skinny.

Latest / The Near Memo

Google finally fixing LSA reviews, Why Google fails, DOJ slidedeck details abusive Google practices

Send us Fan Mail

Is Google Finally fixing LSA reviews?

In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing review management under GBP. This shift mandates businesses to have an affiliated GBP to run LSAs, integrating reviews on both platforms.

While it is unclear when or if this change will come to the US, it is likely given Google’s penchant for scale, to be…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.