Latest / Earn Your Leisure / The New Era in Athlete Sponsorship

Transcript

The New Era in Athlete Sponsorship · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J.
• 0:20
  Speaker 2: Trump's leadership.
• 0:21
  Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
• 0:25
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 0:29
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 0:33
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 0:37
  Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
• 0:41
  Speaker 1: and deported.
• 0:42
  Speaker 2: You will never return.
• 0:44
  Speaker 1: But if you register using our CBP home app and
• 0:47
  Speaker 1: leave now, you could be allowed to return legally.
• 0:50
  Speaker 2: Do what's right. Leave now.
• 0:53
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 0:57
  Speaker 3: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 4: You're representing him, and now you're working on a professional
• 1:03
  Speaker 4: career as well. Right at the point where he's about
• 1:06
  Speaker 4: to come back.
• 1:06
  Speaker 5: Exactly Wow, and the agent you took a test to
• 1:09
  Speaker 5: think test right, Okay, so you become an agent. You
• 1:14
  Speaker 5: said that he doesn't get an extension, right, So now
• 1:18
  Speaker 5: he's a free agent at that point in time.
• 1:20
  Speaker 6: So yeah, one more year on this contract, which was
• 1:23
  Speaker 6: an option year.
• 1:25
  Speaker 7: Yeah he played that.
• 1:26
  Speaker 6: Yea, that would have been the twenty two to twenty
• 1:28
  Speaker 6: three was his option year.
• 1:29
  Speaker 4: Yeah, so he took the option. He played, and then
• 1:33
  Speaker 4: we saw traded traded to Dallas.
• 1:35
  Speaker 7: But he got traded mid season.
• 1:37
  Speaker 4: Yeah, yeah, he got traded. But so as that process
• 1:41
  Speaker 4: is happening, that's on the court. But Nike, I mean,
• 1:45
  Speaker 4: this is a premier athlete. Like we went over, there's
• 1:47
  Speaker 4: obviously Jordan and Jordan Brand and then it's Kobe and
• 1:51
  Speaker 4: then it's like Lebron Kai kd. What are those conversations
• 1:57
  Speaker 4: like because this is one of the premier athletes, his
• 1:58
  Speaker 4: uncle Drew, this is the top selling shoe.
• 2:00
  Speaker 3: Kids love it.
• 2:01
  Speaker 6: His shoes were still selling. At the same time the
• 2:05
  Speaker 6: shoes were still selling. We were in conversations, well, we
• 2:12
  Speaker 6: hadn't really started at that point about what the next
• 2:14
  Speaker 6: steps would be, if he was going to remain a
• 2:18
  Speaker 6: signature athlete or not, in what way they wanted to
• 2:23
  Speaker 6: continue that. We hadn't even started that yet his shoes were.
• 2:26
  Speaker 7: So they're definitely on board, We're.
• 2:28
  Speaker 6: Already I wouldn't say they were fully on board. I
• 2:31
  Speaker 6: think that internally, like within every company, everybody had issues
• 2:35
  Speaker 6: with there were people that were, I'm pro vaccination and
• 2:39
  Speaker 6: people that were I'm anti vaccination, and so I think
• 2:43
  Speaker 6: that probably within and I don't know this to be true,
• 2:45
  Speaker 6: within those Nike walls, there were people that said, Hey,
• 2:49
  Speaker 6: you're forcing me to get vaccinated, but you have a
• 2:52
  Speaker 6: signature athlete that isn't vaccinated. What kind of messaging is
• 2:56
  Speaker 6: that sending. So I'm sure you know everybody, it was
• 2:59
  Speaker 6: a full coal time for every company, just having the
• 3:04
  Speaker 6: conversation about vaccine versus non vaccination.
• 3:08
  Speaker 5: So he makes it through that and now he's playing
• 3:15
  Speaker 5: for the nets, and then something else happens. So he
• 3:18
  Speaker 5: shares a link to a documentary and that causes another
• 3:22
  Speaker 5: firestorm and he gets suspended indefinitely. And okay, so now
• 3:30
  Speaker 5: NBA punishing the broken nets, punishing them. But now the
• 3:36
  Speaker 5: Nike situation starts to unravel because now Nike at some
• 3:42
  Speaker 5: point steps away from him. Right, was he up for
• 3:48
  Speaker 5: a new contract or did they just terminate the current contract?
• 3:52
  Speaker 5: He was up for a new contract. It just so
• 3:54
  Speaker 5: happened out timing was at the same time at the
• 3:57
  Speaker 5: same time, So they didn't technically terminate him. They just
• 3:59
  Speaker 5: didn't knew They did nothing essentially, Yeah, to extend that
• 4:02
  Speaker 5: contract essentially, how was okay? So how was that? That
• 4:07
  Speaker 5: was another obviously very high profile news story. How was
• 4:12
  Speaker 5: that for you and for him going through that?
• 4:16
  Speaker 6: I think what he wanted and perhaps what he would
• 4:21
  Speaker 6: have wanted from Nike, I don't know if Nike would
• 4:23
  Speaker 6: have been able to give it to him, because he
• 4:26
  Speaker 6: wanted a lot more creative control, he wanted a lot
• 4:32
  Speaker 6: more equity, he wanted higher commission, like there were there
• 4:35
  Speaker 6: were things that he wanted that I honestly think that
• 4:39
  Speaker 6: just was not within Nike's ecosystem to provide or to give.
• 4:44
  Speaker 4: So, regardless of the situation it was Nike, he still
• 4:47
  Speaker 4: not might have been home for you guys anyway exactly.
• 4:50
  Speaker 7: Yeah. I think he tweeted and said that he didn't
• 4:51
  Speaker 7: like to shoot they had put.
• 4:53
  Speaker 4: Out it was a deniging, uh the Eights.
• 4:57
  Speaker 5: Yeah, but how but how was the from getting suspended?
• 5:03
  Speaker 7: How is that dealing? Once again? Now you gotta deal
• 5:05
  Speaker 7: with the Brooklyn nuts, you gotta deal with the NBA.
• 5:07
  Speaker 5: He had to go meet with the commissioner and a
• 5:10
  Speaker 5: bunch of others, tough community service and different things at HLA.
• 5:13
  Speaker 5: How is that because he just went through something previously
• 5:16
  Speaker 5: with COVID, now he's going something going through something completely different,
• 5:20
  Speaker 5: but another thing less than a year later.
• 5:23
  Speaker 7: So how was that for you guys going through that difficult?
• 5:28
  Speaker 6: It was. It was a very very difficult moment and
• 5:34
  Speaker 6: I think that to really dev into.
• 5:38
  Speaker 4: This episode is brought to you by P and C Bank.
• 5:40
  Speaker 4: A lot of people think podcasts about work are boring,
• 5:43
  Speaker 4: and sure they definitely can be, but understanding a professional's
• 5:47
  Speaker 4: routine shows us how they achieve their success little by little,
• 5:51
  Speaker 4: day after day. It's like banking with P and C Bank.
• 5:55
  Speaker 4: It might seem boring to save, plan and make calculated
• 5:58
  Speaker 4: decisions with your bank. Keeping your money boring is what
• 6:01
  Speaker 4: helps you live or more happily fulfilled life. P and
• 6:04
  Speaker 4: C Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring
• 6:10
  Speaker 4: since eighteen sixty five is a service mark of the
• 6:12
  Speaker 4: PNC Financial Service Group, Inc. P and C Bank National
• 6:16
  Speaker 4: Association member fdiic.
• 6:21
  Speaker 3: Erners what's up.
• 6:22
  Speaker 4: You ever walk into a small business and everything just
• 6:24
  Speaker 4: works like the checkout is fast, the receipts are digital,
• 6:28
  Speaker 4: tipping is a breeze, and you're out the door before
• 6:31
  Speaker 4: the line even builds odds are they're using Square. We
• 6:35
  Speaker 4: love supporting businesses that run on Square because it just
• 6:38
  Speaker 4: feels seamless. Whether it's a local coffee shop, a vendor
• 6:41
  Speaker 4: at a pop up market, or even one of our
• 6:43
  Speaker 4: merch partners, Square makes it easy for them to take payments,
• 6:47
  Speaker 4: manage inventory, and run their business with confidence, all from
• 6:51
  Speaker 4: one simple system. If you're a business owner or even
• 6:55
  Speaker 4: just thinking about launching something soon, Square is hands down
• 6:58
  Speaker 4: one of the best tools out there at to help
• 7:00
  Speaker 4: you start, run, and grow. It's not just about payments,
• 7:04
  Speaker 4: it's about giving you time back so you can focus
• 7:07
  Speaker 4: on what matters most Ready. To see how Square can
• 7:09
  Speaker 4: transform your business, visit Square dot com backslash go backslash
• 7:14
  Speaker 4: eyl to learn more that Square dot com backslash, go
• 7:19
  Speaker 4: backslash eyl. Don't wait, don't hesitate. Let's Square handle the
• 7:23
  Speaker 4: back end so you can keep pushing your vision forward.
• 7:28
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:32
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 7:36
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 7:40
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:44
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:48
  Speaker 1: Donald J.
• 7:48
  Speaker 2: Trump's leadership. I'm Christy Nohm, the.
• 7:51
  Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted
• 7:55
  Speaker 1: illegal border crossings are at the lowest levels ever recorded,
• 8:00
  Speaker 1: or one hundred thousand illegal aliens have been arrested. If
• 8:03
  Speaker 1: you were here illegally, your next you will be fine
• 8:06
  Speaker 1: nearly one thousand dollars a day, imprisoned and deported.
• 8:11
  Speaker 2: You will never return.
• 8:12
  Speaker 1: But if you register using our CBP home app and
• 8:15
  Speaker 1: leave now, you could be allowed to return legally.
• 8:18
  Speaker 2: Do what's right. Leave now.
• 8:21
  Speaker 1: Under President Trump, America's laws, border and families will.
• 8:25
  Speaker 3: Be protected sponsored by the United States Department of Homeland Security.
• 8:28
  Speaker 6: To that detail, I don't want him to be here
• 8:30
  Speaker 6: to really talk it through because there was so many
• 8:34
  Speaker 6: nuances there that I think when you really hear the
• 8:39
  Speaker 6: real story behind it, it'll make it'll make your jaw drop.
• 8:44
  Speaker 4: You have probably one of the most intensifying first years
• 8:48
  Speaker 4: on the job very much. Maybe ever right you're talking
• 8:50
  Speaker 4: about that the shoe contract negotiation and be a contract negotiation,
• 8:54
  Speaker 4: suspensions world, pandemics like all that's happening in your first year.
• 9:00
  Speaker 4: So we're at the point where you know, we're looking
• 9:02
  Speaker 4: at from a financial standpoint, and some of the things
• 9:05
  Speaker 4: that you want from a shoe deal, it's.
• 9:07
  Speaker 7: Not going to happen. Perhaps that night.
• 9:10
  Speaker 4: Are other shoe companies reaching out and offering because I
• 9:13
  Speaker 4: know we land and we'll get to that. Are other
• 9:15
  Speaker 4: shoe companies reaching out and saying, this is a prize
• 9:18
  Speaker 4: free agent. From an athletic endorsement standpoint, we should go
• 9:22
  Speaker 4: ahead and try to sign them.
• 9:24
  Speaker 6: Initially, we wanted to go independent, okay, And we had
• 9:29
  Speaker 6: a lot of conversations with being a real independent shoe brand,
• 9:36
  Speaker 6: and I sort of made the decision collectively with his
• 9:42
  Speaker 6: dad that that probably wasn't the best route because building
• 9:47
  Speaker 6: a shoe and building a performance shoe on the court
• 9:52
  Speaker 6: where his feet are your most valuable asset, was something
• 9:57
  Speaker 6: that we were just really worried about from just being
• 9:59
  Speaker 6: an dependent brand, just having all of the resources, the
• 10:03
  Speaker 6: tools and everything to make sure that his feet were protected.
• 10:07
  Speaker 6: We want him to have a very long career, and
• 10:09
  Speaker 6: so we didn't want to jump out and say, hey,
• 10:11
  Speaker 6: we're going to do this independent and we produce a
• 10:14
  Speaker 6: shoe that just couldn't.
• 10:16
  Speaker 5: Stand well you did you ever look at the big
• 10:20
  Speaker 5: ball of brand and what happened with that as something.
• 10:23
  Speaker 4: That was as you said, that study, because I mean
• 10:27
  Speaker 4: they said that, I don't know if it's true or not.
• 10:29
  Speaker 7: Shout out to Lonzo.
• 10:29
  Speaker 5: He came to investments, but they say one of the
• 10:32
  Speaker 5: reasons why he's hurt is because of the shoe. I
• 10:34
  Speaker 5: don't know if that's true.
• 10:35
  Speaker 7: It broke down. I don't know.
• 10:36
  Speaker 6: I don't know, and you know, I don't I just
• 10:39
  Speaker 6: I think that when you think about performance and the
• 10:42
  Speaker 6: way he moves in the angles in which he moves
• 10:45
  Speaker 6: on the court. And remember I talked about, you know,
• 10:47
  Speaker 6: your research and you study, being independent and just basically
• 10:52
  Speaker 6: producing a shoe that can achieve that mechanism was something
• 10:56
  Speaker 6: that we all were really concerned about. There's something that
• 11:00
  Speaker 6: you can kind of build a plane while flying it.
• 11:03
  Speaker 6: This wasn't one of them, and this was one of
• 11:05
  Speaker 6: them that we just didn't want to take that that
• 11:07
  Speaker 6: that chance on and that's just being honest.
• 11:10
  Speaker 4: So you end up with at Edna right, No, Ante,
• 11:17
  Speaker 4: I'm sorry, Answa. And so this is interest it because
• 11:22
  Speaker 4: this is now I'm looking at this as a global play,
• 11:25
  Speaker 4: right like they have at the time. Well, Dwayne Wade
• 11:27
  Speaker 4: was there. Who's who's at Uh Clay Thompson, That's what
• 11:33
  Speaker 4: it was. Are you watching how he's structuring his deal
• 11:37
  Speaker 4: and and looking at this is completely independent. We want
• 11:40
  Speaker 4: to have a global brand. This is a company that
• 11:42
  Speaker 4: I think we can partner with.
• 11:43
  Speaker 6: Yeah, So we took the time to kind of figure
• 11:47
  Speaker 6: out what did we really want an a shoe deal.
• 11:49
  Speaker 6: So before we even you know, when it was Nike
• 11:53
  Speaker 6: was done, it was like, what is what's important? So
• 11:55
  Speaker 6: it was creativity, it was price point, quality, products of
• 12:00
  Speaker 6: other things. And so when we started to have the
• 12:03
  Speaker 6: conversations with Anton a few other companies, it was really
• 12:09
  Speaker 6: about us creating our own contract because we didn't want
• 12:13
  Speaker 6: something that was really a traditional contract where it was
• 12:16
  Speaker 6: like you just get royalties and you get a base
• 12:18
  Speaker 6: commission and you walk away. We wanted something that had
• 12:21
  Speaker 6: a lot more ownership for us because we knew that
• 12:24
  Speaker 6: once we put Kai in the lab, we knew what
• 12:27
  Speaker 6: he was going to create. At the end of the day,
• 12:29
  Speaker 6: we wanted something that gave us real equity, that gave
• 12:36
  Speaker 6: us a real opportunity to control the narrative and do
• 12:40
  Speaker 6: something really different. We wanted something that was international, and
• 12:43
  Speaker 6: we wanted something that we could also use as a springboard.
• 12:47
  Speaker 6: So we knew that in China his shoes were very successful,
• 12:51
  Speaker 6: So it just made sense right when we looked at
• 12:54
  Speaker 6: if we thought about what part of the world were
• 12:58
  Speaker 6: his number one sales, it was China. So we immediately
• 13:01
  Speaker 6: kind of stood there and said, what can we build
• 13:03
  Speaker 6: here and expand?
• 13:05
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 13:08
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 13:12
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 13:17
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 13:21
  Speaker 1: some of the heinous migrant criminals caught because of President
• 13:24
  Speaker 1: Donald J.
• 13:25
  Speaker 2: Trump's leadership. I'm Christy Noman, the.
• 13:27
  Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted
• 13:32
  Speaker 1: illegal border crossings are at the lowest levels ever recorded,
• 13:36
  Speaker 1: and over one hundred thousand illegal aliens have been arrested.
• 13:39
  Speaker 1: If you are here illegally your next you will be
• 13:43
  Speaker 1: fine nearly one thousand dollars a day, imprisoned, and deported.
• 13:47
  Speaker 2: You will never return.
• 13:49
  Speaker 1: But if you register using our CBP home app and
• 13:52
  Speaker 1: leave now, you could be allowed to return legally.
• 13:55
  Speaker 2: Do what's right. Leave now.
• 13:58
  Speaker 1: Under President Trump America's Law Cause border and families will
• 14:02
  Speaker 1: be protected.
• 14:03
  Speaker 3: Sponsored by the United States Department of Homeland Security,