Keyword Research for E-commerce | Using Search to Understand Demand Part 1

Drop That Ship | Dropshipping Made Easy · Jan 13, 2026 · 8m

Megan Hansel turns to one of the most common reasons ecommerce stores quietly stall: invisibility. Rather than dramatic failures or obvious mistakes, many stores struggle simply because they aren’t showing up where buyers are searching. Megan reframes growth challenges away from product quality and toward clarity around demand. With a grounded approach, she explains why visibility is intentional, not accidental.

As part one of a two-part series, this episode introduces keyword research as a practical listening tool rather than a technical SEO exercise. Megan walks through how understanding…