168. Salesloft CRO on Why More AI Tools Aren’t Fixing Sales w/ Brian Benfer
AI in sales promises greater productivity, but more tools don't automatically lead to better results. Brian Benfer, CRO at Salesloft, explains why the real opportunity is turning revenue insights into action while keeping human judgment at the heart of selling. ⏱️ Timestamps 00:00 – AI in sales: Closing the gap between insight and action 02:40 – Why AI sales tools are recreating the SaaS sprawl problem 05:16 – Connecting fragmented data to improve sales forecasting 08:08 – From weekly forecast calls to real time sales execution 11:30 – Why human judgment and trust still decide deals 17:21 –…
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