What Do Tina Fey, The Ohio State University and B2B Marketing Have in Common?

Sales Pipeline Radio · Feb 5, 2020 · 21m

This week's episode is entitled "What Do Tina Fey, The Ohio State University and B2B Marketing Have in Common?" and our guest is Marilyn Cox, Vice President of Marketing at Clubessential Holdings, LLC

Sometimes I think of this term content marketing and it sort of demeans what the form and what the opportunity is. Is there a value in thinking of it as just content? How do you create content that engages, that persuades, that teaches, that makes people better? By doing that well, you're earning ongoing attention, you're earning the right to continue the conversation that might turn into a…