SHUSHU/TONG: How a Shanghai Fashion Brand Turned Subversive Femininity Into Global Appeal
Shanghai’s independent fashion scene has entered a more demanding stage. Clear creative identity must now convert into sellable products, repeat customers, credible wholesale doors, and cultural reach beyond China. SHUSHU/TONG stands out because all four parts are visible in its current business. The label marked its tenth anniversary in 2025. During the same year, Vogue […] The post SHUSHU/TONG: How a Shanghai Fashion Brand Turned Subversive Femininity Into Global Appeal appeared first on Ashley Dudarenok.
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