FIELD NOTE #042 | Every Measurement Creates An Incentive

Engineering the Intelligent Enterprise · Sep 15, 2026 · 47m

Every Measurement Creates An Incentive

Every measurement begins by observing something.

Over time, many begin influencing it.

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In this episode, we explore the relationship between metrics, incentives, behaviour and organisational adaptation.

~ Why targets quietly become strategies.

~ Why systems learn what receives attention.

~ And why the most important question may not be: ”What are we measuring?”

But: “What behaviour is this measurement teaching?”

A conversation about metrics, incentives and the subtle ways organisations learn.

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Stay Tuned…

Regards, Top Voice

Maido &…