
• 7:18
  the
• 7:18
  system
• 7:19
  on
• 7:19
  and
• 7:19
  you're
• 7:19
  blasting
• 7:20
  outside
• 7:20
  because
• 7:21
  it
• 7:21
  was
• 7:21
  just
• 7:21
  a
• 7:21
  clunky
• 7:22
  little
• 7:23
  system
• 7:23
  that
• 7:23
  wasn't
• 7:24
  user
• 7:24
  friendly
• 7:24
  no
• 7:25
  matter
• 7:25
  how
• 7:25
  good
• 7:25
  your
• 7:25
  receiver
• 7:26
  was.
• 7:26
  You're
• 7:26
  like,
• 7:27
  why
• 7:27
  am
• 7:27
  I
• 7:27
  crank?
• 7:28
  Oh,
• 7:28
  I'm
• 7:29
  planning
• 7:29
  that
• 7:30
  to
• 7:30
  the
• 7:30
  neighbors
• 7:30
  at
• 7:30
  11
• 7:31
  o'clock
• 7:31
  at
• 7:31
  night
• 7:31
  because
• 7:32
  you're
• 7:33
  pushing
• 7:33
  buttons
• 7:33
  that
• 7:33
  you
• 7:34
  can't
• 7:34
  read.
• 7:34
  And
• 7:35
  it
• 7:35
  just
• 7:35
  goes
• 7:35
  badly.
• 7:36
  Or
• 7:37
  some
• 7:37
  of
• 7:37
  the
• 7:38
  early
• 7:38
  stuff
• 7:38
  before
• 7:39
  Sonos,
• 7:39
  that
• 7:39
  somebody
• 7:39
  go,
• 7:40
  oh,
• 7:40
  I
• 7:40
  got
• 7:40
  a
• 7:40
  Bluetooth
• 7:41
  surround
• 7:41
  sound.
• 7:42
  It's
• 7:42
  two
• 7:42
  seconds
• 7:43
  behind
• 7:43
  on
• 7:43
  those
• 7:44
  speakers.
• 7:44
  And
• 7:44
  so
• 7:45
  technology
• 7:45
  has
• 7:46
  come
• 7:46
  so
• 7:47
  far
• 7:47
  that
• 7:47
  you
• 7:47
  can
• 7:47
  just
• 7:48
  control
• 7:49
  things
• 7:49
  with
• 7:49
  the
• 7:49
  touch
• 7:50
  of
• 7:50
  your
• 7:50
  finger
• 7:50
  and
• 7:51
  not
• 7:51
  be
• 7:51
  sitting
• 7:52
  there
• 7:52
  trying
• 7:52
  to
• 7:52
  be
• 7:52
  up
• 7:53
  there
• 7:53
  pushing
• 7:54
  the
• 7:54
  buttons
• 7:54
  because
• 7:54
  you
• 7:54
  can't
• 7:54
  get
• 7:55
  the
• 7:55
  remote
• 7:55
  to
• 7:55
  work
• 7:56
  on
• 7:56
  the
• 7:56
  receiver.
• 7:56
  And
• 7:57
  so
• 7:57
  it's
• 7:57
  so
• 7:57
  great
• 7:58
  to
• 7:58
  see
• 7:58
  how
• 7:58
  technology
• 7:59
  has
• 7:59
  come.
• 7:59
  And
• 8:00
  this
• 8:00
  is
• 8:00
  just
• 8:00
  for
• 8:00
  the
• 8:00
  regular
• 8:01
  user,
• 8:01
  not
• 8:01
  the
• 8:02
  big
• 8:02
  full
• 8:02
  on.
• 8:03
  Right.
• 8:04
  Whole
• 8:04
  house
• 8:04
  system.
• 8:05
  This
• 8:05
  is
• 8:05
  for
• 8:05
  the
• 8:05
  everyday
• 8:06
  person.
• 8:07
  And
• 8:07
  you
• 8:07
  can
• 8:07
  expand
• 8:08
  it
• 8:08
  to
• 8:08
  whatever
• 8:08
  your
• 8:09
  heart
• 8:09
  desires.
• 8:10
  You
• 8:10
  make
• 8:10
  a
• 8:10
  great
• 8:11
  point,
• 8:11
  Eric.
• 8:11
  And
• 8:12
  I've
• 8:12
  still
• 8:12
  got
• 8:12
  my
• 8:12
  bookshelf
• 8:13
  speakers
• 8:13
  from
• 8:13
  college
• 8:14
  100
• 8:15
  years
• 8:15
  ago.
• 8:15
  I've
• 8:16
  got
• 8:16
  the.
• 8:16
  I
• 8:17
  grew
• 8:17
  up
• 8:17
  in
• 8:17
  the
• 8:17
  80s,
• 8:18
  so
• 8:18
  we
• 8:19
  all
• 8:19
  had
• 8:19
  a
• 8:19
  stereo
• 8:20
  receiver,
• 8:21
  we
• 8:21
  had
• 8:21
  vinyl,
• 8:22
  we
• 8:22
  had
• 8:22
  CD
• 8:23
  collections.
• 8:24
  And
• 8:24
  it
• 8:25
  was
• 8:25
  very
• 8:25
  much
• 8:25
  an
• 8:26
  analog
• 8:26
  world.
• 8:27
  The
• 8:27
  fidelity
• 8:28
  was
• 8:28
  really
• 8:29
  pretty
• 8:29
  good.
• 8:29
  Right.
• 8:30
  The
• 8:30
  sound
• 8:30
  was
• 8:30
  good,
• 8:31
  but
• 8:31
  the
• 8:31
  user
• 8:32
  interface
• 8:32
  was
• 8:33
  clunky.
• 8:33
  It
• 8:33
  didn't
• 8:33
  take
• 8:34
  advantage
• 8:34
  of
• 8:34
  the
• 8:34
  fact
• 8:35
  that
• 8:35
  the
• 8:35
  whole
• 8:36
  world
• 8:36
  was
• 8:36
  moving
• 8:37
  to
• 8:37
  a
• 8:37
  wireless
• 8:38
  network
• 8:38
  in
• 8:38
  their
• 8:38
  homes
• 8:39
  called
• 8:39
  WI
• 8:39
  Fi.
• 8:39
  Right?
• 8:40
  Yeah.
• 8:40
  And
• 8:41
  it
• 8:41
  also
• 8:41
  didn't
• 8:41
  take
• 8:41
  advantage
• 8:42
  of
• 8:42
  the
• 8:42
  fact
• 8:42
  that
• 8:43
  slowly
• 8:44
  but
• 8:44
  surely,
• 8:45
  music
• 8:45
  was
• 8:46
  moving
• 8:46
  to
• 8:46
  the
• 8:46
  cloud.
• 8:47
  And
• 8:48
  it
• 8:48
  was
• 8:48
  an
• 8:48
  awkward
• 8:49
  transition.
• 8:49
  And
• 8:50
  Sonos
• 8:51
  happened
• 8:51
  to
• 8:51
  be
• 8:51
  really
• 8:51
  well
• 8:52
  positioned
• 8:52
  for
• 8:52
  that
• 8:53
  transition
• 8:53
  on
• 8:53
  both
• 8:54
  fronts.
• 8:54
  Yeah.
• 8:55
  And
• 8:55
  to
• 8:55
  your
• 8:55
  point
• 8:55
  about
• 8:55
  the
• 8:56
  B
• 8:56
  speakers
• 8:57
  on
• 8:57
  your
• 8:57
  stereo
• 8:57
  receiver,
• 8:58
  I
• 8:58
  did
• 8:59
  that.
• 8:59
  All
• 8:59
  my
• 9:00
  buddies
• 9:00
  did
• 9:00
  that.
• 9:01
  Friends
• 9:01
  and
• 9:01
  family
• 9:01
  did
• 9:02
  that.
• 9:02
  Industry
• 9:03
  people
• 9:03
  did
• 9:04
  it
• 9:04
  for
• 9:04
  clients.
• 9:05
  Right.
• 9:05
  They
• 9:06
  did
• 9:06
  it
• 9:06
  with
• 9:06
  higher
• 9:07
  quality
• 9:07
  equipment,
• 9:08
  better
• 9:08
  fidelity
• 9:09
  speakers.
• 9:10
  But
• 9:10
  if
• 9:10
  you
• 9:10
  wanted
• 9:10
  to
• 9:11
  make
• 9:11
  a
• 9:11
  change,
• 9:12
  you
• 9:12
  had
• 9:12
  to
• 9:12
  walk
• 9:13
  to
• 9:13
  the
• 9:14
  area
• 9:14
  where
• 9:15
  the
• 9:15
  source
• 9:15
  equipment
• 9:16
  was,
• 9:16
  Whether
• 9:16
  that
• 9:17
  was
• 9:17
  in
• 9:17
  your
• 9:17
  kitchen
• 9:18
  keeping
• 9:18
  room
• 9:19
  or
• 9:19
  that
• 9:19
  was
• 9:19
  in
• 9:20
  your
• 9:20
  basement
• 9:20
  rack,
• 9:21
  it
• 9:21
  didn't
• 9:21
  matter.
• 9:22
  And
• 9:22
  we
• 9:22
  didn't
• 9:23
  realize
• 9:23
  how
• 9:24
  inconvenient
• 9:24
  that
• 9:24
  was
• 9:25
  until
• 9:25
  we
• 9:25
  didn't
• 9:25
  have
• 9:25
  to
• 9:25
  do
• 9:26
  it.
• 9:26
  There
• 9:26
  was
• 9:26
  a
• 9:27
  time
• 9:27
  when
• 9:27
  if
• 9:27
  you
• 9:27
  wanted
• 9:28
  to
• 9:28
  change
• 9:28
  the
• 9:28
  channel
• 9:28
  on
• 9:29
  your
• 9:29
  television,
• 9:30
  you
• 9:30
  had
• 9:30
  to
• 9:30
  walk
• 9:30
  up
• 9:31
  to
• 9:31
  the
• 9:31
  box
• 9:31
  and
• 9:31
  rotate
• 9:32
  a
• 9:32
  knob.
• 9:33
  That's
• 9:33
  my
• 9:34
  exercise
• 9:34
  plan
• 9:34
  as
• 9:35
  a
• 9:35
  kid.
• 9:36
  So,
• 9:36
  yeah,
• 9:37
  it's
• 9:37
  awesome.
• 9:38
  And
• 9:38
  certainly
• 9:39
  Sonos
• 9:39
  is
• 9:39
  not
• 9:39
  the
• 9:40
  only
• 9:40
  audio
• 9:40
  company
• 9:40
  that
• 9:41
  takes
• 9:41
  advantage
• 9:41
  of
• 9:41
  all
• 9:42
  these
• 9:42
  great
• 9:42
  trends
• 9:43
  we've
• 9:43
  had
• 9:44
  with
• 9:44
  technology.
• 9:44
  But
• 9:45
  I
• 9:45
  think
• 9:45
  we've
• 9:45
  done
• 9:45
  a
• 9:45
  good
• 9:46
  job
• 9:46
  of
• 9:46
  leveraging
• 9:47
  those
• 9:47
  just
• 9:47
  to
• 9:48
  make
• 9:48
  life
• 9:48
  easy
• 9:48
  for
• 9:49
  folks.
• 9:49
  And
• 9:50
  to
• 9:50
  your
• 9:50
  point,
• 9:51
  you
• 9:51
  don't
• 9:51
  have
• 9:51
  to
• 9:51
  have
• 9:51
  a
• 9:52
  house
• 9:52
  full
• 9:52
  of
• 9:52
  it.
• 9:52
  You
• 9:52
  could
• 9:52
  have
• 9:53
  one
• 9:53
  or
• 9:53
  two
• 9:53
  zones
• 9:54
  and
• 9:54
  love
• 9:54
  it.
• 9:55
  And
• 9:55
  the
• 9:56
  other
• 9:56
  thing
• 9:56
  that
• 9:56
  I
• 9:56
  love,
• 9:56
  too,
• 9:56
  is
• 9:57
  you
• 9:57
  guys
• 9:57
  with
• 9:58
  the
• 9:58
  sound
• 9:58
  bars.
• 9:59
  There's
• 9:59
  nothing
• 10:00
  worse
• 10:00
  than
• 10:00
  audio
• 10:01
  coming
• 10:01
  out
• 10:01
  of
• 10:01
  a
• 10:02
  really
• 10:02
  nice
• 10:02
  television
• 10:03
  out
• 10:03
  of
• 10:03
  the
• 10:03
  speaker
• 10:04
  in
• 10:04
  that
• 10:04
  thing.
• 10:05
  Yeah,
• 10:05
  it's.
• 10:06
  I
• 10:06
  just
• 10:06
  wish
• 10:06
  they
• 10:06
  all
• 10:07
  actually
• 10:07
  wouldn't
• 10:07
  even
• 10:07
  put
• 10:08
  them
• 10:08
  in
• 10:08
  there
• 10:08
  because
• 10:09
  it's
• 10:09
  just
• 10:09
  so
• 10:10
  tinny.
• 10:10
  It
• 10:11
  sounds
• 10:11
  like
• 10:11
  you
• 10:11
  shoved
• 10:12
  a
• 10:12
  bunch
• 10:12
  of
• 10:12
  rags
• 10:13
  and
• 10:13
  some
• 10:13
  aluminum
• 10:14
  foil
• 10:14
  in
• 10:14
  a
• 10:14
  good
• 10:15
  speaker
• 10:15
  and
• 10:16
  tried
• 10:16
  to
• 10:16
  make
• 10:16
  it
• 10:16
  sound
• 10:16
  good.
• 10:17
  And
• 10:18
  a
• 10:18
  sound
• 10:19
  bar
• 10:19
  is
• 10:19
  just
• 10:19
  the
• 10:20
  greatest
• 10:20
  entry
• 10:20
  point
• 10:21
  for
• 10:21
  people
• 10:21
  out
• 10:21
  there.
• 10:22
  To
• 10:22
  find
• 10:22
  out
• 10:23
  more
• 10:23
  information,
• 10:23
  head
• 10:24
  to
• 10:24
  aroundthehouseonline.com.
• 10:26
  don't
• 10:26
  change
• 10:27
  that
• 10:27
  dial
• 10:27
  around
• 10:28
  the
• 10:28
  House.
• 10:28
  We'll
• 10:28
  be
• 10:29
  right
• 10:29
  back
• 10:29
  after
• 10:29
  these
• 10:30
  important
• 10:30
  messages.
• 12:42
  Will
• 12:42
  never
• 12:43
  understand
• 12:47
  what
• 12:47
  it's
• 12:47
  like
• 12:47
  to
• 12:48
  play
• 12:48
  an
• 12:49
  instrument.
• 12:52
  What's
• 12:53
  up?
• 12:53
  This
• 12:53
  is
• 12:53
  Sticks
• 12:53
  It
• 12:53
  Inia
• 12:54
  and
• 12:54
  Satchel.
• 12:55
  From
• 12:55
  Steel
• 12:56
  Panther,
• 12:57
  and
• 12:57
  you
• 12:57
  are
• 12:57
  listening.
• 12:58
  To
• 12:58
  around
• 12:59
  the
• 12:59
  House
• 12:59
  with
• 13:00
  Eric
• 13:00
  G.
• 13:01
  Yeah,
• 13:02
  we
• 13:02
  love
• 13:03
  Eric
• 13:03
  G.
• 13:03
  And
• 13:04
  you
• 13:04
  should,
• 13:04
  too.
• 13:07
  1987.
• 13:09
  I
• 13:10
  never
• 13:10
  want
• 13:10
  to
• 13:10
  leave
• 13:11
  you
• 13:12
  when
• 13:12
  you
• 13:13
  told
• 13:13
  me
• 13:13
  I
• 13:14
  welcome
• 13:14
  Back
• 13:14
  to
• 13:14
  the
• 13:14
  around
• 13:15
  the
• 13:15
  house
• 13:15
  show
• 13:15
  the
• 13:15
  next
• 13:16
  generation
• 13:16
  of
• 13:16
  home
• 13:17
  Improvement.
• 13:17
  I'm
• 13:17
  Eric
• 13:18
  Gave.
• 13:18
  This
• 13:19
  hour
• 13:19
  is
• 13:19
  brought
• 13:19
  to
• 13:19
  you
• 13:19
  by
• 13:19
  our
• 13:20
  friends
• 13:20
  at
• 13:20
  Monument
• 13:20
  Grills.
• 13:21
  Check
• 13:21
  them
• 13:21
  out@monumentgrills.com
• 13:23
  now
• 13:23
  let's
• 13:23
  get
• 13:23
  back
• 13:24
  to
• 13:24
  our
• 13:24
  conversation
• 13:25
  about
• 13:25
  audio
• 13:25
  for
• 13:26
  your
• 13:26
  home
• 13:26
  with
• 13:27
  Frank
• 13:27
  from
• 13:27
  Sonos.
• 13:28
  It
• 13:28
  really
• 13:28
  is.
• 13:29
  I
• 13:29
  was
• 13:29
  a
• 13:30
  traditional
• 13:31
  5.1
• 13:32
  stereo
• 13:32
  guy
• 13:33
  for,
• 13:33
  I
• 13:34
  don't
• 13:34
  know,
• 13:35
  from
• 13:35
  my
• 13:35
  teenage
• 13:36
  years
• 13:36
  all
• 13:37
  the
• 13:37
  way
• 13:37
  up
• 13:37
  until
• 13:38
  probably
• 13:38
  20
• 13:38
  years
• 13:38
  ago
• 13:39
  when
• 13:39
  I
• 13:39
  found
• 13:39
  Sonos
• 13:40
  as
• 13:40
  an
• 13:40
  early
• 13:40
  adopter
• 13:41
  and
• 13:41
  a
• 13:41
  customer
• 13:42
  myself.
• 13:42
  But
• 13:43
  there's
• 13:43
  no
• 13:43
  doubt,
• 13:44
  right,
• 13:44
  even
• 13:44
  a
• 13:44
  high
• 13:45
  end
• 13:45
  OLED
• 13:46
  display
• 13:46
  which
• 13:47
  has
• 13:47
  just
• 13:47
  a
• 13:47
  remarkable
• 13:49
  4K
• 13:50
  Dolby
• 13:51
  Vision
• 13:52
  HDR
• 13:52
  plus,
• 13:53
  just
• 13:54
  absolutely
• 13:54
  gorgeous
• 13:55
  video
• 13:55
  production
• 13:56
  coupled
• 13:57
  with
• 13:57
  a
• 13:58
  couple
• 13:58
  of
• 13:58
  3
• 13:58
  watt
• 13:59
  speakers
• 14:00
  there
• 14:00
  aren't
• 14:01
  even
• 14:01
  directionally
• 14:01
  correct.
• 14:02
  They're
• 14:02
  pointing
• 14:02
  backwards
• 14:03
  to
• 14:04
  give
• 14:04
  you
• 14:04
  a
• 14:04
  reflection
• 14:05
  off
• 14:05
  the
• 14:05
  wall.
• 14:06
  And
• 14:07
  most
• 14:07
  of
• 14:07
  the
• 14:07
  professionals
• 14:08
  in
• 14:08
  the
• 14:08
  AV
• 14:08
  world
• 14:09
  know
• 14:09
  that
• 14:09
  the
• 14:10
  audio
• 14:10
  is
• 14:10
  quite
• 14:11
  a
• 14:11
  bit
• 14:11
  more
• 14:11
  important
• 14:12
  than
• 14:12
  the
• 14:12
  video
• 14:13
  for
• 14:13
  controlling
• 14:14
  the
• 14:14
  emotion
• 14:14
  of
• 14:15
  the
• 14:15
  experience.
• 14:15
  Because
• 14:16
  ultimately
• 14:17
  that's
• 14:17
  what
• 14:17
  home
• 14:17
  theater
• 14:17
  is
• 14:18
  all
• 14:18
  about.
• 14:18
  It's
• 14:18
  creating
• 14:19
  these
• 14:19
  experiences
• 14:20
  that
• 14:21
  transport
• 14:21
  us
• 14:21
  into
• 14:22
  the
• 14:22
  content
• 14:22
  that
• 14:23
  we're
• 14:23
  digesting.
• 14:24
  Audio
• 14:24
  is
• 14:24
  such
• 14:24
  a
• 14:24
  big
• 14:25
  part
• 14:25
  of
• 14:25
  that.
• 14:26
  And
• 14:26
  so
• 14:26
  you're
• 14:27
  right.
• 14:27
  And
• 14:27
  I,
• 14:27
  what
• 14:27
  I
• 14:28
  have
• 14:28
  noticed
• 14:28
  is
• 14:28
  some
• 14:28
  of
• 14:28
  the
• 14:29
  display
• 14:29
  manufacturers
• 14:30
  now
• 14:31
  they're
• 14:31
  starting
• 14:31
  to
• 14:31
  ship
• 14:32
  their
• 14:33
  own
• 14:33
  factory
• 14:33
  branded
• 14:34
  sound
• 14:34
  bar
• 14:35
  with
• 14:35
  their
• 14:36
  display
• 14:36
  because
• 14:37
  they
• 14:37
  realize
• 14:38
  what
• 14:38
  you're
• 14:38
  saying
• 14:39
  and
• 14:39
  that
• 14:39
  is
• 14:39
  just
• 14:39
  that
• 14:40
  in
• 14:40
  order
• 14:40
  to
• 14:41
  do
• 14:41
  this
• 14:41
  experience
• 14:41
  justice,
• 14:43
  we've
• 14:43
  got
• 14:43
  to
• 14:44
  crank
• 14:44
  up
• 14:44
  the
• 14:45
  volume
• 14:45
  a
• 14:45
  little
• 14:45
  bit
• 14:45
  on
• 14:46
  the
• 14:46
  quality
• 14:46
  of
• 14:46
  the
• 14:47
  audio
• 14:47
  because
• 14:47
  we're
• 14:47
  not
• 14:48
  doing
• 14:48
  any
• 14:48
  favors.
• 14:49
  We've
• 14:49
  got
• 14:49
  this
• 14:50
  amazing
• 14:50
  OLED
• 14:51
  display
• 14:52
  or
• 14:52
  micro
• 14:52
  LED
• 14:53
  or
• 14:53
  whatever
• 14:53
  the
• 14:53
  technology
• 14:54
  is.
• 14:54
  No,
• 14:55
  I
• 14:55
  think
• 14:55
  you're
• 14:55
  right.
• 14:55
  And
• 14:56
  Soundbars
• 14:57
  is
• 14:57
  a
• 14:57
  place
• 14:57
  that
• 14:57
  Sonos
• 14:58
  has
• 14:58
  spent
• 14:58
  quite
• 14:58
  a
• 14:59
  bit
• 14:59
  of
• 14:59
  time.
• 14:59
  We
• 14:59
  introduced
• 15:00
  the
• 15:00
  Play
• 15:00
  bar
• 15:01
  but
• 15:01
  now
• 15:01
  we've
• 15:01
  got
• 15:02
  the
• 15:02
  good,
• 15:02
  better,
• 15:02
  best
• 15:03
  entry
• 15:03
  level
• 15:04
  sound
• 15:04
  bar
• 15:05
  which
• 15:05
  is
• 15:05
  now
• 15:05
  sub$200
• 15:07
  all
• 15:07
  the
• 15:07
  way
• 15:07
  up
• 15:08
  to
• 15:08
  our
• 15:08
  high
• 15:08
  end,
• 15:09
  which
• 15:09
  is
• 15:10
  really
• 15:10
  a
• 15:10
  remarkable
• 15:11
  piece.
• 15:11
  I
• 15:11
  like
• 15:12
  when
• 15:12
  companies
• 15:13
  offer
• 15:14
  choice
• 15:15
  for
• 15:15
  everyone's
• 15:15
  got
• 15:16
  a
• 15:16
  different
• 15:16
  budget
• 15:16
  and
• 15:17
  performance
• 15:17
  goal
• 15:17
  in
• 15:18
  mind.
• 15:18
  So
• 15:18
  you
• 15:19
  gotta
• 15:19
  give
• 15:19
  people
• 15:19
  choices.
• 15:20
  It's
• 15:21
  almost
• 15:21
  like
• 15:21
  you
• 15:21
  sit
• 15:22
  down
• 15:22
  into
• 15:22
  like
• 15:22
  an
• 15:23
  IMAX
• 15:23
  theater
• 15:24
  with
• 15:24
  the
• 15:24
  new
• 15:24
  TVs
• 15:25
  and
• 15:25
  then
• 15:25
  they
• 15:25
  hand
• 15:26
  you
• 15:26
  your
• 15:26
  own
• 15:26
  personal
• 15:27
  drive
• 15:27
  in
• 15:28
  theater
• 15:28
  speaker
• 15:29
  to
• 15:29
  experience
• 15:30
  it
• 15:30
  with.
• 15:31
  I
• 15:31
  used
• 15:31
  to
• 15:31
  sell
• 15:32
  av.
• 15:33
  I
• 15:33
  used
• 15:33
  to
• 15:34
  caution
• 15:34
  people
• 15:34
  about
• 15:35
  putting
• 15:35
  Walmart
• 15:36
  tires
• 15:36
  on
• 15:37
  their
• 15:37
  Ferrari
• 15:38
  and
• 15:39
  it's,
• 15:40
  it's
• 15:40
  right
• 15:40
  on
• 15:40
  point.
• 15:41
  So
• 15:41
  I
• 15:41
  agree
• 15:42
  with
• 15:42
  you
• 15:42
  and
• 15:43
  it.
• 15:43
  Was
• 15:43
  amazing
• 15:43
  seeing
• 15:44
  what
• 15:44
  you
• 15:44
  guys
• 15:44
  were
• 15:44
  doing
• 15:45
  down
• 15:45
  at
• 15:45
  the
• 15:45
  design
• 15:46
  and
• 15:46
  construction
• 15:46
  week
• 15:47
  because
• 15:48
  I
• 15:48
  really
• 15:49
  love
• 15:49
  how
• 15:49
  you
• 15:49
  Guys
• 15:50
  are
• 15:50
  now
• 15:50
  getting
• 15:50
  into
• 15:51
  the,
• 15:52
  you've
• 15:52
  been
• 15:52
  there,
• 15:52
  but
• 15:52
  you're
• 15:53
  really
• 15:53
  expanding
• 15:53
  into
• 15:54
  that
• 15:54
  builder
• 15:54
  space
• 15:55
  and
• 15:55
  just
• 15:55
  getting
• 15:56
  out
• 15:56
  there
• 15:56
  with
• 15:57
  all
• 15:58
  the
• 15:58
  new
• 15:58
  stuff
• 15:58
  that
• 15:58
  you
• 15:59
  had
• 15:59
  there.
• 15:59
  It
• 15:59
  was
• 15:59
  really
• 16:00
  fun
• 16:00
  to
• 16:00
  see
• 16:01
  all
• 16:01
  the
• 16:01
  different
• 16:02
  things
• 16:02
  that
• 16:02
  are
• 16:02
  going
• 16:02
  on.
• 16:03
  And
• 16:03
  again,
• 16:03
  I
• 16:04
  have
• 16:04
  not,
• 16:05
  I'll
• 16:05
  be
• 16:05
  the
• 16:05
  first
• 16:05
  to
• 16:05
  admit,
• 16:06
  I
• 16:06
  have
• 16:06
  not
• 16:06
  really
• 16:06
  dove
• 16:07
  into
• 16:08
  all
• 16:08
  the
• 16:08
  things
• 16:08
  that
• 16:08
  Sonos
• 16:09
  was
• 16:09
  doing.
• 16:09
  But
• 16:10
  standing
• 16:10
  there
• 16:10
  talking
• 16:10
  to
• 16:11
  you
• 16:11
  and
• 16:11
  Katie,
• 16:11
  everybody
• 16:11
  else,
• 16:12
  it
• 16:12
  was
• 16:12
  just
• 16:12
  great
• 16:12
  to
• 16:13
  see
• 16:14
  how
• 16:14
  wide
• 16:15
  for
• 16:15
  any
• 16:16
  residential
• 16:17
  experience
• 16:17
  and
• 16:18
  even
• 16:19
  light
• 16:19
  duty
• 16:19
  commercial
• 16:20
  stuff
• 16:20
  for
• 16:21
  somebody
• 16:21
  in
• 16:21
  their
• 16:21
  small
• 16:22
  business
• 16:22
  or
• 16:22
  whatever
• 16:23
  else,
• 16:23
  what
• 16:24
  you
• 16:24
  can
• 16:24
  do
• 16:25
  and
• 16:25
  the
• 16:26
  experience
• 16:27
  that
• 16:27
  you
• 16:27
  can
• 16:27
  give
• 16:27
  someone.
• 16:28
  Sonos
• 16:30
  was
• 16:31
  became
• 16:31
  a
• 16:31
  popular
• 16:32
  brand
• 16:32
  with
• 16:33
  direct
• 16:33
  consumer
• 16:34
  meaning
• 16:34
  you
• 16:34
  can
• 16:34
  go
• 16:34
  to
• 16:35
  sonos.com
• 16:35
  and
• 16:36
  you
• 16:36
  could
• 16:36
  buy
• 16:36
  yourself
• 16:36
  some
• 16:37
  plug
• 16:37
  in
• 16:37
  WI
• 16:37
  fi
• 16:37
  speakers
• 16:38
  and
• 16:38
  you
• 16:39
  could
• 16:39
  hook
• 16:39
  it
• 16:39
  up
• 16:39
  yourself.
• 16:40
  You
• 16:40
  didn't
• 16:41
  need
• 16:41
  a
• 16:41
  PhD
• 16:42
  in
• 16:42
  network
• 16:42
  engineering.
• 16:43
  If
• 16:44
  you
• 16:44
  had
• 16:44
  WI
• 16:44
  fi
• 16:44
  at
• 16:44
  home,
• 16:45
  you
• 16:45
  could
• 16:45
  do
• 16:45
  it.
• 16:46
  And
• 16:46
  that
• 16:46
  led
• 16:47
  to
• 16:47
  a
• 16:48
  lot
• 16:48
  of
• 16:48
  popularity
• 16:49
  with
• 16:49
  consumers.
• 16:50
  But
• 16:50
  at
• 16:50
  the
• 16:51
  same
• 16:51
  time,
• 16:51
  we've
• 16:51
  always
• 16:52
  had
• 16:52
  a
• 16:52
  professional
• 16:52
  channel
• 16:53
  resellers,
• 16:54
  professional
• 16:55
  smart
• 16:55
  home
• 16:56
  installers,
• 16:57
  audio
• 16:57
  video
• 16:58
  experts
• 16:59
  who
• 16:59
  also
• 17:00
  embrace
• 17:00
  the
• 17:00
  product.
• 17:01
  And
• 17:01
  I
• 17:01
  can
• 17:01
  tell
• 17:01
  you
• 17:01
  it's
• 17:02
  difficult
• 17:02
  being
• 17:03
  a
• 17:03
  manufacturer
• 17:05
  serving
• 17:05
  both
• 17:05
  sides
• 17:06
  because
• 17:07
  ultimately
• 17:08
  you're
• 17:08
  going
• 17:08
  to
• 17:08
  create
• 17:09
  channel
• 17:09
  conflict
• 17:10
  when
• 17:10
  you've
• 17:10
  got
• 17:10
  a
• 17:11
  retail
• 17:11
  or
• 17:12
  a
• 17:12
  direct
• 17:12
  consumer
• 17:13
  presence,
• 17:13
  but
• 17:13
  you've
• 17:14
  also
• 17:14
  got
• 17:14
  a
• 17:14
  very
• 17:15
  critical
• 17:15
  and
• 17:16
  very
• 17:16
  important
• 17:17
  network
• 17:18
  of
• 17:18
  resellers
• 17:19
  and
• 17:19
  dealers
• 17:19
  who
• 17:20
  are
• 17:20
  authorized
• 17:20
  and
• 17:20
  trained
• 17:21
  on
• 17:21
  your
• 17:21
  product.
• 17:22
  And
• 17:22
  so
• 17:22
  Sonos
• 17:23
  continues
• 17:23
  to
• 17:24
  try
• 17:24
  and
• 17:24
  do
• 17:24
  the
• 17:25
  best
• 17:25
  they
• 17:25
  can
• 17:25
  to
• 17:25
  manage
• 17:26
  those
• 17:26
  channels.
• 17:27
  But
• 17:27
  the
• 17:27
  reason
• 17:28
  we
• 17:28
  were
• 17:28
  at
• 17:28
  the
• 17:28
  builder
• 17:28
  show
• 17:29
  is
• 17:29
  because
• 17:30
  their
• 17:30
  narrative
• 17:31
  that
• 17:31
  we're
• 17:31
  all
• 17:32
  trying
• 17:32
  to
• 17:33
  explain
• 17:33
  to
• 17:34
  the
• 17:34
  construction
• 17:34
  world
• 17:35
  is
• 17:35
  that
• 17:36
  you
• 17:36
  can
• 17:36
  take
• 17:36
  the
• 17:37
  benefits
• 17:37
  of
• 17:37
  Sonos
• 17:38
  and
• 17:38
  build
• 17:38
  it
• 17:38
  in
• 17:39
  to
• 17:40
  a
• 17:40
  new
• 17:40
  project,
• 17:40
  right?
• 17:41
  Whether
• 17:41
  that's
• 17:41
  an
• 17:41
  addition,
• 17:42
  a
• 17:42
  renovation
• 17:43
  or
• 17:44
  a
• 17:44
  new
• 17:44
  single
• 17:44
  family
• 17:45
  home.
• 17:46
  You
• 17:46
  could
• 17:46
  take
• 17:46
  the
• 17:47
  all
• 17:47
  the
• 17:47
  things
• 17:47
  you
• 17:47
  love
• 17:48
  about
• 17:48
  Sonos
• 17:49
  and
• 17:49
  build
• 17:50
  it
• 17:50
  into
• 17:50
  the
• 17:50
  structure
• 17:51
  if
• 17:51
  that's
• 17:51
  the
• 17:51
  case.
• 17:52
  Now
• 17:52
  we're
• 17:52
  talking
• 17:52
  about
• 17:53
  using
• 17:53
  traditional
• 17:54
  architectural
• 17:55
  passive
• 17:56
  speakers,
• 17:57
  a
• 17:57
  traditional
• 17:58
  two
• 17:58
  conductor
• 17:59
  wire
• 17:59
  pull
• 18:00
  back
• 18:00
  to
• 18:00
  a
• 18:00
  head
• 18:01
  end
• 18:01
  where
• 18:01
  you're
• 18:01
  going
• 18:01
  to
• 18:01
  find
• 18:01
  a
• 18:02
  Sonos
• 18:02
  amp
• 18:03
  that's
• 18:03
  not
• 18:03
  the
• 18:03
  amp
• 18:03
  where
• 18:04
  you're
• 18:04
  going
• 18:04
  to
• 18:04
  have
• 18:04
  to
• 18:04
  go
• 18:04
  adjust
• 18:05
  the
• 18:05
  volume
• 18:05
  by
• 18:05
  walking
• 18:06
  up
• 18:06
  to
• 18:06
  it
• 18:06
  like
• 18:06
  we
• 18:06
  did
• 18:07
  in
• 18:07
  1987.
• 18:09
  But
• 18:09
  it
• 18:09
  is,
• 18:10
  but
• 18:10
  that's
• 18:10
  the
• 18:10
  ultimate
• 18:11
  now
• 18:11
  where
• 18:11
  I
• 18:12
  can
• 18:12
  have
• 18:12
  the
• 18:12
  performance
• 18:13
  and
• 18:13
  the
• 18:13
  cosmetics
• 18:14
  of
• 18:14
  an
• 18:14
  architectural
• 18:15
  speaker,
• 18:16
  but
• 18:16
  I
• 18:16
  could
• 18:16
  also
• 18:16
  have
• 18:17
  the
• 18:17
  ease
• 18:17
  of
• 18:17
  use
• 18:17
  and
• 18:18
  flexibility
• 18:19
  of
• 18:19
  a
• 18:19
  Sonos
• 18:19
  system.
• 18:20
  Hey,
• 18:20
  that
• 18:21
  sounds
• 18:21
  pretty
• 18:21
  awesome
• 18:22
  to
• 18:22
  me.
• 18:22
  I
• 18:23
  want
• 18:23
  to
• 18:23
  definitely
• 18:23
  do
• 18:23
  that
• 18:24
  in
• 18:24
  the
• 18:24
  next
• 18:24
  house
• 18:25
  I
• 18:25
  build.
• 18:25
  In
• 18:25
  order
• 18:26
  for
• 18:26
  us
• 18:26
  to
• 18:26
  pull
• 18:26
  that
• 18:26
  off,
• 18:27
  we
• 18:27
  need
• 18:27
  to
• 18:27
  really
• 18:28
  partner
• 18:28
  with
• 18:28
  the
• 18:28
  trades
• 18:29
  and
• 18:29
  that
• 18:30
  means
• 18:30
  we
• 18:30
  have
• 18:30
  to
• 18:30
  show
• 18:30
  up.
• 18:31
  And
• 18:32
  that's
• 18:32
  what
• 18:32
  we
• 18:32
  were
• 18:32
  doing
• 18:32
  there.
• 18:33
  Right.
• 18:33
  We,
• 18:33
  and
• 18:34
  we
• 18:34
  have
• 18:34
  programs
• 18:35
  and
• 18:35
  that's
• 18:36
  my
• 18:36
  job.
• 18:36
  Right.
• 18:37
  How
• 18:37
  do
• 18:37
  we
• 18:37
  accommodate
• 18:38
  the
• 18:38
  trades
• 18:39
  to
• 18:39
  make
• 18:40
  it
• 18:40
  easy?
• 18:41
  So
• 18:41
  if
• 18:41
  you
• 18:41
  want
• 18:42
  to
• 18:42
  include
• 18:42
  Sonos
• 18:43
  in
• 18:43
  your
• 18:43
  next
• 18:43
  project,
• 18:44
  there's
• 18:44
  a
• 18:45
  guy
• 18:45
  at
• 18:45
  the
• 18:46
  factory
• 18:46
  who's
• 18:46
  there
• 18:46
  to
• 18:47
  help
• 18:47
  you
• 18:47
  do
• 18:47
  that.
• 18:48
  And
• 18:48
  whether
• 18:48
  that
• 18:49
  is
• 18:49
  to
• 18:49
  help
• 18:50
  you
• 18:50
  find
• 18:51
  one
• 18:51
  of
• 18:51
  our,
• 18:51
  one
• 18:51
  of
• 18:51
  our
• 18:52
  seasoned
• 18:52
  pros
• 18:53
  in
• 18:53
  your
• 18:53
  service
• 18:53
  area
• 18:54
  who
• 18:54
  can
• 18:54
  hit
• 18:55
  it
• 18:55
  out
• 18:55
  of
• 18:55
  the
• 18:55
  park
• 18:55
  for
• 18:55
  you
• 18:56
  and
• 18:56
  your
• 18:56
  client,
• 18:56
  or
• 18:57
  whether
• 18:57
  that's
• 18:57
  a
• 18:57
  set
• 18:58
  of
• 18:58
  technical
• 18:58
  files
• 18:59
  or
• 18:59
  specs
• 19:00
  that
• 19:00
  we,
• 19:00
  the
• 19:01
  factory,
• 19:01
  need
• 19:01
  to
• 19:01
  provide
• 19:02
  so
• 19:02
  you
• 19:02
  can
• 19:02
  build
• 19:02
  it
• 19:03
  into
• 19:03
  your,
• 19:03
  into
• 19:03
  your
• 19:04
  design
• 19:04
  from
• 19:04
  a
• 19:04
  very
• 19:05
  early
• 19:05
  stage
• 19:06
  and
• 19:06
  all
• 19:06
  the
• 19:06
  things
• 19:07
  in
• 19:07
  between.
• 19:07
  That's
• 19:08
  why
• 19:08
  we're
• 19:08
  there.
• 19:08
  And
• 19:09
  believe
• 19:09
  it
• 19:09
  or
• 19:09
  not,
• 19:09
  we're
• 19:10
  still
• 19:10
  pretty
• 19:10
  new
• 19:10
  to
• 19:10
  the
• 19:11
  space
• 19:11
  in
• 19:11
  terms
• 19:12
  of
• 19:12
  being
• 19:12
  a
• 19:12
  formal
• 19:13
  member
• 19:13
  of
• 19:14
  the
• 19:14
  construction
• 19:14
  community.
• 19:15
  We
• 19:15
  couldn't
• 19:15
  be
• 19:15
  happier
• 19:16
  about
• 19:16
  it
• 19:16
  though.
• 19:16
  And
• 19:16
  I
• 19:16
  think
• 19:16
  it's
• 19:16
  really
• 19:17
  important
• 19:17
  we're
• 19:17
  there.
• 19:18
  Yeah,
• 19:18
  absolutely.
• 19:19
  You
• 19:19
  grabbed
• 19:19
  my
• 19:19
  attention,
• 19:20
  obviously.
• 19:20
  And
• 19:20
  the
• 19:21
  thing
• 19:21
  that
• 19:21
  I
• 19:21
  love
• 19:21
  too
• 19:22
  is
• 19:22
  let's
• 19:22
  say
• 19:23
  someone's
• 19:23
  working
• 19:23
  on
• 19:24
  a
• 19:24
  medium
• 19:24
  to
• 19:24
  high
• 19:25
  end
• 19:25
  remodel
• 19:26
  and
• 19:26
  they're,
• 19:27
  you
• 19:27
  know,
• 19:27
  remaking
• 19:28
  some
• 19:28
  spaces
• 19:29
  and
• 19:29
  all
• 19:29
  of
• 19:29
  a
• 19:30
  sudden
• 19:30
  they've
• 19:30
  got
• 19:30
  maybe
• 19:31
  a
• 19:32
  20
• 19:32
  year
• 19:32
  old
• 19:32
  high
• 19:33
  end
• 19:33
  wired
• 19:33
  system
• 19:34
  in
• 19:34
  there.
• 19:34
  Okay,
• 19:35
  how
• 19:35
  do
• 19:35
  I
• 19:35
  upgrade
• 19:36
  this?
• 19:36
  Because
• 19:36
  I
• 19:37
  spent
• 19:37
  a
• 19:37
  ton
• 19:38
  of
• 19:38
  money
• 19:38
  on
• 19:38
  high
• 19:38
  end
• 19:38
  speakers
• 19:39
  that
• 19:39
  are
• 19:39
  built
• 19:40
  into
• 19:40
  the
• 19:40
  ceiling
• 19:40
  or
• 19:41
  behind
• 19:41
  the
• 19:41
  drywall
• 19:42
  or
• 19:42
  whatever
• 19:42
  they
• 19:42
  did.
• 19:43
  You
• 19:43
  guys
• 19:43
  now
• 19:44
  have
• 19:44
  that
• 19:44
  ability
• 19:44
  to
• 19:45
  go
• 19:45
  in
• 19:45
  there
• 19:45
  and
• 19:45
  go,
• 19:45
  okay,
• 19:46
  now
• 19:46
  let's
• 19:46
  kick
• 19:47
  this
• 19:47
  up
• 19:47
  a
• 19:47
  notch
• 19:48
  and
• 19:48
  still
• 19:48
  stay
• 19:49
  within
• 19:49
  the
• 19:49
  Sonos
• 19:50
  ecosystem.
• 19:51
  Absolutely.
• 19:52
  And
• 19:52
  that's,
• 19:53
  that
• 19:53
  is
• 19:53
  the
• 19:53
  Sonos
• 19:54
  amp.
• 19:54
  It,
• 19:55
  it
• 19:55
  wires
• 19:55
  up
• 19:55
  to
• 19:56
  a
• 19:56
  set
• 19:56
  of
• 19:56
  passive
• 19:57
  speakers
• 19:58
  the
• 19:58
  same
• 19:58
  way
• 19:58
  your
• 19:58
  old
• 19:59
  stereo
• 19:59
  receiver
• 20:00
  did.
• 20:00
  Or
• 20:01
  if
• 20:01
  you've
• 20:01
  got
• 20:01
  a
• 20:02
  multi
• 20:02
  channel
• 20:03
  amplifier
• 20:03
  already,
• 20:04
  maybe
• 20:04
  you've
• 20:04
  got
• 20:05
  volume
• 20:05
  controls
• 20:05
  in
• 20:06
  the
• 20:06
  wall,
• 20:06
  maybe
• 20:06
  you
• 20:06
  had
• 20:06
  an
• 20:07
  older
• 20:07
  system.
• 20:08
  You
• 20:08
  can
• 20:08
  still
• 20:09
  make
• 20:09
  that
• 20:10
  part
• 20:10
  of
• 20:10
  the
• 20:10
  Sonos
• 20:11
  ecosystem.
• 20:12
  On
• 20:12
  that
• 20:12
  property,
• 20:13
  we've
• 20:13
  got
• 20:13
  an
• 20:13
  unamplified
• 20:15
  streamer
• 20:16
  which
• 20:16
  is
• 20:16
  called
• 20:17
  the
• 20:17
  Sonos
• 20:17
  port,
• 20:18
  and
• 20:18
  that's
• 20:18
  just
• 20:19
  line
• 20:19
  level
• 20:19
  out
• 20:19
  into
• 20:20
  an
• 20:20
  existing
• 20:20
  amplifier.
• 20:22
  So
• 20:22
  if
• 20:22
  you've
• 20:23
  got
• 20:23
  a
• 20:23
  big
• 20:23
  system
• 20:23
  that
• 20:24
  you've
• 20:24
  invested
• 20:24
  in
• 20:25
  and
• 20:25
  you're
• 20:25
  not
• 20:25
  ready
• 20:26
  to
• 20:26
  just
• 20:26
  take
• 20:26
  that
• 20:27
  and
• 20:27
  chuck
• 20:27
  it,
• 20:28
  you
• 20:28
  don't
• 20:28
  have
• 20:28
  to.
• 20:28
  You
• 20:29
  can,
• 20:29
  we
• 20:29
  can,
• 20:29
  you
• 20:29
  can
• 20:29
  make
• 20:30
  it
• 20:30
  into
• 20:30
  a
• 20:30
  Sonos
• 20:31
  zone
• 20:32
  using
• 20:32
  our
• 20:33
  port.
• 20:33
  And
• 20:33
  that
• 20:33
  is
• 20:33
  a,
• 20:34
  as
• 20:34
  you
• 20:34
  might
• 20:34
  imagine,
• 20:35
  a
• 20:35
  very
• 20:36
  popular
• 20:36
  concept
• 20:37
  because
• 20:38
  all
• 20:38
  the
• 20:38
  trades
• 20:38
  out
• 20:39
  there,
• 20:39
  we're
• 20:39
  trying
• 20:39
  to
• 20:39
  stretch
• 20:40
  the
• 20:40
  budget
• 20:40
  for
• 20:40
  our
• 20:40
  clients.
• 20:41
  And
• 20:42
  in
• 20:42
  some
• 20:42
  cases
• 20:43
  we've
• 20:43
  got
• 20:43
  some
• 20:43
  pieces
• 20:43
  that
• 20:44
  are
• 20:44
  not
• 20:44
  that
• 20:44
  old
• 20:45
  that
• 20:45
  have
• 20:45
  a
• 20:45
  lot
• 20:45
  of
• 20:46
  life
• 20:46
  left
• 20:46
  in
• 20:46
  them
• 20:47
  and
• 20:48
  we
• 20:48
  want
• 20:48
  to
• 20:48
  keep
• 20:48
  them
• 20:49
  in
• 20:49
  the
• 20:49
  plan
• 20:49
  going
• 20:50
  forward.
• 20:50
  Yeah,
• 20:51
  it's
• 20:51
  a
• 20:51
  great
• 20:51
  point.
• 20:52
  And
• 20:52
  those
• 20:52
  are
• 20:52
  not
• 20:52
  products
• 20:53
  that
• 20:53
  people
• 20:54
  are
• 20:54
  typically
• 20:54
  as
• 20:55
  aware
• 20:55
  of
• 20:55
  because
• 20:56
  those
• 20:56
  aren't
• 20:57
  the
• 20:57
  plug
• 20:57
  in
• 20:58
  speakers
• 20:58
  that
• 20:58
  you
• 20:59
  find
• 20:59
  on
• 20:59
  the
• 21:00
  website
• 21:00
  or
• 21:01
  in
• 21:01
  retail
• 21:02
  that
• 21:02
  a
• 21:02
  lot
• 21:02
  of
• 21:02
  people
• 21:02
  have
• 21:03
  experience
• 21:03
  with.
• 21:04
  But
• 21:05
  it's
• 21:05
  allowed
• 21:05
  Sonos
• 21:06
  to
• 21:06
  become
• 21:06
  a
• 21:06
  popular
• 21:07
  brand
• 21:07
  name
• 21:07
  with
• 21:07
  consumers.
• 21:08
  And
• 21:09
  so
• 21:09
  a
• 21:09
  lot
• 21:09
  of
• 21:09
  clients
• 21:10
  that
• 21:10
  are
• 21:10
  hiring
• 21:11
  trades
• 21:12
  to
• 21:12
  do
• 21:13
  my
• 21:13
  outdoor
• 21:13
  kitchen
• 21:14
  or
• 21:14
  my
• 21:14
  pool
• 21:14
  deck
• 21:15
  or
• 21:15
  the
• 21:15
  addition
• 21:15
  of
• 21:16
  my
• 21:16
  house
• 21:16
  or
• 21:17
  the
• 21:17
  screened
• 21:17
  in
• 21:17
  porch
• 21:18
  or
• 21:18
  maybe
• 21:18
  it's
• 21:18
  a
• 21:18
  complete
• 21:19
  rebuild,
• 21:20
  they're
• 21:20
  familiar
• 21:21
  with
• 21:21
  the
• 21:21
  brand.
• 21:21
  And
• 21:22
  if
• 21:22
  the
• 21:22
  trade
• 21:22
  is
• 21:22
  willing
• 21:23
  to
• 21:23
  say
• 21:23
  that,
• 21:23
  hey,
• 21:24
  we
• 21:24
  can
• 21:24
  incorporate
• 21:25
  Sonos
• 21:25
  into
• 21:25
  this
• 21:26
  project,
• 21:26
  hey,
• 21:27
  that
• 21:27
  piques
• 21:27
  some
• 21:28
  interest.
• 21:28
  To
• 21:28
  find
• 21:29
  out
• 21:29
  more
• 21:29
  information,
• 21:30
  head
• 21:30
  to
• 21:30
  aroundthehouse
• 21:31
  online
• 21:31
  dot
• 21:31
  com.
• 21:32
  Don't
• 21:33
  change
• 21:33
  that.
• 21:33
  Dial
• 21:34
  around
• 21:34
  the
• 21:34
  House.
• 21:35
  We'll
• 21:35
  be
• 21:35
  right
• 21:35
  back
• 21:35
  after
• 21:36
  these
• 21:36
  important
• 21:36
  messages.
• 23:20
  Hey,
• 23:21
  this
• 23:21
  is
• 23:21
  Ron
• 23:22
  Keel,
• 23:22
  the
• 23:22
  metal
• 23:23
  cowboy
• 23:23
  from
• 23:24
  Kiel,
• 23:24
  the
• 23:24
  Ron
• 23:25
  Keel
• 23:25
  Band
• 23:26
  and
• 23:26
  Steeler.
• 23:27
  We
• 23:27
  are
• 23:27
  rocking
• 23:28
  around
• 23:28
  the
• 23:28
  House
• 23:29
  with
• 23:29
  Eric
• 23:29
  G.
• 23:30
  Raise
• 23:30
  you.
• 23:31
  Welcome
• 23:31
  back
• 23:31
  to
• 23:32
  the
• 23:32
  around
• 23:32
  the
• 23:32
  House
• 23:32
  show,
• 23:32
  the
• 23:33
  next
• 23:33
  generation
• 23:34
  of
• 23:34
  home
• 23:34
  improvement.
• 23:34
  I'm
• 23:35
  Eric
• 23:35
  Garrett.
• 23:36
  This
• 23:36
  hour
• 23:36
  is
• 23:36
  brought
• 23:36
  to
• 23:36
  you
• 23:37
  by
• 23:37
  our
• 23:37
  friends
• 23:37
  at
• 23:37
  Monument
• 23:38
  Grills.
• 23:38
  Check
• 23:38
  them
• 23:38
  out@monumentgrills.com
• 23:40
  now
• 23:40
  let's
• 23:41
  get
• 23:41
  back
• 23:41
  to
• 23:41
  our
• 23:41
  conversation
• 23:42
  about
• 23:42
  audio
• 23:43
  for
• 23:43
  your
• 23:43
  home
• 23:44
  with
• 23:44
  Frank
• 23:45
  from
• 23:45
  Sonos.
• 23:46
  It's
• 23:46
  allowed
• 23:46
  Sonos
• 23:47
  to
• 23:47
  become
• 23:47
  a
• 23:47
  popular
• 23:48
  brand
• 23:48
  name
• 23:48
  with
• 23:48
  consumers.
• 23:49
  And
• 23:50
  so
• 23:50
  a
• 23:50
  lot
• 23:50
  of
• 23:51
  clients
• 23:51
  that
• 23:51
  are
• 23:51
  hiring
• 23:52
  trades
• 23:53
  to
• 23:54
  do
• 23:54
  my
• 23:54
  outdoor
• 23:55
  kitchen
• 23:55
  or
• 23:55
  my
• 23:55
  pool
• 23:56
  deck
• 23:56
  or
• 23:56
  the
• 23:56
  addition
• 23:57
  of
• 23:57
  my
• 23:57
  house
• 23:58
  or
• 23:58
  the
• 23:58
  screened
• 23:58
  in
• 23:58
  porch
• 23:59
  or
• 23:59
  maybe
• 23:59
  it's
• 24:00
  a
• 24:00
  complete
• 24:00
  rebuild.
• 24:01
  They're
• 24:02
  familiar
• 24:02
  with
• 24:02
  the
• 24:02
  brand.
• 24:02
  And
• 24:03
  if
• 24:03
  the
• 24:03
  trade
• 24:03
  is
• 24:04
  willing
• 24:04
  to
• 24:04
  say
• 24:04
  that,
• 24:04
  hey,
• 24:05
  we
• 24:05
  could
• 24:05
  incorporate
• 24:06
  Sonos
• 24:06
  into
• 24:07
  this
• 24:07
  project,
• 24:07
  hey,
• 24:08
  that
• 24:08
  piqued
• 24:09
  some
• 24:09
  interest.
• 24:09
  Yeah.
• 24:10
  But
• 24:11
  those
• 24:11
  trades
• 24:11
  just
• 24:11
  have
• 24:11
  to
• 24:11
  know
• 24:12
  where
• 24:12
  to
• 24:12
  go
• 24:12
  for
• 24:12
  support
• 24:13
  and
• 24:13
  that's
• 24:13
  my
• 24:13
  job
• 24:14
  to
• 24:14
  figure
• 24:14
  out.
• 24:15
  Hey,
• 24:15
  we
• 24:15
  are
• 24:16
  right
• 24:16
  behind
• 24:16
  you
• 24:16
  every
• 24:17
  step
• 24:17
  of
• 24:17
  the
• 24:17
  way.
• 24:18
  We've
• 24:18
  got
• 24:18
  a
• 24:18
  local
• 24:19
  expert
• 24:20
  on
• 24:20
  the
• 24:20
  factory.
• 24:21
  Let's
• 24:21
  go
• 24:21
  get
• 24:21
  it.
• 24:22
  Yeah,
• 24:23
  yeah.
• 24:23
  And
• 24:23
  there
• 24:24
  are
• 24:24
  so
• 24:24
  many.
• 24:24
  I've
• 24:25
  got
• 24:25
  a
• 24:25
  buddy
• 24:25
  who
• 24:25
  is
• 24:26
  a
• 24:26
  huge
• 24:26
  works
• 24:27
  in
• 24:27
  media
• 24:27
  with
• 24:27
  me,
• 24:28
  Pete.
• 24:28
  He's
• 24:29
  a
• 24:29
  huge
• 24:29
  audiophile.
• 24:30
  He's
• 24:30
  got
• 24:31
  this
• 24:31
  high
• 24:31
  definition
• 24:32
  vintage
• 24:32
  audio
• 24:33
  in
• 24:33
  his
• 24:33
  home
• 24:33
  that
• 24:34
  we'll
• 24:35
  sit
• 24:35
  there
• 24:35
  and
• 24:35
  he'll
• 24:35
  put
• 24:35
  one
• 24:36
  of
• 24:36
  the
• 24:36
  CDs
• 24:36
  in
• 24:37
  and
• 24:37
  these
• 24:37
  are
• 24:37
  those
• 24:37
  HD
• 24:38
  ones
• 24:39
  and
• 24:39
  I'm
• 24:39
  hearing
• 24:39
  songs
• 24:40
  that
• 24:40
  I've
• 24:40
  heard
• 24:40
  my
• 24:40
  entire
• 24:41
  life
• 24:41
  and
• 24:41
  I'm
• 24:41
  like,
• 24:42
  oh,
• 24:42
  I
• 24:42
  didn't
• 24:42
  know
• 24:42
  there
• 24:42
  were
• 24:42
  strings
• 24:43
  back
• 24:43
  there
• 24:44
  because
• 24:44
  they
• 24:44
  were
• 24:44
  there
• 24:45
  and
• 24:46
  it
• 24:46
  didn't
• 24:46
  matter
• 24:46
  if
• 24:46
  it
• 24:46
  was
• 24:46
  playing
• 24:46
  on
• 24:47
  vinyl.
• 24:48
  Streaming,
• 24:48
  what?
• 24:49
  But
• 24:49
  you
• 24:49
  get
• 24:49
  into
• 24:49
  a
• 24:50
  system
• 24:50
  that's
• 24:50
  good,
• 24:51
  right?
• 24:51
  Can
• 24:52
  actually
• 24:52
  play
• 24:52
  all
• 24:53
  those
• 24:53
  frequencies.
• 24:54
  You
• 24:54
  feel
• 24:54
  like
• 24:55
  you're
• 24:55
  sitting
• 24:55
  there
• 24:55
  with
• 24:56
  the
• 24:56
  band
• 24:57
  at
• 24:57
  the
• 24:57
  recording
• 24:58
  session.
• 24:58
  And
• 24:59
  I
• 24:59
  think
• 25:00
  we're
• 25:00
  starting
• 25:00
  to
• 25:00
  get
• 25:01
  back
• 25:01
  into
• 25:01
  that
• 25:01
  with
• 25:01
  people
• 25:02
  really
• 25:02
  looking
• 25:03
  at
• 25:03
  audio
• 25:04
  because,
• 25:05
  I
• 25:05
  don't
• 25:05
  know,
• 25:05
  CDs
• 25:06
  tend
• 25:06
  to
• 25:07
  cheapen
• 25:07
  that
• 25:08
  experience
• 25:08
  from
• 25:09
  cassette
• 25:10
  tape
• 25:10
  or
• 25:10
  even
• 25:10
  getting
• 25:11
  into
• 25:11
  vinyl.
• 25:11
  And
• 25:12
  I
• 25:12
  think
• 25:12
  that
• 25:12
  as
• 25:12
  people
• 25:13
  are
• 25:13
  looking
• 25:13
  back
• 25:13
  going,
• 25:14
  wow,
• 25:14
  this
• 25:14
  was
• 25:14
  a
• 25:14
  better
• 25:14
  way
• 25:15
  to
• 25:15
  consume
• 25:15
  this
• 25:16
  or
• 25:16
  a
• 25:17
  higher
• 25:17
  quality
• 25:18
  way
• 25:18
  to
• 25:18
  consume
• 25:19
  this.
• 25:19
  You
• 25:20
  guys
• 25:20
  are
• 25:20
  really
• 25:20
  in
• 25:20
  the
• 25:20
  right
• 25:21
  spot
• 25:21
  to
• 25:21
  help
• 25:22
  people
• 25:22
  experience
• 25:22
  that
• 25:23
  throughout
• 25:23
  their
• 25:24
  entire
• 25:24
  property.
• 25:25
  That's
• 25:25
  a
• 25:25
  really
• 25:25
  interesting
• 25:26
  observation.
• 25:26
  And
• 25:27
  I
• 25:27
  think
• 25:28
  when
• 25:28
  music
• 25:29
  went,
• 25:30
  we
• 25:30
  went
• 25:30
  from
• 25:31
  CD
• 25:32
  to
• 25:32
  streaming
• 25:32
  and
• 25:32
  digital.
• 25:33
  We
• 25:33
  went
• 25:33
  to
• 25:34
  a
• 25:34
  short
• 25:34
  period
• 25:34
  of
• 25:34
  time
• 25:35
  there
• 25:35
  where
• 25:35
  it
• 25:36
  was
• 25:36
  the
• 25:36
  Wild
• 25:36
  west
• 25:37
  and
• 25:37
  people
• 25:37
  were
• 25:37
  downloading
• 25:38
  copyrighted
• 25:39
  content,
• 25:39
  filling
• 25:40
  their
• 25:40
  hard
• 25:40
  drives.
• 25:41
  We
• 25:41
  all
• 25:41
  remember
• 25:42
  the
• 25:42
  days
• 25:42
  of
• 25:42
  Napster,
• 25:43
  but
• 25:43
  it
• 25:43
  was
• 25:43
  an
• 25:43
  interesting
• 25:44
  transitional
• 25:44
  period
• 25:45
  where
• 25:46
  for
• 25:46
  a
• 25:46
  short
• 25:46
  period
• 25:47
  of
• 25:47
  time
• 25:48
  convenience
• 25:49
  was
• 25:50
  winning
• 25:50
  out
• 25:50
  over
• 25:51
  performance.
• 25:51
  And
• 25:52
  like
• 25:52
  we
• 25:52
  as
• 25:53
  Americans
• 25:54
  sacrificed
• 25:55
  true
• 25:56
  audio
• 25:56
  file
• 25:57
  quality
• 25:57
  for
• 25:57
  a
• 25:58
  period
• 25:58
  of
• 25:58
  time
• 25:58
  because
• 25:58
  we
• 25:58
  love
• 25:59
  the
• 25:59
  convenience.
• 26:00
  Right.
• 26:00
  In
• 26:00
  the
• 26:01
  early
• 26:01
  days
• 26:02
  of
• 26:02
  streaming
• 26:02
  audio
• 26:03
  and
• 26:03
  even
• 26:03
  to
• 26:03
  some
• 26:03
  extent
• 26:04
  when
• 26:04
  we
• 26:04
  were
• 26:04
  living
• 26:04
  in
• 26:05
  the
• 26:05
  world
• 26:05
  of
• 26:05
  CDs,
• 26:06
  we
• 26:06
  were
• 26:06
  tolerating
• 26:07
  pretty
• 26:07
  high
• 26:07
  rates
• 26:08
  of
• 26:08
  compression
• 26:09
  and
• 26:10
  you
• 26:10
  didn't
• 26:10
  get
• 26:10
  to
• 26:10
  hear
• 26:10
  those
• 26:11
  strays.
• 26:12
  And
• 26:12
  when
• 26:13
  my
• 26:13
  uncle
• 26:13
  was
• 26:13
  playing
• 26:13
  records
• 26:14
  in
• 26:14
  1978,
• 26:15
  he
• 26:15
  was
• 26:15
  having
• 26:15
  a
• 26:15
  better
• 26:16
  experience
• 26:17
  than
• 26:17
  I
• 26:17
  was
• 26:17
  on
• 26:17
  my
• 26:18
  original
• 26:18
  iPod
• 26:19
  in
• 26:19
  2008.
• 26:20
  And
• 26:21
  so
• 26:21
  the
• 26:22
  good
• 26:22
  news
• 26:22
  though
• 26:22
  is
• 26:23
  I
• 26:23
  think
• 26:24
  we've
• 26:24
  come
• 26:24
  back
• 26:25
  because
• 26:26
  the
• 26:26
  variety
• 26:26
  of
• 26:27
  lossless,
• 26:28
  uncompressed
• 26:29
  streaming
• 26:30
  audio
• 26:30
  is
• 26:31
  wide
• 26:31
  and
• 26:32
  readily
• 26:32
  available,
• 26:33
  highly
• 26:33
  affordable
• 26:34
  from
• 26:35
  the
• 26:35
  big
• 26:35
  giant,
• 26:36
  whether
• 26:36
  it's
• 26:36
  Amazon
• 26:37
  or
• 26:37
  Apple
• 26:38
  or
• 26:38
  some
• 26:38
  of
• 26:38
  the
• 26:38
  more
• 26:39
  niche
• 26:39
  players
• 26:40
  out
• 26:40
  there,
• 26:40
  we
• 26:41
  can
• 26:41
  finally
• 26:42
  have
• 26:42
  the
• 26:42
  fidelity
• 26:43
  that
• 26:43
  we
• 26:44
  all
• 26:44
  deserve
• 26:45
  as
• 26:45
  well
• 26:45
  as
• 26:45
  the
• 26:46
  convenience
• 26:46
  of
• 26:47
  streaming
• 26:47
  and
• 26:47
  digital
• 26:48
  and
• 26:48
  cloud
• 26:48
  based
• 26:48
  music.
• 26:49
  Good
• 26:49
  for
• 26:49
  us.
• 26:49
  But
• 26:50
  there
• 26:50
  was
• 26:50
  a
• 26:50
  period
• 26:50
  there
• 26:51
  about
• 26:51
  15
• 26:51
  years
• 26:52
  where
• 26:53
  we
• 26:53
  were,
• 26:54
  we
• 26:54
  didn't
• 26:54
  know
• 26:54
  we
• 26:54
  were
• 26:54
  missing.
• 26:55
  Yeah,
• 26:56
  we
• 26:56
  took
• 26:56
  something
• 26:57
  that
• 26:57
  was
• 26:57
  a
• 26:57
  massive
• 26:58
  digital
• 26:58
  file
• 26:58
  and
• 26:59
  crammed
• 26:59
  it
• 26:59
  into
• 26:59
  a
• 27:00
  really
• 27:00
  small
• 27:00
  mp3
• 27:02
  and
• 27:02
  went
• 27:02
  good
• 27:03
  enough.
• 27:03
  And
• 27:04
  it
• 27:04
  wasn't
• 27:05
  and
• 27:05
  it
• 27:05
  wasn't.
• 27:06
  And
• 27:06
  so
• 27:06
  I
• 27:07
  think
• 27:07
  that's,
• 27:07
  I
• 27:07
  think
• 27:08
  we've,
• 27:08
  like
• 27:08
  you
• 27:08
  said,
• 27:08
  I
• 27:09
  think
• 27:09
  we've
• 27:09
  jumped
• 27:09
  that
• 27:09
  shark
• 27:10
  and
• 27:10
  we've
• 27:10
  gotten
• 27:11
  back
• 27:11
  into
• 27:11
  balance.
• 27:12
  I
• 27:12
  love
• 27:12
  seeing
• 27:13
  Gen
• 27:13
  Zers
• 27:14
  out
• 27:14
  there
• 27:14
  at
• 27:14
  the
• 27:15
  vinyl
• 27:15
  store
• 27:15
  picking
• 27:16
  stuff
• 27:16
  up
• 27:16
  and
• 27:16
  I'm
• 27:17
  like,
• 27:17
  all
• 27:17
  right,
• 27:18
  we're
• 27:18
  getting
• 27:18
  back
• 27:19
  to
• 27:19
  that.
• 27:19
  Which
• 27:20
  to
• 27:20
  me
• 27:20
  is
• 27:21
  really
• 27:21
  right
• 27:21
  where
• 27:21
  Sonos
• 27:22
  wheelhouse
• 27:23
  is
• 27:24
  because
• 27:24
  now
• 27:24
  they
• 27:24
  can
• 27:24
  experience
• 27:25
  that
• 27:25
  not
• 27:25
  only
• 27:26
  just
• 27:26
  in
• 27:26
  front
• 27:26
  of
• 27:27
  maybe
• 27:27
  their
• 27:28
  grandparents
• 27:28
  record
• 27:29
  player,
• 27:29
  but
• 27:29
  they
• 27:29
  can
• 27:30
  take
• 27:30
  that
• 27:31
  throughout
• 27:31
  their
• 27:31
  entire
• 27:32
  experience,
• 27:32
  whether
• 27:32
  in
• 27:33
  there
• 27:33
  brushing
• 27:33
  their
• 27:33
  teeth
• 27:34
  or
• 27:34
  out
• 27:34
  cooking
• 27:35
  in
• 27:35
  the
• 27:35
  backyard
• 27:35
  at
• 27:35
  the
• 27:35
  barbecue.
• 27:36
  Yeah,
• 27:37
  I
• 27:37
  love
• 27:37
  the
• 27:38
  whole
• 27:38
  two
• 27:38
  channel
• 27:39
  vinyl
• 27:39
  resurgence.
• 27:40
  And
• 27:41
  I
• 27:41
  was
• 27:41
  talking
• 27:41
  to
• 27:41
  a
• 27:42
  couple
• 27:42
  of
• 27:42
  designers
• 27:42
  and
• 27:43
  one
• 27:43
  architect
• 27:44
  at
• 27:44
  IBS
• 27:44
  last
• 27:45
  month
• 27:45
  and
• 27:46
  there,
• 27:47
  there
• 27:47
  were
• 27:47
  several
• 27:48
  people
• 27:48
  who
• 27:48
  told
• 27:48
  me
• 27:49
  they
• 27:49
  were
• 27:49
  working
• 27:49
  on
• 27:49
  two
• 27:50
  channel
• 27:50
  listening
• 27:50
  rooms
• 27:51
  for
• 27:51
  clients.
• 27:51
  Whether
• 27:52
  they
• 27:52
  were
• 27:52
  like
• 27:52
  library
• 27:53
  studies
• 27:53
  or
• 27:54
  a
• 27:54
  couple
• 27:54
  of
• 27:54
  them
• 27:55
  work
• 27:55
  bourbon
• 27:55
  bars
• 27:56
  in
• 27:56
  the
• 27:57
  front
• 27:57
  of
• 27:57
  their
• 27:57
  house
• 27:58
  with
• 27:58
  a
• 27:58
  two
• 27:58
  channel
• 27:59
  system
• 27:59
  set
• 28:00
  up.
• 28:00
  And
• 28:01
  if
• 28:01
  you
• 28:01
  put,
• 28:01
  if
• 28:01
  you
• 28:01
  put
• 28:02
  a
• 28:02
  Sonos
• 28:02
  product
• 28:03
  in
• 28:03
  that
• 28:03
  room,
• 28:04
  you
• 28:04
  can
• 28:04
  then
• 28:05
  take
• 28:05
  that
• 28:05
  experience.
• 28:06
  And
• 28:06
  it's
• 28:06
  not
• 28:06
  limited
• 28:06
  to
• 28:07
  that
• 28:07
  room.
• 28:07
  If
• 28:08
  you
• 28:08
  want
• 28:08
  to
• 28:08
  take
• 28:08
  your
• 28:09
  Billy
• 28:09
  Joel
• 28:09
  album
• 28:10
  and
• 28:10
  play
• 28:10
  it
• 28:10
  throughout
• 28:11
  your
• 28:11
  entire
• 28:11
  house,
• 28:12
  your
• 28:12
  backyard,
• 28:12
  where
• 28:13
  you
• 28:13
  can
• 28:13
  do
• 28:13
  it,
• 28:14
  yes,
• 28:14
  you'll
• 28:15
  still
• 28:15
  have
• 28:15
  to
• 28:15
  go
• 28:15
  manipulate
• 28:16
  the
• 28:17
  LP
• 28:17
  in
• 28:18
  person.
• 28:18
  But
• 28:18
  that's
• 28:19
  the
• 28:19
  experience.
• 28:20
  That's
• 28:20
  exactly
• 28:20
  it.
• 28:21
  That's
• 28:21
  why
• 28:21
  people
• 28:21
  do
• 28:21
  it,
• 28:22
  is.
• 28:22
  Hey,
• 28:22
  I'm
• 28:22
  gonna,
• 28:23
  I
• 28:23
  want
• 28:23
  to
• 28:23
  go
• 28:23
  old
• 28:23
  school
• 28:24
  here
• 28:24
  for
• 28:24
  a
• 28:24
  minute
• 28:25
  because
• 28:25
  I
• 28:25
  like
• 28:25
  the
• 28:25
  crackle
• 28:26
  of
• 28:26
  my,
• 28:26
  my
• 28:26
  vinyl
• 28:27
  and
• 28:27
  I
• 28:27
  want
• 28:27
  to,
• 28:28
  I
• 28:28
  want
• 28:28
  to
• 28:28
  experience
• 28:28
  what
• 28:29
  it's
• 28:29
  like
• 28:29
  to
• 28:29
  take
• 28:29
  that
• 28:29
  out
• 28:29
  of
• 28:30
  the,
• 28:30
  out
• 28:30
  of
• 28:30
  the
• 28:30
  COVID
• 28:31
  and
• 28:31
  interact
• 28:32
  with
• 28:32
  it
• 28:32
  and
• 28:32
  handle
• 28:33
  it.
• 28:33
  There's
• 28:33
  a
• 28:33
  tactile
• 28:34
  experience
• 28:34
  there,
• 28:34
  there's
• 28:35
  a
• 28:35
  visual
• 28:35
  experience
• 28:36
  there.
• 28:36
  And
• 28:36
  then
• 28:36
  vinyl
• 28:37
  has
• 28:37
  its
• 28:37
  own
• 28:38
  unique
• 28:38
  audio
• 28:39
  experience,
• 28:39
  which
• 28:39
  is
• 28:40
  really
• 28:40
  awesome.
• 28:41
  And
• 28:41
  so
• 28:41
  I
• 28:42
  love
• 28:42
  seeing
• 28:42
  that
• 28:42
  coming
• 28:42
  back
• 28:43
  and
• 28:43
  I
• 28:43
  love
• 28:44
  to
• 28:44
  see
• 28:44
  that
• 28:44
  the
• 28:44
  trade's
• 28:45
  actively
• 28:46
  involved
• 28:46
  with
• 28:46
  helping
• 28:47
  customers
• 28:48
  build
• 28:48
  that
• 28:48
  into
• 28:48
  their
• 28:48
  homes.
• 28:49
  It's
• 28:49
  awesome.
• 28:49
  Yeah,
• 28:50
  that
• 28:50
  integration
• 28:51
  is
• 28:51
  just
• 28:51
  beautiful.
• 28:52
  And
• 28:52
  to
• 28:52
  me
• 28:53
  I'm
• 28:53
  like,
• 28:53
  okay.
• 28:54
  I
• 28:54
  think
• 28:54
  when
• 28:55
  I
• 28:55
  do
• 28:55
  my
• 28:55
  system
• 28:56
  for
• 28:56
  my
• 28:56
  house
• 28:56
  here
• 28:57
  coming
• 28:57
  up,
• 28:57
  I'm
• 28:57
  going
• 28:57
  to
• 28:57
  have
• 28:58
  to
• 28:58
  integrate
• 28:59
  that
• 28:59
  in
• 28:59
  that
• 28:59
  way
• 28:59
  because
• 29:00
  I'm
• 29:00
  such
• 29:01
  a
• 29:01
  vinyl
• 29:01
  person.
• 29:02
  I've
• 29:02
  got
• 29:02
  that
• 29:03
  1960s
• 29:05
  roll
• 29:05
  around
• 29:06
  console
• 29:06
  record
• 29:07
  player
• 29:08
  with
• 29:08
  the
• 29:08
  old
• 29:09
  speakers
• 29:09
  in
• 29:09
  there
• 29:09
  that
• 29:10
  just
• 29:10
  have
• 29:10
  the
• 29:10
  bass
• 29:11
  that
• 29:11
  come
• 29:11
  out.
• 29:11
  And
• 29:11
  it's
• 29:11
  just
• 29:12
  so
• 29:13
  different
• 29:13
  than
• 29:13
  any
• 29:13
  other
• 29:14
  playing
• 29:14
  experience
• 29:14
  that.
• 29:15
  Yeah,
• 29:15
  I
• 29:15
  got
• 29:15
  to
• 29:15
  put
• 29:15
  that
• 29:16
  whole
• 29:16
  house
• 29:16
  one
• 29:16
  day
• 29:17
  for
• 29:17
  sure.
• 29:18
  Now.
• 29:18
  Keep
• 29:18
  that
• 29:18
  on
• 29:18
  the
• 29:18
  list
• 29:19
  there.
• 29:19
  Yeah,
• 29:20
  absolutely.
• 29:21
  Then
• 29:21
  I
• 29:21
  saw
• 29:22
  you
• 29:22
  guys
• 29:22
  for
• 29:22
  the
• 29:23
  commercial
• 29:23
  people
• 29:23
  out
• 29:24
  there
• 29:24
  as
• 29:24
  well.
• 29:24
  And
• 29:24
  we
• 29:24
  have
• 29:24
  people
• 29:25
  in
• 29:25
  our
• 29:25
  audience
• 29:25
  out
• 29:26
  there
• 29:26
  how
• 29:27
  you
• 29:27
  were
• 29:27
  doing
• 29:28
  stuff,
• 29:29
  teaming
• 29:29
  up
• 29:29
  with
• 29:29
  other
• 29:30
  people
• 29:30
  and
• 29:31
  where
• 29:31
  if
• 29:32
  you
• 29:32
  had
• 29:32
  a
• 29:32
  chain
• 29:32
  of
• 29:33
  coffee
• 29:33
  shops,
• 29:33
  you
• 29:33
  can
• 29:34
  control
• 29:34
  the
• 29:34
  music
• 29:35
  in
• 29:35
  there.
• 29:35
  So
• 29:36
  you
• 29:36
  don't
• 29:37
  have
• 29:37
  some
• 29:37
  barista
• 29:38
  at
• 29:38
  your
• 29:38
  other
• 29:39
  location
• 29:40
  that's
• 29:41
  playing
• 29:41
  Pantera
• 29:42
  when
• 29:42
  they're
• 29:43
  supposed
• 29:43
  to
• 29:43
  be
• 29:43
  playing
• 29:44
  the
• 29:44
  Foo
• 29:45
  Fighters
• 29:45
  or
• 29:45
  something.
• 29:45
  You
• 29:46
  know
• 29:46
  what
• 29:46
  I
• 29:46
  Mean,
• 29:46
  it's
• 29:47
  just.
• 29:47
  I
• 29:47
  thought
• 29:48
  that
• 29:48
  was
• 29:48
  really
• 29:48
  innovative.
• 29:49
  I'm
• 29:49
  like,
• 29:49
  oh,
• 29:50
  for
• 29:50
  those
• 29:50
  people
• 29:51
  that
• 29:51
  have
• 29:51
  multiple
• 29:51
  locations,
• 29:52
  you
• 29:52
  guys
• 29:52
  could
• 29:53
  have
• 29:53
  some
• 29:53
  control
• 29:54
  from
• 29:55
  your
• 29:55
  fingertips.
• 29:56
  Versus.
• 29:57
  All
• 29:57
  right,
• 29:57
  what's
• 29:57
  Pete
• 29:58
  doing
• 29:58
  again,
• 29:58
  playing
• 29:59
  that
• 29:59
  in
• 29:59
  there?
• 29:59
  We're
• 29:59
  not
• 30:00
  supposed
• 30:00
  to
• 30:00
  hear
• 30:00
  that.
• 30:01
  So,
• 30:01
  yeah,
• 30:01
  no,
• 30:02
  it's
• 30:02
  great.
• 30:02
  And
• 30:02
  we've
• 30:03
  learned
• 30:03
  some.
• 30:04
  So
• 30:04
  the
• 30:04
  product
• 30:04
  I
• 30:05
  think
• 30:05
  you
• 30:05
  saw
• 30:05
  was
• 30:05
  called
• 30:05
  Sonos
• 30:06
  Pro,
• 30:07
  and
• 30:08
  that's
• 30:08
  a
• 30:08
  small
• 30:08
  team
• 30:09
  within
• 30:09
  Sonos.
• 30:10
  It's
• 30:10
  about
• 30:10
  two
• 30:11
  years
• 30:11
  old.
• 30:12
  This
• 30:12
  was
• 30:12
  the
• 30:12
  first
• 30:13
  time
• 30:13
  that
• 30:13
  we
• 30:13
  brought
• 30:14
  that
• 30:14
  group
• 30:14
  to
• 30:15
  Builder
• 30:15
  week
• 30:15
  out
• 30:15
  in
• 30:16
  Las
• 30:16
  Vegas,
• 30:16
  and
• 30:16
  I'm
• 30:16
  really
• 30:17
  glad
• 30:17
  we
• 30:17
  did.
• 30:18
  But
• 30:18
  that.
• 30:18
  To
• 30:19
  your
• 30:19
  point,
• 30:19
  that
• 30:19
  product
• 30:20
  was
• 30:20
  originally
• 30:21
  designed
• 30:21
  for
• 30:22
  the
• 30:22
  small
• 30:22
  business
• 30:22
  owner
• 30:23
  who
• 30:23
  owns
• 30:23
  a
• 30:23
  couple
• 30:23
  of
• 30:24
  locations,
• 30:24
  multiple
• 30:25
  locations,
• 30:26
  where
• 30:27
  music
• 30:27
  is
• 30:27
  just
• 30:28
  a
• 30:28
  really
• 30:28
  important
• 30:28
  part
• 30:29
  of
• 30:29
  the
• 30:30
  environment
• 30:30
  for
• 30:30
  doing
• 30:31
  business.
• 30:31
  Coffee
• 30:31
  shops,
• 30:32
  a
• 30:32
  great
• 30:32
  example.
• 30:32
  But
• 30:33
  there's
• 30:33
  plenty
• 30:34
  of
• 30:34
  retail
• 30:34
  establishments.
• 30:35
  Apparel,
• 30:36
  clothing
• 30:37
  stores.
• 30:37
  I
• 30:37
  don't
• 30:38
  know.
• 30:38
  When
• 30:38
  I
• 30:39
  walk
• 30:39
  into
• 30:39
  a
• 30:39
  Banana
• 30:39
  Republic
• 30:40
  and
• 30:40
  there's,
• 30:41
  like,
• 30:41
  club
• 30:42
  music
• 30:42
  going
• 30:42
  on
• 30:42
  in
• 30:42
  the
• 30:43
  background.
• 30:43
  I
• 30:44
  don't
• 30:44
  know
• 30:44
  why,
• 30:44
  but
• 30:45
  all
• 30:45
  I
• 30:45
  want
• 30:45
  to
• 30:45
  do
• 30:45
  is
• 30:45
  buy
• 30:46
  a
• 30:46
  sweater.
• 30:46
  I
• 30:46
  don't
• 30:46
  even.
• 30:47
  That's
• 30:47
  not
• 30:47
  even
• 30:47
  what
• 30:47
  I
• 30:47
  went
• 30:47
  there
• 30:48
  for.
• 30:49
  There's
• 30:49
  something
• 30:49
  to
• 30:49
  it.
• 30:50
  And
• 30:50
  so
• 30:51
  for
• 30:51
  that
• 30:51
  business
• 30:52
  owner,
• 30:52
  though,
• 30:53
  to
• 30:53
  rely
• 30:53
  on
• 30:54
  local
• 30:54
  staff
• 30:55
  to
• 30:56
  get
• 30:56
  that
• 30:56
  dialed
• 30:57
  in
• 30:57
  exactly
• 30:58
  right
• 30:58
  is
• 30:59
  it's
• 30:59
  too
• 31:00
  much.
• 31:00
  And
• 31:00
  your
• 31:00
  point?
• 31:00
  It
• 31:01
  could
• 31:01
  be
• 31:01
  a
• 31:01
  summer
• 31:01
  intern
• 31:02
  barista
• 31:02
  opening
• 31:02
  up
• 31:03
  the
• 31:03
  coffee
• 31:03
  shop.
• 31:04
  And
• 31:05
  so
• 31:05
  Sonos
• 31:06
  Pro
• 31:06
  lets
• 31:07
  you,
• 31:07
  first
• 31:08
  of
• 31:08
  all,
• 31:09
  provide
• 31:09
  commercially
• 31:10
  licensed
• 31:11
  content,
• 31:11
  because.
• 31:12
  That'S
• 31:12
  a
• 31:12
  big
• 31:13
  one
• 31:13
  right
• 31:13
  there.
• 31:13
  Holy
• 31:13
  smoke.
• 31:14
  Knowingly
• 31:14
  or
• 31:14
  unknowingly,
• 31:15
  a
• 31:15
  lot
• 31:15
  of
• 31:15
  business
• 31:16
  owners
• 31:16
  are
• 31:16
  using
• 31:17
  content
• 31:18
  that
• 31:18
  is
• 31:19
  licensed
• 31:20
  for
• 31:20
  residential
• 31:21
  personal
• 31:21
  use.
• 31:22
  That's
• 31:22
  not
• 31:22
  for
• 31:23
  you
• 31:23
  to
• 31:23
  play
• 31:23
  in
• 31:23
  your
• 31:24
  place
• 31:24
  of
• 31:24
  business.
• 31:24
  And
• 31:25
  if
• 31:25
  the
• 31:25
  wrong
• 31:25
  customer
• 31:26
  happens
• 31:26
  to
• 31:26
  walk
• 31:26
  in,
• 31:27
  you
• 31:27
  may
• 31:27
  find
• 31:27
  yourself
• 31:28
  with
• 31:28
  a
• 31:28
  $250,000
• 31:30
  fine
• 31:30
  in
• 31:30
  your
• 31:30
  mailbox.
• 31:31
  And
• 31:31
  nobody
• 31:32
  wants
• 31:32
  to
• 31:32
  get
• 31:32
  served
• 31:32
  with
• 31:33
  a
• 31:33
  cease
• 31:33
  and
• 31:33
  desist
• 31:34
  for
• 31:34
  violating
• 31:35
  that
• 31:35
  nobody
• 31:35
  wants.
• 31:36
  Yeah.
• 31:37
  And
• 31:37
  so
• 31:38
  there's
• 31:38
  the
• 31:38
  compliant
• 31:39
  content
• 31:39
  part
• 31:39
  of
• 31:40
  it,
• 31:40
  but
• 31:40
  it's
• 31:40
  the
• 31:40
  remote
• 31:40
  control
• 31:41
  that's
• 31:41
  really
• 31:42
  the
• 31:42
  sweet
• 31:42
  spot
• 31:42
  of
• 31:42
  that
• 31:43
  solution.
• 31:43
  And
• 31:44
  so
• 31:44
  from
• 31:45
  your
• 31:45
  desk,
• 31:45
  as
• 31:46
  the
• 31:46
  owner,
• 31:46
  you
• 31:47
  can
• 31:47
  create
• 31:47
  schedules
• 31:48
  and
• 31:48
  say,
• 31:48
  hey,
• 31:49
  I
• 31:49
  want
• 31:49
  the
• 31:49
  Foo
• 31:49
  Fighters
• 31:50
  to
• 31:50
  come
• 31:50
  on
• 31:50
  only
• 31:51
  20%
• 31:51
  volume
• 31:52
  in
• 31:52
  the
• 31:53
  main
• 31:53
  area
• 31:53
  of
• 31:53
  my
• 31:53
  restaurant,
• 31:54
  where
• 31:54
  people
• 31:54
  are
• 31:55
  standing
• 31:55
  there
• 31:56
  perusing
• 31:57
  the
• 31:57
  goods,
• 31:57
  ordering,
• 31:58
  interacting
• 31:58
  with
• 31:59
  baristas.
• 32:00
  I
• 32:00
  want
• 32:00
  it
• 32:00
  on
• 32:00
  a
• 32:00
  20%.
• 32:01
  I
• 32:01
  want
• 32:01
  this
• 32:02
  type
• 32:02
  of
• 32:02
  content
• 32:03
  at
• 32:03
  lunchtime.
• 32:04
  I
• 32:04
  want
• 32:04
  to
• 32:04
  crank
• 32:05
  up
• 32:05
  the
• 32:05
  beats
• 32:05
  per
• 32:05
  minute
• 32:05
  a
• 32:06
  little
• 32:06
  bit.
• 32:06
  We're
• 32:06
  going
• 32:06
  to
• 32:06
  change
• 32:06
  a
• 32:07
  different
• 32:07
  genre,
• 32:08
  right?
• 32:08
  I'm
• 32:08
  going
• 32:08
  to
• 32:09
  go
• 32:09
  to
• 32:09
  26%,
• 32:11
  because
• 32:11
  I
• 32:11
  happen
• 32:11
  to
• 32:12
  know
• 32:12
  that's
• 32:12
  exactly
• 32:13
  the
• 32:13
  right
• 32:13
  volume
• 32:14
  level
• 32:14
  where
• 32:14
  people
• 32:15
  can
• 32:15
  still
• 32:15
  have
• 32:15
  conversations,
• 32:16
  but
• 32:17
  they
• 32:17
  can
• 32:17
  hear
• 32:17
  it.
• 32:17
  And
• 32:18
  I
• 32:18
  can
• 32:18
  create
• 32:18
  a
• 32:18
  vibe
• 32:19
  in
• 32:19
  an
• 32:19
  environment
• 32:20
  that
• 32:20
  is
• 32:20
  really
• 32:21
  enjoyable.
• 32:21
  So
• 32:21
  my
• 32:22
  customers
• 32:22
  are
• 32:23
  interacting
• 32:23
  with
• 32:23
  each
• 32:23
  other.
• 32:24
  They're
• 32:24
  interacting
• 32:25
  with
• 32:25
  my
• 32:25
  staff.
• 32:26
  It's
• 32:26
  just
• 32:27
  that's
• 32:27
  the
• 32:27
  scene
• 32:27
  that
• 32:28
  I
• 32:28
  want
• 32:28
  to
• 32:29
  create
• 32:29
  as
• 32:29
  a
• 32:29
  business
• 32:29
  owner.
• 32:30
  But
• 32:30
  now
• 32:30
  I
• 32:30
  can
• 32:31
  do
• 32:31
  it
• 32:31
  across
• 32:32
  a
• 32:32
  dozen
• 32:33
  locations
• 32:33
  or
• 32:34
  100
• 32:34
  locations.
• 32:35
  And
• 32:35
  what's
• 32:36
  interesting,
• 32:36
  Eric,
• 32:37
  is
• 32:37
  that
• 32:38
  for
• 32:38
  builders
• 32:39
  that
• 32:39
  operate
• 32:39
  design
• 32:40
  centers
• 32:40
  and
• 32:40
  model
• 32:41
  homes,
• 32:41
  it's
• 32:41
  a
• 32:42
  great
• 32:42
  solution
• 32:42
  for
• 32:42
  them,
• 32:43
  too.
• 32:43
  And
• 32:44
  as
• 32:44
  the
• 32:44
  builder
• 32:44
  guy
• 32:45
  at
• 32:45
  Sonos,
• 32:45
  I'm
• 32:46
  trying
• 32:46
  to
• 32:46
  lean
• 32:46
  into
• 32:46
  that
• 32:46
  a
• 32:47
  little
• 32:47
  bit
• 32:47
  and
• 32:48
  communicate
• 32:48
  this
• 32:49
  to
• 32:49
  all
• 32:49
  the
• 32:49
  builder
• 32:50
  contacts
• 32:51
  that
• 32:51
  we've
• 32:51
  made
• 32:51
  over
• 32:51
  the
• 32:52
  last
• 32:52
  couple
• 32:52
  of
• 32:52
  years.
• 32:53
  And
• 32:53
  so
• 32:54
  we've
• 32:54
  got
• 32:54
  several
• 32:54
  big
• 32:55
  builders
• 32:55
  that
• 32:55
  are
• 32:55
  using
• 32:56
  Sonos
• 32:56
  Pro.
• 32:57
  To
• 32:57
  find
• 32:58
  out
• 32:58
  more
• 32:58
  information,
• 32:59
  head
• 32:59
  to
• 32:59
  aroundthehouse
• 33:00
  online.com.
• 33:01
  don't
• 33:02
  change
• 33:02
  that.
• 33:02
  Dial
• 33:03
  around
• 33:03
  the
• 33:03
  house.
• 33:03
  We'll
• 33:04
  be
• 33:04
  right
• 33:04
  back
• 33:04
  after
• 33:05
  these
• 33:05
  important
• 33:05
  messages.
• 33:10
  All
• 34:34
  right.
• 34:41
  Welcome
• 34:41
  back
• 34:42
  to
• 34:42
  the
• 34:42
  around
• 34:42
  the
• 34:42
  House
• 34:42
  show,
• 34:43
  the
• 34:43
  next
• 34:43
  generation
• 34:44
  of
• 34:44
  home
• 34:44
  improvement.
• 34:45
  I'm
• 34:45
  Eric
• 34:45
  G.
• 34:46
  This
• 34:46
  hour
• 34:46
  is
• 34:46
  brought
• 34:46
  to
• 34:47
  you
• 34:47
  by
• 34:47
  our
• 34:47
  friends
• 34:47
  at
• 34:47
  Monument
• 34:48
  Grills.
• 34:48
  Check
• 34:48
  them
• 34:48
  out@monumentgrills.com
• 34:50
  now
• 34:50
  let's
• 34:51
  get
• 34:51
  back
• 34:51
  to
• 34:51
  our
• 34:51
  conversation
• 34:52
  about
• 34:52
  audio
• 34:53
  for
• 34:53
  your
• 34:53
  home
• 34:54
  with
• 34:54
  Frank
• 34:55
  from
• 34:55
  Sonos.
• 34:56
  But,
• 34:56
  man,
• 34:57
  I
• 34:57
  walk
• 34:57
  into
• 34:57
  that
• 34:57
  model
• 34:58
  home,
• 34:58
  and,
• 34:58
  man,
• 34:58
  this
• 34:58
  place
• 34:59
  feels
• 34:59
  great.
• 35:00
  The
• 35:00
  color
• 35:01
  palettes
• 35:01
  are
• 35:01
  right
• 35:01
  on
• 35:02
  the
• 35:02
  furniture
• 35:03
  and
• 35:03
  the
• 35:03
  fixtures.
• 35:04
  Everything's
• 35:04
  carefully
• 35:05
  curated.
• 35:05
  Oh,
• 35:06
  and
• 35:06
  by
• 35:06
  the
• 35:06
  way,
• 35:07
  that
• 35:07
  music
• 35:07
  that's
• 35:08
  in
• 35:08
  the
• 35:08
  background,
• 35:08
  like,
• 35:09
  all
• 35:09
  of
• 35:09
  a
• 35:09
  sudden,
• 35:10
  I'm
• 35:10
  in
• 35:10
  a
• 35:10
  great
• 35:10
  mood
• 35:11
  and
• 35:11
  I'm
• 35:11
  ready.
• 35:12
  Where's
• 35:12
  that
• 35:12
  agent?
• 35:13
  I
• 35:13
  want
• 35:13
  to
• 35:13
  talk
• 35:13
  shop.
• 35:14
  Yeah,
• 35:14
  man,
• 35:14
  if
• 35:15
  we
• 35:15
  can
• 35:15
  help
• 35:15
  a
• 35:15
  builder
• 35:16
  do
• 35:16
  that,
• 35:16
  then
• 35:17
  we're
• 35:17
  doing
• 35:17
  something
• 35:17
  right.
• 35:18
  So
• 35:18
  good.
• 35:18
  Yeah,
• 35:19
  yeah.
• 35:21
  It's
• 35:21
  all
• 35:21
  in
• 35:22
  the
• 35:22
  user
• 35:22
  experience.
• 35:22
  Somebody
• 35:23
  walks
• 35:23
  in,
• 35:23
  they
• 35:23
  go,
• 35:24
  wow,
• 35:24
  I
• 35:24
  really
• 35:24
  love
• 35:24
  this
• 35:25
  house.
• 35:26
  And
• 35:26
  then
• 35:26
  they
• 35:26
  hear,
• 35:27
  tastefully,
• 35:27
  their
• 35:27
  favorite
• 35:28
  song
• 35:28
  being
• 35:28
  played
• 35:29
  overhead
• 35:29
  as
• 35:30
  they
• 35:30
  walk
• 35:30
  around
• 35:31
  in
• 35:31
  that.
• 35:31
  You've
• 35:31
  just
• 35:32
  created
• 35:32
  this
• 35:33
  ultimate
• 35:33
  experience
• 35:34
  for
• 35:34
  the
• 35:34
  person
• 35:34
  coming
• 35:35
  in,
• 35:35
  that's
• 35:35
  the
• 35:35
  buyer
• 35:36
  and
• 35:37
  you
• 35:37
  as
• 35:37
  the
• 35:37
  seller.
• 35:38
  For
• 35:38
  instance,
• 35:39
  what
• 35:39
  not
• 35:40
  a
• 35:40
  dream
• 35:40
  situation.
• 35:42
  And
• 35:42
  honestly,
• 35:43
  the
• 35:43
  local
• 35:43
  staff,
• 35:44
  it's
• 35:44
  a
• 35:44
  relief
• 35:44
  for
• 35:44
  them,
• 35:45
  too,
• 35:45
  because
• 35:46
  if
• 35:46
  I'm
• 35:46
  a
• 35:46
  sales
• 35:47
  agent
• 35:47
  working
• 35:47
  in
• 35:47
  a
• 35:47
  model
• 35:48
  home
• 35:48
  on
• 35:48
  a
• 35:48
  Saturday,
• 35:49
  the
• 35:49
  last
• 35:49
  thing
• 35:50
  I
• 35:50
  want
• 35:50
  to
• 35:50
  be
• 35:50
  in
• 35:50
  charge
• 35:51
  with
• 35:51
  is
• 35:51
  dialing
• 35:52
  in
• 35:52
  the
• 35:52
  music.
• 35:53
  Exactly
• 35:53
  right.
• 35:53
  How
• 35:54
  the
• 35:54
  how
• 35:54
  some
• 35:55
  marketing
• 35:55
  director
• 35:56
  has
• 35:56
  decided
• 35:56
  what's
• 35:57
  on
• 35:57
  brand
• 35:58
  for
• 35:58
  this
• 35:58
  community.
• 35:59
  Man,
• 35:59
  I'd
• 36:00
  rather
• 36:00
  somebody
• 36:00
  take
• 36:00
  that
• 36:00
  off
• 36:01
  my
• 36:01
  hands.
• 36:01
  And
• 36:02
  yeah,
• 36:02
  they're
• 36:02
  trying
• 36:02
  to
• 36:02
  remember
• 36:03
  what.
• 36:03
  Pandora
• 36:04
  station
• 36:04
  they're
• 36:04
  supposed
• 36:04
  to
• 36:05
  use
• 36:05
  or
• 36:05
  something
• 36:05
  crazy
• 36:06
  like
• 36:06
  that,
• 36:06
  but
• 36:07
  it's
• 36:07
  Just.
• 36:07
  And
• 36:07
  then
• 36:07
  there's
• 36:07
  the
• 36:07
  ads
• 36:08
  in
• 36:08
  there
• 36:08
  that
• 36:08
  are
• 36:09
  maybe
• 36:09
  competing
• 36:10
  with
• 36:10
  what
• 36:10
  you're
• 36:10
  trying
• 36:11
  to
• 36:11
  do.
• 36:12
  I've
• 36:12
  been
• 36:12
  in
• 36:12
  there
• 36:12
  and
• 36:12
  I'm
• 36:12
  in
• 36:13
  a
• 36:13
  store
• 36:13
  and
• 36:13
  they're
• 36:13
  running
• 36:14
  Pandora
• 36:14
  overhead
• 36:14
  and
• 36:15
  it's
• 36:15
  their
• 36:15
  competitors
• 36:16
  ad
• 36:16
  that's
• 36:16
  running
• 36:17
  in
• 36:17
  the
• 36:17
  middle
• 36:17
  of
• 36:17
  it.
• 36:17
  I'm
• 36:17
  like,
• 36:18
  not
• 36:18
  sure
• 36:19
  if
• 36:19
  that's
• 36:19
  the
• 36:19
  look
• 36:19
  you're
• 36:20
  going
• 36:20
  for
• 36:20
  when
• 36:20
  you've
• 36:21
  got
• 36:21
  an
• 36:21
  ad
• 36:21
  in
• 36:21
  your
• 36:21
  store
• 36:22
  telling
• 36:22
  me
• 36:22
  to
• 36:22
  go
• 36:22
  someplace
• 36:23
  else.
• 36:23
  Exactly
• 36:24
  right.
• 36:25
  Not
• 36:25
  the
• 36:25
  look
• 36:25
  you
• 36:26
  want.
• 36:26
  Not
• 36:26
  the
• 36:26
  look
• 36:26
  you
• 36:26
  want.
• 36:27
  No,
• 36:28
  it's
• 36:28
  not.
• 36:28
  And
• 36:29
  so
• 36:29
  that
• 36:30
  gets
• 36:30
  pretty,
• 36:30
  pretty
• 36:31
  crazy.
• 36:31
  But
• 36:32
  I
• 36:32
  really
• 36:32
  love
• 36:33
  how
• 36:33
  you
• 36:33
  guys
• 36:33
  are.
• 36:33
  Now.
• 36:34
  We
• 36:34
  talked
• 36:34
  about
• 36:34
  it
• 36:34
  before
• 36:35
  for
• 36:35
  that
• 36:36
  homeowner
• 36:37
  out
• 36:37
  there
• 36:37
  that's.
• 36:37
  I'm
• 36:37
  going
• 36:38
  to
• 36:38
  build
• 36:38
  my
• 36:38
  new
• 36:38
  custom
• 36:39
  house
• 36:39
  right
• 36:39
  now
• 36:40
  that
• 36:40
  they
• 36:40
  can
• 36:40
  reach
• 36:41
  out
• 36:41
  to
• 36:41
  their
• 36:42
  integrator
• 36:43
  and
• 36:44
  their
• 36:44
  company
• 36:44
  that's
• 36:45
  going
• 36:45
  to
• 36:45
  be
• 36:45
  helping
• 36:45
  manage
• 36:46
  that
• 36:47
  through
• 36:47
  the
• 36:47
  AV
• 36:48
  people
• 36:48
  of
• 36:49
  really
• 36:49
  saying,
• 36:49
  okay,
• 36:50
  I
• 36:50
  want
• 36:50
  to
• 36:50
  do
• 36:50
  Sonos
• 36:51
  throughout
• 36:51
  my
• 36:52
  house
• 36:52
  and
• 36:53
  they
• 36:53
  can
• 36:53
  just
• 36:53
  get
• 36:53
  a
• 36:53
  hold
• 36:54
  of
• 36:54
  their
• 36:54
  local
• 36:54
  people
• 36:55
  and
• 36:55
  team
• 36:55
  up
• 36:55
  with
• 36:56
  you
• 36:56
  guys
• 36:56
  and
• 36:57
  make
• 36:57
  sure
• 36:57
  that
• 36:57
  they
• 36:57
  have
• 36:57
  the
• 36:58
  right
• 36:58
  system
• 36:58
  for
• 36:58
  that
• 36:59
  project.
• 36:59
  Yeah.
• 37:00
  And
• 37:00
  that's
• 37:01
  new
• 37:01
  for
• 37:01
  us,
• 37:01
  being
• 37:02
  able
• 37:02
  to
• 37:02
  really.
• 37:03
  Because
• 37:03
  there's
• 37:03
  a
• 37:03
  lot
• 37:03
  of
• 37:04
  different
• 37:04
  places
• 37:04
  where
• 37:04
  that
• 37:05
  can
• 37:05
  happen.
• 37:05
  It
• 37:05
  could
• 37:06
  be
• 37:06
  if
• 37:07
  somebody's
• 37:07
  working
• 37:07
  with
• 37:08
  an
• 37:08
  interior
• 37:09
  designer
• 37:10
  or
• 37:10
  a
• 37:10
  designer
• 37:11
  or
• 37:11
  an
• 37:11
  architect
• 37:12
  early
• 37:12
  on
• 37:12
  in
• 37:13
  a
• 37:13
  project.
• 37:13
  It
• 37:14
  might
• 37:14
  come
• 37:14
  up
• 37:14
  then.
• 37:15
  Or
• 37:15
  it
• 37:16
  might
• 37:16
  come
• 37:16
  up
• 37:16
  when
• 37:16
  they
• 37:16
  meet
• 37:17
  with
• 37:17
  the
• 37:17
  builder
• 37:18
  and
• 37:18
  we're
• 37:18
  starting
• 37:19
  to
• 37:19
  look
• 37:19
  at
• 37:19
  floor
• 37:19
  plans
• 37:20
  and
• 37:21
  customer
• 37:21
  mentions.
• 37:22
  This
• 37:22
  is
• 37:22
  going
• 37:22
  to
• 37:22
  be
• 37:22
  an
• 37:22
  entertainment
• 37:23
  area.
• 37:23
  This
• 37:23
  is
• 37:24
  an
• 37:24
  outdoor
• 37:24
  space.
• 37:25
  Hey,
• 37:25
  we
• 37:25
  really
• 37:26
  want
• 37:26
  audio.
• 37:27
  If
• 37:27
  that's
• 37:27
  a.
• 37:27
  If
• 37:28
  that's
• 37:28
  a
• 37:28
  builder,
• 37:28
  an
• 37:28
  architect
• 37:29
  or
• 37:29
  a
• 37:29
  designer
• 37:30
  who's
• 37:31
  familiar
• 37:31
  with
• 37:31
  our
• 37:31
  programs,
• 37:32
  they're
• 37:32
  not
• 37:33
  going
• 37:33
  to
• 37:33
  shy
• 37:33
  away
• 37:33
  from
• 37:33
  it.
• 37:33
  They're
• 37:34
  going
• 37:34
  to
• 37:34
  be
• 37:34
  like,
• 37:34
  oh,
• 37:34
  yeah,
• 37:35
  we
• 37:35
  got
• 37:35
  you.
• 37:35
  We
• 37:36
  got
• 37:36
  some
• 37:36
  great
• 37:36
  partners
• 37:37
  in
• 37:37
  the
• 37:37
  space.
• 37:38
  And
• 37:38
  if
• 37:38
  ease
• 37:38
  of
• 37:39
  use
• 37:39
  is
• 37:39
  important
• 37:40
  and
• 37:40
  when
• 37:40
  is
• 37:40
  it
• 37:41
  not,
• 37:41
  Sonos
• 37:42
  is
• 37:42
  a
• 37:42
  great
• 37:42
  option.
• 37:43
  Yeah,
• 37:43
  we
• 37:43
  just,
• 37:43
  we
• 37:43
  need
• 37:44
  to
• 37:44
  get
• 37:44
  that
• 37:44
  message
• 37:44
  out
• 37:45
  there
• 37:45
  that
• 37:45
  we
• 37:45
  are
• 37:45
  ready
• 37:46
  to
• 37:46
  partner
• 37:46
  with
• 37:46
  the
• 37:47
  trades.
• 37:47
  And
• 37:48
  we've
• 37:48
  got
• 37:48
  literally
• 37:49
  hundreds
• 37:49
  of
• 37:49
  projects
• 37:50
  going
• 37:50
  at
• 37:50
  this
• 37:51
  point.
• 37:51
  And
• 37:51
  the
• 37:52
  only
• 37:52
  way
• 37:52
  we
• 37:52
  could
• 37:52
  do
• 37:52
  it
• 37:53
  is
• 37:53
  because
• 37:53
  we've
• 37:54
  got
• 37:54
  a
• 37:54
  great
• 37:55
  dealer
• 37:55
  network.
• 37:55
  And
• 37:56
  that's
• 37:56
  been
• 37:56
  the
• 37:56
  case
• 37:56
  since
• 37:57
  the
• 37:57
  early
• 37:57
  days.
• 37:58
  And
• 37:58
  so
• 37:58
  that's
• 37:58
  not
• 37:59
  new
• 37:59
  to
• 37:59
  Sonos,
• 38:00
  but
• 38:00
  it's
• 38:00
  a
• 38:00
  critical
• 38:01
  part
• 38:01
  of
• 38:01
  our
• 38:02
  success
• 38:02
  with
• 38:03
  all
• 38:03
  the
• 38:03
  construction
• 38:04
  design
• 38:04
  trades
• 38:05
  is
• 38:05
  having
• 38:05
  that
• 38:06
  set
• 38:07
  of
• 38:07
  experts
• 38:08
  out
• 38:08
  there,
• 38:09
  local
• 38:09
  in
• 38:10
  markets.
• 38:11
  These
• 38:11
  are.
• 38:11
  These
• 38:11
  tend
• 38:11
  to
• 38:12
  be
• 38:12
  small
• 38:12
  regional
• 38:13
  players.
• 38:13
  Right.
• 38:13
  These
• 38:14
  are
• 38:14
  not
• 38:14
  big
• 38:14
  national
• 38:15
  players
• 38:16
  and
• 38:16
  they
• 38:16
  understand
• 38:17
  how
• 38:18
  to
• 38:18
  interact
• 38:18
  with
• 38:19
  the
• 38:19
  homeowner
• 38:19
  they
• 38:20
  know
• 38:20
  how
• 38:20
  to
• 38:20
  stay
• 38:20
  in
• 38:20
  their
• 38:21
  lane
• 38:21
  when
• 38:21
  there's
• 38:22
  they're
• 38:22
  one
• 38:23
  part
• 38:23
  of
• 38:23
  the
• 38:23
  budget.
• 38:23
  Right.
• 38:24
  You're
• 38:24
  not
• 38:24
  here
• 38:24
  to
• 38:24
  take
• 38:25
  over
• 38:25
  the
• 38:25
  pocketbook
• 38:26
  but
• 38:26
  if
• 38:27
  you
• 38:27
  can
• 38:27
  provide
• 38:27
  our
• 38:27
  client
• 38:28
  a
• 38:28
  solution
• 38:28
  in
• 38:29
  this
• 38:29
  price
• 38:29
  range
• 38:30
  then
• 38:30
  man,
• 38:31
  we're
• 38:31
  gonna
• 38:31
  be
• 38:31
  great
• 38:31
  partners.
• 38:32
  And
• 38:32
  it's.
• 38:33
  So
• 38:33
  we
• 38:33
  try
• 38:33
  and
• 38:33
  enable
• 38:34
  those
• 38:34
  partnerships.
• 38:35
  We
• 38:35
  try
• 38:35
  and
• 38:35
  make
• 38:35
  a
• 38:35
  lot
• 38:35
  of
• 38:35
  those
• 38:36
  introductions.
• 38:37
  As
• 38:37
  we
• 38:37
  all
• 38:37
  know
• 38:38
  trades
• 38:39
  small
• 38:39
  business
• 38:40
  partners
• 38:40
  inherently
• 38:41
  don't
• 38:42
  always
• 38:42
  trust
• 38:42
  each
• 38:42
  other.
• 38:43
  And
• 38:43
  so
• 38:44
  we
• 38:44
  have
• 38:44
  to
• 38:44
  try
• 38:44
  and
• 38:44
  be
• 38:45
  a
• 38:45
  catalyst
• 38:45
  to
• 38:46
  encourage
• 38:46
  and
• 38:46
  when
• 38:46
  we
• 38:47
  make
• 38:47
  introductions
• 38:47
  let's
• 38:48
  make
• 38:48
  sure
• 38:48
  we're
• 38:48
  introducing
• 38:49
  the
• 38:49
  right
• 38:49
  partners
• 38:50
  and
• 38:50
  a
• 38:51
  lot
• 38:51
  of
• 38:51
  personality
• 38:51
  types
• 38:52
  out
• 38:52
  there.
• 38:53
  We're
• 38:53
  all
• 38:53
  small
• 38:54
  business
• 38:54
  owners.
• 38:54
  We
• 38:55
  all
• 38:55
  want
• 38:55
  to
• 38:55
  make
• 38:55
  money.
• 38:55
  We
• 38:55
  all
• 38:56
  want
• 38:56
  to
• 38:56
  make
• 38:56
  sure
• 38:56
  the
• 38:56
  client
• 38:57
  is
• 38:57
  thrilled.
• 38:58
  And
• 38:58
  so
• 38:59
  we
• 38:59
  have
• 38:59
  to
• 38:59
  do
• 39:00
  our
• 39:00
  part
• 39:00
  to
• 39:01
  try
• 39:01
  and
• 39:02
  make
• 39:03
  those
• 39:03
  introductions
• 39:04
  and
• 39:04
  make
• 39:04
  sure
• 39:04
  they
• 39:04
  work.
• 39:04
  And
• 39:05
  if
• 39:05
  they
• 39:05
  don't
• 39:05
  work,
• 39:05
  let's
• 39:06
  find
• 39:06
  you
• 39:06
  somebody
• 39:06
  else.
• 39:07
  Yeah.
• 39:07
  At
• 39:07
  the
• 39:07
  end
• 39:08
  of
• 39:08
  the
• 39:08
  day,
• 39:09
  let's
• 39:09
  make
• 39:09
  sure
• 39:09
  the
• 39:10
  customer
• 39:10
  is
• 39:10
  thrilled.
• 39:11
  And
• 39:12
  if
• 39:12
  we
• 39:13
  can
• 39:13
  do
• 39:13
  that,
• 39:13
  then
• 39:13
  we
• 39:14
  all
• 39:14
  win.
• 39:15
  Yeah.
• 39:15
  I
• 39:15
  mean
• 39:15
  there's
• 39:16
  I'm
• 39:16
  sure
• 39:16
  your
• 39:16
  retail
• 39:17
  partners
• 39:17
  out
• 39:17
  there.
• 39:18
  I'll
• 39:18
  walk
• 39:18
  into
• 39:18
  a
• 39:18
  no
• 39:19
  name
• 39:19
  big
• 39:19
  box
• 39:19
  store
• 39:20
  and
• 39:20
  see
• 39:20
  some
• 39:21
  pieces
• 39:21
  on
• 39:22
  the
• 39:22
  shelf
• 39:22
  which
• 39:22
  is
• 39:22
  great.
• 39:23
  But
• 39:23
  that's
• 39:23
  not
• 39:23
  who
• 39:24
  I'm
• 39:24
  going
• 39:24
  to
• 39:24
  go
• 39:24
  to.
• 39:25
  That's
• 39:25
  right.
• 39:26
  Planning
• 39:26
  that
• 39:26
  new
• 39:26
  construction
• 39:27
  project,
• 39:27
  I
• 39:28
  want
• 39:28
  somebody
• 39:28
  that
• 39:29
  can
• 39:29
  make
• 39:29
  this
• 39:30
  beautiful,
• 39:31
  seamless,
• 39:32
  flawless
• 39:33
  and
• 39:34
  know
• 39:34
  a
• 39:34
  heck
• 39:34
  of
• 39:34
  a
• 39:35
  lot
• 39:35
  more
• 39:35
  than
• 39:35
  I
• 39:35
  do
• 39:35
  about
• 39:36
  it.
• 39:36
  I
• 39:36
  don't
• 39:37
  like
• 39:37
  walking
• 39:37
  into
• 39:37
  some
• 39:38
  of
• 39:38
  the
• 39:38
  big
• 39:38
  box
• 39:39
  retailers
• 39:39
  and
• 39:39
  the
• 39:39
  person
• 39:40
  that's
• 39:40
  the
• 39:40
  expert
• 39:41
  and
• 39:41
  I
• 39:41
  use
• 39:41
  air
• 39:41
  quotes
• 39:42
  on
• 39:42
  expert.
• 39:43
  They
• 39:43
  were
• 39:43
  out
• 39:44
  next
• 39:44
  door
• 39:44
  at
• 39:45
  the
• 39:45
  grocery
• 39:45
  store
• 39:45
  getting
• 39:45
  shopping
• 39:46
  carts
• 39:46
  three
• 39:46
  weeks
• 39:47
  before
• 39:47
  and
• 39:48
  it's
• 39:48
  nice
• 39:48
  to
• 39:48
  sit
• 39:49
  down
• 39:49
  with
• 39:50
  people
• 39:50
  that,
• 39:50
  that
• 39:51
  breathe,
• 39:52
  live
• 39:52
  and
• 39:52
  die
• 39:53
  by
• 39:53
  this
• 39:53
  every
• 39:53
  single
• 39:54
  day.
• 39:54
  And
• 39:54
  they've
• 39:55
  got
• 39:55
  the
• 39:55
  experience
• 39:55
  of
• 39:56
  they've
• 39:56
  done
• 39:56
  a
• 39:57
  project
• 39:57
  similar
• 39:57
  to
• 39:57
  yours
• 39:58
  150
• 39:59
  times.
• 40:00
  Right.
• 40:00
  They've
• 40:00
  lived
• 40:01
  through
• 40:01
  the
• 40:01
  gotcha
• 40:01
  moments
• 40:02
  or
• 40:02
  I
• 40:02
  wish
• 40:02
  I
• 40:03
  would
• 40:03
  have
• 40:03
  thought
• 40:03
  of
• 40:03
  that
• 40:04
  concepts
• 40:05
  and
• 40:05
  they
• 40:06
  can
• 40:06
  bring
• 40:06
  that
• 40:06
  to
• 40:06
  your
• 40:07
  project.
• 40:07
  And
• 40:08
  it's
• 40:08
  worth
• 40:08
  it.
• 40:09
  It's
• 40:09
  just
• 40:09
  worth
• 40:10
  it
• 40:10
  to.
• 40:11
  Because
• 40:12
  all
• 40:12
  of
• 40:12
  this
• 40:13
  technology
• 40:13
  is
• 40:13
  great
• 40:14
  but
• 40:14
  the
• 40:15
  quality
• 40:15
  of
• 40:15
  the
• 40:15
  install
• 40:16
  is
• 40:16
  so
• 40:16
  important
• 40:17
  and
• 40:17
  that's
• 40:19
  it
• 40:19
  is
• 40:20
  maybe
• 40:20
  more
• 40:20
  than
• 40:20
  half
• 40:20
  of
• 40:21
  it.
• 40:21
  Right.
• 40:21
  Because
• 40:22
  we
• 40:22
  all
• 40:22
  want
• 40:23
  a
• 40:23
  clean
• 40:24
  look.
• 40:24
  We
• 40:25
  want
• 40:26
  long
• 40:26
  term
• 40:27
  reliability.
• 40:28
  We
• 40:28
  don't
• 40:28
  want
• 40:28
  to
• 40:28
  be
• 40:28
  out
• 40:29
  there
• 40:29
  on
• 40:29
  the
• 40:29
  edges
• 40:30
  of
• 40:30
  what
• 40:30
  products
• 40:30
  are
• 40:31
  designed
• 40:31
  to
• 40:31
  do.
• 40:32
  So
• 40:32
  let's
• 40:32
  hire
• 40:33
  an
• 40:33
  expert
• 40:33
  and
• 40:34
  help
• 40:34
  plan
• 40:34
  out
• 40:35
  the
• 40:35
  project,
• 40:36
  the
• 40:36
  install.
• 40:37
  What's
• 40:37
  the
• 40:38
  true
• 40:38
  cost
• 40:38
  of
• 40:39
  ownership
• 40:39
  of
• 40:39
  this
• 40:39
  system
• 40:40
  over
• 40:40
  years?
• 40:40
  It's
• 40:40
  not
• 40:41
  Just
• 40:41
  what
• 40:41
  I'm
• 40:41
  going
• 40:41
  to
• 40:41
  spend
• 40:42
  today.
• 40:43
  But
• 40:43
  is
• 40:44
  this
• 40:44
  something
• 40:44
  that
• 40:44
  needs
• 40:45
  updates
• 40:46
  or
• 40:46
  what's
• 40:46
  the
• 40:46
  lifespan
• 40:47
  of
• 40:47
  these
• 40:47
  products?
• 40:48
  Because
• 40:49
  if
• 40:49
  I'm
• 40:49
  putting
• 40:49
  that
• 40:49
  addition
• 40:50
  on
• 40:50
  my
• 40:50
  house,
• 40:51
  this
• 40:51
  better
• 40:51
  be
• 40:51
  a
• 40:52
  10
• 40:52
  to
• 40:52
  15
• 40:52
  year
• 40:52
  lifespan
• 40:53
  on
• 40:53
  all
• 40:53
  the
• 40:54
  parts
• 40:54
  and
• 40:54
  pieces
• 40:54
  that
• 40:54
  are
• 40:54
  going
• 40:55
  to
• 40:55
  go
• 40:55
  into
• 40:55
  that.
• 40:55
  I'm
• 40:56
  not
• 40:56
  thinking
• 40:56
  I'm
• 40:56
  going
• 40:56
  to
• 40:56
  be
• 40:57
  replacing
• 40:57
  everything
• 40:58
  in
• 40:58
  here
• 40:58
  in
• 40:58
  two
• 40:59
  to
• 40:59
  three
• 40:59
  years
• 41:00
  or
• 41:00
  if
• 41:00
  I
• 41:00
  am,
• 41:01
  I'd
• 41:01
  like
• 41:01
  to
• 41:01
  know
• 41:02
  now.
• 41:02
  And
• 41:03
  so
• 41:03
  that's
• 41:04
  where
• 41:04
  it
• 41:04
  pays
• 41:05
  to
• 41:05
  bring
• 41:05
  in
• 41:05
  an
• 41:05
  expert
• 41:06
  so
• 41:06
  you
• 41:06
  can
• 41:06
  make
• 41:06
  the
• 41:06
  right
• 41:06
  decisions
• 41:07
  early
• 41:07
  on.
• 41:08
  So
• 41:08
  amen
• 41:08
  to
• 41:08
  that.
• 41:09
  Yeah,
• 41:09
  Frank,
• 41:10
  it's
• 41:10
  funny.
• 41:10
  You
• 41:10
  can
• 41:11
  go
• 41:11
  out
• 41:11
  and
• 41:11
  buy
• 41:12
  as
• 41:12
  a
• 41:12
  consumer
• 41:13
  some
• 41:14
  of
• 41:14
  the
• 41:14
  high
• 41:14
  end
• 41:15
  speaker
• 41:15
  stuff
• 41:15
  to
• 41:15
  put
• 41:16
  in
• 41:16
  your
• 41:16
  house.
• 41:17
  And
• 41:17
  depending
• 41:18
  on
• 41:19
  as
• 41:19
  simple
• 41:20
  as
• 41:20
  speaker
• 41:21
  location
• 41:22
  can
• 41:23
  change
• 41:23
  the
• 41:23
  entire
• 41:24
  user
• 41:24
  experience
• 41:24
  of
• 41:25
  how
• 41:25
  that
• 41:25
  sounds
• 41:26
  and
• 41:26
  how
• 41:27
  it
• 41:27
  performs.
• 41:28
  It's
• 41:28
  amazing,
• 41:29
  especially
• 41:29
  when
• 41:29
  you're
• 41:29
  talking
• 41:30
  with
• 41:30
  rooms
• 41:30
  with
• 41:30
  vaulted
• 41:31
  ceilings
• 41:31
  and
• 41:32
  angled
• 41:32
  walls.
• 41:33
  There
• 41:33
  is
• 41:34
  science
• 41:34
  to
• 41:35
  this
• 41:35
  that
• 41:35
  someone
• 41:35
  needs
• 41:36
  to
• 41:36
  understand.
• 41:37
  No,
• 41:37
  absolutely.
• 41:38
  And
• 41:38
  we
• 41:39
  offer
• 41:40
  big
• 41:40
  time
• 41:40
  training
• 41:41
  content
• 41:41
  to
• 41:41
  all
• 41:42
  our
• 41:42
  authorized
• 41:42
  dealers.
• 41:43
  We
• 41:43
  created
• 41:44
  a
• 41:44
  calibration
• 41:45
  technique
• 41:45
  called
• 41:46
  trueplay.
• 41:47
  Because
• 41:47
  every
• 41:48
  room
• 41:48
  is
• 41:48
  different.
• 41:48
  Acoustics
• 41:49
  are
• 41:50
  extremely
• 41:51
  specific
• 41:52
  for
• 41:53
  every
• 41:53
  living
• 41:53
  space
• 41:54
  for
• 41:54
  all
• 41:54
  the
• 41:54
  reasons
• 41:55
  you
• 41:55
  described.
• 41:56
  Is
• 41:56
  it
• 41:56
  a
• 41:56
  room
• 41:56
  that
• 41:57
  has
• 41:57
  a
• 41:57
  lot
• 41:57
  of
• 41:57
  glass
• 41:57
  in
• 41:57
  it?
• 41:58
  What
• 41:58
  are
• 41:58
  the
• 41:58
  building
• 41:58
  materials?
• 41:59
  Is
• 41:59
  it
• 41:59
  a
• 41:59
  tile
• 42:00
  floor,
• 42:00
  a
• 42:00
  carpeted
• 42:01
  floor?
• 42:01
  How
• 42:01
  much
• 42:02
  soft
• 42:02
  sound
• 42:03
  absorbing
• 42:03
  furniture
• 42:04
  is
• 42:04
  in
• 42:04
  the
• 42:04
  space?
• 42:05
  And
• 42:06
  so
• 42:06
  calibration
• 42:06
  becomes
• 42:07
  important.
• 42:07
  But
• 42:08
  in
• 42:08
  the
• 42:08
  old
• 42:08
  days
• 42:09
  when
• 42:09
  I
• 42:09
  was
• 42:09
  coming
• 42:09
  up
• 42:10
  through
• 42:10
  the
• 42:10
  ranks,
• 42:10
  calibration
• 42:11
  was
• 42:11
  a
• 42:11
  highly
• 42:12
  specialized,
• 42:13
  very
• 42:13
  expensive
• 42:14
  thing.
• 42:14
  That
• 42:15
  that
• 42:15
  was
• 42:15
  for
• 42:15
  the
• 42:16
  $10
• 42:16
  million
• 42:16
  home
• 42:17
  and
• 42:17
  up.
• 42:17
  An
• 42:18
  audio
• 42:18
  engineer
• 42:18
  would
• 42:18
  come
• 42:19
  in
• 42:19
  with
• 42:19
  headphones
• 42:20
  and
• 42:20
  some
• 42:20
  very
• 42:20
  expensive
• 42:21
  equipment
• 42:21
  and
• 42:22
  some
• 42:22
  sensitive
• 42:22
  microphones.
• 42:23
  Everybody
• 42:23
  needed
• 42:24
  to
• 42:24
  clear
• 42:24
  the
• 42:24
  house.
• 42:25
  And
• 42:25
  that
• 42:25
  was
• 42:25
  reserved
• 42:26
  for
• 42:26
  the
• 42:26
  guy
• 42:26
  that
• 42:26
  was
• 42:27
  building
• 42:27
  the
• 42:27
  dedicated
• 42:28
  home
• 42:28
  cinema
• 42:29
  with
• 42:29
  a
• 42:29
  really
• 42:30
  big
• 42:30
  budget.
• 42:31
  That's
• 42:31
  not
• 42:31
  the
• 42:31
  case
• 42:31
  anymore.
• 42:32
  And
• 42:32
  this
• 42:32
  isn't
• 42:33
  only
• 42:33
  unique
• 42:33
  to
• 42:33
  Sonos.
• 42:34
  Lots
• 42:34
  of
• 42:34
  manufacturers
• 42:35
  now
• 42:35
  will
• 42:35
  ship
• 42:35
  their
• 42:36
  products
• 42:36
  with
• 42:37
  mics
• 42:37
  or
• 42:38
  they'll
• 42:38
  work
• 42:39
  other
• 42:39
  products
• 42:39
  that
• 42:40
  have
• 42:40
  microphones
• 42:41
  built
• 42:41
  in
• 42:42
  and
• 42:42
  allow
• 42:43
  our
• 42:43
  installer
• 42:44
  base
• 42:44
  to
• 42:45
  do
• 42:45
  what
• 42:45
  we
• 42:45
  call
• 42:45
  true.
• 42:46
  We
• 42:46
  call
• 42:46
  it
• 42:46
  trueplay.
• 42:47
  Other
• 42:47
  people
• 42:47
  have
• 42:48
  different
• 42:48
  names
• 42:48
  for
• 42:48
  their
• 42:48
  calibration,
• 42:49
  but
• 42:49
  it's
• 42:50
  really
• 42:50
  important.
• 42:50
  High
• 42:51
  ceilings
• 42:51
  are
• 42:51
  not
• 42:52
  uncommon.
• 42:52
  Vaulted
• 42:53
  ceilings,
• 42:53
  you
• 42:54
  find
• 42:54
  them
• 42:54
  on
• 42:54
  just
• 42:55
  about
• 42:55
  every
• 42:55
  job.
• 42:56
  We
• 42:56
  did
• 42:56
  a
• 42:57
  giant
• 42:57
  garage
• 42:58
  for
• 42:58
  a
• 42:58
  guy
• 42:58
  in
• 42:59
  Arizona
• 42:59
  a
• 43:00
  couple
• 43:00
  of
• 43:00
  weeks
• 43:00
  ago.
• 43:01
  That
• 43:01
  was
• 43:01
  for
• 43:01
  his
• 43:02
  RV
• 43:03
  and
• 43:03
  it
• 43:03
  was
• 43:04
  like
• 43:04
  a
• 43:04
  24
• 43:05
  foot
• 43:05
  ceiling.
• 43:06
  And
• 43:07
  I
• 43:07
  don't
• 43:07
  even
• 43:07
  know
• 43:07
  if
• 43:07
  you
• 43:08
  can
• 43:08
  call
• 43:08
  it
• 43:08
  a
• 43:08
  garage.
• 43:08
  This
• 43:09
  thing
• 43:09
  was
• 43:09
  like
• 43:09
  a
• 43:09
  warehouse
• 43:10
  or
• 43:10
  a
• 43:10
  barn
• 43:11
  and.
• 43:11
  But
• 43:11
  he
• 43:11
  really
• 43:12
  wanted
• 43:12
  to
• 43:12
  have
• 43:12
  audio
• 43:12
  in
• 43:13
  there.
• 43:13
  There
• 43:13
  was
• 43:13
  a
• 43:13
  little
• 43:13
  entertainment
• 43:14
  space
• 43:14
  in
• 43:14
  this
• 43:15
  garage.
• 43:16
  And
• 43:16
  that
• 43:17
  takes
• 43:17
  a
• 43:17
  different
• 43:18
  level
• 43:18
  of
• 43:18
  amplification,
• 43:19
  a
• 43:19
  different
• 43:19
  size
• 43:20
  in
• 43:20
  ceiling
• 43:20
  product
• 43:21
  and
• 43:21
  calibration,
• 43:22
  all
• 43:23
  of
• 43:23
  which
• 43:23
  we
• 43:23
  worked
• 43:24
  with
• 43:24
  the
• 43:24
  builder
• 43:24
  and
• 43:25
  our
• 43:25
  dealer
• 43:25
  on.
• 43:26
  So
• 43:26
  to
• 43:26
  your
• 43:27
  point.
• 43:27
  Yeah,
• 43:28
  it's
• 43:28
  out
• 43:28
  there.
• 43:29
  Yeah.
• 43:29
  You
• 43:29
  want
• 43:29
  to
• 43:29
  talk
• 43:29
  about
• 43:30
  a
• 43:30
  different
• 43:30
  experience,
• 43:31
  have
• 43:31
  a
• 43:31
  speaker
• 43:32
  at
• 43:32
  8ft
• 43:32
  off
• 43:32
  the
• 43:33
  ground
• 43:33
  and
• 43:33
  want
• 43:33
  it
• 43:34
  40.
• 43:35
  Right.
• 43:35
  Big.
• 43:36
  Different
• 43:36
  world.
• 43:37
  Different
• 43:37
  world.
• 43:38
  So
• 43:38
  that
• 43:39
  makes
• 43:39
  a
• 43:39
  lot
• 43:39
  of
• 43:39
  sense.
• 43:40
  Frank,
• 43:40
  we're
• 43:40
  running
• 43:40
  out
• 43:40
  of
• 43:41
  time
• 43:41
  on
• 43:41
  this
• 43:41
  hour
• 43:41
  of
• 43:42
  the
• 43:42
  show.
• 43:42
  And
• 43:43
  is
• 43:43
  there
• 43:43
  stuff
• 43:43
  that
• 43:43
  we
• 43:43
  missed
• 43:44
  that
• 43:44
  you
• 43:44
  wanted
• 43:44
  to
• 43:44
  catch
• 43:45
  up
• 43:45
  everybody
• 43:45
  up
• 43:45
  on
• 43:46
  in
• 43:46
  the
• 43:46
  show
• 43:46
  today?
• 43:46
  Because
• 43:47
  we
• 43:47
  could
• 43:48
  talk
• 43:48
  about
• 43:48
  this
• 43:48
  like
• 43:48
  a
• 43:48
  Joe
• 43:49
  Rogan
• 43:49
  podcast
• 43:50
  for
• 43:50
  three
• 43:50
  hours
• 43:50
  and
• 43:50
  dive
• 43:51
  in.
• 43:51
  We
• 43:51
  easily
• 43:52
  can.
• 43:52
  I've
• 43:52
  really
• 43:52
  enjoyed
• 43:53
  it,
• 43:53
  Eric,
• 43:53
  so
• 43:53
  I
• 43:53
  appreciate
• 43:54
  you
• 43:54
  and
• 43:54
  having
• 43:54
  me
• 43:54
  on
• 43:55
  the
• 43:55
  show.
• 43:55
  I
• 43:55
  would
• 43:55
  just
• 43:56
  say
• 43:56
  for,
• 43:56
  for
• 43:57
  all
• 43:57
  the
• 43:57
  the
• 43:57
  trades
• 43:58
  out
• 43:58
  there
• 43:58
  and
• 43:58
  listening
• 43:59
  off
• 43:59
  audience,
• 44:00
  if
• 44:00
  you
• 44:00
  want
• 44:00
  to
• 44:00
  find
• 44:00
  out
• 44:01
  more,
• 44:01
  you
• 44:01
  can
• 44:01
  go
• 44:02
  to
• 44:02
  sonos.com
• 44:03
  trades
• 44:04
  there's
• 44:04
  some
• 44:05
  content
• 44:05
  there
• 44:06
  that
• 44:06
  speaks
• 44:06
  to
• 44:06
  the
• 44:06
  various
• 44:07
  trades.
• 44:07
  But
• 44:07
  you
• 44:07
  can
• 44:08
  also
• 44:08
  fill
• 44:08
  out
• 44:09
  a
• 44:09
  form
• 44:09
  there
• 44:09
  and
• 44:10
  send
• 44:10
  it
• 44:10
  in
• 44:10
  and
• 44:11
  basically
• 44:11
  at
• 44:11
  that
• 44:11
  point
• 44:11
  you're
• 44:12
  joining
• 44:12
  our
• 44:12
  mailing
• 44:13
  list
• 44:13
  and
• 44:14
  we
• 44:14
  communicate
• 44:14
  on
• 44:15
  a
• 44:15
  not
• 44:15
  terribly
• 44:16
  frequent
• 44:16
  but
• 44:16
  somewhat
• 44:17
  frequent
• 44:17
  basis
• 44:18
  on
• 44:18
  the
• 44:18
  goings
• 44:19
  on
• 44:19
  at
• 44:19
  Sonos
• 44:20
  so
• 44:20
  that
• 44:20
  you
• 44:20
  could
• 44:21
  always
• 44:21
  kind
• 44:21
  of
• 44:21
  be
• 44:21
  in
• 44:21
  the
• 44:21
  know
• 44:22
  and
• 44:22
  have
• 44:22
  the
• 44:22
  best
• 44:23
  information
• 44:23
  for
• 44:23
  your
• 44:24
  clients
• 44:24
  in
• 44:24
  your
• 44:24
  next
• 44:24
  project.
• 44:25
  Frank,
• 44:26
  thanks
• 44:26
  so
• 44:26
  much.
• 44:26
  You
• 44:27
  guys
• 44:27
  are
• 44:27
  just
• 44:27
  really
• 44:28
  taking
• 44:28
  over
• 44:29
  the
• 44:29
  world
• 44:29
  out
• 44:29
  there.
• 44:29
  I
• 44:30
  love
• 44:30
  with
• 44:30
  the
• 44:30
  audio
• 44:31
  experience
• 44:31
  for
• 44:31
  people.
• 44:31
  And
• 44:32
  it
• 44:32
  was
• 44:32
  so
• 44:32
  great
• 44:33
  seeing
• 44:33
  you
• 44:33
  guys
• 44:33
  at
• 44:33
  the
• 44:33
  show
• 44:34
  and
• 44:34
  all
• 44:34
  the
• 44:34
  products
• 44:34
  down
• 44:35
  there
• 44:35
  and
• 44:35
  how
• 44:35
  you're
• 44:35
  really
• 44:36
  helping
• 44:37
  builders
• 44:37
  and
• 44:38
  remodelers
• 44:38
  out
• 44:39
  there
• 44:39
  as
• 44:39
  well
• 44:40
  navigate
• 44:40
  a
• 44:41
  space
• 44:41
  that
• 44:41
  can
• 44:41
  be
• 44:42
  uncomfortable
• 44:42
  for
• 44:42
  them
• 44:43
  because
• 44:43
  they
• 44:43
  just
• 44:43
  don't
• 44:43
  know
• 44:44
  how
• 44:44
  to
• 44:44
  do
• 44:44
  it.
• 44:45
  And
• 44:45
  those
• 44:46
  partnerships,
• 44:46
  what's
• 44:46
  going
• 44:47
  to
• 44:47
  be
• 44:47
  leading
• 44:48
  to
• 44:48
  so
• 44:48
  many
• 44:49
  successful
• 44:49
  projects
• 44:50
  for
• 44:50
  them
• 44:50
  and
• 44:50
  for
• 44:51
  our
• 44:51
  residential
• 44:52
  homeowners
• 44:52
  out
• 44:52
  there
• 44:53
  that
• 44:53
  are
• 44:53
  just
• 44:53
  wanting
• 44:53
  to
• 44:54
  do
• 44:54
  the
• 44:54
  best
• 44:55
  thing
• 44:55
  they
• 44:55
  can
• 44:55
  afford.
• 44:56
  And
• 44:56
  you
• 44:56
  guys
• 44:57
  do
• 44:57
  a
• 44:57
  great
• 44:57
  job
• 44:57
  of
• 44:58
  meshing
• 44:58
  that
• 44:58
  all
• 44:58
  together
• 44:59
  and
• 44:59
  creating
• 44:59
  that
• 45:00
  recipe
• 45:00
  so
• 45:00
  they
• 45:00
  have
• 45:01
  a
• 45:01
  successful
• 45:02
  project.
• 45:03
  Yeah,
• 45:03
  no
• 45:03
  doubt.
• 45:04
  Really
• 45:04
  appreciate
• 45:04
  it,
• 45:05
  Eric.
• 45:05
  All
• 45:06
  right,
• 45:06
  thanks
• 45:07
  again,
• 45:07
  Frank.
• 45:07
  This
• 45:07
  has
• 45:08
  been
• 45:08
  great.
• 45:08
  I'm
• 45:09
  Eric
• 45:09
  G.
• 45:10
  Thanks
• 45:10
  for
• 45:10
  tuning
• 45:10
  in
• 45:11
  to
• 45:11
  around
• 45:11
  the
• 45:11
  House.
• 45:14
  The
• 45:14
  radio.
• 45:16
  Take
• 45:16
  my
• 45:17
  hand
• 45:17
  out.
• 45:17
  Nowhere
• 45:18
  to
• 45:18
  go
• 45:20
  all
• 45:20
  over
• 45:21
  the
• 45:21
  radio
• 45:22
  with.