
16 Hours, Zero Chocolate: How Mindful Monk Got Into Whole Foods
Alice Grey waited 16 hours for chocolate to come out of a 20K machine. It never did.
Here's how she fixed it, got into Whole Foods and 140 stores, and why her first hire tripled the business.
Alice Grey is the founder of Mindful Monk, dark chocolate squares sweetened with monk fruit juice concentrate and sold in the fridge section.
She started making them in her kitchen in 2018 while pregnant with her second daughter and managing gestational diabetes.
Today Mindful Monk is in about 140 stores across Canada, Whole Foods is its number one store, and she just launched Cacao Blends, a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.