Why I shut down my Million Dollar Fitness Business (The Truth About Sustainable Growth)
I built a fitness business that did hundreds of sales a month. Then I shut it down.
Here's why: we were essentially running a promotional company.
Zero recurring revenue. Zero resigns. We started from scratch every single month.
Our sales team was crushing it, but our backend was a disaster.
Operations got so bloated that we needed those hundreds of sales just to cover payroll.
When I tried to fix it, the government wouldn't let us lay people off. So I shut the whole thing down.
That failure taught me more about sustainable business than any success ever could.
In this episode, I break down…
The skinny
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