What World-Class AI in GTM Looks Like | Kyle Norton, CRO @ Owner.com
Kyle Norton's AI-enabled revenue team at Owner.com has completely rewritten the economics of what's possible in sales. Kyle joins the show to share why decentralized AI rollouts fail, how to build a core intelligence engine centrally, and why early AI investments must focus on one specific area. The hosts also discuss navigating go-to-market strategy shifts, rethinking RevOps AI integration, and why sales leadership can no longer use budget constraints to delay AI adoption.
Key Takeaways:
-Building a highly functional AI go-to-market strategy requires a perfect mapping of your entire market…
The skinny
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