Latest / Skin Anarchy / From Miss World to Parliament: Beauty, Power, and Reinvention with Lisa Hanna

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From Miss World to Parliament: Beauty, Power, and Reinvention with Lisa Hanna · Skin Anarchy

• 0:00
  SPEAKER_01: Yes, welcome back to Skin Anarchy.
• 0:02
  SPEAKER_01: I'm so excited about our episode today because we are going to be really diving into the world of beauty from I think a very unique angle.
• 0:08
  SPEAKER_01: Our guest today has so much amazing experience in her career from so many different avenues when it comes to looking at what women go through when it comes to understanding how we perceive ourselves, what we go through day to day in our careers, and now creating her own line and coming into the beauty space as an entrepreneur.
• 0:25
  SPEAKER_01: So I'm so excited.
• 0:25
  SPEAKER_01: Please welcome Lisa Hanna.
• 0:27
  SPEAKER_01: Welcome, Lisa.
• 0:28
  SPEAKER_01: So excited.
• 0:28
  SPEAKER_00: Hi.
• 0:29
  SPEAKER_00: Thanks.
• 0:29
  SPEAKER_00: Thanks, I think.
• 0:30
  SPEAKER_00: It's good to be here and good to communicate with you.
• 0:32
  SPEAKER_00: I've listened to your podcast for a long time.
• 0:35
  SPEAKER_00: And I like it because not only is it deep and profound, but you definitely delve into the more substantive issues that sometimes are not the superficial ones that people want to hear.
• 0:49
  SPEAKER_00: So I'm I'm always for listening to what you have to say.
• 0:53
  SPEAKER_01: Thank you so much.
• 0:54
  SPEAKER_01: That means a lot coming from you.
• 0:55
  SPEAKER_01: And I I'm hoping we can we can dig into some things because your career is truly, truly, you know, profound.
• 1:02
  SPEAKER_01: It's so amazing what you've already accomplished and seen, you know, all the different angles.
• 1:07
  SPEAKER_01: And I really actually want to start there, Lisa, if you don't mind, kind of walking us down memory lane.
• 1:11
  SPEAKER_01: You started in the beauty world, you know, with Miss World in 1993, and then you moved into politics.
• 1:17
  SPEAKER_01: I mean, that's that's very you know interesting.
• 1:20
  SPEAKER_01: Walk us down that lane.
• 1:21
  SPEAKER_00: Well, I was an accidental beauty queen.
• 1:23
  SPEAKER_00: So I left high school, and then my mother, who used to make all my clothes, I think it was more of a dream of hers for me to to enter Miss Jamaica.
• 1:34
  SPEAKER_00: So I was more of a freedom fighter, school leader, um, community activist, but I used to model her clothes when she made them.
• 1:44
  SPEAKER_00: So I think she thought that it would have been okay.
• 1:46
  SPEAKER_00: And I was also a blackmailed instructor.
• 1:48
  SPEAKER_00: So I was a I was a tomboy.
• 1:50
  SPEAKER_00: So I entered Miss Jamaica when I was 17, just leaving high school, I think, more as a to satisfy her.
• 1:58
  SPEAKER_00: And I won.
• 1:59
  SPEAKER_00: And I won big.
• 2:01
  SPEAKER_00: At the time I was a host of a national television program.
• 2:05
  SPEAKER_00: So the country had already known who I was, but I certainly didn't know how to please my eyebrows.
• 2:11
  SPEAKER_00: And I had very big hair.
• 2:13
  SPEAKER_00: I was just not that girl that that um dreamed of being a beauty queen.
• 2:18
  SPEAKER_00: So I won that in in September.
• 2:20
  SPEAKER_00: Then I went to Miss Moral in South Africa and won.
• 2:23
  SPEAKER_00: And at the time, South Africa was going through its democratization.
• 2:28
  SPEAKER_00: So apartheid had just ended, Mandela had come to Jamaica, and I was so inspired by this man all my life.
• 2:36
  SPEAKER_00: And so I was more interested in what was happening in South Africa.
• 2:41
  SPEAKER_00: So I would sneak out of my hotel room.
• 2:42
  SPEAKER_00: I think what happened for me truly is I didn't typify the aesthetic of what standards of beauty were to be like.
• 2:54
  SPEAKER_00: Because I was more organic.
• 2:57
  SPEAKER_00: I was more of a people person, and I would sneak out in my room to talk to the guards and the janitors and the housekeepers to just get a sense of what was happening in Sun City, South Africa, because it was such a symbol of in the world where Sun City was and what was happening in South Africa.
• 3:14
  SPEAKER_00: And I found myself in this, in this place that I had heard so much about, and I wanted to get a sense of how they felt about it.
• 3:22
  SPEAKER_00: So I think what happened for me is there was this big groundswell among the masses of the people in South Africa and the working class about Miss Jamaica, and Jamaica had played such a formidable role in the fight of apartheid as a country who didn't in the 1950s have its own independence from Britain.
• 3:42
  SPEAKER_00: So fast forward I won this world.
• 3:45
  SPEAKER_00: I it was at 18, and I was thrust into a world that was very different.
• 3:53
  SPEAKER_00: I felt as if I was an other.
• 3:57
  SPEAKER_00: In other words, I wasn't the person who was a superficial person, not saying that beauty was superficial, but it was it was not something that I was accustomed to.
• 4:06
  SPEAKER_00: The makeup artists, the hair, the modeling, how to how to project in that way.
• 4:11
  SPEAKER_00: I was much more of an introvert in in a certain respect.
• 4:16
  SPEAKER_00: I mean, if you see me on stage, you'll be like, no, she's not.
• 4:19
  SPEAKER_00: So I decided at the end of that, and I before I even won Miss World, I was a UNDP Goodwill ambassador, which which which was the direction I was heading into.
• 4:31
  SPEAKER_00: So did two degrees after Miss World, um, worked around the world in project management.
• 4:36
  SPEAKER_00: By in my early 30s, I was the youngest member of parliament, a female member of parliament in Jamaica, became a minister of government very early, a cabinet minister, spent 20 years basically in politics.
• 4:49
  SPEAKER_00: I retired last year.
• 4:50
  SPEAKER_00: I'm a kick-ass political strategist, and I was good at it.
• 4:57
  SPEAKER_00: And I said, you know, well, at 50, this is, I think it's time to give other people.
• 5:01
  SPEAKER_00: I think leadership has an obligation to give other people an opportunity to present their ideas.
• 5:08
  SPEAKER_00: And I think as leaders, especially in national policy, there comes a point where you need to give the generation coming forward the ability to express themselves about what their generation needs.
• 5:22
  SPEAKER_00: And I had always believed that.
• 5:24
  SPEAKER_00: And I thought, well, if if this is your belief system, you need to step.
• 5:28
  SPEAKER_00: And so in stepping, I knew that I also still had to fund a lot of the activist things that I was still doing.
• 5:36
  SPEAKER_00: And I found that there was this very big idea because as I got older, the the concept of becoming more was something that I believed.
• 5:50
  SPEAKER_00: You know, we accumulate with age.
• 5:52
  SPEAKER_00: You know, you sit down and you want to speak to wise people.
• 5:55
  SPEAKER_00: When we want, when we go to a surgeon, we want somebody with experience.
• 6:00
  SPEAKER_00: You know, you you typically want to get advice from your parents or your grandparents, but for some reason, the the language that we were taught in the beauty industry has been built around correction and reversing.
• 6:15
  SPEAKER_00: And language is never neutral.
• 6:18
  SPEAKER_00: You know, if we're constantly told that the evidence of time is something to correct, eventually we see ourselves and believe that time has diminished us.
• 6:29
  SPEAKER_00: And I rejected that.
• 6:30
  SPEAKER_00: So there was there was the narrative of beauty that I was rejecting because I was seeing so many young women insecure and so many of my colleagues insecure about getting older.
• 6:42
  SPEAKER_00: You know, what am I going to do?
• 6:44
  SPEAKER_00: And then there was the other thing where because I was working in fields and farms, and I had the largest constituency in Jamaica geographically, the temperature has fixing roads, and you're in Gullies.
• 6:59
  SPEAKER_00: And in as an MP, you had to press flesh.
• 7:02
  SPEAKER_00: If you don't, if you're not with the people day in, day out, apart from parliament and in the ministry, you're not going to win your seat again.
• 7:10
  SPEAKER_00: And so an election was every five years.
• 7:13
  SPEAKER_00: So my skin as it aged, I felt the difference.
• 7:16
  SPEAKER_00: So I couldn't do retinol, I couldn't do alpha hydroxy, I couldn't do vitamin C.
• 7:22
  SPEAKER_00: And I what I was finding is that as trends developed, the industry would pump copious amounts of actives into products that wouldn't match skin.
• 7:35
  SPEAKER_00: And so I felt the industry was more homogenous and it was aggressive in this fight to reverse correct.
• 7:43
  SPEAKER_00: And it felt it I felt there wasn't anything out there.
• 7:46
  SPEAKER_00: And I tried everything.
• 7:48
  SPEAKER_00: So from I was a teenager, I knew about beauty, I knew about the beauty lines.
• 7:53
  SPEAKER_00: I was, I was a person with Estee Lauder, with that when the yellow moisturizer came out, and then it was Lancombe, and then it was La Mer, and then it was Gurlin, and then it was Chanel, and so many different things.
• 8:05
  SPEAKER_00: And then there was this real explosion of other brands, which I also tried.
• 8:11
  SPEAKER_00: But I would have to shop across brands.
• 8:13
  SPEAKER_00: And I said, you know what?
• 8:15
  SPEAKER_00: This is not helping me because as a woman that needs 30 hours in a 24-hour day, I don't have the time to do this.
• 8:23
  SPEAKER_00: And nothing is existing to give my skin what it really needs at this point.
• 8:29
  SPEAKER_00: So that's that's that's that's it in a nutshell, basically.
• 8:33
  SPEAKER_01: Yeah, no, I mean, I have so many questions, honestly, because you've touched on so many topics that I, you know, first of all, I mean, I'm just I'm blown away with all of the things that you've, you know, you've done and you've seen and you've accomplished.
• 8:44
  SPEAKER_01: And I, and I really want to actually ask you this because I feel like a lot of times women in power, the way that we perceive them is even more like we scrutinize them even more than we already scrutinize women, you know, with beautiful.
• 8:55
  SPEAKER_00: Before we open our mouth.
• 8:57
  SPEAKER_01: Yeah.
• 8:57
  SPEAKER_01: And it's like, you know, I see, I mean, I think all of us have seen headlines where, you know, someone who, a woman who is in politics, you hear about the dress she's wearing or the way her hair is before you hear about her work or her advocacy or her her passion.
• 9:11
  SPEAKER_01: And I would love for you to touch on this and talk about how was that, you know, and tiptoeing around all of that and you know, still maintaining who you are from that stance of like beauty and and those things.
• 9:22
  SPEAKER_00: That's a really good question.
• 9:24
  SPEAKER_00: And to answer it, I would have to tell you that in the beginning I was a novelty.
• 9:32
  SPEAKER_00: So when I went into parliament, the it was where's this beauty queen going?
• 9:37
  SPEAKER_00: She cannot have any sense, and why is she coming here?
• 9:41
  SPEAKER_00: And maybe for the first couple of months, you got heckled.
• 9:47
  SPEAKER_00: I got heckled.
• 9:48
  SPEAKER_00: And that was very clear, but I think very quickly they realized that there was such a deep intellectualism to who I was, and that was the first thing.
• 9:58
  SPEAKER_00: The second thing is I was not a pushover, I was a blood sporter.
• 10:03
  SPEAKER_00: And so the my ability on the X and Y axis to not only be intellectual, but to kick your ass in the field and to stand up to you.
• 10:13
  SPEAKER_00: So I'm I'm fearless.
• 10:14
  SPEAKER_00: And I they've learned the men in the parliament learned very, very quickly just not to not to judge me that way.
• 10:25
  SPEAKER_00: And then over the course of my nearly 20 years in politics, there was always a fight.
• 10:31
  SPEAKER_00: And you learned, or certainly I was good at it.
• 10:34
  SPEAKER_00: So I knew that in any political war, somebody would have to die on the political battlefield, but it wasn't going to be me.
• 10:41
  SPEAKER_00: So a lot of the a lot of my political career, both as minister, as MP, as regional chairman, as treasurer of the party, as as somebody who was always in the top three in the polls the country as a representative.
• 10:58
  SPEAKER_00: Yes, I was a target.
• 11:00
  SPEAKER_00: The second thing that would happen, though, is I'm somebody that has always lifted weights and was very much into exercise.
• 11:09
  SPEAKER_00: So what I would wear, and it wasn't that I was not elegant or graceful, but I would always be picked on.
• 11:19
  SPEAKER_00: So there were two motions, for example, in parliament about how women should dress because one day I wore something sleepless.
• 11:26
  SPEAKER_00: Or I remember the speaker called me once to say, you know, Lisa, the men are having problems because they said your pants are too tight.
• 11:33
  SPEAKER_00: When nothing like that.
• 11:35
  SPEAKER_00: But I, you know, the funny thing is, I've never dwelled on those things because I have always been an iron fist in a silk glove.
• 11:45
  SPEAKER_00: So I've never focused on that.
• 11:46
  SPEAKER_00: And I think they knew that those things never bothered me.
• 11:50
  SPEAKER_00: And even when some of the harshest political critics, I just kept going.
• 11:56
  SPEAKER_00: And so to know, um, I there was a real sadness on the part of the country when I decided to retire because there was uh this is a woman who has grown up in front of the country.
• 12:11
  SPEAKER_00: She we've seen her since she was 14.
• 12:12
  SPEAKER_00: We saw her win Miss World, we've seen her do this.
• 12:15
  SPEAKER_00: We were hoping she would be our prime minister.
• 12:18
  SPEAKER_00: And so there is still this longing, and but you get that, and way before you you open your mouth, there is this judgment.
• 12:29
  SPEAKER_00: So even I remember once I wore a swimsuit and posted it um in 2013, and that created a national debate.
• 12:37
  SPEAKER_00: The newspapers wrote articles about it.
• 12:39
  SPEAKER_00: If the the Catholic Church came out about it, you know, she how can our minister of government be in a swimsuit in a bikini and I had a t-shirt on?
• 12:48
  SPEAKER_00: So there was always, I think there was there was always something that they somebody would have to say no.
• 12:55
  SPEAKER_00: It's it's very interesting because there's an ageist uh component to the beauty.
• 13:05
  SPEAKER_00: So no, because I put on a swimsuit, and it's like, well, why is she in 50, 51 in a swimsuit she should be covering up?
• 13:13
  SPEAKER_00: So I think in in all the parts of my life, there's always been something that I have had to surmount or to hurdle.
• 13:24
  SPEAKER_00: So now I'm getting that other path.
• 13:26
  SPEAKER_00: Well, and people are saying, but you know, she's she's showing how her products work, and it's true.
• 13:31
  SPEAKER_01: Yeah, I mean, I mean, that's such a that's such a very very strong statement.
• 13:35
  SPEAKER_01: What you said, the ageist component in beauty.
• 13:37
  SPEAKER_01: I think now more than ever, we're starting to see it resurface and now it's getting rebranded.
• 13:42
  SPEAKER_01: And it kind of bothers me a little bit because I'm like, we're still dealing with all of these problems still.
• 13:47
  SPEAKER_01: They haven't gone away, you know, the stereotypes, the the siloing of women, you know, the all of it is still there.
• 13:54
  SPEAKER_01: We're just wrapping it up in prettier packaging and selling it again, you know.
• 13:58
  SPEAKER_01: And I think for me, I'm sure you've seen longevity everywhere.
• 14:02
  SPEAKER_01: Longevity for me, a lot of it is like that, you know?
• 14:05
  SPEAKER_00: So I I know, but it's it's a word I I it's a word I think is overused and also misplaced because it sounds good.
• 14:13
  SPEAKER_00: And the it's why I say age intelligently, because the the all of us on the on this journey that we're going forward with want to accumulate knowledge.
• 14:25
  SPEAKER_00: And whether it's knowledge about your health, or whether it's knowledge about your profession, or whether it's knowledge about how to raise your children more appropriately and and and learning that, or whether it's knowledge about self-care, that's that's a journey that we're all on.
• 14:41
  SPEAKER_00: And I the for me, the what we've I think what the beauty industry doesn't tell us is that our skin is an organ.
• 14:51
  SPEAKER_00: And how you know we go to doctors for our kidney or heart or or liver.
• 14:58
  SPEAKER_00: But I've just seen so many young people fight the skin and doing so many things to the skin.
• 15:05
  SPEAKER_00: So for me, when I decided to create this line, it was a lot of education behind it, a lot of how can I use even my own life as something to inspire people about how to take care of your skin.
• 15:20
  SPEAKER_00: And that's not to say to women that you I'm opposed to corrective surgery or what you want to do, but I'm also saying to you that remember your skin is at its best when it's supported.
• 15:37
  SPEAKER_00: Yeah.
• 15:38
  SPEAKER_00: When you're not fighting it, when you're when you when you're working in harmony with it.
• 15:43
  SPEAKER_00: And for a long time, the beauty industry has told us not to work in harmony with our skin.
• 15:49
  SPEAKER_01: Yes, yes.
• 15:50
  SPEAKER_01: I I couldn't agree more with you.
• 15:51
  SPEAKER_01: And you know, I know that um with your line, it's very, it's wonderful because you've created a truly like a luxury-focused brand, but it's very much grounded in science.
• 15:59
  SPEAKER_01: And I'd love for you to talk a little bit about this because I think in the world of beauty right now, I'm seeing a lot of um pushback where it's like you can either have luxury or you can have science driven, but I think that's a misunderstanding.
• 16:11
  SPEAKER_01: And so um, I mean, tell me, why did you go to Italy to to collaborate on your line?
• 16:19
  SPEAKER_00: Italy iPhone was was doing some very innovative things in skincare and cosmetics.
• 16:27
  SPEAKER_00: And uh I I didn't think the world was paying attention, that's one.
• 16:31
  SPEAKER_00: Two, I wanted my products to be EU regulated and to pass EU standards.
• 16:38
  SPEAKER_00: But they were also pushing boundaries that I liked, and not boundaries in a way that was going to break the skin barrier, but for example, looking more at mastic resin as an as an ingredient to mimic retinol, to do to ensure that the body internally was now stimulated to produce the collagen, the retinoid acid.
• 17:08
  SPEAKER_00: I liked so I liked like what I was seeing and hearing from this particular lab.
• 17:13
  SPEAKER_00: And so I went and I remember sitting down with Vittorio, and she's the owner of the lab and she's been in skincare for 30 years, and I said, listen, at this point of my life, and I think what I I certainly want women to be able to feel is the internal mechanisms of who we are, just be stimulated because any change that I've seen in my lifetime, whether I worked as a student, a leader, or as a UNDP go to ambassador, whatever it was, systemic change starts from the ground up.
• 17:53
  SPEAKER_00: It never starts from the top down.
• 17:55
  SPEAKER_00: So unless you get the people or unless you get the systems to change from the ground, and when I say the ground from the foundation, it's not gonna move.
• 18:06
  SPEAKER_00: So, and it's the same way I led.
• 18:09
  SPEAKER_00: So, what we did was we created this quantum RECP with a very unique molecular structure with a mastic resin.
• 18:17
  SPEAKER_00: We protected the vitamin C so we didn't have an overconcentration of vitamin C and that the the product the vitamin C didn't break until it reached your skin.
• 18:26
  SPEAKER_00: I knew how important vitamin D is for your immune system, but you can't put vitamin D in skincare.
• 18:33
  SPEAKER_00: And so we found molecules from green grapes, for example, particular green grape that helped with inflammation.
• 18:39
  SPEAKER_00: And then the matricines were important because I believe skin must recognize what it already knows.
• 18:45
  SPEAKER_00: And I think matricines as peptides are undervalued and underrated.
• 18:50
  SPEAKER_00: And what I when I when when I and the lab set out and I said, listen, we need to make sure that whatever we give to women has such a sensorality and it doesn't sit on top of the skin.
• 19:04
  SPEAKER_00: So the molecular structure and the biolipids have to be so there's a word that I'm looking for, so precise and orchestrated in such a way that as soon as it touches your skin, your skin recognizes it and it drinks it.
• 19:22
  SPEAKER_00: And that's what happened.
• 19:23
  SPEAKER_00: And we said we took three years to get to the where we wanted it to get to, but then there was something else.
• 19:29
  SPEAKER_00: I felt that as women, if I spend my money on something, especially because we work so hard and coming out of COVID, I saw the data behind single single households, I saw the data behind inflation, I saw the data behind what was taking place, both in terms of when consumption and surplus happened because of the war with Russia and Ukraine, I saw what happened with stimulus packages and where women were heading.
• 20:02
  SPEAKER_00: And I thought, well, why don't we give women the ability, since they love luxury and they're using their stimulus packages to buy luxury, why don't we give them the opportunity to buy it without breaking their budget?
• 20:20
  SPEAKER_00: Because every woman deserves when they go home to feel luxury.
• 20:25
  SPEAKER_00: And so for me, it was also about not trying to make gazillions of dollars on this thing, but giving great packaging, making sure that when you held this bottle, this glass bottle, it sat beside your perfumes that were expensive and giving you a product that's going to work for your skin that's clinically tested, dermatologically tested, but was beautiful on top of it.
• 20:52
  SPEAKER_00: And that smelt great because also for me, even though it's science, I don't want to smell like formaldehyde.
• 20:59
  SPEAKER_01: Yeah.
• 21:00
  SPEAKER_00: And I wanted I wanted to go back to a sense where the sensorality of something made you feel sexy, made you feel sensual and good.
• 21:09
  SPEAKER_00: And then built into the model and the business model, the fact that skincare can transform skin, but it can also transform lives.
• 21:18
  SPEAKER_00: So 5% of everything goes back to helping women and children with neurodivergence, in particular my country, because we only have two child psychiatrists in Jamaica.
• 21:29
  SPEAKER_00: So only 7% of our children's mental health needs are being met.
• 21:34
  SPEAKER_00: And so if 7% of that population, which is 800,000 children, imagine all of the adults that were not diagnosed, who are now adults.
• 21:44
  SPEAKER_00: So for me, as a minister of youth and culture, I used to have mothers coming in, taking their children to police stations for uncontrollable behavior.
• 21:53
  SPEAKER_00: And when you tested the child, they either had dyscalcular, dyslexia, they were ADHD.
• 21:58
  SPEAKER_00: And so activism so it's an activist beauty brand in terms of helping your skin but it's also an activist beauty brand and on a mission to to help more women and children that way.
• 22:11
  SPEAKER_01: I love that I love that I love that you didn't separate your life's passion from you know this new chapter.
• 22:19
  SPEAKER_01: And I think that's very it's very rare to see that honestly because I feel like a lot of times people go come into beauty at least from what I've seen you know just like watching the beauty industry they come into beauty they kind of lose the sense of who they are you know so it's hard to figure out like what are you bringing to the space that actually is very very meaningful for myself.
• 22:38
  SPEAKER_01: You know I myself am neurodivergent so I know exactly what you're talking about.
• 22:41
  SPEAKER_00: My son is my son is and he's 25.
• 22:43
  SPEAKER_00: And look at what you've been able to achieve but but you know without support you would not have been able to stay that course and I look at my son even now you know and I'm sure he had he knows that he's neurodivergent he has ADHD but I've seen Alex for example graduate in the top 100 of his class but he has a mother and a father who who was able to understand that and support that there's so many children from where I come from and that just don't have that.
• 23:18
  SPEAKER_00: And I've seen what happens to them especially as ministers and they get lost in the system they they they turn into very dangerous behaviors.
• 23:28
  SPEAKER_00: And so if I can help in any way so that's that's that's really also why the brand exists.
• 23:34
  SPEAKER_01: I love that I love that so much and I you know I want to say because one of the biggest things for me recently has been like I I love seeing brands that are founded by um people of color because myself included growing up I did not see myself in this industry.
• 23:49
  SPEAKER_01: I think most of us can relate to that we like you know whether that was shade matching or finding a founder you can get behind like kind of relate to it just wasn't there you know and so when I see brands like created by you know people that represent you know that you can relate to sometimes for a long time it was like well it only fit into a box.
• 24:11
  SPEAKER_01: And so seeing a beautiful luxury brand come from you know somebody that I can relate to is a big statement.
• 24:19
  SPEAKER_01: You know like that's a big statement in this industry and I'd like for you to speak on this because I think there's a for a long time there's been this like terrible terrible umbrella that's been put on like you know feet obviously female founded brands but also people of color founded brands where it's like you got to fit into this like mold otherwise you don't fit and luxury was never part of the mold.
• 24:39
  SPEAKER_00: Luxury I'm a writer so even all of the copy that you see on the website and on the boxes that's me and the so I never had a copywriter for the brand that was that was me.
• 24:55
  SPEAKER_00: So the brand is really and I have a great board of directors who who small but they allow me to to do certain things but you're right and when I just started out developing in the very embryonic stages I had people saying well you know you should do the brand for people of color and I said why this is I want to do skincare for all skin types and I was I even the the brand agency I was working with to do graphics and things like that were trying to pigeonhole me into that area and I said no not because and that's the West though it's a very interesting model because in northern Africa in India in the Middle East it's not like that.
• 25:49
  SPEAKER_00: In other words if if somebody like me comes along because of that melting pot of ethnicities you know as an and I'm I'm part Lebanese my father was Lebanese and my mother is black and Chinese.
• 26:04
  SPEAKER_00: So I come from a very deliberate melting pot by by accident but it's just where I come from but so if I'm in Morocco or Egypt or you know Saudi Arabia I pass as that.
• 26:18
  SPEAKER_00: If I'm in the Western part of the world I'm seen as a woman of color which is very very different.
• 26:24
  SPEAKER_00: So it's I think it is still um typecast fortunately in Europe it's not as much like that the we've been very very grateful that the product is for all skin types and we we definitely set out and it works the same way across skin tones whether you are more melanated or you are of a you know lighter hue the products work clinically across all skin types.
• 26:55
  SPEAKER_00: The fact that I look the way I do I don't think is a preventative step to being able to educate women about skincare.
• 27:05
  SPEAKER_00: I think what it does though is the digital mechanisms of who we are today pushes the algorithm in a particular direction which perhaps is something we need to talk about in the beauty industry.
• 27:22
  SPEAKER_00: So why is it that we're being you know some people are being pushed in one direction and other people are being pushed in another direction but at 51 you know I'm 51 on Thursday and I can't be who I am not to be I can't I can't at this point try to be in my 20s because I'm a mother of a 25 year old.
• 27:44
  SPEAKER_00: And so to try and please that generation would be antithetical to who my value system is and who I have been.
• 27:55
  SPEAKER_00: And I think that kind of authenticity is also important when building or doing something for a generation of women that needs leadership.
• 28:04
  SPEAKER_00: They need people I think who have a voice of experience and I think they also need somebody who is competent and who's prepared to stand on the front line and say no man I have your back and I I promise you with my integrity that based on what I've lived and what I'm giving to you you can count on it.
• 28:25
  SPEAKER_00: And I'm I'm just and I've always been that person I will stand on the front I don't leave from the back.
• 28:29
  SPEAKER_00: So if I'm going to war for you you best believe I'm going to be on that front line fighting on your behalf and and and that's who I am and that's how people have come to know me in my leadership as well.
• 28:41
  SPEAKER_00: So I can't change from that.
• 28:45
  SPEAKER_01: I think what changes things at the end of the day wherever you are whatever industry you're looking at it has to be full frontal kind of you know like here I am here's what I stand for and there's no apology there's no you know that kind of thing and and the other thing too is I think you we have to be very clear in our narratives that not because you see me rubbing product on a woman who is more Afrocentric I will also rub product on somebody who is Latino I will also rub product on somebody who's Asian I will also rub product and not because you see me rubbing product on somebody who's white or Asian means that the product is only for them.
• 29:30
  SPEAKER_00: And we've we've learned it's the same thing with the beauty industry I think we don't need more ingredients in the beauty industry to change.
• 29:37
  SPEAKER_00: I think the beauty industry has to just have the courage to change what it taught us to see because for too long it taught us to look at beauty in a particular way which I still think that lenses and why I thought it needed voices like mine globally.
• 29:52
  SPEAKER_00: And I will continue to amplify that and speak on those things.
• 29:56
  SPEAKER_00: So it might be a little bit uncomfortable you know by to have somebody coming disrupting the narratives but I think skin reflects how we live and that's the realization that became fundamental to Lisa Hanna Beauty.
• 30:13
  SPEAKER_01: No, that it makes a lot of sense and you know one thing I I really enjoy about the collection is that it's not only focused on like for example with you know darker skin types we always get hyperpigmentation products.
• 30:25
  SPEAKER_01: That's all we get we get brightening products and that's the pretty much the extent you know of innovation of whatever and I would love for you to speak on this in terms of like you created a line that is inclusive on many fronts.
• 30:40
  SPEAKER_01: Obviously there are many many social um components that are built in but also from the science side the the collection is beautiful you know it's for meant like you said it's meant for everybody.
• 30:50
  SPEAKER_01: You can use there are night products there are day products there are hyperpigmentation products like everything's there.
• 30:55
  SPEAKER_01: So when you were building that how was that you know explaining that to your lab explaining that to your scientists like I want this to be for everybody well everybody needs a ritual with something and whether we have the time to do it but the things are not homogenous if I if I was to develop a political campaign no there's not a one statement you might have a goal but if you break that down you recognize that your votas are not homogenous you might say something that might really offend somebody else and you're also trying to transform a belief system so it's the same thing with products that we use.
• 31:46
  SPEAKER_00: In other words I'm a big believer in a cleanser I I like a cleanser I don't like to feel my face and my skin dry though and I don't like it to feel stretched.
• 32:01
  SPEAKER_00: Moisture is very important and as we get older you know our skin loses hydration a lot of people don't know that a lot of people think that if they rubbed petroleum jelly on their skin or if they had oily skin that they were their skin wasn't dehydrated and then you had those who were buying body glows I mean when I when I was world and we we didn't have body glows at that time so I used to buy like a bronze eyeshadow and then break it up in a bottle of Vaseline and mix it together and that would be my body glow.
• 32:42
  SPEAKER_00: Oh wow or my lip gloss but now women want to feel a sense of radiance but how do you get radiance with skincare that with something that doesn't sit on top of your skin so putting the line together I felt women also needed the practicality the utilitarianism the pragmatism of being able to go to one place and get everything that they needed which was seven products a beautiful gel cleanser which was hydrating that didn't strip your face and didn't break your skin barrier hydrating elixirs if you didn't want to use um a moisture creme or anything then you could infuse your face throughout the day with hydration which is so important.
• 33:32
  SPEAKER_00: And then you know for firming you know people love a serum I love a serum and especially for your jawline so that was important for people who who you know wanted maybe three steps.
• 33:45
  SPEAKER_00: You could do the the the cleanser the elixir and the serum and then a beautiful moisture creme because you needed something heavier at night and something that made you your skin protect the the serum um the eye gel is it's critical and people sometimes don't give an eye gel enough what is the word credibility.
• 34:14
  SPEAKER_00: Yeah and so an eye gel is important and I you know sometimes I wake up and my face doesn't it's like what what do I need to do?
• 34:23
  SPEAKER_00: And then the luminous face and body glow which is a serum and it's kind of the jack of all trades which I it's it's perhaps it's phenomenal I love it.
• 34:33
  SPEAKER_00: Yeah I mean it's for your face and the and your body and it's not heavy you don't feel like you need to bathe and then the hyperpigmentation bomb I I had visited so many bleaching factories around the world in Africa and I saw what were in these products but I also knew why women wanted brightening because hyperpigmentation just doesn't wake up and one morning and find you it happens because of the sun the stress everything else but I I see in my country where women mix chemicals destroy the skin barrier mercury hydroquinone all kinds of bleach you know bleach powder and then their skin gets very dark.
• 35:20
  SPEAKER_00: And there are areas that they typically put it on their face their bikini line these areas and I didn't want a product that was a serum or liquid I thought it was more important for women to just have something on the go that was hydrating and that product works.
• 35:40
  SPEAKER_00: Yeah that that fade bomb is an amazing it it actually has become her hero product of the line it's wonderful it feels wonderful I've loved it I've been trying it and you can use it everywhere bikini line underarms scarring uh I we didn't test it on melasmo people have been using it on melasma but generally it's thoughts men use it I have friends who use it white men use it black men use it it works beautifully on white skin I mean the it gives such a radiance on white skin it's it's unbelievable I use mine maybe once a week because it works so fast if I just use it on my face and on my body because I have dogs I have seven German shepherd dogs and they love to jump and scrape and do all kinds of things I use it I use it for those things too.
• 36:32
  SPEAKER_00: So the line was created out of a necessity to give women the ability to come to Lisa Hanna Beauty for all of their beauty needs as their skin gets older and rather than say well how do I make my skin younger I thought we were always asking the wrong question.
• 36:52
  SPEAKER_00: It's how do I work with the skin that I have today to make it more resilient, more radiant, stronger, more effective.
• 37:02
  SPEAKER_01: Yeah no I mean I think that really comes through I mean for me it really to me it stands out because when I look at for example beauty rituals you know I think of my mother a lot because my mother she didn't have a beauty ritual to be honest.
• 37:18
  SPEAKER_01: She had mine man with Oil of Olé and what yes and that's and you know and looking at at someone like that who's aged so gracefully I I look at like what did you use?
• 37:29
  SPEAKER_01: And I mean I hate to say it but a lot of these like luxury creams for the longest time they were for white women they were they were for older white women and it was never marketed to our mothers it was never meant for them they never felt like and it was heavy it was heavy it was it was perfumed but they the fun they now realize that it was also wasn't working yeah because it it wasn't doing the kind of hydration that they needed it didn't have the actives in there um it was a lot of marketing and that's what it was that yeah exactly and that's that's one of the big things was like I know if I went to my mom even today and said mom go buy a big jar of La Mer's going to be like I'm not going to spend that money on on that because I've got what works for me.
• 38:16
  SPEAKER_01: You know what I mean that kind of thing.
• 38:17
  SPEAKER_00: And so that's another big thing I but I don't I certainly don't I don't I don't want to say this I know I'm being recorded but I'm sure when you let me not say it but there is a cold cream beginning with P that all our mothers used to use it begins with P, ends with S.
• 38:39
  SPEAKER_00: And if you feel the one you just spoke about it almost feels the same way.
• 38:45
  SPEAKER_01: It's the same it's exactly the same yeah I know it's that's the thing right it's because and that's why I asked you that question earlier about like the luxury component of it because we never had that marketed to us you know luxury was never marketed to us.
• 39:01
  SPEAKER_00: And you know it's it's funny I remember people saying to me no you should go mass because that's where and I said no there comes a point that as someone who has seen all sides of life yeah I've had the international warrants out for my arrest because of custody battles you know I've you name it I've seen it and I said at this point women need to feel from somebody that they are truly cared for and that I will give them a product that when they see it they're proud of it.
• 39:41
  SPEAKER_00: They want to use it.
• 39:42
  SPEAKER_00: Even if you want to reuse the Lisa Hannah Beauty bottles to just put your hand soap in in your bathroom that's fine too and so I will give you a product that will make you feel proud that's going to work for your skin that when you even put it on your vanity or your bathroom counter you want to look at it.
• 40:02
  SPEAKER_00: You want to be able to see it.
• 40:04
  SPEAKER_00: And that's why I wanted to do luxury and it was very important for me to to give a luxury premium I mean when I go into Equinox hotels for example and I look at the line with other beauty brands and even the staff says to me you know Lisa people come in here and they're just like wow that that's so beautiful and they pick it up and that's what I want.
• 40:25
  SPEAKER_00: That's that's and not only is it beautiful but it works.
• 40:28
  SPEAKER_00: And so when you buy it I want you to spend your hard earned money on something that's affordable that works and that you are happy to take home yeah yeah I I I mean I how do you feel about I mean how do you like the packaging?
• 40:42
  SPEAKER_01: Oh I love it.
• 40:43
  SPEAKER_01: I love the whole line I love everything about it.
• 40:45
  SPEAKER_01: I've been using it I've been displaying it on my countertop I mean it's it's literally gorgeous like what do you mean?
• 40:51
  SPEAKER_00: Yeah what's your favorite product?
• 40:53
  SPEAKER_01: It's the body it's that body um the cereal for the body I use it every I every time I'm using like even if I don't wear because I don't wear like sleeveless or anything but it's like on my neck on my I just put it everywhere.
• 41:04
  SPEAKER_01: It's beautiful and I I mean I think too everywhere and I love this the mist actually I was going to tell you the face mist is gorgeous and it feels so good but what you said really resonated where you can reuse that bottle I was the first thing I thought of when I opened that I was like I'm not getting rid of this ever like it's gorgeous.
• 41:26
  SPEAKER_00: It's stunning it's just sitting on my vanity for the rest of it listen I'm listening put your put your bow your hand soap when it's done and put it in your bathroom literally I would put water in it exactly no it's that elixir that elixir is an unbelievable product.
• 41:44
  SPEAKER_00: No it feels amazing and if you notice and I'll I'll I'll tell you this secret yeah you notice that it comes out a little heavier than a regular mist that was also intentional.
• 41:58
  SPEAKER_00: Why was it intentional on my part?
• 42:00
  SPEAKER_00: Because you need to get product on your face and on your body.
• 42:06
  SPEAKER_00: So you I this is not a cooling product this is something that your face needs and that your skin needs especially at when you wake up when it is 11 o'clock in the day when it's two o'clock in the afternoon when your skin has been working and working and working and it's tired you need to infuse that hydration.
• 42:24
  SPEAKER_00: So it comes out a little bit more than a mist but it's an elixir which is different.
• 42:29
  SPEAKER_00: So it's not a mist it's an elixir and that's that's why it comes out some it's not heavy but it's not gonna go you know it's gonna really make you infuse your face.
• 42:41
  SPEAKER_01: No it's definitely more than a mist I did I remember when I first experienced I was like oh this is like almost serum it's like a hybrid.
• 42:47
  SPEAKER_01: It's between that serum and it's a little goes a very long way and it's beautiful for makeup prep also I was using it under my makeup and it was beautiful it's just gorgeous.
• 42:57
  SPEAKER_01: Do you know what you can do too for a little just do one pump of your body glow in your in your foundation oh yeah I need to try that yeah I need to try it no I I really love the body glow product though like that's like a very very unique product for me because I've seen a lot of these like and once again okay I'm I'm gonna be honest with our audience like I always you know try to be honest and the thing is body glow products never work for me they don't look good on me okay like I'm just gonna keep it on I'm like I am not a white woman trying to get a tan.
• 43:28
  SPEAKER_01: Like I already have a tan.
• 43:29
  SPEAKER_01: I need to you know just make it look better and I never find that in body products.
• 43:34
  SPEAKER_01: Like it's the hard truth.
• 43:35
  SPEAKER_01: And so when I used it I think that's why I got so excited because it's got the subtlety of like the shimmer but it's not putting a bronze on my body you know what I mean like that fake and that's not that's not what we wanted because it's not it's not makeup.
• 43:50
  SPEAKER_00: And also you you've you realize when when you put it on that your skin drank it.
• 43:55
  SPEAKER_00: Yeah yeah it doesn't nope yeah because it has the quantity So everything in the line has this technology and your skin recognizes it.
• 44:06
  SPEAKER_00: So whether it's the eye gel, whether it's the elixir, whether those matricans, that vitamin C, in the in the in that one, we buttressed it with ceramides, naciaminide, pyralonic acid, and everything is so precise.
• 44:22
  SPEAKER_00: So every product has that quantum RECP.
• 44:25
  SPEAKER_00: So it's not as if one product has it, and you buy that one product and you get that ingredient all of the line, down to the cleanser has a quantum RECP.
• 44:34
  SPEAKER_00: So your skin is constantly, and you will see the difference.
• 44:40
  SPEAKER_00: And I'm sure you've seen the difference in your face by just using the elixir.
• 44:44
  SPEAKER_01: I love it.
• 44:45
  SPEAKER_01: No, I love it.
• 44:46
  SPEAKER_01: It's it's an instant hydration, but it's also just like not heavy.
• 44:49
  SPEAKER_01: I think that's one of my big biggest pet peeves in skincare is like I don't want to feel heavy.
• 44:54
  SPEAKER_01: I don't want to feel that pilling and that, you know, you know what I mean?
• 44:56
  SPEAKER_01: Like the grumpy.
• 44:57
  SPEAKER_00: If you, if you what one of the things, I don't know if you try this.
• 45:00
  SPEAKER_00: Did you try all seven products on your face?
• 45:02
  SPEAKER_01: Um, I don't think I've done all seven of my face.
• 45:05
  SPEAKER_00: How many did you do?
• 45:06
  SPEAKER_01: I think at least five, at least five of them.
• 45:08
  SPEAKER_01: The cream is beautiful.
• 45:09
  SPEAKER_00: Did it did you feel heavy after?
• 45:11
  SPEAKER_00: It didn't feel heavy, did it?
• 45:12
  SPEAKER_01: No, no, none of them have felt heavy at all.
• 45:14
  SPEAKER_00: That's but and tell your listeners probably why, because you're a doctor.
• 45:19
  SPEAKER_00: Because your skin, it went into your skin.
• 45:21
  SPEAKER_01: Yeah.
• 45:22
  SPEAKER_00: It didn't sit on top of your skin.
• 45:23
  SPEAKER_01: It's biomimetic, like it's actually marrying with your skin.
• 45:26
  SPEAKER_01: Yeah.
• 45:27
  SPEAKER_01: No, it feels it feels like that too, though.
• 45:29
  SPEAKER_01: I mean, and that's you know, and it hits that hits on a very, very important topic, right?
• 45:34
  SPEAKER_01: Because I feel like a lot of times the products that are marketed to us, they skip that.
• 45:40
  SPEAKER_01: So it's like if you you can get it's almost like the industry says to us, you can get luxury, but you're not going to get quality in it.
• 45:47
  SPEAKER_01: You'll get the bottles, but you won't get the formulas.
• 45:49
  SPEAKER_01: And that's what I see time and time again is that you know what, I end up spending$200 for something that's like, yeah, it's meant for all skin types, it's meant for all colors, but the formula sucks.
• 46:00
  SPEAKER_01: It's terrible.
• 46:01
  SPEAKER_01: It's you know, so I'm like, what do you mean it's meant for everybody?
• 46:05
  SPEAKER_01: My skin hates this, you know?
• 46:06
  SPEAKER_01: And it's like, yeah, I've got a pretty bottle now, but I don't have a formula.
• 46:09
  SPEAKER_01: So that's where I think you really hit that nail on the head.
• 46:12
  SPEAKER_00: Is we did.
• 46:13
  SPEAKER_00: Yeah.
• 46:14
  SPEAKER_00: And you know, and you know something else?
• 46:16
  SPEAKER_00: I was just looking at our DTC statistics today, and we're only three months old.
• 46:21
  SPEAKER_01: Yeah.
• 46:22
  SPEAKER_00: 38% of our customers are repeat.
• 46:25
  SPEAKER_00: Oh, wow.
• 46:26
  SPEAKER_00: Well, I can see not, yeah, we're not only growing and scaling, but people are coming back in the testimonials.
• 46:33
  SPEAKER_00: I we had something in New York on Friday, and this one lady came and she came to show me her scar.
• 46:41
  SPEAKER_00: And it's funny, she had sent it to me by DM, and I answered her, and she showed me something that happened to her, something bit her, and it was huge, and it was like it was whelping and everything.
• 46:52
  SPEAKER_00: And she she said, How I got interested in Lisa Hannah Beauty was I bought the fade bomb.
• 46:58
  SPEAKER_00: You cannot, if you saw how that, how the fade balm helped her to heal, and then she said, You know, Lisa, I just bought the rest of the products and my skin.
• 47:08
  SPEAKER_00: And so even women who are menopausal who come out, their skin for some reason feels very dry.
• 47:20
  SPEAKER_00: I think because of the hormonal changes, they love the product because it's the first hydrating product where they actually feel hydrated and it's not itchy.
• 47:30
  SPEAKER_00: We've had women who are going through chemotherapy, and the radiation is really rocking their skin.
• 47:37
  SPEAKER_00: And the elixir and the moisture creme and the serum and just the cleanser, they've said to me, you know, I've had one oncologist who has said to me, Lisa, she has two patients, and she recommended that they buy the products, and it it's it's it's something that made them feel so much better in their care because their skin was so dry.
• 48:00
  SPEAKER_00: And you know what happens to cancer patients once they start that radio at radiation with a chemotherapy, their skin gets very thin and it almost hurts.
• 48:08
  SPEAKER_00: And it it's so the products work on that kind, so it's very hydrating.
• 48:14
  SPEAKER_00: And we did spend a lot of time on the formulas.
• 48:17
  SPEAKER_00: We did.
• 48:17
  SPEAKER_01: Yeah, no, it shows, it really shows.
• 48:19
  SPEAKER_01: I absolutely love the brand.
• 48:21
  SPEAKER_01: And I think for for me, you know, it goes.
• 48:23
  SPEAKER_01: I mean, I know we don't want to silo Lisa Hannah Beauty in any kind of a box, you know, and I don't like talking about like, oh, women of color founded brands, or I actually hate that narrative myself.
• 48:35
  SPEAKER_01: You know, I've had many guests on the show where I'm like, let's not even talk about that.
• 48:38
  SPEAKER_01: But at the same time, I feel like what you're creating is setting a tone for the women, like young women now, because I know for me, my generation, luxury and taking care of your skin and you know what I mean, this whole skincare routine thing, it was not normal.
• 48:54
  SPEAKER_01: It was not the routine thing to do.
• 48:55
  SPEAKER_01: It wasn't something we were taught that yes, you should treat your skin like what you said earlier, like an organ.
• 49:01
  SPEAKER_01: It deserves care, it deserves daily rituals, you know.
• 49:04
  SPEAKER_01: And I and I would love for you to speak on this because you have had these roles in life that you've been in leadership and you've seen women go through this, like putting themselves last, you know, and not caring for themselves.
• 49:15
  SPEAKER_01: Uh speak to us about that in terms of like why that matters now more than ever.
• 49:19
  SPEAKER_00: Um because because the truth is skin reflects how we live.
• 49:23
  SPEAKER_01: Yeah.
• 49:24
  SPEAKER_00: It it like anything else, if you don't take care of your body, if you and people are now realizing that the biggest part of longevity is and the big best macronutrient for longevity is protein and also weightlifting, because muscle mass is what is going to take you through.
• 49:41
  SPEAKER_00: So for me, I didn't want to create products designed around getting older.
• 49:47
  SPEAKER_00: I wanted to to really understand what the skin needed and how how you could formulate intelligently and aging intelligently, which is how we promote our skincare, has to also do with how you how you take care of your health.
• 50:03
  SPEAKER_00: And taking care of your health also doesn't mean poor skin health, because your skin is that organ.
• 50:09
  SPEAKER_00: So if you can't abandon efficacy in that from that perspective, you I want you to be radiant, I want you to be hydrated, firm, I want you to have beautiful looking skin.
• 50:23
  SPEAKER_00: Not necessarily younger skin, because you can't erase that time has passed.
• 50:29
  SPEAKER_00: But there is an important distinction between wanting to care for your skin and believing that we need to correct ourselves.
• 50:38
  SPEAKER_00: And that's where I draw the line.
• 50:40
  SPEAKER_00: So I want women to have that ritual.
• 50:43
  SPEAKER_00: I want them to recognize that you must spend the time the same way you take your supplements, the same way you exercise, the same way you spend the time to read, the same way you now wear, and I don't, but you wear an aura ring to monitor your sleep health, the same way you buy an eye watch to monitor your steps.
• 51:02
  SPEAKER_00: You have to do the same thing with your skin.
• 51:04
  SPEAKER_00: You have to pay attention to it.
• 51:06
  SPEAKER_00: If you don't pay attention to it, then you're gonna wake up one day and say, Well, which is what happened with Zoom during COVID when women started to see themselves and they rec they started to say, Well, I don't like what I'm seeing.
• 51:20
  SPEAKER_00: And it wasn't that they didn't like what they were seeing, it's that I think they had never really spent the time to look at themselves before.
• 51:29
  SPEAKER_00: And then there was this synonymous reaction that was also taking place during Zoom and COVID, where influencers and Instagram started to know push beauty products in a way that I have never seen in my lifetime.
• 51:50
  SPEAKER_00: And so it was this is what's gonna work for you, and this is what's gonna work fast.
• 51:54
  SPEAKER_00: And then the whole thing went into a spiral.
• 51:57
  SPEAKER_00: And I think all people started just kind of tripping over themselves, and things blew up.
• 52:03
  SPEAKER_00: So for me, it's less about adding more ingredients that are harsh, but understanding what works and spending that time to take care of your skin health, which is very, very different to correcting and reversing and fighting.
• 52:19
  SPEAKER_00: And so I want to say to the generation coming behind me is look, spend the time, spend the money, stop buying like hundreds and hundreds of products.
• 52:30
  SPEAKER_00: Don't do that.
• 52:32
  SPEAKER_00: But spend the time and see what works for you.
• 52:35
  SPEAKER_00: Do not destroy your skin, do not be going into the sun to lie out in the sun.
• 52:41
  SPEAKER_00: Do not do things that you're gonna regret when you get to my age.
• 52:45
  SPEAKER_01: Yeah, that makes sense.
• 52:46
  SPEAKER_01: Well, it's a beautiful brand, Lisa.
• 52:48
  SPEAKER_01: I'm very, very excited that you're that you're in the beauty space and and doing, you know, it's you're doing such a great job.
• 52:54
  SPEAKER_01: And I really, really applaud you for not, you know, kind of, I don't know, just going into the same old territory that everybody seems to go into.
• 53:02
  SPEAKER_01: You know, that's the, I think, really, really exciting part of I feel like luxury brands somewhere along the line lost that feeling though.
• 53:09
  SPEAKER_01: You know what I mean?
• 53:10
  SPEAKER_01: Like they lost that appeal of like, yes, this is a luxury brand.
• 53:13
  SPEAKER_01: So it's going to do more for me.
• 53:15
  SPEAKER_01: You know, that feeling that people used to have, we got rid of that somewhere.
• 53:19
  SPEAKER_01: You know, it's like people started cutting corners.
• 53:21
  SPEAKER_01: And so when I look at your brand, you didn't cut corners.
• 53:24
  SPEAKER_01: It works, it works on the skin and you can feel it.
• 53:26
  SPEAKER_01: And so, yeah, keep doing it.
• 53:28
  SPEAKER_01: Thank you.
• 53:29
  SPEAKER_01: Thank you so much, Lisa.
• 53:30
  SPEAKER_01: This has been so lovely to have with you.
• 53:32
  SPEAKER_01: Thanks.