Cannes 2026: Deploying Agentic AI Workflows in Daily Routines | Matt Sanchez, Yahoo, Chief Operating Officer
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As programmatic advertising moves past traditional cookie tracking, media networks face the challenge of linking early ad exposure with verified digital purchases. At the same time, brands must adapt to new automated workflows changing how consumers assess product value.
Dylan Conroy sits down with Matt Sanchez, Chief Operating Officer at Yahoo, to explore how connecting essential communication utilities with massive content properties can optimize open-web attribution pipelines…
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