85: Where Growth Really Happens

Business is Good with Chris Cooper · May 18, 2025 · 10m

If you’re like most entrepreneurs, you think: “To grow, I need to do more—more marketing, more ads, more promotions.”

But Keith Cunningham, author of The Road Less Stupid, has a smarter answer:

Not all growth strategies are equal. You need to prioritize the right moves in the right order.

In this episode of BusinessIsGood, I walk you through Cunningham’s Growth Funnel—a five-step roadmap to growth that puts your energy where it matters most.

We cover:

✅ Why keeping more customers is your #1 growth priority

✅ How to increase referrals and repeat purchases without adding overhead

✅ Why your…