Latest / Making Cents / Why You Keep Buying Things You Don't Need Online
Transcript
- 0:02Hey
- 0:02team,
- 0:02look,
- 0:03you
- 0:03don't
- 0:03need
- 0:03me
- 0:03to
- 0:04tell
- 0:04you
- 0:04the
- 0:04social
- 0:05media
- 0:05scroll
- 0:06can
- 0:06be
- 0:06so
- 0:07dangerous
- 0:07for
- 0:07your
- 0:08wallet.
- 0:08You
- 0:08weren't
- 0:09planning
- 0:09to
- 0:09buy
- 0:09anything,
- 0:10then.
- 0:10You
- 0:10were
- 0:10scrolling
- 0:11and
- 0:11now
- 0:11there's
- 0:11something
- 0:12in
- 0:12your
- 0:12cart.
- 0:12And
- 0:13this
- 0:13happens
- 0:14to
- 0:14most
- 0:14of
- 0:15us.
- 0:15The
- 0:15problem
- 0:15isn't
- 0:16actually
- 0:16necessarily
- 0:17that
- 0:17we're
- 0:17bad
- 0:17with
- 0:17money.
- 0:18The
- 0:18problem
- 0:19is
- 0:20that
- 0:20spending
- 0:20has
- 0:21never
- 0:21been
- 0:21easier
- 0:22or
- 0:22more
- 0:23engineered,
- 0:24frankly,
- 0:24especially
- 0:26when
- 0:26you're
- 0:26online.
- 0:27And
- 0:27there's
- 0:27some
- 0:28new
- 0:28research
- 0:28out
- 0:29from
- 0:29the
- 0:29global
- 0:29fintech
- 0:30revolute,
- 0:30which
- 0:31really
- 0:31puts
- 0:31some
- 0:32numbers
- 0:32on
- 0:32what
- 0:32most
- 0:32of
- 0:32us
- 0:33already
- 0:33feel.
- 0:3461%
- 0:35of
- 0:36New
- 0:36Zealanders
- 0:37make
- 0:37purchases
- 0:38on
- 0:39a
- 0:39monthly
- 0:39basis
- 0:40triggered
- 0:40by
- 0:41social
- 0:41media
- 0:41ads.
- 0:42And
- 0:42the
- 0:43problem
- 0:43is
- 0:44just
- 0:44about
- 0:44half
- 0:45of
- 0:45us
- 0:45then
- 0:46go
- 0:46on
- 0:46to
- 0:46regret
- 0:47that.
- 0:48It's
- 0:48not
- 0:48that
- 0:49we're
- 0:49stupid,
- 0:50it's
- 0:50that
- 0:51there's
- 0:51a
- 0:51really
- 0:51big
- 0:52wall
- 0:52for
- 0:52your
- 0:52wallet
- 0:53and
- 0:53some
- 0:53of
- 0:54the
- 0:54tricks
- 0:54used
- 0:54online
- 0:55aren't
- 0:55very
- 0:56fair.
- 0:56So
- 0:57the
- 0:57lovely
- 0:57team
- 0:57at
- 0:58breakfast
- 0:58asked
- 0:58me
- 0:59to
- 0:59come
- 0:59on
- 0:59and
- 1:00talk
- 1:00about
- 1:00this
- 1:00research
- 1:01and
- 1:01then
- 1:02not
- 1:02only
- 1:02how
- 1:03this
- 1:03system
- 1:03works,
- 1:04but
- 1:04how
- 1:04we
- 1:05can
- 1:05fight
- 1:06back.
- 1:06And
- 1:07I
- 1:07dug
- 1:07into
- 1:07that
- 1:07with
- 1:08them.
- 1:08They
- 1:08were
- 1:09kind
- 1:09enough
- 1:09to
- 1:09say
- 1:09I
- 1:09could
- 1:10put
- 1:10that
- 1:10conversation
- 1:10here
- 1:11for
- 1:11you
- 1:11as
- 1:11well.
- 1:12So
- 1:12enjoy.
- 1:18We
- 1:18weren't
- 1:18planning
- 1:18on
- 1:19buying
- 1:19anything,
- 1:19just
- 1:19a
- 1:20quick
- 1:20scroll,
- 1:20a
- 1:20couple
- 1:21of
- 1:21videos
- 1:21here,
- 1:21right?
- 1:22Maybe
- 1:22a
- 1:22laugh,
- 1:23maybe
- 1:23a
- 1:23like,
- 1:23and
- 1:23then
- 1:23suddenly
- 1:24it's
- 1:24sitting
- 1:25in
- 1:25your
- 1:25shopping
- 1:25cart.
- 1:26Sound
- 1:26familiar?
- 1:27New
- 1:27research
- 1:27from
- 1:28fintech
- 1:28company
- 1:28Revolut
- 1:29alongside
- 1:29YouGov
- 1:30reveals
- 1:30a
- 1:31striking
- 1:31trend.
- 1:3261%
- 1:33of
- 1:33New
- 1:33Zealanders
- 1:34admit
- 1:34they
- 1:34regularly
- 1:35make
- 1:35purchases
- 1:36triggered
- 1:36by
- 1:37social
- 1:37media
- 1:37ads,
- 1:38with
- 1:38some
- 1:39people
- 1:39spending
- 1:39up
- 1:39to
- 1:40$500
- 1:41a
- 1:41month.
- 1:41For
- 1:41more,
- 1:42independent
- 1:42financial
- 1:42journalist
- 1:43Francis
- 1:43Cook
- 1:44joins
- 1:44us
- 1:44now.
- 1:44Frances,
- 1:45good
- 1:45morning.
- 1:4561%.
- 1:47Does
- 1:47that
- 1:47mean
- 1:47that
- 1:47most
- 1:48of
- 1:48us
- 1:48are
- 1:48suckers?
- 1:49Yeah.
- 1:49And
- 1:50the
- 1:50worst
- 1:50part
- 1:50is
- 1:50as
- 1:50well
- 1:51that
- 1:51almost
- 1:51half
- 1:51of
- 1:51us
- 1:51then
- 1:52go
- 1:52on
- 1:52to
- 1:52regret
- 1:52it.
- 1:53So,
- 1:53okay,
- 1:53if
- 1:53this
- 1:53is
- 1:54in
- 1:54your
- 1:54budget
- 1:54and
- 1:55it's
- 1:55working
- 1:55out
- 1:56for
- 1:56fine,
- 1:56but
- 1:57if
- 1:57you're
- 1:57then
- 1:57going
- 1:57on
- 1:57to
- 1:57regret
- 1:58it,
- 1:58you're
- 1:58feeling
- 1:58bad
- 1:59and
- 1:59you're
- 1:59thinking,
- 1:59actually
- 1:59I
- 2:00was
- 2:00supposed
- 2:00to
- 2:00be
- 2:00staying
- 2:01on
- 2:01a
- 2:01budget
- 2:01and
- 2:01it's
- 2:01not
- 2:01working
- 2:02out
- 2:02for
- 2:02me.
- 2:02That
- 2:03kind
- 2:03of
- 2:03sucks.
- 2:04And
- 2:04I
- 2:04think
- 2:04the
- 2:04trick
- 2:05here
- 2:05is
- 2:05it's
- 2:05the
- 2:05online
- 2:06shopping,
- 2:07because
- 2:07online
- 2:07shopping,
- 2:09they
- 2:09use
- 2:09something
- 2:10called
- 2:10dark
- 2:10patents,
- 2:11which
- 2:11is
- 2:11all
- 2:12totally
- 2:12legal.
- 2:13Well,
- 2:13at
- 2:13least
- 2:13in
- 2:13New
- 2:14Zealand,
- 2:14some
- 2:14of
- 2:14these
- 2:14tactics
- 2:15aren't
- 2:15allowed
- 2:15overseas,
- 2:16but
- 2:16it's
- 2:16totally
- 2:17legal
- 2:17here
- 2:17in
- 2:17New
- 2:17Zealand.
- 2:18But
- 2:18it's
- 2:18just
- 2:18super
- 2:19manipulative
- 2:20things
- 2:20like
- 2:20countdown
- 2:21timers
- 2:21to
- 2:22put
- 2:22the
- 2:22pressure
- 2:22on
- 2:23it's
- 2:24things,
- 2:24right?
- 2:24It's,
- 2:25you
- 2:25know,
- 2:25when
- 2:25it's
- 2:25really,
- 2:26really
- 2:26hard
- 2:26to
- 2:26unsubscribe.
- 2:27We've
- 2:27all
- 2:27been
- 2:28there.
- 2:28You're
- 2:28trying
- 2:28to
- 2:28cancel
- 2:29a
- 2:29service
- 2:29and
- 2:29you're
- 2:29going
- 2:30through
- 2:30layers
- 2:30and
- 2:30layers
- 2:30and
- 2:31layers
- 2:31of
- 2:31it.
- 2:31And
- 2:32it's
- 2:32almost
- 2:32like
- 2:32as
- 2:33if
- 2:33you
- 2:33walked
- 2:33into
- 2:33a
- 2:33shop
- 2:34in
- 2:34real
- 2:34life
- 2:34and
- 2:35as
- 2:35soon
- 2:35as
- 2:35you
- 2:35walk
- 2:35in
- 2:36the
- 2:36door,
- 2:36they're
- 2:36putting
- 2:36stuff
- 2:36in
- 2:37behind
- 2:37you,
- 2:37so
- 2:37it's
- 2:37hard
- 2:38to
- 2:38get
- 2:38out.
- 2:38That's
- 2:39kind
- 2:39of
- 2:39the
- 2:39online
- 2:39equivalent.
- 2:40It's
- 2:40super
- 2:40manipulative
- 2:41online.
- 2:42Included
- 2:42in
- 2:43dark
- 2:43pattern.
- 2:43I
- 2:44was
- 2:44going
- 2:44to
- 2:44say
- 2:44dark
- 2:44arts.
- 2:44It
- 2:45kind
- 2:45of
- 2:45is
- 2:45dark
- 2:45arts.
- 2:45Right.
- 2:46When
- 2:46you
- 2:46click
- 2:46it.
- 2:46Let's
- 2:46look.
- 2:46And
- 2:47you
- 2:47want
- 2:47to
- 2:47buy
- 2:47a
- 2:47T
- 2:47shirt.
- 2:47Right.
- 2:48You
- 2:48click
- 2:48on
- 2:48the
- 2:48T
- 2:48shirt
- 2:48and
- 2:49it
- 2:49says
- 2:5010
- 2:50people
- 2:50are
- 2:50looking
- 2:50at
- 2:50this
- 2:51right
- 2:51now,
- 2:51sort
- 2:52of
- 2:52flashing
- 2:52there
- 2:53saying
- 2:53low
- 2:54stock,
- 2:55kind
- 2:55of
- 2:55warning
- 2:55bells.
- 2:56Right.
- 2:56Saying
- 2:56you
- 2:56gotta
- 2:56get
- 2:57this
- 2:57quickly,
- 2:57people
- 2:57are
- 2:58gonna
- 2:58get
- 2:58it
- 2:58otherwise.
- 2:59Exactly.
- 2:59That's
- 2:59a
- 3:00classic
- 3:00dark
- 3:00pattern.
- 3:01And
- 3:01as
- 3:01well,
- 3:02it's
- 3:02really
- 3:02hard
- 3:03because
- 3:03then
- 3:03these
- 3:03ads
- 3:04will
- 3:04track
- 3:04you
- 3:04and
- 3:04they're
- 3:05going
- 3:05all
- 3:05around
- 3:05the
- 3:05Internet
- 3:06following
- 3:06you.
- 3:07So
- 3:07you've
- 3:07really
- 3:07got
- 3:07to.
- 3:08One
- 3:08of
- 3:08the
- 3:08problems
- 3:08with
- 3:08these
- 3:09social
- 3:09media
- 3:09purchases
- 3:10is
- 3:10it's
- 3:10too
- 3:10easy.
- 3:11So
- 3:11you've
- 3:12kind
- 3:12of
- 3:12got
- 3:12to
- 3:12fight
- 3:12back.
- 3:13One
- 3:13of
- 3:13the
- 3:13ways
- 3:13that
- 3:14you
- 3:14can
- 3:14take
- 3:14control
- 3:14of
- 3:14your
- 3:14budget
- 3:15again
- 3:15is
- 3:16putting
- 3:16the
- 3:16friction
- 3:17back
- 3:17in.
- 3:18And
- 3:18it
- 3:18can
- 3:18be
- 3:18really
- 3:18simple
- 3:19stuff
- 3:19like
- 3:20unsaving
- 3:20your
- 3:20credit
- 3:21card
- 3:21info
- 3:21from
- 3:22your
- 3:22phone.
- 3:22Do
- 3:22you
- 3:22know
- 3:22the
- 3:23amount
- 3:23of
- 3:23money
- 3:23I've
- 3:23saved
- 3:24just
- 3:24because
- 3:24I
- 3:24don't
- 3:24want
- 3:24to
- 3:25get
- 3:25off
- 3:25the
- 3:25couch
- 3:25and
- 3:26go
- 3:27use
- 3:27my
- 3:27cash?
- 3:28100%.
- 3:28Yeah.
- 3:29It's
- 3:29so
- 3:29good.
- 3:29So
- 3:30lovely
- 3:30when
- 3:30it's
- 3:30just
- 3:30there
- 3:31though
- 3:31as
- 3:31well,
- 3:31isn't
- 3:31it?
- 3:32Do
- 3:33you
- 3:33have
- 3:33to
- 3:33remember
- 3:33your
- 3:34credit
- 3:34card
- 3:34details
- 3:34for
- 3:35next
- 3:35time?
- 3:35Absolutely.
- 3:37Exactly.
- 3:38So
- 3:38you're
- 3:38putting
- 3:38that
- 3:39friction
- 3:39back
- 3:40into
- 3:40it
- 3:40to
- 3:40make
- 3:41it
- 3:41a
- 3:41little
- 3:41bit
- 3:41harder
- 3:41for
- 3:42yourself.
- 3:43And
- 3:43also
- 3:43things
- 3:44like
- 3:44they
- 3:44get
- 3:44you
- 3:45when
- 3:45you're
- 3:45tired,
- 3:46when
- 3:46you're
- 3:46feeling
- 3:46a
- 3:47little
- 3:47bit
- 3:47tired
- 3:47and
- 3:47worn
- 3:47down
- 3:48at
- 3:48the
- 3:48end
- 3:48of
- 3:48the
- 3:48night.
- 3:48I
- 3:49mean
- 3:49the
- 3:49old
- 3:49social
- 3:49media
- 3:49scroll
- 3:50on
- 3:50the
- 3:50couch
- 3:50at
- 3:51the
- 3:51end
- 3:51of
- 3:51the
- 3:51night.
- 3:51We
- 3:51do
- 3:51love
- 3:52it.
- 3:52But
- 3:52that's
- 3:53really
- 3:53when
- 3:53you're
- 3:53likely
- 3:53to
- 3:54impulse
- 3:54buy.
- 3:54If
- 3:55you
- 3:55are
- 3:55scrolling,
- 3:55you're
- 3:55also
- 3:56likely
- 3:56to
- 3:56be
- 3:56in
- 3:56a
- 3:56position
- 3:57where
- 3:57you
- 3:57are,
- 3:58you
- 3:58know,
- 3:59you're
- 3:59vulnerable
- 4:00to
- 4:00that
- 4:00sort
- 4:00of
- 4:00thing.
- 4:00Right.
- 4:01It's
- 4:01a
- 4:01quick
- 4:01dopamine
- 4:02hit.
- 4:03It's
- 4:03cheap,
- 4:03it's
- 4:03easy,
- 4:04but
- 4:04it's
- 4:04actually
- 4:04not
- 4:04that
- 4:05cheap
- 4:05for
- 4:05your
- 4:05wallet.
- 4:06And
- 4:06another
- 4:07thing
- 4:07that
- 4:07can
- 4:07be
- 4:07good,
- 4:08There
- 4:08is
- 4:08a
- 4:0848
- 4:09hour
- 4:09pause
- 4:09if
- 4:10you
- 4:10put
- 4:10in
- 4:10a
- 4:10rule.
- 4:11Yeah.
- 4:11But
- 4:11if
- 4:11it's
- 4:11flashing
- 4:12at
- 4:12you
- 4:12saying
- 4:12it's
- 4:12going
- 4:12soon,
- 4:1348
- 4:13hours,
- 4:13that's
- 4:14too
- 4:14long.
- 4:14That's
- 4:15why
- 4:15they're
- 4:15getting
- 4:15you.
- 4:16And
- 4:16also
- 4:16that
- 4:16stuff
- 4:17is
- 4:17often
- 4:17alarm.
- 4:19So
- 4:19you
- 4:19put
- 4:20in
- 4:20that
- 4:20pause
- 4:20and
- 4:20you
- 4:20say,
- 4:20okay,
- 4:21new
- 4:21rule.
- 4:21I
- 4:21can
- 4:21have
- 4:22it
- 4:22if
- 4:22I
- 4:22want
- 4:22it.
- 4:23Still
- 4:23in
- 4:2348
- 4:24hours,
- 4:24the
- 4:25number
- 4:25of
- 4:25times
- 4:25you'll
- 4:26find
- 4:26you
- 4:26don't
- 4:26want
- 4:26it
- 4:26anymore.
- 4:27How
- 4:28do
- 4:28people
- 4:28actually
- 4:28identify
- 4:29that
- 4:29they
- 4:29are
- 4:29doing
- 4:29this?
- 4:30You
- 4:30know,
- 4:30that
- 4:31they're
- 4:31actually
- 4:31leaking
- 4:32money?
- 4:32This
- 4:32is
- 4:33the
- 4:33issue,
- 4:33right?
- 4:33As
- 4:33well.
- 4:34So
- 4:34it
- 4:34plays
- 4:34into
- 4:35when
- 4:35you're
- 4:35tired,
- 4:35when
- 4:36you're
- 4:36a
- 4:36little
- 4:36bit
- 4:36less
- 4:37resistant.
- 4:37And
- 4:38also
- 4:39the
- 4:39categories
- 4:39that
- 4:40they
- 4:40found
- 4:40in
- 4:40this
- 4:40revolut
- 4:41research
- 4:41was
- 4:41super
- 4:41interesting
- 4:42because
- 4:42I
- 4:42think
- 4:42that
- 4:42also
- 4:43shows
- 4:43us
- 4:43what's
- 4:43happening.
- 4:44So
- 4:44the
- 4:44biggest
- 4:45spend
- 4:45was
- 4:46clothing,
- 4:47then
- 4:47electronics,
- 4:48then
- 4:48skin
- 4:48care.
- 4:49So
- 4:49it's
- 4:49all
- 4:49of
- 4:50those
- 4:50things
- 4:50that
- 4:50play
- 4:51into
- 4:51that
- 4:51quick
- 4:52dopamine
- 4:52hit
- 4:53or
- 4:53also
- 4:54status
- 4:55feeling
- 4:55like
- 4:55you're,
- 4:56you
- 4:56know,
- 4:56a
- 4:56bit
- 4:56better,
- 4:56a
- 4:56bit
- 4:57more
- 4:57elevated.
- 4:58And
- 4:58so
- 4:58what
- 4:58you
- 4:59really
- 4:59want
- 4:59to
- 4:59do
- 5:00to
- 5:00fight
- 5:00back
- 5:01long
- 5:01term
- 5:02is
- 5:03if
- 5:03you
- 5:03are
- 5:03thinking
- 5:04about
- 5:04what
- 5:04really,
- 5:04truly
- 5:05adds
- 5:05to
- 5:05your
- 5:05life.
- 5:05Because,
- 5:06okay,
- 5:07fine,
- 5:07if
- 5:07you
- 5:08want
- 5:08this
- 5:08stuff,
- 5:08have
- 5:09it,
- 5:09great.
- 5:10But
- 5:10if
- 5:10it's
- 5:10not
- 5:10adding
- 5:10to
- 5:10your
- 5:11life
- 5:11and
- 5:11you're
- 5:11having
- 5:11regret
- 5:12afterwards,
- 5:13then
- 5:13that's
- 5:13really
- 5:14not
- 5:14worth
- 5:14it.
- 5:14But
- 5:14it's
- 5:15hard
- 5:15to
- 5:15tell
- 5:15in
- 5:16the
- 5:16moment.
- 5:17So
- 5:17you
- 5:17want
- 5:18to
- 5:18think
- 5:18about
- 5:18what's
- 5:18adding
- 5:19to
- 5:19your
- 5:19life,
- 5:19what's
- 5:19not
- 5:20putting
- 5:20in
- 5:21those
- 5:21pauses
- 5:21for
- 5:21even
- 5:21longer.
- 5:22Some
- 5:22people
- 5:22will
- 5:22do
- 5:22a
- 5:23whole
- 5:23no
- 5:23spending
- 5:24month,
- 5:24which
- 5:24is
- 5:25quite
- 5:25intense.
- 5:26That's
- 5:26when
- 5:26you're
- 5:27not
- 5:27allowed
- 5:27to
- 5:27spend
- 5:28anything
- 5:28except
- 5:28your
- 5:29groceries
- 5:29and
- 5:29your
- 5:29utilities
- 5:30for
- 5:31a
- 5:31whole
- 5:31month.
- 5:32And
- 5:32that
- 5:32can
- 5:32really
- 5:33force
- 5:33you
- 5:33to
- 5:33think
- 5:33about
- 5:33what's
- 5:34adding
- 5:34to
- 5:34my
- 5:34life.
- 5:34What
- 5:35do
- 5:35I
- 5:35actually
- 5:35miss
- 5:35and
- 5:35what
- 5:36do
- 5:36I
- 5:36not
- 5:36miss?
- 5:37If
- 5:37that
- 5:37sounds
- 5:38a
- 5:38little
- 5:38intense,
- 5:38that
- 5:39is
- 5:39quite
- 5:39intense.
- 5:39A
- 5:39whole
- 5:40month.
- 5:40You
- 5:40can
- 5:40do
- 5:41financial
- 5:41fasting,
- 5:42so
- 5:42pick
- 5:42one
- 5:43day
- 5:43a
- 5:43week
- 5:43and
- 5:44you
- 5:44just
- 5:44don't
- 5:44spend
- 5:45anything
- 5:45that
- 5:46day.
- 5:47This
- 5:47is
- 5:47resetting,
- 5:48isn't
- 5:48it?
- 5:48When
- 5:48you
- 5:48get
- 5:48to
- 5:49the
- 5:49end
- 5:49of
- 5:49the
- 5:49day
- 5:49and
- 5:49you
- 5:49know
- 5:50that
- 5:50you
- 5:50haven't
- 5:50spent
- 5:50money,
- 5:52is
- 5:52there
- 5:52a
- 5:52cheat.
- 5:52Day
- 5:53where
- 5:53you
- 5:53can
- 5:53just
- 5:53binge
- 5:53though?
- 5:54That's
- 5:54half
- 5:54the
- 5:54problem.
- 5:55Just
- 5:55before
- 5:55you
- 5:56go,
- 5:56who
- 5:56is
- 5:56most
- 5:56susceptible
- 5:57here?
- 5:57Is
- 5:57it
- 5:58Gen
- 5:58Z?
- 5:58Because
- 5:58they're
- 5:59online
- 5:59more?
- 6:00Well,
- 6:00yeah.
- 6:00And
- 6:01I
- 6:01think
- 6:01as
- 6:01well,
- 6:01when
- 6:01you
- 6:03a
- 6:03little
- 6:03bit
- 6:03less
- 6:03life
- 6:03experience,
- 6:04you're
- 6:04less
- 6:04used
- 6:05to
- 6:05being
- 6:05like,
- 6:05okay,
- 6:06knowing
- 6:06yourself
- 6:06and
- 6:07knowing
- 6:07how
- 6:07to
- 6:07put
- 6:07those
- 6:08barriers
- 6:08in.
- 6:09Yeah,
- 6:09exactly.
- 6:10So,
- 6:10yeah,
- 6:10Gen
- 6:10Z
- 6:11has
- 6:11hit
- 6:11the
- 6:11worst
- 6:11by
- 6:11it,
- 6:11but
- 6:12we're
- 6:12all
- 6:12guilty
- 6:12of
- 6:12it.
- 6:13All
- 6:13right,
- 6:13Francis
- 6:13Cook,
- 6:13thank
- 6:14you
- 6:14so
- 6:14much
- 6:14for
- 6:14joining
- 6:14us.
- 6:15This
- 6:16podcast
- 6:16can
- 6:16only
- 6:17give
- 6:17you
- 6:17general
- 6:17information
- 6:18about
- 6:18how
- 6:18things
- 6:19work.
- 6:19In
- 6:19most
- 6:20situations,
- 6:21it's
- 6:21not
- 6:21individual
- 6:22financial
- 6:22advice.
- 6:23If
- 6:23you're
- 6:24after
- 6:24that,
- 6:24a
- 6:24financial
- 6:25advisor
- 6:25is
- 6:26always
- 6:26the
- 6:26best
- 6:26bet.