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The Movable Middle: How to Elevate Your 60% w/ Kelly Ross
The movable middle — that 60% in the center of every sales team — is where leaders win or lose the year, and Kelly Ross joins Mark McGraw to unpack exactly how to elevate them. The movable middle is the 60% of your sales team that decides whether your year is great or just "okay." In Episode 62 of Building Your Sales Engine, host Mark McGraw sits down with Sandler enablement leader Kelly Ross to break down the 20/60/20 rule and how sales managers can systematically shift their middle performers upward. Kelly and Mark unpack why top performers show up bright-eyed to every training while the…
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