Latest / Parabilis Presents: Spilling the Tea on GovCon
The Price That Wins: Strategic Pricing® in GovCon
Are you pricing to win contracts or pricing strategically to build a sustainable business? On this episode of Spilling the Tea on GovCon, we welcome back Marsha Lindquist, Strategic Pricing Leader and Founder of Granite Leadership Strategies, for a conversation about one of the most consequential decisions government contractors make: how to price their work. Marsha breaks down what strategic pricing really means, explores the five-part pricing cornerstone, and explains how Strategic Pricing® differs from the traditional Price to Win approach. From evaluating risk and protecting profitability…
The skinny
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