Latest / Mini Scroll / MINI SCROLL: Hailey Bieber wins the internet back, Duolingo AI drama + TikTok's "chic" debate

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MINI SCROLL: Hailey Bieber wins the internet back, Duolingo AI drama + TikTok's "chic" debate · Mini Scroll

• 0:00
  Hi everyone, welcome to Mini Scroll, the daily Internet
• 0:04
  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space.
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  Every Monday through Thursday and sometimes Fridays.
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  I'm your host, Lauren Meisner, the founder of the youth digital
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  media brand Centennial World. Welcome back to Mini Scroll,
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  everyone. If it looks like I have just
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  been rained on, that's because I have been.
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  It's torrentially downpouring here in Sydney.
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  It is our winter now in Australia and the southern
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  hemisphere, and when I was walking from my car to the
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  office, I got rained on. So here we are.
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  All right, let's get into the stories for today.
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  The first story that I have for you guys is that Haley Bieber is
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  winning the Internet back after her satirical take on on her
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  Vogue interview. Hailey Bieber is on the cover of
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  Vogue and to support the cover, she did a What's in My Purse
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  series on social media with Vogue.
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  And it was essentially like a satirical take on the rumors
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  online about her. And it was actually really
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  funny. My favorite part was she pulled
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  out like 10 iPhones from this purse and she was like.
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  This is my phone. These are a couple more that I
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  keep on me and I really just use them for a lot of the simple
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  stuff like surfing anonymously, commenting, stalking, viewing
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  girls pages, making multiple accounts.
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  You know, I think this series was the best way to respond to
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  the shitstorm that has been swirling around her for the
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  last, I mean, several years, but especially the last few months
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  with that like quote UN quote, like 7 part TikTok series that
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  came out. Reminder, I was one of the first
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  to cover this series and in like its entirety to cover it from
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  like where it originated from, which was YouTube because I'm a
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  YouTube girly first and foremost.
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  OK, that's how you know, if someone's chronically online, do
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  they spend time on YouTube? Do they spend time Reddit, all
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  of those other platforms? Anyways?
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  So yes, it originated on YouTube.
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  It was a YouTube video that somebody chopped up and posted
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  into a quote UN quote 7 part series on TikTok and it
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  absolutely exploded. The narrative just ran away from
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  her. It was about how like she had
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  stalked Selena Gomez and Justin Bieber's life for like years and
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  then finally basically got Justin Bieber.
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  It was very sensationalized. And I'm not even really a Hailey
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  Bieber fan. Like, I'm quite neutral on her,
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  but the way that the Internet treats her is so unfair and
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  honestly really disgusting. So I really like that she kind
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  of took her power back a little bit in this satirical way.
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  And it's working. Like it's turning a lot of
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  people's opinion on her. I've seen so many comments from
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  people who are like, OK, this interview turned me back on to
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  you. And isn't that kind of the point
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  of like vanity press? And that's what Vogue is, right?
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  You're, I mean, I'm not saying that Vogue isn't good
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  journalism. I think sometimes it can be, but
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  you know, is not sitting down for like a Barbara Walters, you
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  know, let's like talk about some really big controversy.
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  I need to kind of set the record straight situation, right?
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  Like this was a vanity press piece and I think they did it so
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  well. Like this is what vanity press
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  pieces are all about is addressing, I guess like the
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  subtle controversies or some of the narrative around that
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  celebrity and helping them flip it.
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  And I mean, this was the best way they could have done it.
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  This like, satirical take on the Internet, rumors about her.
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  It was very smart of Vogue. I love how she went along with
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  it. And yeah, it was a great
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  concept. But of course, we couldn't talk
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  about Haley Bieber on the cover of Vogue without talking about
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  Justin Bieber and his caption. So there was some drama with
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  Haley's Vogue cover and it was of course started by Justin, her
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  husband. He posted about her cover on his
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  Instagram and in the caption he wrote this.
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  Yo this reminds me of when Haley and I got into a huge fight.
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  I told Hales that she would never be on the cover of Vogue.
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  Yikes. I know.
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  So mean, for some reason, because I felt so disrespected,
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  I thought I got to get even. I think as we mature, we realize
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  that we're not helping anything by getting even.
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  We're honestly just prolonging what we really want, which is
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  intimacy and connection. So baby, you already know, but
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  forgive me for saying you wouldn't get a cover because I
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  was clearly sadly mistaken. Justin.
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  Oh my God. OK, first of all, everybody's
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  pointing out that he said sadly mistake.
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  He obviously meant sorely mistaken, but he wrote sadly
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  mistaken, Mistaken. That was an unfortunate
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  grammatical slash, like typo error.
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  But OK. I know that Justin has been
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  going through a hard time. I know it's very obvious he's
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  struggling right now. That's why I don't really cover
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  things related to him. There's so much news about him
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  all the time, especially related to like what's happening on
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  TikTok and social media rumors and stuff.
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  But I have chosen not to cover the stuff around him because
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  it's very clear that he's like going through something and I do
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  have a lot of empathy for that. But he is Haley's number one
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  hater and he ruins so many of her big, big big moments.
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  Whether he's showing up to like her huge launch events literally
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  dressed like he just rolled out of bed.
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  He looks so cranky he ends up not showing up for her.
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  He writes captions like this, airing out their dirty laundry,
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  revealing the not so perfect image of their marriage behind
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  in the scenes. I cannot imagine how embarrassed
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  she must have been about that caption.
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  Like this was such a huge moment.
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  The Internet was finally speaking positively about her
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  again for the first time in like a really long time.
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  It's weird with Haley, right? Cuz like, on one hand, we do
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  speak positively about her with like Road and how she's like
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  quite a trendsetter in the beauty and fashion space.
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  And then on the other hand, everybody just shits on her all
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  the time for being like a Justin Bieber stalker.
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  The interview in the social segments really open people's
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  minds to I guess, like who she might actually be behind the
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  scenes and how there has been this like really harsh narrative
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  crafted around her. And then her husband, who is
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  supposed to be her biggest supporter posts that.
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  It's also like big red flag vibes.
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  Like, he's admitting that he throws very low blows in rights.
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  Like, I can't imagine if Sean and I were in a fight and he
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  threw something out at me that was like something that I wanted
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  so desperately telling me I'd never get it.
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  Like if he was like, I know that your business will never
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  actually be successful. I don't know it that would make
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  me be like, who the fuck have I married?
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  You know, like, you should never be fighting dirty like that in a
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  marriage. It really freaks me out that he
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  would say that kind of stuff. And it makes me sad.
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  And I'm sad for her that her Vogue moment has been kind of
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  overshadowed, followed by that drama, by that caption.
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  He has amended the caption. He did change it.
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  And again, it's very clear that he is going through something
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  and he is not well. But you truly will never make me
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  believe that Haley and Justin are really that happy behind the
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  scenes, unfortunately. And I want them both to be
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  happy, you know, But I just, I don't know.
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  From what we see, I can't believe the propaganda.
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  OK, The next story that I have for you guys is I'm going to
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  break down the Duolingo AI social media going off TikTok
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  drama. I'm so sorry that I keep
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  covering AI, but it's such a big part of Internet culture now.
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  And it's like what I said yesterday where it's like all of
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  a sudden something flipped in technology and in media and in
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  news and in business, and everything is dominated by
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  discussions around AI. So anyways, I'm sure some of you
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  guys were across this, at least the first part of it, But at the
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  end of April, Duolingo announced that it was going to become an
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  AI First company. So an e-mail that the CEO
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  released to the team, they posted it as well on LinkedIn.
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  I've had this in Q&A's and many meetings, but I wanted to make
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  it official. Duolingo is going to be AI
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  first, and then the e-mail continues.
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  We'll be rolling out a few constructive constraints to help
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  guide this shift. We'll gradually stop using
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  contractors to do work that AI can handle.
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  AI use will be part of what we evaluate in performance reviews.
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  Headcount will only be given if a team cannot automate more of
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  their work. Most functions will have
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  specific initiatives to fundamentally change how they
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  work. So given that a huge part of
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  Duolingo's recent success and relevancy in general is thank to
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  its social media strategy on TikTok, TikTok users have let
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  the company know that they did not appreciate this change.
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  And I don't have data on this, but I'm going to say they
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  probably lost a lot of users after that announcement.
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  I think a lot of people deleted their app, and it's so crazy
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  when you think about a service like Duolingo.
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  It provides language learning, right?
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  Language is so innately part of human nature, and it requires so
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  much cultural and social context to actually learn.
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  It's wild to think that Duolingo is trying to limit its human
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  touch in this practice when human interaction is literally
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  what language is. So on the backlash and feedback,
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  a Rep for Duolingo told Fast Company Quote.
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  A lot of the feedback we've seen comes from a place of passion
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  for a Duolingo, which we really appreciate.
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  To clarify, AI isn't replacing our learning experts.
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  It's a tool they use to make Duolingo better.
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  Everything we create with AI is guided by our team of learning
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  design experts. We're committed to using AI with
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  human oversight to help us deliver on our mission to make
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  the best education in the world available to everyone.
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  I do think companies are at this weird intersect right now where
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  they're trying to figure out, especially if they have investor
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  backing, where they're trying to figure out the balance between
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  keeping customers happy while also keeping investors happy.
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  Because the reality is that the business world, I mean, we
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  talked about this yesterday when I was talking about like
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  productivity and how AI is literally just going to make it
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  so that we are required to be even more productive and work
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  even faster and produce more and all of that.
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  The business world is so obsessed with AI because of
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  those benefits and because of, you know, of course, the money
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  that they can see that they will be saving or, or that they could
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  be making if things are 10 times faster or whatever.
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  So companies are struggling to strike this balance because when
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  they announce that they're using more AI in their technology, in
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  their work practices, in their business, customers are unhappy
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  about that. Like, we do not want to be
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  interacting with computers. And there's actually a really
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  interesting case study, Klarna, a couple years ago, like right
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  at the beginning, they took away 700 customer service reps and
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  replaced them with AI. And just in the last couple of
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  months, they've had to announce that they are hiring again for
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  many of those roles. And they basically said you
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  cannot have the same quality of customer service experience if
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  there is not a human who is speaking to your customer, which
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  like, of course. OK.
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  So yes, I think that companies are struggling to strike that
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  balance between keeping their customers happy who do not want
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  to be speaking to computers and do not want to be supporting
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  like AI first companies, whatever the fuck that means,
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  while also keeping their investors happy because that is
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  part of, you know, businesses growing.
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  So after a ton of backlash, Duolingo returned with a
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  message. It wiped its TikTok account
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  clean. Also it's Instagram I believe
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  and returned on Tuesday with this very weird video.
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  Hello night, I'm a part of doing your social team and it's time
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  you all know the truth. Enough is enough.
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  If you have seen this video. Oh no my planners won't.
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  I've had it with the Seenos and those in power.
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  It is time we show them who's in charge.
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  You can't outdo the Duo. You know that one time where Duo
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  died? That wasn't a start, it was a
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  signal. It's giving Anonymous like the
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  hacker squad, how they would do those videos where it was all
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  distorted and they were wearing a mask.
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  The response to this video is not good.
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  People feel like it is minimizing the announcement they
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  just made. It's degrading to the customers
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  who were raising genuine concerns about the service that
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  Duolingo, a language learning app, is going to be providing.
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  If it's becoming a quote UN quote AI first company.
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  And regardless if people are misunderstanding what that
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  means, that's an external comms issue then I am sure that
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  Duolingo has a comms team. I'm sure they have APR team.
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  I'm sure they have an internal comms team.
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  Like that's a comms issue then that you did not accurately
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  convey to customers what AI first meant.
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  Because if anybody hears the words AI first, like, what do
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  you think they're going to assume that means means?
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  So this whole situation and then how Duolingo responded, I think
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  just proves what a lot of social experts have been saying for
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  years, which is that Duolingo strategy worked in the early
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  days of TikTok because it was kind of unique.
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  I mean, I know that Wendy's was like the first brand to do
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  really unhinged comments and stuff like that on Twitter.
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  But you know, Duolingo really Lenten on TikTok and they had
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  the big owl mascot. They were really unique and how
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  they showed up on TikTok. But the unhinged stick, it's
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  dated and it's it's cringe now. And it's also hard to keep it
• 13:25
  going in the face of corporate scandal.
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  There have been a lot of scandals that Duolingo has had
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  over the last couple of years, partly because they are so
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  visible, because of the success of their social channels, of
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  course, and because of this presence that they've
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  cultivated, this kind of personality that they've
• 13:42
  cultivated online, this brand personality.
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  Like they struggle to figure out, I think, how to address
• 13:47
  scandals and situations like serious topics on social media
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  because it doesn't fit into the narrative or like the brand
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  personality that they've cultivated.
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  So then we just end up with what we got on Tuesday.
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  Joe Berkowitz for Fast Company writes.
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  Now the Duolingo social team is trying to have it both ways,
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  taking an ironic postmodern approach to address a serious
• 14:09
  issue instead of breezing past it without the company
• 14:13
  confronting the controversy. Elsewhere, though, the subtext
• 14:16
  of every cute social post is that the customers unhappy with
• 14:19
  Duolingos AI direction are not worth taking seriously.
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  We can't just move on and pretend everything's fine, The
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  mask wearing Duolingo employee says at one point in the new
• 14:28
  video he's flicking at the idea of taking accountability for the
• 14:32
  AI fallout. But in the video, it's meant to
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  be a rejoinder from the Duolingo social team to the faceless
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  entities above who've made them look bad.
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  It's difficult to parse the exact message here.
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  The video is somehow simultaneously defensive,
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  satirical, avoidant, and flippant.
• 14:48
  Though it may be the opening salvo in a broader message, For
• 14:52
  now, it seems like 1/2 baked rush response to a very real
• 14:56
  issue. The Duolingo brand version of
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  just moving on and pretending everything's fine.
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  And Duolingo is really trapped in, you know, that cycle of
• 15:05
  being desperate for virality. Because I'm sure that the goal
• 15:08
  posts have kept moving and moving and moving as the brand
• 15:12
  found more and more success online.
• 15:14
  But the reality of TikTok and just social media in general is
• 15:18
  that you will have virality for like a fleeting moment, and then
• 15:22
  you'll have a flop era. And then you'll come back up and
• 15:25
  you'll be viral and you'll be successful and people will
• 15:28
  recognize you again. And then you'll be back in your
• 15:29
  flop era. And it's just a roller coaster
• 15:33
  and never ending. You can never stay fully on top.
• 15:36
  And I think if Duolingo had just come out and address this
• 15:39
  properly without some weird, ominous, unclear message video
• 15:44
  that they're doing, they would have stayed relatively on top.
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  But at some point, people are just going to stop interacting
• 15:51
  with the brand because they keep getting themselves into these
• 15:54
  messes while they chase like these viral moments.
• 15:57
  And then they don't respond properly because they're trying
• 16:00
  to make their responses A viral moment.
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  They are stuck in like a social media nightmare.
• 16:06
  For real. I feel bad for the social team
• 16:09
  actually. OK, the last word that I have
• 16:11
  for you guys is I need to unpack or at least share my opinion on
• 16:15
  the quote UN quote on Chic debate on TikTok In early April,
• 16:19
  a creator named Tara Colleen posted 2 videos where she listed
• 16:23
  things that she finds quote incredibly on Chic.
• 16:27
  Even though this was posted over a month ago, her first video has
• 16:30
  blown up over the past couple of days and there is now so much
• 16:34
  discussion online about the concept of what's chic, what's
• 16:37
  not and in general just young people's obsession with seeming
• 16:41
  chic. But this is definitely not just
• 16:44
  an Australian epidemic right now.
• 16:46
  This is a problem or like an obsession among young white
• 16:49
  women online across the board. And it's been really interesting
• 16:53
  to watch because for me growing up in the 90's, the 2000, I knew
• 16:58
  the concept of chic as reserved for people that expressed
• 17:01
  themselves and really unique and individual ways.
• 17:06
  It was not a concept that you could actually obtain.
• 17:09
  Like it was very much like in the Eye of the beholder and it
• 17:12
  was almost like a protected title.
• 17:15
  Like you could not just strive to be chic, like someone had to
• 17:19
  label you as chic. And it was all about your aura,
• 17:21
  your attitude. It was a quality that you
• 17:25
  possessed because of how you lived your life in such an
• 17:30
  incredibly authentic way. So any aesthetic, any person
• 17:34
  could be chic. Like it wasn't just some, you
• 17:37
  know, like elegant, wealthy, skinny white person that was
• 17:41
  chic. And so because of that, I just,
• 17:44
  you know what it reminds me of? OK, I talked about this like
• 17:46
  last year, so I don't know how many of you guys will remember
• 17:48
  this, but I talked about how growing up, I don't know about
• 17:51
  you guys, but there was not this belief that the average person
• 17:57
  would own designer bags or designer clothes.
• 18:00
  And it reminds me of this whole chic situation because growing
• 18:04
  up in the nineties, 2000s, like there was not an expectation
• 18:07
  that you could actually attain chicness.
• 18:10
  So people didn't like strive to be chic, you know, because that
• 18:13
  was, like I said, almost like a protected title that was
• 18:16
  reserved for somebody to call you that.
• 18:19
  And it was based on so many different factors and largely
• 18:22
  just you being like authentically yourself and
• 18:24
  having confidence. And this, you know, this aura
• 18:28
  that like this Genesee qua that you just could not put your
• 18:30
  finger on in that way. Like the concept of chic didn't
• 18:34
  really exist to begin with because it was not something you
• 18:37
  can necessarily pinpoint. But now it's become this term
• 18:41
  that is weaponized by white women as my friend Crystal
• 18:44
  Andrews so poignantly put in our text exchange this morning to
• 18:48
  quote craft superiority tears in their own in Group.
• 18:52
  And I think social media and of course, capitalism.
• 18:55
  I mean, everything goes hand in hand with capitalism.
• 18:57
  But you know, have latched on to this kind of like hierarchical
• 19:01
  war that's going on right now in this infighting with like white
• 19:04
  women who like basically are trying to out shake each other.
• 19:07
  And it's aiding in pushing this forward because now it's being
• 19:12
  sold back to us. So we're chic if we wear like
• 19:16
  dainty gold jewelry, neutral business casual clothing, We
• 19:20
  furnish our homes with minimalist design.
• 19:23
  There's like a specific aesthetic now to quote UN quote
• 19:26
  chic. Whereas before chic was like a
• 19:28
  feeling. It was an aura.
• 19:30
  It was a vibe. You know, it was not something
• 19:33
  you could buy and conformity and uniform.
• 19:38
  Those are like the of chic, but somehow it's become the modern
• 19:42
  definition of like what a chic girl looks like is wearing, you
• 19:46
  know, the clean girl make up, the slicked back bun, the
• 19:49
  neutral business casual Blazers and clothing, dainty gold
• 19:53
  jewelry, glossy lips. Like you guys know, you guys
• 19:57
  understand what I'm saying. And it's so interesting because
• 20:00
  it's completely flipped, like it's the complete opposite.
• 20:02
  I think of what chic used to truly mean.
• 20:05
  But I also think something that is missing from this
• 20:08
  conversation is how the concept of chic is just another example
• 20:12
  of how the Internet and culture in general are leaning more
• 20:16
  conservative and we're buying into it without necessarily
• 20:19
  realizing the concept of chic. I mean, as I've already
• 20:22
  mentioned, is being used interchangeably to describe like
• 20:25
  a very specific uniform aesthetic and personality.
• 20:29
  It's neutral, it's boring, it's watered down and it's telling
• 20:33
  women if you want to achieve this sought after label of being
• 20:37
  chic, you have to conform. Don't stand out, be muted, don't
• 20:41
  strive, don't be loud or assertive.
• 20:44
  Be demure, be gentle, be tonal, be neutral.
• 20:48
  And that's not even scratching the surface of how this whole
• 20:50
  debate of like what's chic, what's not is so rooted in, you
• 20:55
  know, classism, racism, elitism, all of the isms.
• 20:59
  OK, But truly the most chic thing that a person could do is
• 21:03
  to just say nothing at all. Don't even be on TikTok.
• 21:07
  That is the most chic thing that a person could do.
• 21:10
  So to all of the young women who are obsessed with being chic and
• 21:13
  making content around being that girl, it girl, chic girl,
• 21:18
  whatever this like epidemic that we see of just young people
• 21:22
  being desperate to be chic, Like what happened to wanting to be
• 21:24
  cool? I don't know, like I just when I
• 21:27
  was young, when I was in my 20s, you know, like I never thought
• 21:31
  about being chic a day of my life because I was just trying
• 21:33
  to have fun and party and figure out my life.
• 21:36
  I think this is possibly just another example of, you know,
• 21:39
  this like generational divide and the longer we kind of sit in
• 21:43
  Internet culture and it like seeps into everything about
• 21:46
  regular culture. I'm not so convinced on the
• 21:49
  generational wars or the generational divides that I
• 21:52
  think we saw earlier on in like Internet culture.
• 21:55
  But I do think this is a strong example.
• 21:57
  I know there's always conversations around like Gen.
• 21:59
  Z and how they're really different than other generations
• 22:03
  because they're, they've had phones forever.
• 22:04
  So you know, they don't like club culture is dead, for
• 22:07
  example, right? So people aren't partying as
• 22:09
  much. Obviously nobody has any money.
• 22:11
  But regardless, like everything's so expensive.
• 22:13
  No one has any money. And like, they're not going to
• 22:15
  go and get messy because people are going to film it and put it
• 22:17
  on TikTok. Like that's a very real fear.
• 22:19
  And I genuinely have a lot of empathy for that.
• 22:23
  But I do feel like this is another very strong kind of
• 22:26
  generational thing where we're seeing a lot of young women get
• 22:30
  really wrapped up into this. I think a huge part of it is now
• 22:32
  any generation that comes up has had cell phones and social media
• 22:37
  from the time they're like born, basically.
• 22:39
  And so you're watching these influencers and you're trying to
• 22:44
  like, emulate their lives, right?
• 22:45
  And it's more accessible than ever to emulate those lives
• 22:49
  because we have things. I mean, when I was growing up,
• 22:51
  like I'm sure there was fast fashion, but like e-commerce,
• 22:55
  for example, was really not a thing.
• 22:56
  So like if you saw some chic ass shirt that you wanted to wear
• 23:00
  that your favorite influencer was wearing, like you couldn't
• 23:02
  just like buy that, you know, you had to like go to a store.
• 23:04
  So it's really different. I think the democratization of
• 23:08
  shopping, the rise of fast beauty, fast fashion, fast
• 23:12
  consumerism in general, the influence of social media and
• 23:16
  how everything is obviously a highlight reel.
• 23:18
  Like, I think young people grow up and they see influencers and
• 23:22
  creators living certain lifestyles and they feel like
• 23:26
  that should be them. And it's so accessible to like,
• 23:29
  kind of RIP that off in a way, right?
• 23:31
  Like not in an authentic way, but you can try.
• 23:33
  And a lot of the kind of like chic things that are like part
• 23:37
  of the aesthetic and popular are things that just like naturally
• 23:40
  happen as you get older. Like, you know, you probably
• 23:43
  start experimenting less with makeup, so you're wearing less
• 23:46
  makeup. You don't have time to do your
• 23:47
  hair everyday, so you're slicking it back.
• 23:49
  You know, these are things that, like, women who are in their 30s
• 23:53
  are doing or we're doing, I guess, because of necessity or
• 23:57
  just because of getting to certain ages.
• 23:59
  And now we see a lot of young people emulating that.
• 24:02
  But the problem isn't everybody's the same.
• 24:05
  We're all just the same. So I am petitioning to bring
• 24:08
  back young people wanting to be fun, be cool, be hot, be
• 24:14
  interesting, be smart. We need to stop being obsessed
• 24:17
  with being chic because everybody is just looking the
• 24:19
  same. It's like the least chic thing
• 24:21
  that I think we've all ever seen.
• 24:22
  Guys, that's it for mini scroll today.
• 24:25
  Thank you so much for listening. I love you guys.
• 24:27
  Please remember to rate, review and subscribe.
• 24:30
  Please subscribe to us on YouTube and also star made us on
• 24:33
  Spotify and I will talk to you tomorrow for a Friday mini
• 24:37
  scroll. Bye.