Latest / Money And Wealth With John Hope Bryant / Leaders vs. Managers
Transcript
- 0:00Speaker 1: Welcome the Money and Wealth with John O'Bryant, a production
- 0:03Speaker 1: of the Black Effect Podcast Network and iHeartRadio. Yo Sjah Brian,
- 0:16Speaker 1: This is Money and Wealth on the Black Effect Network
- 0:19Speaker 1: on iHeartRadio. Make sure you get my book Financial Literacy
- 0:22Speaker 1: for all you sign up to this podcast. Tell all
- 0:24Speaker 1: your friends about it. It's my ministry of finance. Every
- 0:27Speaker 1: Thursday drops new episodes. Make sure you also support Operation Hope.
- 0:33Speaker 1: Sign up a coaching and counseling Become an ATCV five member.
- 0:36Speaker 1: It's my philanthropy by the way, and follow me on
- 0:39Speaker 1: all social channels because we're always bringing the heat. And
- 0:45Speaker 1: here's some heat today. People say they're standing on business.
- 0:51Speaker 1: Don't know what they're talking about half the time? What
- 0:54Speaker 1: business you're standing on? It's a nice phrase. Do we
- 0:57Speaker 1: even understand the difference between business and busyness? Right? People say, oh,
- 1:02Speaker 1: I'm a small business owner, I'm a business owner, arm entrepreneur.
- 1:06Speaker 1: Do you know that there's a difference in those phrases.
- 1:09Speaker 1: I'm sorry, there's a difference in those definitions, right, Hello,
- 1:13Speaker 1: So a business owner, a small business owner is modeling
- 1:19Speaker 1: a standard business plan. So you're a business owner because
- 1:22Speaker 1: you own a chick fil a franchise, you're a business owner.
- 1:25Speaker 1: If you own a McDonald's franchise, you're a business owner.
- 1:28Speaker 1: If you own a barbershop, you're a business owner. If
- 1:31Speaker 1: you own a nail salon, you're a business owner. If
- 1:34Speaker 1: you own a traditional restaurant, you're a business owner. If
- 1:38Speaker 1: you own a trash compacting business, a plumbing business, an
- 1:44Speaker 1: electric contracting business, yes, you are a business owner. There
- 1:49Speaker 1: are many. You're a office supply company owner. Yes, you're
- 1:55Speaker 1: a business owner. You're a consulting company owner. Yes, you're
- 1:58Speaker 1: a business owner. Congratulate. It's a big deal. It's serious,
- 2:04Speaker 1: serious situation. You should be very proud of yourself. I'm serious.
- 2:09Speaker 1: I'm not like joking, like you know, you're a real
- 2:12Speaker 1: business owner, right, and you should be proud of that.
- 2:16Speaker 1: And so in that situation, my friend Howard Hugh and
- 2:24Speaker 1: I we love this word situation. It's a situation. Everything's
- 2:27Speaker 1: a situation. You can't either can't explain it, don't want to,
- 2:30Speaker 1: don't want to get into details. You just call them
- 2:31Speaker 1: the you know, it's a situation. She was it was
- 2:34Speaker 1: a situation with her and him, and but yeah, I
- 2:36Speaker 1: didn't really understand the situation and I didn't want to
- 2:38Speaker 1: get involved. The situation. Man, the situation was was crazy.
- 2:41Speaker 1: You know, it just got to it became a whole
- 2:43Speaker 1: other kind of situation. All right. Back to the topic. So,
- 2:48Speaker 1: an entrepreneur is different. An entrepreneur's crazy. I'm an entrepreneur.
- 2:53Speaker 1: An entrepreneur works eighteen hours a day to keep from
- 2:57Speaker 1: getting a job. Is literally creates something out of nothing,
- 3:02Speaker 1: a new innovative idea. An entrepreneur as somebody who takes
- 3:06Speaker 1: a restaurant and and adds a club and connects it
- 3:09Speaker 1: with a sanitation company and then connect'm making this up
- 3:12Speaker 1: and and and and connects it with a plumbing company
- 3:15Speaker 1: and then connects it with artificial intelligence and then rewires
- 3:19Speaker 1: it whole thing and then and it does it during
- 3:20Speaker 1: the day versus at night. Just it's a it's a
- 3:23Speaker 1: new concept on an old thing. It's a new concept
- 3:26Speaker 1: of a new thing. It's a new thing. It's an innovation.
- 3:29Speaker 1: It's a it's a creation from from nothing, and it's
- 3:32Speaker 1: and then proving that new thing actually has value, and
- 3:35Speaker 1: then making it valuable and then taking that value to market,
- 3:40Speaker 1: and then and then creating marketable value from that thing.
- 3:44Speaker 1: Here's it. So, here's one example, business person versus entrepreneur.
- 3:49Speaker 1: People use these phrases interchangeably. They're not interchangeable. You can
- 3:53Speaker 1: be an entrepreneur and be a small business owner. You
- 3:56Speaker 1: can be an entrepreneur and be a big business owner.
- 3:59Speaker 1: You can be an entrepreneur and not be a business owner.
- 4:01Speaker 1: You can have an entrepreneurial mindset and run a nonprofit.
- 4:05Speaker 1: Run your life just as almost like a you know,
- 4:08Speaker 1: an entrepreneur mindset. If you're just running your life, what
- 4:10Speaker 1: might be an upgrade on being a hustler and I
- 4:12Speaker 1: mean hustler in the positive sense of the phrase. You
- 4:16Speaker 1: can be a business owner and be entrepreneurial, and you
- 4:21Speaker 1: can be a business owner and be an entrepreneur. But
- 4:26Speaker 1: don't presume because you're a business owner you are an
- 4:29Speaker 1: entrepreneur that that is a bridge too far. And words matter,
- 4:34Speaker 1: definitions matter, And by the way, don't be an entrepreneur
- 4:39Speaker 1: and presume that you There are people who are entrepreneurs
- 4:41Speaker 1: who are horrible. Horrible business owners need to be need
- 4:44Speaker 1: to stay a million of ways away from actually running
- 4:48Speaker 1: and owning a business. Uh you know. This is analogous
- 4:51Speaker 1: to a great recording artist is a great uh you know,
- 4:54Speaker 1: a track star athlete or a great you know, performer
- 4:59Speaker 1: who has a business manager who handles the left brain
- 5:02Speaker 1: work while they handle the right brain work. Left brain
- 5:04Speaker 1: is analytical two plus twe equals four and all that stuff.
- 5:09Speaker 1: Left brain sorry, right bring is creative making the best,
- 5:13Speaker 1: most amazing music or whatever on the planet. But don't
- 5:18Speaker 1: confuse don't things. Because you have a genius in one area,
- 5:21Speaker 1: it automatically means you have a genius in another. That
- 5:24Speaker 1: is a mistake. To assume is to make an ass
- 5:28Speaker 1: out of you and me. Literally, that's how it's spelled.
- 5:30Speaker 1: So don't assume, right, don't. It's a horrible thing to
- 5:35Speaker 1: do in business or life is to make assumptions. Just
- 5:37Speaker 1: ask the question. Don't assume. Just ask the questions and
- 5:40Speaker 1: get the answers. So now let's let's get into an
- 5:45Speaker 1: unpack uh, the substance of titles and titling in business.
- 5:53Speaker 1: Before I get to that, me deal with a one
- 5:56Speaker 1: huge misnomer. I've already dealt with one misnomer which is
- 6:00Speaker 1: not so huge, but business versus an entrepreneur, it's just
- 6:02Speaker 1: something that irritates me because I am an entrepreneur, I
- 6:04Speaker 1: am a business owner, I am an executive. These are
- 6:08Speaker 1: three different categories, and there are three different talents. And
- 6:15Speaker 1: I'm also a getted none person. I'm all at execution.
- 6:19Speaker 1: I'm also a thought leader in some ways. These are
- 6:22Speaker 1: five different categories of talent. And so you want to
- 6:29Speaker 1: be the Michael Jordan of your space, right, Michael Jordan
- 6:32Speaker 1: was not just a great basketball player. He had he
- 6:34Speaker 1: was had intellectual genius. He had strategy. He you know,
- 6:37Speaker 1: he had placement, he knew timing, he knew you know,
- 6:40Speaker 1: he had you know anyway, so you he had you know,
- 6:43Speaker 1: he was high frequency, a high frequency thinker, and he
- 6:47Speaker 1: was very observant of He could figure out what his
- 6:51Speaker 1: opponent was doing, who is whoever is assigned to him.
- 6:55Speaker 1: Within one and a half games, he had figured the
- 6:57Speaker 1: guy out. So he was paying attention not to his
- 6:59Speaker 1: own game. He understood his own game. He's pay attention
- 7:01Speaker 1: to the other how he played the game. So we
- 7:03Speaker 1: can map out how to reverse engineer success in that situation.
- 7:08Speaker 1: Here's a bigger git. That's important. Leadership versus management, Leaders
- 7:15Speaker 1: versus managers. I made this mistake me, John O'Brien. I
- 7:20Speaker 1: screwed this up time and time again. Is I built
- 7:24Speaker 1: close to fifty entities now around the world, three of
- 7:28Speaker 1: which are the largest in their category. The largest minority
- 7:31Speaker 1: owner of single family rental homes in America. Company I
- 7:33Speaker 1: built and sold and still have an ownership interest in it,
- 7:38Speaker 1: but I don't run it anymore. That's the Promise Homes Company.
- 7:42Speaker 1: So a couple of years ago, built and still lead.
- 7:48Speaker 1: That's Operation Hope. Largest nonprofit financial literacy Promise Homes is
- 7:52Speaker 1: for profit, the largest financial literacy financial coaching organization in America.
- 7:59Speaker 1: You know, forty plus states, three hundred physical offices, fifteen
- 8:03Speaker 1: hundred physical and satellite offices, millions of clients, billions of
- 8:06Speaker 1: dollars deployed on the for profit side, a few hundred
- 8:11Speaker 1: million dollars in that one business of activity and transactional value.
- 8:17Speaker 1: Then the largest financial inclusion holding company in the country,
- 8:23Speaker 1: four hundred employees. All that stuff. Okay, so does that
- 8:28Speaker 1: make me a leader or a manager? Well, I'm both.
- 8:34Speaker 1: In fact, I'm more than that if you listen to
- 8:36Speaker 1: the titles I mentioned earlier. My mistake was that I
- 8:41Speaker 1: could take somebody who was not even a manager a tactician,
- 8:47Speaker 1: and turn them into a manager there or no jump
- 8:51Speaker 1: over management, and make them a leader by giving them
- 8:54Speaker 1: a title because I like them. You can put wings
- 8:57Speaker 1: on a pig and hope it will fly. It won't.
- 9:00Speaker 1: If you put wings on a pig and hope it
- 9:02Speaker 1: to fly, it's not the pig's vault, it's yours. That's
- 9:06Speaker 1: what I was doing. I was taking people I cared about,
- 9:09Speaker 1: I liked, I thought were amazing, giving them a title,
- 9:13Speaker 1: giving them a paycheck because they said they could do it,
- 9:15Speaker 1: they wanted it, they desired it, told me they could
- 9:19Speaker 1: handle it. Don't worry, had no experience in the situation
- 9:23Speaker 1: we're talking to me about, telling me they could do
- 9:26Speaker 1: romanticize what I was doing by looking at what I
- 9:29Speaker 1: was doing. Oh my god, that's so easy. Not easy,
- 9:32Speaker 1: and just fell right on their flat on their face
- 9:36Speaker 1: half the time. And you know, sometimes ruined the relationship
- 9:40Speaker 1: because I'm pushing them to be the best that I
- 9:44Speaker 1: see in them. But what I see in them is
- 9:46Speaker 1: not what they see in themselves. How I see them
- 9:48Speaker 1: is not how they see themselves. I remember there was
- 9:50Speaker 1: one dude who worked for me and really talented in
- 9:56Speaker 1: many areas, really talented the areas, great, community, great with kids, great,
- 10:02Speaker 1: I mean great with anything black. It's in black issues
- 10:07Speaker 1: great personality. And one day I noticed that on the
- 10:13Speaker 1: on the business card the signature line on the email
- 10:17Speaker 1: that we assigned to them at the company, and I
- 10:19Speaker 1: pay for the email title to change to regional CEO.
- 10:26Speaker 1: And I'm like, well, hell, I don't have a regional CEO.
- 10:29Speaker 1: Said I called check with my my, my, my upper manager,
- 10:32Speaker 1: like did did I change titles? Did I approve chitel
- 10:35Speaker 1: title changes? And I just don't remember it. No, No,
- 10:38Speaker 1: you have regional you have market precedents and market leaders.
- 10:41Speaker 1: You don't have a regional CEO. You're the CEO, John,
- 10:43Speaker 1: Thank you reminded me. Appreciate that. So I call this
- 10:47Speaker 1: person and I'm like, look, you know you already CEO
- 10:49Speaker 1: chief executive officer. That's what that means. You got to
- 10:52Speaker 1: write a check or call checks to be written, Like
- 10:55Speaker 1: you got to hunt. CEO is a hunter, and this
- 11:00Speaker 1: person didn't want to hunt. They wanted to flass. They
- 11:03Speaker 1: wanted to have fun, they wanted to enjoy themselves. They
- 11:05Speaker 1: wanted to chill. They wanted to go to parties and
- 11:07Speaker 1: receptions and go to the White House and go go
- 11:10Speaker 1: and go do what they do well. But I'm like
- 11:12Speaker 1: that that's only part of the job. It's a very
- 11:13Speaker 1: small part of the job. Actually, I hate going under
- 11:15Speaker 1: these receptions and all this stuff when all I'm doing
- 11:18Speaker 1: is just talking about blah blah blah. I want to
- 11:20Speaker 1: my problems have to have a beginning and middle and
- 11:22Speaker 1: an end, right. And so this person told me that
- 11:29Speaker 1: they were good at a word i'd never heard of before, ideation.
- 11:34Speaker 1: And I'm like, wow, okay, just taught me something, and
- 11:37Speaker 1: I've learned that word ideation. It's a really important word.
- 11:40Speaker 1: But I also realized I had put this person in
- 11:42Speaker 1: the wrong job. And to their credit, they quit. But
- 11:46Speaker 1: I had been paying them for a long time to
- 11:48Speaker 1: not do the job that I asked them to do.
- 11:50Speaker 1: They decided to do the job they wanted to do.
- 11:52Speaker 1: I mean I'd come in and they'd be in my
- 11:55Speaker 1: office doing photo shoots in my office, right And I
- 11:58Speaker 1: was out traveling trying to raise money, and I had
- 12:00Speaker 1: to budget and they had to meet the budget. S
- 12:02Speaker 1: if you're gonna have this time, you got to meet
- 12:03Speaker 1: the butet you want to get rid of somebody quickly
- 12:06Speaker 1: give them a fundraising goal. So is you got to go.
- 12:11Speaker 1: This is the payrollers X written utilities of Y and
- 12:15Speaker 1: this is this region. If you want to be a
- 12:17Speaker 1: regional CEO, you got to raise some regional money. And
- 12:20Speaker 1: well they were gone pretty quick after that. Over thirty
- 12:25Speaker 1: two years, I've seen it all right, and I've learned
- 12:28Speaker 1: to admire and respect people for their talent. So that
- 12:30Speaker 1: wasn't that person's mistake. That was mine. I screwed that
- 12:33Speaker 1: up because I wanted them to be this and that,
- 12:36Speaker 1: and I gave them a lot of free rein and
- 12:37Speaker 1: they took it and took some more and some more
- 12:40Speaker 1: and some more, and then blamed it on me when
- 12:41Speaker 1: it didn't work out. It's okay, that's what you know what.
- 12:45Speaker 1: That's what happens when you're in the big seat. So leaders, well,
- 12:51Speaker 1: so somebody who's a tactical leader is somebody who you
- 12:54Speaker 1: give a task to and you say do X, and
- 12:58Speaker 1: they go do X. But if you don't tell them
- 13:01Speaker 1: the DUEX, they may just sit there. They're a tactical leader.
- 13:03Speaker 1: That's how their brain is wired. That's how the endorphins
- 13:05Speaker 1: fire in their brain. Please write this down, Please take
- 13:08Speaker 1: notes on what I'm saying. Please do not run an office,
- 13:11Speaker 1: a department, a business of partied planning. Don't do anything.
- 13:16Speaker 1: Don't run a club, don't run a don't run a
- 13:19Speaker 1: social event, don't run a nonprofit for profit, don't run
- 13:22Speaker 1: your family unless you listen to this and understand. You
- 13:26Speaker 1: got to put people in places the soil where they'll grow.
- 13:30Speaker 1: You take a plant and put it on a concrete
- 13:33Speaker 1: it will die. I don't care how much you water it.
- 13:35Speaker 1: You got to put that plant in the right soil
- 13:38Speaker 1: and then water the soil and then nurture it right.
- 13:41Speaker 1: And so if you put the wrong person in the
- 13:44Speaker 1: wrong soil or the wrong place and then lecture them
- 13:47Speaker 1: about how they're not doing the thing that you have
- 13:50Speaker 1: in your head. Once again, you put wings on a
- 13:52Speaker 1: pig and hope it'll fly. It's not the pig's fault.
- 13:55Speaker 1: It's yours. You're the leader. Okay, I'm just giving away
- 13:59Speaker 1: a bit of what is coming up when I describe
- 14:01Speaker 1: these different titles. There's also founder right. No organization will
- 14:15Speaker 1: raise as much money in its emphasy as when the
- 14:17Speaker 1: founders around and founders doing it because no one who
- 14:19Speaker 1: washes rental cars, people who just work someplace will just
- 14:22Speaker 1: bounce and leave. The founder doesn't get a day off.
- 14:25Speaker 1: It's not interested in the day off, and I didn't
- 14:27Speaker 1: eve think that. They don't even think they're working. They're like,
- 14:29Speaker 1: this is my passion. I love this. Right, they're doing
- 14:31Speaker 1: what they love. And that passion, that enthusiasm, that inner
- 14:36Speaker 1: joy is infectious and people want to buy into that
- 14:39Speaker 1: because you don't do business with companies. You do business
- 14:41Speaker 1: with people. It's about relationship capital. Right. You don't need
- 14:45Speaker 1: another attorney. Nobody needs to hire another attorney. They're one
- 14:47Speaker 1: attorney for every four hundred people in America. You don't
- 14:49Speaker 1: need to hire another attorney. Which you hire somebody you retain,
- 14:52Speaker 1: Somebody you respect, you admire you like you love you.
- 14:55Speaker 1: They make you laugh, you trust them, they get you.
- 14:58Speaker 1: And that's why you hire an atturn. Even though there's
- 15:01Speaker 1: one attorney for every four hundred people, people still hiring attorneys, right,
- 15:05Speaker 1: countains the same thing, and so on and so forth.
- 15:08Speaker 1: It's about relationships. Okay, So tactician, let's explain that. Uh.
- 15:12Speaker 1: And then you have manager, which literally means to manage. Right,
- 15:17Speaker 1: By the way, I want you to unpack some of
- 15:18Speaker 1: these words I'm using our society uses. Where does the
- 15:21Speaker 1: word credit come from? It comes from the Latin word creditoe,
- 15:25Speaker 1: which means credibility has nothing to do with money. What
- 15:27Speaker 1: does the word capital come from. It comes from the
- 15:31Speaker 1: Latin root word copy toass meaning knowledge in the head
- 15:34Speaker 1: has nothing to do with capitalism, and money is not
- 15:37Speaker 1: Your capital is in your head human capital. And then
- 15:41Speaker 1: capitalism is an extension of that, using your human capital
- 15:44Speaker 1: to produce and so on and so forth. Banking is
- 15:48Speaker 1: a trust business. Trust I mean banking literally is a
- 15:51Speaker 1: trust business has nothing to do ultimately with money. You
- 15:54Speaker 1: know what, check is nothing better than something that has
- 15:57Speaker 1: the the uh uh a barcode on it. It has
- 16:03Speaker 1: it has the routing information, the bank acount information. That's
- 16:05Speaker 1: something that confirms this you and all you're doing is
- 16:08Speaker 1: using that check to transfer value from you to somebody else,
- 16:12Speaker 1: and signing it is giving the authorization. You can literally
- 16:14Speaker 1: sign somebody's T shirt and walk the T shirt in
- 16:17Speaker 1: the bank and walk the person the bank. Whether don't
- 16:19Speaker 1: try this, by the way, and blame it on me.
- 16:21Speaker 1: You have an argument with the bank for a long time,
- 16:23Speaker 1: but they'll be forced to sell to cash the T
- 16:26Speaker 1: shirt at some point because it's a legal it's legal
- 16:28Speaker 1: tender if you did it right. But it'll become a
- 16:32Speaker 1: waste of everybody's time, and you'll never be invited to
- 16:34Speaker 1: that bank ever again. But but literally, you can cash
- 16:37Speaker 1: somebody's T shirt because you can write all the information
- 16:39Speaker 1: that's needed to cash the check on the T shirt.
- 16:43Speaker 1: That T shirt becomes the check. Which so this is
- 16:46Speaker 1: a means of transferring value. Okay, back to the topic.
- 16:49Speaker 1: So managers manage, They manage what you give them to manage.
- 16:55Speaker 1: It's a box, it's a definition. It's pre defined. Again,
- 16:58Speaker 1: just between an entrepreneur and a business person. Business person
- 17:00Speaker 1: in an entrepreneur and as example, the business person has a
- 17:03Speaker 1: pre defined business plan. McDonald's has already told you what
- 17:05Speaker 1: success looks like. Just follow a business plan. Chick fil
- 17:08Speaker 1: A's already told you. Taco Bill has already told you.
- 17:12Speaker 1: You know, there's a business plan. If you follow it,
- 17:14Speaker 1: there's an eighty percent change something over fifty percent chance
- 17:18Speaker 1: that you'll be successful with big franchises, maybe even maybe
- 17:23Speaker 1: an eighty ninety percent chance you'll be successful and hopefully
- 17:26Speaker 1: also highly profitable. But you've got to follow the business plan.
- 17:30Speaker 1: So a manager is following a business plan within the
- 17:33Speaker 1: business that and they're managing that business or that part
- 17:37Speaker 1: of the business plan. Don't assume because you're a manager
- 17:42Speaker 1: someplace that you have now the skills to be automatically
- 17:45Speaker 1: a business owner. A lot of people I know do
- 17:47Speaker 1: this leave cash out there four on one K. Don't
- 17:50Speaker 1: are clueless effect they have but an assistant that's company
- 17:53Speaker 1: paid for, a secretary. Maybe they have an expense account
- 18:00Speaker 1: they have different from an expense report. By the way,
- 18:02Speaker 1: expensive report is reimbursable. Expense account is what the company provides.
- 18:05Speaker 1: You told go entertain and do things on the company's time,
- 18:08Speaker 1: buy things of the company's time. You have health insurance,
- 18:12Speaker 1: you've got a free office, you've got travel, you have technology.
- 18:16Speaker 1: I have friends who come to me like, I'm not
- 18:18Speaker 1: going to become an entrepreneur just like you, John, I'm
- 18:20Speaker 1: gonna go out here. I've got this idea. I listen
- 18:22Speaker 1: to the idea. I'm like, well, the idea is a
- 18:23Speaker 1: little hair brain, or the idea is light, or the
- 18:25Speaker 1: ibre is not tight, or the ibrey is a maybe.
- 18:28Speaker 1: Now what are you gonna do again? Well, I'm about
- 18:29Speaker 1: to lead this cushy job in this six figure income
- 18:33Speaker 1: and go out here become an entrepreneur. And I'm using
- 18:35Speaker 1: my throw one k my savings to do it, and
- 18:38Speaker 1: I'm like, no, don't do that. It's gotta be a
- 18:41Speaker 1: train wreck. And they get mad at me for telling
- 18:44Speaker 1: them straight what I'm thinking because I love them, and
- 18:49Speaker 1: they crash. And then two years later, if they run
- 18:51Speaker 1: through all their savings and then got a line of
- 18:54Speaker 1: credit in their house, ran through that had to then
- 18:56Speaker 1: sell the house. One of them come to me and say, John,
- 18:59Speaker 1: wat didn't you tell me? I tried to tell you. You
- 19:01Speaker 1: curse me out. But you know, they don't realize the
- 19:05Speaker 1: hidden benefits of working inside of a company. And you're
- 19:07Speaker 1: very successful because you have all this infrastructure around you.
- 19:10Speaker 1: And so if you're in a fortune one thousand, fortune
- 19:12Speaker 1: five hundred company and you're a manager, it's part of
- 19:15Speaker 1: a larger team and the business plan has already been
- 19:18Speaker 1: redefined the founder's founder, the CEOs made successful. All you
- 19:21Speaker 1: have to do is execute on the on your management
- 19:23Speaker 1: responsibilities and you look like a star. But that doesn't
- 19:26Speaker 1: mean that you are a star. Doesn't mean you're going
- 19:27Speaker 1: to be a star in your own orbit in your
- 19:29Speaker 1: own universe. You're starting somebody else's orbit in universe. And
- 19:32Speaker 1: that's why you're successful. I'm not saying you can't do
- 19:33Speaker 1: it as an entrepreneur or a business owner. I'm just
- 19:35Speaker 1: saying it's a completely different set of disciplines. Right As
- 19:38Speaker 1: a as a manager, somebody else is doing everything else.
- 19:41Speaker 1: As a business owner an entrepreneur, you're doing everything else,
- 19:44Speaker 1: everything else. Is you right, Hey, Joe, you're doing that? Okay,
- 19:47Speaker 1: Joe An, you're doing that. Okay, you're Joe and Joeanne.
- 19:49Speaker 1: You're Joe and Joeann in this example, is you talking
- 19:52Speaker 1: to you? Right? Okay? I'm twenty minutes into this podcast.
- 19:56Speaker 1: I'm not giving you the definitions of the titles yet.
- 19:59Speaker 1: Let me get into it, but I hope you found
- 20:01Speaker 1: this entertaining. I certainly have been good therapy. And then
- 20:05Speaker 1: my favorite position, which I misdiagnosed me for a long time.
- 20:10Speaker 1: My favorite definition is leader. A leader sees a problem
- 20:14Speaker 1: and wants to solve it. Problems at the beginnings, middles,
- 20:16Speaker 1: and ends. Managers don't see problems who want to solve it.
- 20:18Speaker 1: Here's always I've learned this one big rule about being
- 20:23Speaker 1: a founder and a hunter. If I'm gonna get a know,
- 20:26Speaker 1: I want to get a know from the boss. I
- 20:28Speaker 1: want to get to know from the chief executive officer.
- 20:30Speaker 1: The founder somebody who writes checks, not the one who
- 20:33Speaker 1: catches it. The one who writes checks, the one who
- 20:36Speaker 1: makes strategic decisions, vision decisions. I want that person to
- 20:39Speaker 1: tell me no, this is not a good idea, because
- 20:41Speaker 1: it takes the same injury to get to succeed big
- 20:44Speaker 1: or to succeed small. It's the same energy to get
- 20:48Speaker 1: a know from somebody that fifteen levels below the boss
- 20:51Speaker 1: or the boss, it's the same energy. I'd rather get
- 20:53Speaker 1: a know from the boss. I may learn something from
- 20:55Speaker 1: the note, but a manager's job. Listen to me. Now.
- 21:00Speaker 1: The manager's job is more often than not, to tell
- 21:03Speaker 1: you no. I don't care what the idea is. You
- 21:07Speaker 1: know why, please listen to this. This has dropped the
- 21:10Speaker 1: mic because the manager knows this. They're saying to themselves,
- 21:15Speaker 1: I don't get this is a great maybe great idea,
- 21:18Speaker 1: crazy idea, unique idea of new product been brought to me.
- 21:22Speaker 1: I've been using this old thing. It's not as good.
- 21:23Speaker 1: But I don't get fired for saying no. I get
- 21:27Speaker 1: fired for saying yes to the wrong thing. So the
- 21:31Speaker 1: answer is no. I'm gonna repeat this. This is what
- 21:33Speaker 1: a manager does. Now. It's not personal. Business is not personal.
- 21:37Speaker 1: It's a gladiator sport. Don't take it personal. Listen. The
- 21:42Speaker 1: manager's job is to tell you no unless you get
- 21:44Speaker 1: very lucky, unless they like you, there's a relationship, you're
- 21:47Speaker 1: hooking them up in some way. Who knows. I don't know.
- 21:50Speaker 1: You showed up at the right time the right day,
- 21:52Speaker 1: asked the right question when they were vulnerable or didn't
- 21:55Speaker 1: have a solution. But typically the manager's job fifteen the
- 21:58Speaker 1: manager of fifteen below levels. He love us below the boss.
- 22:01Speaker 1: Their job is really to tell you no, because they
- 22:03Speaker 1: don't get fired. But saying no no, only ever know
- 22:06Speaker 1: they told you no. They'll say they're gonna tell the
- 22:08Speaker 1: boss to tell their team. They know they won't. They're
- 22:09Speaker 1: not telling anybody. You're gonna put that in your idea,
- 22:13Speaker 1: a round file, the trash can or a foul cabinet,
- 22:16Speaker 1: and I hope nobody ever sees it. They were gonna
- 22:19Speaker 1: write a memo to themselves and filed away. Their job
- 22:23Speaker 1: is to self preservation, by the way, to keep their job.
- 22:25Speaker 1: Their thinking is is by the way wrong thinking. This
- 22:28Speaker 1: is like the biblical story of the talents, where God
- 22:32Speaker 1: rewarded people with these three people gave these different talents
- 22:35Speaker 1: and one person took the talents and that it was
- 22:38Speaker 1: three talents and went and made a bunch of money,
- 22:41Speaker 1: and talents was like money back then, and then the
- 22:44Speaker 1: person had to think two talents. They went and did
- 22:46Speaker 1: real great too. I'm probably get the number of talents wrong,
- 22:49Speaker 1: so don't jam me up on that. But the person
- 22:51Speaker 1: who had one talent just buried it. And when when
- 22:56Speaker 1: when the time came like, look, I've saved this one talent,
- 22:59Speaker 1: how'd you say that? I just buried it. But you
- 23:01Speaker 1: didn't grow it. No, I just buried it where didn't
- 23:03Speaker 1: lose it. They gave that talent to the people who
- 23:06Speaker 1: made money on the other tower because they were able
- 23:08Speaker 1: to produce. They were able to Those were leaders. So
- 23:12Speaker 1: a manager's job, they think is self preservation and they
- 23:15Speaker 1: don't get fired for saying no. This gets fire for
- 23:18Speaker 1: saying yes to the wrong thing. The answer is no.
- 23:21Speaker 1: The leader's job is to say yes, because you don't
- 23:24Speaker 1: grow the business unless you're saying yes to something. I
- 23:26Speaker 1: went into this banker's office. Oh I wish I could
- 23:30Speaker 1: remember this guy's name. I would love to give him credit.
- 23:33Speaker 1: One of the reason I love doing this podcast I
- 23:34Speaker 1: can finally give people public credit for all the stuff
- 23:37Speaker 1: they did to help me in the course of my life.
- 23:42Speaker 1: This bank was in Lancaster, California, and this banker was
- 23:48Speaker 1: running this one location, Jack Cephis. It was Antelope Valley Bank,
- 23:55Speaker 1: who was bought three times by somebody in the bank
- 23:57Speaker 1: at this point is part of a larger conglomerate, but
- 23:59Speaker 1: it was called a Low Valley bank. This guy named
- 24:01Speaker 1: Jack Seat, it was good old boy. And I went
- 24:04Speaker 1: to his office try to get a thousand dollars for
- 24:05Speaker 1: Operation Hope. I drove an hour and a half from
- 24:07Speaker 1: LA two hours wherever it is to try to get
- 24:09Speaker 1: a thousand dollars donation for Operation Hope. But really I
- 24:12Speaker 1: wanted I wanted the relationship capital with this guy. So
- 24:14Speaker 1: I went to go to the boss man. I didn't
- 24:16Speaker 1: go to the Seat, the community investment officer or the
- 24:18Speaker 1: community affairs officer. But no, we disrespect to that. I'd
- 24:21Speaker 1: have done that if Jack told me no or he
- 24:23Speaker 1: doesn't want to see me out, because I really, at
- 24:25Speaker 1: the end of the day, I want at least a
- 24:26Speaker 1: thousand dollars and the relationship with the bank. But I
- 24:28Speaker 1: want to again, I want to know from the boss.
- 24:30Speaker 1: So I went and had. It was one branch and
- 24:33Speaker 1: it was a glass office. He was the middle of
- 24:34Speaker 1: the glass office old school banking, and his desk, his
- 24:38Speaker 1: mahogany desk, was right in the middle of the middle
- 24:40Speaker 1: of this glass office, in the middle of the one
- 24:42Speaker 1: branch bank, right. And I went in to go see Jack,
- 24:45Speaker 1: and I sat down. I had I had hoots. I
- 24:47Speaker 1: had a kind of uh, you know, you just couldn't
- 24:52Speaker 1: stop me. I sat down at this guy's desk, and
- 24:55Speaker 1: I felt comfortable with the met little bit. I said, Jack,
- 24:57Speaker 1: Can I be honest with you? Sure? John? Can I
- 25:00Speaker 1: call you John here? Can I call you Jack? Sure?
- 25:03Speaker 1: Why are you so lazy? Excuse me? No one's ever
- 25:05Speaker 1: talked to him before this line. And I wasn't disrespectful.
- 25:07Speaker 1: I thought it was being legit, Like you've got your
- 25:09Speaker 1: feet up on a desk. There's nothing on your desk
- 25:12Speaker 1: but a newspaper. There's a phone on your desk, your
- 25:15Speaker 1: feet in the newspaper, and you're sitting there talking to me.
- 25:18Speaker 1: But this was happening before I got there. Shouldn't you
- 25:21Speaker 1: be doing stuff? He said, John, you clearly don't understand
- 25:23Speaker 1: what a CEO does. Okay, explain to me. He said John.
- 25:27Speaker 1: I've got an underwriter to underwrite loans. I've got a
- 25:30Speaker 1: credit analysis do analysis of loans. I've gotten appraiser to
- 25:34Speaker 1: appraise loans. I've got a receptionist to make sure the
- 25:37Speaker 1: ear to put People like you don't get to my
- 25:39Speaker 1: desk next time, because you need when you're a leader,
- 25:42Speaker 1: you need a headspace. You need clarity to be able
- 25:44Speaker 1: to do what you do, so you don't need a
- 25:45Speaker 1: bunch of distractions. I walked through life by the way
- 25:47Speaker 1: to this day consciously oblivities and most things around me
- 25:50Speaker 1: because it just doesn't matter. Somebody asked me what I
- 25:52Speaker 1: tell my twelve year my twelve year old or fifteen
- 25:54Speaker 1: or eighteen year old self. They asked me that a
- 25:56Speaker 1: few days ago, ask me for some advice on leadership.
- 25:59Speaker 1: I say, ignore the boys, most people and what they're
- 26:02Speaker 1: rambling about low frequency conversations just doesn't matter. It just
- 26:07Speaker 1: doesn't matter. Gossipling about people. It just doesn't matter. Ignore it,
- 26:10Speaker 1: keep it moving. Eagles don't fly in packs. You've never
- 26:13Speaker 1: seen a flock of eagles. Eagles on high altitude birds,
- 26:18Speaker 1: but buzzes love packs and the low altitude birds. And
- 26:21Speaker 1: Turkey's got wings and can't fly its profiling. We're getting
- 26:26Speaker 1: the other title definitions here. So Jack told me, you
- 26:29Speaker 1: really understand what I did. So we went through all
- 26:31Speaker 1: the different roles of everybody at the bank. Really try
- 26:34Speaker 1: to you know. Really it was a great rap, right
- 26:37Speaker 1: wrap on making John look stupid and taught me a lesson.
- 26:41Speaker 1: And he said, my job is to read this newspaper,
- 26:45Speaker 1: which you call newspaper, it's a Wall Street journal. My
- 26:47Speaker 1: job is to get in every day with the clear head,
- 26:49Speaker 1: no distractions, look out here and through this glass and
- 26:52Speaker 1: see what's going on in the marketplace, in in my city,
- 26:55Speaker 1: in my region. Read the walk, read the local newspapers.
- 26:58Speaker 1: He was going on crime and opportunity and who's in trends.
- 27:01Speaker 1: Read the Wall Street journals. He was going on markets
- 27:03Speaker 1: and money in the world. And then they pick up
- 27:06Speaker 1: that phone and connect these dots and grossing business for
- 27:10Speaker 1: this bank and I. And the only reason you got
- 27:13Speaker 1: here is I answered the phone when you called. And
- 27:15Speaker 1: if I was busy appraising and doing another I wouldn't
- 27:17Speaker 1: be able to answer your call. And you seem to
- 27:19Speaker 1: be like a pretty special young man. What could I
- 27:20Speaker 1: do for you? And he gave me that thousand dollars
- 27:23Speaker 1: by the way, and we became dear friends. I called
- 27:25Speaker 1: a few years ago to say thank you. Damn. That
- 27:27Speaker 1: was one of my first donors Operation Hope. Operation Ope
- 27:29Speaker 1: is now as seventy two million dollars annual operating budget.
- 27:32Speaker 1: We've directed four point five billion dollars in capital, millions
- 27:35Speaker 1: of clients. But it all started with this one client,
- 27:37Speaker 1: one person helping one person get hooking up with one partner,
- 27:42Speaker 1: getting you know, commitment from one donor, one thing at
- 27:46Speaker 1: a time. All right, So now I've broken down in
- 27:59Speaker 1: broad since leadership as differentiated from management. So Jack's job
- 28:04Speaker 1: was to say yes to me, you want to that,
- 28:06Speaker 1: that's the job of the boss. But if you can't
- 28:07Speaker 1: get to the boss, get to the manager. And the
- 28:10Speaker 1: manager's job is self preservation. So what do you want
- 28:12Speaker 1: to do with the manager? Make them look good? Help
- 28:14Speaker 1: you go there? He says, your idea, but it's their ideas,
- 28:17Speaker 1: their credit, all right, Okay? Man? I remember and Bassaror
- 28:21Speaker 1: Andrew Young told me one day I was I was
- 28:23Speaker 1: working with President Bush the Son. I really loved the
- 28:26Speaker 1: father and didn't know the son very well, but I
- 28:28Speaker 1: was working with Bush the Sun and I wasn't really
- 28:30Speaker 1: feeling him at that time. I gained respect for him
- 28:33Speaker 1: over time, and he give me a shot to create
- 28:36Speaker 1: a financial literacy council. And he told me in the
- 28:39Speaker 1: meeting with the cabinet, his cabinet that he was going
- 28:42Speaker 1: to do this with Eight months later it hadn't been done,
- 28:44Speaker 1: and I was frustrated, and so I Bash Young was
- 28:46Speaker 1: in DC. I was visiting him Washington, d C. How
- 28:49Speaker 1: thing's going. Oh, it's crazy, it's not happening. And these people,
- 28:52Speaker 1: I'm not sure they're serious. And he and he looked
- 28:54Speaker 1: at me and said, John, stop it. Be skeptical, he
- 28:58Speaker 1: said in Bassard Andrew Young King's right Army civil rights
- 29:01Speaker 1: movement made modern Atlanta's international city. Be skeptical. But don't
- 29:05Speaker 1: be cynical, because if you're cynical, you've lost hope. Your
- 29:09Speaker 1: job is to go in there and listen to that
- 29:12Speaker 1: Listen to that man, President Bush. Assume he's a good
- 29:15Speaker 1: man with bad counsel. Assume he's a good man with
- 29:18Speaker 1: bad counsel. Your job is going there and give that
- 29:22Speaker 1: man good counsel, good advice and make him look good.
- 29:26Speaker 1: And when he does the thing you're asking him to do,
- 29:28Speaker 1: it's not your idea, it's his. Make him look good
- 29:32Speaker 1: because there's only one client in Washington, d c. It's
- 29:34Speaker 1: the President of the United States of America. You've got
- 29:37Speaker 1: to make him or her, hopefully one of these days,
- 29:39Speaker 1: look good. And I did exactly what he said. It
- 29:41Speaker 1: it's not about you. It's it's not about me. Here
- 29:44Speaker 1: is in you, it's we. You've got to do the
- 29:46Speaker 1: work for we. Here it's about civil rights. You can't
- 29:48Speaker 1: be a civil rights leader unless you have of a civil
- 29:50Speaker 1: rights mentality, which is about the we. It's about helping
- 29:53Speaker 1: all of God's children to come up. You're our ambassador
- 29:56Speaker 1: for free your will. You're the dean of black capitalism
- 29:59Speaker 1: in this example. Go go teach and be the great
- 30:03Speaker 1: The greatest teacher is a great student. Be a student
- 30:06Speaker 1: now and learn how to listen. God get you two
- 30:08Speaker 1: years in one mouth, so he's listened twice as much
- 30:09Speaker 1: as you talk. I shut up and went over and
- 30:12Speaker 1: cut that deal and created the first ever President's Advisory
- 30:15Speaker 1: Council of Financial Literacy. Became Vice chairman of it, Chairman
- 30:18Speaker 1: of the Committey the Underserved. The chairman was Charles schwab
- 30:21Speaker 1: By the way that was one of the president's friends.
- 30:23Speaker 1: Of the donor to the president. He had had no
- 30:26Speaker 1: involvement in this council whatsoever. I did all the work myself.
- 30:29Speaker 1: But I was told the last minute, the President is
- 30:31Speaker 1: going to make Charles Schwab, who had the name and
- 30:33Speaker 1: the credibility. It was a billionaire even back then, Uh
- 30:36Speaker 1: hesna make him chairman because that was his boy. And
- 30:38Speaker 1: I was like, okay, and I was going to be
- 30:41Speaker 1: a member of the council. I wasn't concerned about titles.
- 30:43Speaker 1: And when I flew in the day that they signed
- 30:46Speaker 1: the executive order to make ancial literacy, they fed the
- 30:49Speaker 1: policy the US federal government. Yes, I did that all
- 30:52Speaker 1: the way. You know, it's still work, more work to do,
- 30:54Speaker 1: because we need to make the policy of the of
- 30:56Speaker 1: the of the country and put it in schools. But
- 30:59Speaker 1: that's all the thing. But when when he was assigned
- 31:02Speaker 1: the executive order, he said, where's John's name on this thing?
- 31:05Speaker 1: Why does John have a title? So he the president
- 31:08Speaker 1: And again I had I did not have a great admiration.
- 31:12Speaker 1: I just didn't, you know. I brought the hype about
- 31:15Speaker 1: who George Bush was, the son George W. Bush, and
- 31:18Speaker 1: versus having my own opinion about him. It was actually
- 31:20Speaker 1: a nice guy, very nice guy. Did more for Africa
- 31:22Speaker 1: than the president before. Since, yeah, I said it, I've
- 31:25Speaker 1: said things great, the great things about I love Bill Clinton.
- 31:27Speaker 1: I love you know anyway, Obama was dignity rich president,
- 31:31Speaker 1: no drama Obama. And I've said that great Johnson. I
- 31:34Speaker 1: said great things about democratic presidents, and there's some great
- 31:36Speaker 1: things about Republican presidents. George. But George H. W. Bush
- 31:39Speaker 1: was a George H. W. Bush was fantastic George W. Bush.
- 31:43Speaker 1: It was a moderate. Actually, George W. Bush was People
- 31:46Speaker 1: would love to have George W. Bush back. Now they
- 31:48Speaker 1: based only the crazy stuff this seeing in these days
- 31:51Speaker 1: Ronald Reagan created as signing Martin Luther King's holiday. Did
- 31:54Speaker 1: you know that? Anyway? George W. Bush, who didn't owe
- 31:58Speaker 1: me a thing, wrote in the Executive Order vice chairman
- 32:02Speaker 1: just because he could. He's the President the United States.
- 32:04Speaker 1: He's like John Bryant is vice chairman. Just wrote it
- 32:07Speaker 1: in because it was the right thing to do. And
- 32:09Speaker 1: I ended up doing the work on the council. I
- 32:11Speaker 1: became effectively the chief operating officer. I worked with Charles
- 32:13Speaker 1: Schwab's daughter Carrie Schwab Palme Ranz, who's fantastic being. We
- 32:18Speaker 1: basically worked together because Charles was busy. Charshwab was running
- 32:21Speaker 1: at Schwab and Company and was busy running his busy.
- 32:24Speaker 1: He was doing this as a favor of the country.
- 32:26Speaker 1: So me and Carrie worked together to operationalize this. Jene
- 32:31Speaker 1: Roscoe on my team helped me and we killed the game. Right.
- 32:35Speaker 1: That's standing on business, by the way, without taking credit.
- 32:40Speaker 1: First time I've said this publicly, by the way. All right,
- 32:42Speaker 1: so here are the titles. I got twenty minutes to
- 32:45Speaker 1: actually unpack with the whole topic of this thing was about.
- 32:48Speaker 1: And hopefully, hopefully I haven't wasted your time. Hopefully I've
- 32:51Speaker 1: entertained you a little bit. Chief Executive Officer write this
- 32:55Speaker 1: down a role. The CEO is the highest ranking executive
- 32:59Speaker 1: in the company responsible for the overall vision, strategy, and
- 33:02Speaker 1: management of the organization. The CEO makes major corporate decisions,
- 33:06Speaker 1: manages the overall operations, and acts as the main point
- 33:09Speaker 1: of communication between the Board of directors and the company.
- 33:13Speaker 1: That's what i am. I'm CEO. I'm also Chairman of
- 33:16Speaker 1: the board. I'll get to that in a minute, right,
- 33:18Speaker 1: So I'm chairman of the board. I'm chief executive officer
- 33:21Speaker 1: right until recently I was also I'm actually, you know,
- 33:25Speaker 1: I have a chief strategic officers, chief strategy officer, but
- 33:28Speaker 1: really I'm not the chief strategist. I would be disrespecting
- 33:33Speaker 1: my chief strategy officer at Operation Hope. So I'm saying
- 33:35Speaker 1: that I'm the chief vision officer. Also responsibility strategic vision,
- 33:40Speaker 1: strategic planning. This is the CEO resource allocation, money, company culture.
- 33:49Speaker 1: The culture is not the most important thing in business,
- 33:51Speaker 1: is the only thing in business. I learned that from
- 33:53Speaker 1: a CEO of Costco. I think you might have been
- 33:56Speaker 1: a co founder actually and communication with stakeholders including shareholders,
- 34:01Speaker 1: government entities, the customers and the public. Chief Operating Officer COO.
- 34:08Speaker 1: So the first one was CEO. You see these titles,
- 34:10Speaker 1: No one who explains you what they are. The COO
- 34:15Speaker 1: oversees the day to day operational functions of the company,
- 34:18Speaker 1: ensuring that the business runs smoothly and efficiently. The CEO
- 34:21Speaker 1: often reports directly to the CEO and second in command
- 34:26Speaker 1: responsibilities operations, management, process optimization, imp implementing business strategies, and
- 34:34Speaker 1: coordinating between different departments. This is the person where AI
- 34:37Speaker 1: artificial intelligence is going to sit by the way as
- 34:40Speaker 1: becomes part of our world. Here's a title that often
- 34:44Speaker 1: competes with CEO for prominence. These titles often sit at
- 34:49Speaker 1: the same level below the CEO. It's the chief financial
- 34:51Speaker 1: officer in my biggest company, my biggest organization. I have
- 34:55Speaker 1: a president in CFO, a president and chief financial officer,
- 34:59Speaker 1: which is very need combination of titles. That's Brian Betts,
- 35:02Speaker 1: who runs Operation Hope for me. Because money as financial
- 35:05Speaker 1: literacy organization is extraordinarily important, so I've combined titles there.
- 35:12Speaker 1: Chief financial officer. The CFO manages the company's financial actions.
- 35:16Speaker 1: They are responsible for financial planning, risk management, record keeping, auditing,
- 35:22Speaker 1: et cetera, budgeting, financial reporting to hire, management and stakeholders.
- 35:28Speaker 1: The board CEO, etc. Responsibilities budgeting, financial forecasting, investment analysis,
- 35:35Speaker 1: ensuring compliance with financial regulations very important, and managing financial risk.
- 35:41Speaker 1: And I'll add to that audits. I love audits because
- 35:44Speaker 1: audits set you free. Somebody wants to and you'll see me.
- 35:47Speaker 1: I'm gonna do a piece on people try to kill
- 35:50Speaker 1: me in business. I'm a whole series on that people
- 35:52Speaker 1: can try to kill me my own life in business, jealousy, envy, whatever,
- 35:57Speaker 1: and I built it. They want it, but they couldn't
- 36:01Speaker 1: take me out because you know they oftentime they'd say, oh,
- 36:05Speaker 1: John's messing with the money, which is wasn't true. I
- 36:08Speaker 1: was making some money and my records were always tight
- 36:12Speaker 1: and right, and financial audits will set you free. Financial
- 36:16Speaker 1: audits will set you free. They don't lie. I love
- 36:19Speaker 1: math that doesn't have an opinion, So watch out of
- 36:22Speaker 1: that episode. Okay, then you have this is now the
- 36:26Speaker 1: next level in the C suite, chief marketing officer CMO,
- 36:30Speaker 1: and as a president by the way, in here the
- 36:34Speaker 1: president is right below. Typically the chief executive officer, and
- 36:40Speaker 1: the president presides over in executes on behalf of the CEO.
- 36:47Speaker 1: And typically you have a president and CEO is being
- 36:50Speaker 1: groomed often to become the CEO of the organization. And
- 36:54Speaker 1: because your CEO does not mean you chairman of the board,
- 36:56Speaker 1: by the way, there's a different function. So you have
- 36:58Speaker 1: a chief executive officer in most companies, that's it. You
- 37:01Speaker 1: have a president of most companies, that's it. Sometimes you'll
- 37:04Speaker 1: have a president in COO. Sometimes you'll have a chairman
- 37:07Speaker 1: and president in or the chairman and president sometimes You
- 37:13Speaker 1: often see chairman in CEO. That's big ball, that's top
- 37:17Speaker 1: of the mart The CMO chief Marketing officer leads to
- 37:21Speaker 1: companies marketing initiatives, focuses on brand management, market research, product marketing,
- 37:26Speaker 1: and customer outreach responsibilities, marketing strategy, advertising, brand development, market analysis,
- 37:34Speaker 1: and customer engagement. Chief Information Officers CIO. This is becoming
- 37:40Speaker 1: even more important in this day and age because we
- 37:44Speaker 1: live in a technology centric world. Role CIO is responsible
- 37:47Speaker 1: for the information, technology and computer systems that supports enterprise goals.
- 37:52Speaker 1: This role actually might get elevated to that top C
- 37:55Speaker 1: suite that talks to you about CEO, president, CFO, COO.
- 38:01Speaker 1: You might see a CIO up there. Sometimes this role
- 38:05Speaker 1: involves overseeing the I T department, ensuring that the company's
- 38:08Speaker 1: technology supports its objectives, responsibilities, IT strategy, cyber security systems
- 38:14Speaker 1: management AI will be added to this artificial intelligence, and
- 38:17Speaker 1: ensuring that technology investments aligned with business goes. Chief Technology
- 38:23Speaker 1: Officer CTO, which correlates with the CIO. By the way,
- 38:29Speaker 1: the CTO focuses on the technological direction of the company. Well,
- 38:33Speaker 1: maybe this person actually might be up there with THEE
- 38:36Speaker 1: the reports, right the CEO and the CIO. Yeah, they
- 38:41Speaker 1: both could be up there, or the CIO might flow
- 38:44Speaker 1: through the c to let's not. Don't get confused, just
- 38:47Speaker 1: follow the titles. The chief Technology Officer focuses. The CTO
- 38:52Speaker 1: focuses on the technological direction of the company more often
- 38:56Speaker 1: often more on the development and innovative side, compared to
- 38:59Speaker 1: the CIO, who focuses on the IT infrastructure side. You
- 39:03Speaker 1: got that. So it's like the CTO is like the strategists,
- 39:06Speaker 1: the technology strategists, and the CIO is a plumber, the
- 39:10Speaker 1: technology plumber. They work parallel, correlate, one for one can
- 39:15Speaker 1: on top of the other structurally, depending on the type
- 39:18Speaker 1: of company we're talking about. The next level down is
- 39:20Speaker 1: senior management. And by the way, the board of directors
- 39:24Speaker 1: does not run the company. People get this confused if
- 39:26Speaker 1: you ever see a board running the company. As a
- 39:27Speaker 1: mismanaged company, the board sets the policies and procedures, the
- 39:31Speaker 1: standards for the company. Board of directors, it represents the
- 39:36Speaker 1: shareholders and stakeholders as a stakeholder group, but the board
- 39:40Speaker 1: should not be running the company. You might see a
- 39:43Speaker 1: title that says non executive chairman, which means that person's
- 39:46Speaker 1: a hands off chairman. They're just doing board management. They
- 39:50Speaker 1: don't want to be bothered. You have an executive chairman
- 39:53Speaker 1: who was somebody like me who's nosey, has got his
- 39:55Speaker 1: nose and everything, who is very involved in the management.
- 39:58Speaker 1: But they don't have They don't want to use a word.
- 40:02Speaker 1: But it's been the word. It's been misused. I can't
- 40:04Speaker 1: use this word. They don't. They don't. They don't overrule.
- 40:09Speaker 1: I was gonna use another word, start a tea. They
- 40:11Speaker 1: don't overrule the the CEO, right, uh, unless they are
- 40:17Speaker 1: the CEO. But the sexative chairman has it's normally consulted
- 40:20Speaker 1: with all important decisions. Okay, here's the next level down
- 40:24Speaker 1: senior management levels, right. Vice president. These are corporate vice
- 40:27Speaker 1: presidents because you have many companies like the banking industry.
- 40:30Speaker 1: Really the vice president title now is really somebody running
- 40:33Speaker 1: could be somebody who's running a branch, could be. But
- 40:37Speaker 1: a corporate vice president who works in the corporate office
- 40:40Speaker 1: is a whole different beast. They are a corporate officer
- 40:43Speaker 1: of the company. Vps are senior executives who who head
- 40:47Speaker 1: major divisions or functions within the company, such as sales,
- 40:50Speaker 1: human resources, or product development. Now watch titles. Now that
- 40:54Speaker 1: I've told you this, watch titles, It'll all start making
- 40:56Speaker 1: sense to you. They report to the c suite executives
- 41:03Speaker 1: responsibilities overseeing departmental objectives, strategic planning within the division, within
- 41:09Speaker 1: their division, within their division. Where I said, how manager
- 41:13Speaker 1: can confuse that they can do the whole job because
- 41:15Speaker 1: there's to teach strategic planning within their division or group
- 41:19Speaker 1: managing teams, ensuring that their department aligns with company objectives. Right.
- 41:24Speaker 1: Corporate VPS General Council This is atturney basically for the company,
- 41:29Speaker 1: exclusive to the company. Inside the company, I have a
- 41:31Speaker 1: general Council. The GC is the chief legal officer responsible
- 41:36Speaker 1: for overseeing the legal aspects of the business. By the way,
- 41:39Speaker 1: did you know that the US ambassador, when assigned to
- 41:42Speaker 1: a country, is effectively the President of the United States
- 41:45Speaker 1: in that country, unless the President of United States shows
- 41:47Speaker 1: up in that country. They're the president's representatives in that country.
- 41:51Speaker 1: That's what an ambassador is. They report to the State
- 41:53Speaker 1: Department Secretary of State. But if somebody is all they
- 41:57Speaker 1: have given the mandate. They're managing the mandate given to them.
- 42:00Speaker 1: That Secretary of State who was talking on behalf of
- 42:02Speaker 1: the president saying foreign policy, they're you know, left alone.
- 42:06Speaker 1: They're they're the big baller shot call in that country.
- 42:09Speaker 1: All things flow with regards to the United States of
- 42:11Speaker 1: America through them all right back to this. So General
- 42:15Speaker 1: Counsel is the chief legal officer, okay, for the company
- 42:18Speaker 1: legal responsibilities, legal stra Are you enjoying this or am
- 42:21Speaker 1: I putting you to sleep? As you can tell me,
- 42:24Speaker 1: I'm sort of enjoying it. No one teaches you this
- 42:26Speaker 1: stuff like is what we don't know that we don't
- 42:29Speaker 1: know this killing is what we think we know. Here
- 42:31Speaker 1: we go responsibilities legal strategy, managing legal risks, ensuring compliance
- 42:36Speaker 1: with laws and regulations, and overseeing the legal department. Directors.
- 42:41Speaker 1: This is not a board director. This is a director
- 42:43Speaker 1: within the corporation. Directors are senior managers responsible for specific
- 42:47Speaker 1: functions or departments within the company below the level of
- 42:51Speaker 1: the corporate VP. They are one level below vps and
- 42:54Speaker 1: managed significant parts of the organization. Responsibilities departmental management, resource
- 42:59Speaker 1: out location, implementing strategies set by the executive team, and
- 43:03Speaker 1: reporting on departmental performance. By the way, these are for
- 43:06Speaker 1: profit and nonprofit entities alike, and a lot of governments
- 43:10Speaker 1: could get a lot of insight to how to manage
- 43:12Speaker 1: based on what I'm saying structurally here mineral management. Watching
- 43:17Speaker 1: these people, they're either very very very very good and
- 43:20Speaker 1: you'll love them, or their train wrecks and they will
- 43:22Speaker 1: make your life miserable. Managers Role managers oversee specific teams
- 43:28Speaker 1: or projects within a department. They are responsible for executing
- 43:32Speaker 1: the strategics, the strategies set by directors and senior management,
- 43:36Speaker 1: and they're often left alone with budgets and responsibilities. That's
- 43:39Speaker 1: why you got to if you have a great one,
- 43:40Speaker 1: my god, they'll just transform your company and make you
- 43:43Speaker 1: look good. They have a bad one who So when
- 43:48Speaker 1: you deal with somebody you know in a government agency
- 43:50Speaker 1: or whatever, and they're telling you off and they don't
- 43:53Speaker 1: seem to care. They're a manager and they've been left
- 43:57Speaker 1: alone and no one tells them anything. They have base
- 44:00Speaker 1: the actor like that as CEO or whatever responsibilities day
- 44:06Speaker 1: to day team management, project execution, performance reviews, and ensuring
- 44:10Speaker 1: that their team meets it meets their objectives. Project managers.
- 44:14Speaker 1: I love project managers, love love love project manager. I
- 44:17Speaker 1: have a great one, Bill Fair, who works in my office.
- 44:19Speaker 1: As an example, who's my deputy chief of staff, but
- 44:22Speaker 1: he does project management, amongst other things. Role project managers
- 44:26Speaker 1: are responsible for planning, executing, and closing projects with specific
- 44:30Speaker 1: timelines and budgets. By the way, my executive assistant Tina
- 44:33Speaker 1: Fair is a project manager. My travelistant Deborah Collins is
- 44:36Speaker 1: a project manager. My confecial assistant Sir James is a
- 44:39Speaker 1: project manager. My chief of staff Rachel is a is
- 44:44Speaker 1: a multitasking project manager. She has several titles. I think
- 44:49Speaker 1: she's the she's chief, she's executive senior vice president. I
- 44:54Speaker 1: think she's chief administrative officer. She's got another title and
- 44:58Speaker 1: then she's chief of staff. To me, yeah, she's put
- 45:01Speaker 1: me for thirty plus years. She's a baller and she
- 45:03Speaker 1: does project management still because she's pared away once she's done, right,
- 45:08Speaker 1: But she has help now, So okay, so we got that.
- 45:12Speaker 1: That did that. Entry Level and associates Associates and analysts.
- 45:17Speaker 1: Role associates are analysts are typically entry level positions. This
- 45:21Speaker 1: is the tacticians providing support within the department. They are
- 45:24Speaker 1: often involved in data analysis, research and administrative tasks. Responsibilities
- 45:30Speaker 1: data gathering, analysis, reporting, supporting senior team leaders, team managers,
- 45:36Speaker 1: and assisting in various tasks within the department assistants and
- 45:40Speaker 1: coordinators roles. They wrote. These roles are typically administration, administrative
- 45:46Speaker 1: and nature, providing support to managers and executives. By the way,
- 45:49Speaker 1: I've found some I found some of my great leaders,
- 45:51Speaker 1: greatest leaders as administrators as assistants. Because if somebody has
- 45:59Speaker 1: real talent or leadership, they're just being asked to do
- 46:01Speaker 1: a task, They're gonna show it. It's gonna be obvious,
- 46:04Speaker 1: and you just your job is to identify that talent
- 46:06Speaker 1: and put them in the right soil and help them
- 46:08Speaker 1: and just keep promoting them until they hit the Peter
- 46:11Speaker 1: principle where they really they're beyond their skis, so to speak,
- 46:15Speaker 1: and then back them off so to a level where
- 46:17Speaker 1: they're comfortable doing that job. But I've had some people
- 46:21Speaker 1: like Rachel by the way, she started as a great example.
- 46:24Speaker 1: She literally started as a receptionist thirty two years ago.
- 46:28Speaker 1: She's now the third highest ranking person in all my organizations,
- 46:33Speaker 1: balling doing really well, you know, good net worth, good income,
- 46:38Speaker 1: lots of responsibilities. But she just kept seeing that talent,
- 46:41Speaker 1: kept seeing that talent, kept seeing that talent. Lands Triggs
- 46:44Speaker 1: started as a manager and now he was a project manager. Actually,
- 46:49Speaker 1: now he's probably number well, he's in the top five,
- 46:53Speaker 1: top six in the organization. He's president of a huge division,
- 46:57Speaker 1: president of programs that operational. He's probably serbad be a
- 47:00Speaker 1: top four leader. Just great guide Lands Triggs. His legacy
- 47:05Speaker 1: is intact. So I find a lot of talent at
- 47:08Speaker 1: that lower level scheduling, communication, document management, assistant with smooth
- 47:12Speaker 1: operations of daily tasks. It's part of what assistance and
- 47:14Speaker 1: coordinators do. Partnership structures. Okay, I'm gonna do this really quick,
- 47:19Speaker 1: so I'm running out of time. Partners this is like
- 47:22Speaker 1: law firms and consulting firms. Okay, partners In partnerships such
- 47:27Speaker 1: as law firms or consulting firms, partners are co owners
- 47:30Speaker 1: of the firm and have a share in the profits
- 47:32Speaker 1: that you know that so whenever you see a partners,
- 47:35Speaker 1: that's a baller, that's a business owner, so to speak.
- 47:38Speaker 1: There are the own part of the business and these
- 47:44Speaker 1: they are the most senior members responsible for client acquisition
- 47:49Speaker 1: and management, getting clients, and I often play a significant
- 47:52Speaker 1: role in the firm strategic direction. So in a law firm,
- 47:57Speaker 1: you typically don't have a CEO. You have the most
- 48:00Speaker 1: senior partner. As an example, consulting firms, I have migrated
- 48:04Speaker 1: to a CEO function most of the time big consulting firms,
- 48:07Speaker 1: but responsibilities client relations, business development, mentoring junior staff, and
- 48:15Speaker 1: contributing to firm strategy. But you know, at a law firm,
- 48:17Speaker 1: your job is to do law to get more clients.
- 48:20Speaker 1: So it's not really all that complicated in that sense.
- 48:23Speaker 1: So they can deal with just having you know, a
- 48:25Speaker 1: basically a committee of the partners who out and hunt. Right,
- 48:28Speaker 1: somebody's gonna hunt. Somebody's gotta hunt too. By the way,
- 48:34Speaker 1: it is literally business and business and somebody's just passing
- 48:36Speaker 1: papers around and having meetings and spending money. Get that
- 48:40Speaker 1: person away from the checkbook as soon as possible. They're
- 48:42Speaker 1: gonna drive you. They're gonna drive you into a ditch.
- 48:45Speaker 1: You need somebody. You need somebody at the top who
- 48:48Speaker 1: can execute, who sees problems that they can solve and
- 48:52Speaker 1: have timelines to solve it. They manage money well, they
- 48:55Speaker 1: manage budgets well, They hunt really well. They go and
- 49:00Speaker 1: get the customer and drag it to the ground. Don't
- 49:03Speaker 1: drag them to the ground, but I mean and bring
- 49:05Speaker 1: them into the cave. And club it. I don't mean
- 49:09Speaker 1: like literally, but I mean capitalist is a gladiator sport.
- 49:12Speaker 1: You need somebody who can hunt. Junior partners. Associated partners
- 49:16Speaker 1: role Junior partners or associate partners are partners with lessen
- 49:20Speaker 1: authority or ownership stake. They are on the path of
- 49:23Speaker 1: becoming full partners. The responsibilities include managing client accounts, business development,
- 49:28Speaker 1: and overseeing projects or teams. Senior associates their role is
- 49:34Speaker 1: they are experienced professionals who support partners in managing client
- 49:37Speaker 1: work and leading projects. Their responsibilities include leading client engagement,
- 49:42Speaker 1: managing junior staff, and contributing to business development. Associates their
- 49:47Speaker 1: role associates are in partnerships are typically professionals who are
- 49:50Speaker 1: responsible for executing client work under the supervision of partners
- 49:53Speaker 1: and senior associates. They are not owners. Responsibilities search, research, analysis, drafting, ports,
- 50:00Speaker 1: in supporting senior team members, and delivering client services. The
- 50:05Speaker 1: structure ensurers and responsibilities are clearly delineated, with each level
- 50:10Speaker 1: accountable for specific aspects of the businesses operations. In the
- 50:13Speaker 1: strategic direction, I long for efficient management and growth of
- 50:16Speaker 1: the enterprise. Now there's more to this. I've given you
- 50:19Speaker 1: the broad swash but who's ever told you this stuff?
- 50:24Speaker 1: Like where do you get this from? So hopefully this
- 50:27Speaker 1: has been helpful. Of course, you can ask me questions
- 50:29Speaker 1: on social media. I'm happy to answer them in more detail.
- 50:31Speaker 1: I'll go live from time to time with my book
- 50:33Speaker 1: Financial Literacy for All and do a book club event.
- 50:35Speaker 1: You can ask me even questions there. But never be
- 50:39Speaker 1: ashamed of asking questions. I ask Quincy Jones, incredible genius
- 50:44Speaker 1: and music dear friend, brother, Quincy, how'd you get so smart? Man? Answer?
- 50:49Speaker 1: I'm just nosy as hell. I want to know everything
- 50:52Speaker 1: about everything. That's why God gave you two ears and
- 50:55Speaker 1: one mouth. If you listen twice as much as you talk,
- 50:56Speaker 1: I'm nosy as hell. What about you, O'Briant. Get the
- 51:01Speaker 1: book Financial loci for All. Donated to a library or
- 51:03Speaker 1: title I school in your family's name. Get the book yourself,
- 51:06Speaker 1: send a review, put a review online where you bought
- 51:09Speaker 1: the book. Make sure we keep it number one and
- 51:11Speaker 1: number two across the country as it's been for the
- 51:13Speaker 1: last few months. Tell your friends about this podcast series,
- 51:16Speaker 1: spread this around, pass it around and subscribe to all
- 51:20Speaker 1: my social media and get a and go sign up
- 51:22Speaker 1: to Operation Show for our scholarship services and if you
- 51:26Speaker 1: want to support Operation show but as a donor yourself,
- 51:28Speaker 1: love and light. Let's go change the world. Money and
- 51:44Speaker 1: Wealth with John O'Brien is a production of the Black
- 51:47Speaker 1: Effect Podcast Network. For more podcasts from the Black Effect
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