It's a Trap: How Disney's $350M Star Wars Hotel ended after 18 Months
Disney spent $350 million on a Star Wars hotel where guests live inside the story for two days. It closed in 18 months. In this episode, Brian Crowley and Eve Eden investigate the Galactic Starcruiser with two guests who actually stayed aboard and loved every minute: Katie Swindler, author of Life & Death Design, and Jacob Swindler, environmental and experiential design leader. Together they dig into the mystery at the heart of the case: how does an experience with record guest satisfaction die this fast? From the $6,000 price wall and the app that held the whole story together, to Jenny…
The skinny
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