Latest / Keys To The Shop : Equipping Coffee Shop Leaders

215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D.
Never before has it been more important to invest in your companies communication and marketing than right now. Connection to our customers and also our staff is the life blood of the cafe and drives everything we do. Additionally, the health of your shop is determined in large part by the health of the relationships you create with the consumer and those relationships are driven by how you communicate.
What are the guiding principles for effective communication? How are small businesses uniquely positioned to build great relationships? And how can we find clarity on strategy and methods that…
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