Latest / 70 80 / SETTANTAxOTTANTA: 1982. Lo spot del pennello Cinghiale diventa il più longevo della storia televisiva

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SETTANTAxOTTANTA: 1982. Lo spot del pennello Cinghiale diventa il più longevo della storia televisiva · 70 80

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  get your podcasts. Welcome to 70x80, the section
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  of 7080 .it that deepens the topics discussed
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  on the portal. I'm with the journalist Enzo Mauri,
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  who introduces today's topic. Good morning, today
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  I'm talking to you about a well -known advertising
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  spot. When in 1982 the advertising actor Ignazio
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  Colnaghi invented the spot of the cinghiale brush,
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  although ingenious, he certainly did not imagine
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  that it would have entered the history of television.
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  Ma cosa fa con quell 'arnese? Ostacola il traffico.
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  Ignazio Colnaghi was already known at the time
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  of Carosello for having lent the voice to Pulcino
• 1:37
  Calimero. The phrase, we don't need a big brush,
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  but a big brush, with the exchange of position
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  of the adjective, was the result of a precise
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  syntactic choice to emphasize quality over quantity.
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  I have to paint a big wall, we need a big brush.
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  The slogan, as well as the simple and immediate
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  cinghiale spot, immediately entered people's
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  minds, so much so that it has been appreciated
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  over the years. Since 1982, in fact, with some
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  brief... pausa continua ad andare in onda in
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  occasione dell 'estate, periodo ritenuto adatto
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  per certi lavoritti casalinghi. La lunga programmazione
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  pone a buon diritto la pubblicità del pennello
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  cinghiale al primo posto nella classifica degli
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  spot più longevi della televisione italiana.
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  La pubblicità venne girata nella milianese piazza
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  Castello, si scelse di realizzare le riprese
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  nel traffico reale con tanto di ghisa impegnate
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  a tenere a bada i curiosi. We don't need a big
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  brush, but a big brush, a slingshot. Protagonist
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  of the slingshot spot in the role of Bianchino,
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  the actor and character Enzo De Toma, already
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  appeared in the film with Adriano Celentano and
• 2:37
  Renato Pozzetto. The part of the watchman was
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  assigned to the then model Francesco Papi because
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  Ignazio Colnaghi believed he had a face of scruff,
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  as he himself declared in an interview years
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  later. Francesco Papi was dubbed by Carlo Bonomi
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  among the many voices of the line of Osvaldo
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  Camandoli. The slingshot spot saw the Bianchino
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  Enzo de Toma on board a bicycle in the Milan
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  traffic. To make even more precarious the already
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  unstable balance of the character there was a
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  heavy and huge brush tied on the back. painting,
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  painting for the do -it -yourself, there is always
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  a brand -name brush that helps you. Once stopped
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  by the watchman, he refused to block traffic
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  with that huge brush, the white man justified
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  himself, I have to paint a big wall, I need the
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  big brush. In reality Enzo De Toma did not know
• 3:26
  how to pedal, at the beginning the production
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  made him help by an assistant hidden behind the
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  huge brush, for the remote shots a counter -figure
• 3:35
  was even used. In the end he decided to equip
• 3:36
  the wheelbarrow vehicle like those used by children,
• 3:39
  the first weapons to stabilize the bicycles,
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  well visible in the Cignano spot. The two versions
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  of the spot were made, the first from 30 seconds
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  ended with the phrase pronounced by both of them,
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  this part was immediately removed, giving the
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  spot the definitive duration of 17 seconds, which
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  is still transmitted. Over the years, the same
• 4:03
  actors made two other spots with similar characteristics
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  to the previous ones, warmly welcomed by the
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  public, so much so that they were withdrawn.
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  host of Big Technology Podcast, a longtime reporter
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  and an on -air contributor to CNBC. And if you're
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  like me, you're trying to figure out how artificial
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  intelligence is changing the business world and
• 5:17
  our lives. So each week on Big Technology, I
• 5:20
  bring on key actors from companies building AI
• 5:23
  tech and outsiders trying to influence it. Asking
• 5:26
  where this is all going, they come from places
• 5:28
  like NVIDIA, Microsoft, Amazon, and plenty more.
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  So if you want to be smart with your wallet,
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  your career choices, in meetings with your colleagues,
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  and at dinner parties, listen to Big Technology
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