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Ken Pucker on Why Sustainable Fashion Keeps Failing
In this episode of Journey to Regeneration, Christopher Marquis speaks with Ken Pucker, former COO of Timberland and one of the most thoughtful critics of modern corporate sustainability. Drawing on his experience helping build Timberland into one of the earliest high-profile examples of responsible business, Pucker reflects on the evolution of sustainability over the past two decades. The conversation also explores why many mission-driven companies, including Allbirds and Everlane, struggled not because sustainability itself failed, but because of tensions between long-term purpose and…
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