Episode 188: How to Stop Wasting Thousands on Bad Marketing Decisions
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When deal flow slows down, real estate investors often panic and shut off entire marketing channels without knowing whether the real issue lies in their lead generation or their sales process. In this solo episode, Tiffany High walks through her marketing KPI playbook, explaining how to track your marketing funnel from left to right so you stop fixing the wrong problems.
Tiffany breaks down how to evaluate each marketing channel individually, from cost per lead and qualified lead percentage to return on ad spend (ROAS) and contract-to-close rates. You will learn why you…
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