Why Association-Dealer Relationships Should Start Before There’s a Fire With Zach Doran
Zach Doran believes dealer relationships are built long before there’s a problem to solve.
As president of the Ohio Auto Dealers Association, he’s pushing the organization beyond traditional advocacy and member services by creating more reasons for dealers to engage, connect, and see the value of the association before they ever need to call with their “hair on fire.”
That approach shows up in some unconventional ways. OADA has brought younger dealers to Washington, D.C., hosted wake-surfing days, built Concert for a Cause, and created new opportunities for members to connect outside the…
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