Latest / WOC and Allies: Business and Career Realtalk with Elaine Lou Cartas / 12. Creating Premium Pricing to Honor Our Ancestors with Jenny Valles

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12. Creating Premium Pricing to Honor Our Ancestors with Jenny Valles · WOC and Allies: Business and Career Realtalk with Elaine Lou Cartas

• 0:00
  SPEAKER_00: Are you having lunch and dinner with your laptop every day?
• 0:03
  SPEAKER_00: Just be real and honest with yourself.
• 0:05
  SPEAKER_00: And I don't know about you, but I don't want to have dates on Zoom or in front of a screen.
• 0:11
  SPEAKER_00: And in this episode, I have one of my caller dreams inner circle clients joining me, Jenny.
• 0:17
  SPEAKER_00: She is the co-owner of Sampa, a Filipino fine dining restaurant in downtown LA Arts District.
• 0:23
  SPEAKER_00: And Jenny is also the owner of Case of the Mondays, a creative marketing agency.
• 0:28
  SPEAKER_00: We talk about the three P's of scaling: premium pricing, pausing, and playing.
• 0:35
  SPEAKER_00: Because there's so much talk about how we need more clients.
• 0:40
  SPEAKER_00: It's all about quantity.
• 0:41
  SPEAKER_00: But we're going to challenge your belief.
• 0:43
  SPEAKER_00: What if it's about having less high-quality clients so you can have more of the life you want?
• 0:51
  SPEAKER_00: And Jenny and I also talk about the importance of pausing and playing.
• 0:55
  SPEAKER_00: Like for me, if I'm not joking around or having fun, then I am not living my best life.
• 1:01
  SPEAKER_00: And yes, watch out, JoeCoy.
• 1:04
  SPEAKER_00: So get ready to learn about premium pricing, pausing and playing to scale your business.
• 1:11
  SPEAKER_00: And let's drop the beat.
• 1:28
  SPEAKER_00: As a first-generation immigrant, I know how much pressure there is from our family and society to have a safe and secure life.
• 1:36
  SPEAKER_00: But in the Call Your Dreams Podcast, I'm here to challenge you to be your best self by creating a business and career that is sustainable, abundant, and enriching without playing by other people's roles.
• 1:51
  SPEAKER_00: We'll have real talk on the deep inner work to create lasting transformation and the tactical strategies to create a profitable business and career.
• 2:02
  SPEAKER_00: We both know you have a vision, roots you're proud of, and a legacy to create.
• 2:07
  SPEAKER_00: Now it's time to do things your way on your own terms.
• 2:11
  SPEAKER_00: So let's get started.
• 2:13
  SPEAKER_00: Now grab your coffee, tea, andor boba, and let's call your dreams to create your legacy.
• 2:32
  SPEAKER_00: I'm just kidding.
• 2:34
  SPEAKER_00: For those of you that live in the LA County area or SoCal area, I have someone who used to dance for Caba Modern.
• 2:42
  SPEAKER_00: And if you're not from here, you're probably, I don't know what you're talking about.
• 2:46
  SPEAKER_00: But Caba Modern is a dance group at UC Irvine.
• 2:50
  SPEAKER_00: And when I went to college, I remember they were part of A B D C, right?
• 2:55
  SPEAKER_00: America's Best Dance Crew.
• 2:56
  SPEAKER_00: There was like a couple of folks.
• 2:58
  SPEAKER_00: Well, she wasn't in it, but she knew them and she's friends with them.
• 3:01
  SPEAKER_00: So besides that, hope you love your intro, Jenny.
• 3:05
  SPEAKER_00: I actually have one of my Call Your Dreams Inner Circle clients, Jenny, on.
• 3:11
  SPEAKER_00: And the reason why I actually want to have her on, not just because she's a client of mine, but we just did a VIP day and we're talking about why it's important to change our story of worth.
• 3:23
  SPEAKER_00: Jenny's also a Panai like me and how to give back and amplify to our community.
• 3:29
  SPEAKER_00: And we were talking about how this is a struggle.
• 3:32
  SPEAKER_00: This is things we need to work on in our community.
• 3:35
  SPEAKER_00: And I would love Jenny for her to share her story.
• 3:37
  SPEAKER_00: But Jenny, anything else you want to brag about yourself?
• 3:41
  SPEAKER_00: Oh my gosh, no.
• 3:46
  SPEAKER_01: Thank you, Elaine.
• 3:47
  SPEAKER_01: That was the best intro ever.
• 3:49
  SPEAKER_01: I'm actually embarrassed.
• 3:53
  SPEAKER_00: We had a retreat of three weeks ago, and there was someone else that went to UC Irvine much later.
• 3:59
  SPEAKER_00: So she's younger than us.
• 4:00
  SPEAKER_00: And I was like, guys, we have someone from Caba Modern.
• 4:02
  SPEAKER_00: She's like, oh my God, you're from Caba Modern.
• 4:05
  SPEAKER_00: It was like high school.
• 4:07
  SPEAKER_00: Cabal Modern, like I said, is a hip hop dance group.
• 4:09
  SPEAKER_00: Anyways, let's get to it.
• 4:11
  SPEAKER_00: Jenny.
• 4:12
  SPEAKER_00: So Jenny is both the co-owner for Samba, which is a Filipino restaurant based in downtown LA.
• 4:20
  SPEAKER_00: I am a customer, like a true OG customer.
• 4:23
  SPEAKER_00: I'm not just a customer because she's a client.
• 4:25
  SPEAKER_00: So I went there before.
• 4:27
  SPEAKER_00: One, and then two, Jenny is also owns a creative marketing agency called Case of the Mondays.
• 4:35
  SPEAKER_00: So, Jenny, how did you get into this work?
• 4:39
  SPEAKER_00: How did you go from dancing to she was actually a college student, guys?
• 4:44
  SPEAKER_00: And also side note, Jenny and I both went to UC Irvine.
• 4:48
  SPEAKER_00: We had so many mutual friends, but we never met.
• 4:50
  SPEAKER_00: So tell us how you got into this work, Jenny.
• 4:53
  SPEAKER_01: And it's true.
• 4:54
  SPEAKER_01: It's true.
• 4:55
  SPEAKER_01: We literally, Elaine, we always talk about how weird it is.
• 4:58
  SPEAKER_01: We've literally been one person apart.
• 5:00
  SPEAKER_01: I know your college roommates, and we have never met ever until now.
• 5:07
  SPEAKER_01: So I I love I love the connection.
• 5:10
  SPEAKER_01: And it's so funny because when we talk about UCI, how we joke around how you actually went to UCI and use the resources available.
• 5:17
  SPEAKER_01: And I just spent my days dancing and partying and fortunately skipping class and sleeping in.
• 5:24
  SPEAKER_01: So those were my college days.
• 5:26
  SPEAKER_01: But actually, during my college days, during that time, behind all the fun and the partying and the dancing, I was really stressed about school because I didn't know what I was doing with my life.
• 5:38
  SPEAKER_01: I remember I came in as an undeclared, undecided student.
• 5:42
  SPEAKER_01: Um, and I think I switched majors about three or four times because I would go into the bioscience classes, I would go into the physics classes thinking I'd be an architecture.
• 5:52
  SPEAKER_01: I don't know.
• 5:53
  SPEAKER_01: But I would literally close my textbook in the middle of class and I would just walk up in the middle of lecture and I would just cry.
• 6:00
  SPEAKER_01: And I would just remember going around Ring Road, being on the phone with my mom, being like, mom, I don't want to do this, I don't know what I'm doing.
• 6:06
  SPEAKER_01: And she'd be like, Anak, why not?
• 6:08
  SPEAKER_01: Just go back in there and learn.
• 6:09
  SPEAKER_01: Like, you have to figure out what to do with your life.
• 6:12
  SPEAKER_01: And I'm like, I don't know what I'm doing.
• 6:14
  SPEAKER_01: So, because at that time at UCI, they didn't have a business school.
• 6:18
  SPEAKER_01: They didn't have any marketing classes.
• 6:19
  SPEAKER_01: It was just a science arts college.
• 6:22
  SPEAKER_01: They do now.
• 6:24
  SPEAKER_01: And I was like, man, I wish, I wish I was at UCI during this time.
• 6:27
  SPEAKER_01: But yeah, it was a lot, it was really hard for me because I didn't, I didn't know where I landed.
• 6:32
  SPEAKER_01: Luckily for me, because one of the one of the classes that I really enjoyed was um Asian American studies, and it fell under the International Studies major.
• 6:41
  SPEAKER_01: And I actually found out I was really good with with writing.
• 6:44
  SPEAKER_01: I would literally knock out like 14, 12-page papers the night before it was due, and I would ace them.
• 6:51
  SPEAKER_01: And I was like, huh, I think writing is something I'd be good at.
• 6:56
  SPEAKER_01: And during my time on CABA, and also um I was actually part of a business fraternity called AK Psy, I excelled in relationships.
• 7:04
  SPEAKER_01: And I was like, wow, I'm good at writing, I excel in relationships.
• 7:08
  SPEAKER_01: Maybe marketing is something I can do.
• 7:12
  SPEAKER_01: So that's kind of where it just the the power of marketing just kind of flooded flooded me.
• 7:18
  SPEAKER_01: And I think, like, I think I could do this.
• 7:19
  SPEAKER_01: I think I could do this for a living.
• 7:21
  SPEAKER_00: Yeah, I think there's so much pressure.
• 7:23
  SPEAKER_00: I mean, if I would go back to my 18-year-old self where there's like, you need to figure out what you're gonna do for the rest of your life, right?
• 7:29
  SPEAKER_00: That's like you're so young or 17 in senior year, trying to figure it out, and then you're in college.
• 7:34
  SPEAKER_00: But in reality, is I am 34 right now and you're still figuring it out.
• 7:39
  SPEAKER_00: I mean, not saying I don't know what to do, but you just actually get better.
• 7:43
  SPEAKER_00: And it's about becoming your best version and being true and honest with yourself.
• 7:49
  SPEAKER_00: That's what's most important.
• 7:51
  SPEAKER_01: Yeah, 100%.
• 7:52
  SPEAKER_01: I agree with that statement a lot because you know, when you're growing up, your parents are always asking you, oh, what do you want to be?
• 7:58
  SPEAKER_01: Oh, you want to be a doctor?
• 8:00
  SPEAKER_01: Oh, you want to be, you want to be an accountant, oh, you want to do this.
• 8:03
  SPEAKER_01: And you know, when you're young, you don't know.
• 8:04
  SPEAKER_01: You just take math class in high school, which is so easy.
• 8:08
  SPEAKER_01: And you're like, yeah, I think I can be an accountant, or I think I I ACE my biolab test in high school, I think I could do this.
• 8:15
  SPEAKER_01: But when you're actually turning 17, 18 and really stepping into real world, you really, you really second guess it and like, oh my God, is this what I love?
• 8:22
  SPEAKER_01: Is this what I'm passionate about?
• 8:23
  SPEAKER_01: Is this what I could see myself 30, 40 years doing from now?
• 8:28
  SPEAKER_00: So, what happened after college then?
• 8:30
  SPEAKER_00: I, if I remember you were helping other like Filipino communities and groups, or even your own brother, that's how you got into it, right?
• 8:38
  SPEAKER_01: Yeah.
• 8:38
  SPEAKER_01: So actually before I got into marketing, I got into PR because I was so good at writing.
• 8:42
  SPEAKER_01: And I knew for PR, for being a PR professional, you needed to be good at writing.
• 8:47
  SPEAKER_01: And so I actually was helping a lot of Asian American YouTube scenes because I was also in the dance scene.
• 8:55
  SPEAKER_01: They were just our friends.
• 8:56
  SPEAKER_01: I was like, you know, I could do a little bit of PR for you.
• 8:58
  SPEAKER_01: And from there, I built my network of the Asian American journalists at that time with the talent I was working with.
• 9:03
  SPEAKER_01: And it just made sense for me at that time.
• 9:05
  SPEAKER_01: And then after that, I actually got into the YouTube space because of my work with all these young Asian American talents, and I catapulted my career in the digital marketing space there for PR.
• 9:17
  SPEAKER_01: I realized PR, unfortunately, wasn't for me.
• 9:20
  SPEAKER_01: It was a lot of hard work.
• 9:21
  SPEAKER_01: It was a lot of hard work and a lot of late hours.
• 9:24
  SPEAKER_01: And I just, I just realized I didn't want to do it.
• 9:26
  SPEAKER_01: And I hit my dream still young.
• 9:28
  SPEAKER_01: At the age of like 22, 23, I was already pitching to Bloomberg, New York Times, LA Times, um, Wall Street Journal.
• 9:35
  SPEAKER_01: I re I even remember getting one of my clients on the front page with the little dots on his face.
• 9:40
  SPEAKER_01: And I was like, if I hit it so early, is this something that I could see myself doing for the next few years?
• 9:47
  SPEAKER_01: And honestly, I didn't.
• 9:49
  SPEAKER_01: I knew I wanted to be in the front of campaigns.
• 9:51
  SPEAKER_01: I was like, you know what?
• 9:52
  SPEAKER_01: I'm gonna get into marketing.
• 9:54
  SPEAKER_01: This is what I want to do.
• 9:56
  SPEAKER_00: And that's hard, right?
• 9:57
  SPEAKER_00: Because you did that at such an early age.
• 9:59
  SPEAKER_00: And congratulations.
• 10:00
  SPEAKER_00: Cause I was a director at 22 when I was working on political campaigns.
• 10:06
  SPEAKER_00: And sure, it was really cool, right?
• 10:08
  SPEAKER_00: You just felt pretty awesome where you hit like euphoria at that age.
• 10:14
  SPEAKER_00: And then what helped me pivot was actually seeing the people I admired, right?
• 10:19
  SPEAKER_00: The people who I would be the next step.
• 10:23
  SPEAKER_00: And I looked at their lives, and I'm not just taking professional lives, but their personal lives.
• 10:28
  SPEAKER_00: And I was like, they don't see their partner, they don't see their kids.
• 10:33
  SPEAKER_00: And sure, I was in my 20s, I was parting it up.
• 10:36
  SPEAKER_00: I was not thinking about that, but I was also thinking long-term as well.
• 10:39
  SPEAKER_00: I'm like, I don't want their life, no matter how glamorous and amazing must feel to be at this age.
• 10:46
  SPEAKER_00: Like, I want more of a holistic life.
• 10:49
  SPEAKER_00: And as corny as it sounds, to find something I'm passionate about.
• 10:53
  SPEAKER_00: And for you, that's marketing.
• 10:55
  SPEAKER_00: And how did you know that that was a thing for you?
• 10:59
  SPEAKER_01: When I was working at a start at the startup that I was at, when I was pitching all these news outlets, I would actually be in these marketing meetings with the marketing team.
• 11:08
  SPEAKER_01: And I was like, oh my God, they're coming up with all these fun creative campaigns.
• 11:12
  SPEAKER_01: I can do that.
• 11:13
  SPEAKER_01: Like I knew I could, I knew I had a creative bone in my body.
• 11:16
  SPEAKER_01: But to your point, Elaine, about you know, seeing the lives of these PR professionals, right?
• 11:25
  SPEAKER_01: All the older ones, all the execs that I knew, they're always on their phone, always on their phone, 24-7, um, dinner meetings, every time.
• 11:32
  SPEAKER_01: And I just I didn't see my life like that.
• 11:35
  SPEAKER_01: I remember at that age, I would have to like end my day at work, go to the gym, come back and be in the office until like 10 p.m.
• 11:41
  SPEAKER_01: because I had a PR news release to launch the next day.
• 11:44
  SPEAKER_01: And it was crazy.
• 11:45
  SPEAKER_01: And it honestly, it wasn't the life that I wanted.
• 11:48
  SPEAKER_00: So now you're the co-owner for Saba.
• 11:52
  SPEAKER_00: And trust me, the food is amazing.
• 11:54
  SPEAKER_00: Think like Gutty Gutty Tamales, the duck confit ponse.
• 11:59
  SPEAKER_00: And it's with you and Josh, your business partner, who you met at during Kaba Modern.
• 12:05
  SPEAKER_00: And both of you intentionally chose to do high-end premium Filipino food, right?
• 12:11
  SPEAKER_00: Not like a low cost.
• 12:14
  SPEAKER_00: And I've talked to you about this before.
• 12:16
  SPEAKER_00: My boyfriend changed this mentality for me.
• 12:18
  SPEAKER_00: Like, why am I gonna go get Filipino food when my dad could make this for free for me?
• 12:23
  SPEAKER_00: What was the intention behind that?
• 12:25
  SPEAKER_00: What did you want this new generation to learn and to take away from?
• 12:30
  SPEAKER_01: Yeah, so I actually do want to give that to one of my closest friends, Josh Espinosa.
• 12:34
  SPEAKER_01: He's the chef of the mastermind behind Sampa.
• 12:37
  SPEAKER_01: So he actually comes from a fine dining culinary background, cooking from everywhere from OC to LA for about seven, eight years, and most recently at crustacean Beverly Hills.
• 12:49
  SPEAKER_01: And I remember he was like, Jenny, I have this idea.
• 12:54
  SPEAKER_01: Can you help me?
• 12:55
  SPEAKER_01: And for me, like, obviously, he was like one of my closest friends, literally a brother to me.
• 13:00
  SPEAKER_01: And I said, sure, whatever, why not?
• 13:02
  SPEAKER_01: Right.
• 13:03
  SPEAKER_01: And I think at that time, yes, it was just because he's one of my closest friends, but I knew he was bringing something different to the table that personally I've never seen before from my culture.
• 13:15
  SPEAKER_01: And he was just taking all the familiar flavors from our literal like grandparents' kitchens or our parents' kitchens and just changing it to more, I wouldn't say refined, but a more reimagined way.
• 13:29
  SPEAKER_01: Because the way that Josh says it, if Japanese cuisine or if Korean cuisine can be seen as elegant, or even Chinese cuisine, Taiwanese cuisine, why can't Filipino cuisine get to that level?
• 13:42
  SPEAKER_01: And for me personally, I think even with marketing and doing PR, I've always been attracted to working with clients or projects that are really breaking boundaries and breaking stereotypes.
• 13:54
  SPEAKER_00: I just love that, Sampa, and what you and Josh want to do is break those boundaries, break those stereotypes, create that fine dining for Filipinos.
• 14:05
  SPEAKER_00: And we joked around about this, and I'm pretty sure it's other cultures.
• 14:08
  SPEAKER_00: This is not just an episode for Filipinos, but we joke around and I catch myself too.
• 14:14
  SPEAKER_00: I'm like, nope, I can't say that.
• 14:16
  SPEAKER_00: Where it's like, okay, discount.
• 14:18
  SPEAKER_00: Ah, you're gonna give me a discount with that, you know, where it's like, and then you become really frustrated and become resentful by giving a lot more than what you deserve.
• 14:30
  SPEAKER_00: And and also I think the benefit too when it is food, right?
• 14:35
  SPEAKER_00: A tangible thing that you're eating, there's costs associated.
• 14:39
  SPEAKER_00: And I don't know if you guys have noticed, but inflation, food prices are going up, and you have to pay people the time for it.
• 14:46
  SPEAKER_00: So you have to charge the high amount.
• 14:48
  SPEAKER_00: Jenny, what do you have to add to that?
• 14:51
  SPEAKER_01: Well, yeah, inflation is coming.
• 14:52
  SPEAKER_01: But you know, you know what's crazy?
• 14:54
  SPEAKER_01: It's like I was guilty of that, right?
• 14:56
  SPEAKER_01: Whenever I would go out to eat, like, oh, this thing, my, my, my, my grandma could make this.
• 15:01
  SPEAKER_01: I could make this at home.
• 15:02
  SPEAKER_01: And I I am personally guilty of that.
• 15:04
  SPEAKER_01: But now that I'm on the other side of it, it's like, oh my God, it's like there's so much that goes into making this dish with chicken.
• 15:11
  SPEAKER_01: It's like you have the staff, you know, you have the utilities, the equipment, you know, there's just so much overhead that goes into making this dish.
• 15:18
  SPEAKER_01: But it's also the experience of the chefs, right?
• 15:22
  SPEAKER_01: Um, I remember there's this tweet that went out that went a little bit viral, but I remember reading it.
• 15:28
  SPEAKER_01: It's like, if you don't pay me, right, for the time it takes to do this in like 30 minutes.
• 15:35
  SPEAKER_01: You pay me for the years of experience it takes to make this dish in 30 minutes or, you know, or do this task in 30 minutes.
• 15:42
  SPEAKER_01: And I really resonate with that, not just in our work with Samba, but also in in my marketing work too, with with clients.
• 15:49
  SPEAKER_01: You know, and I and now that I'm on the other side of this, like I get it and I understand.
• 15:56
  SPEAKER_01: And I hope that we can educate people too about that.
• 15:59
  SPEAKER_01: Like the reason why we are charging these prices, or personally, even for my work, the reason why I am charging these prices is because I have a ton of experience, right?
• 16:06
  SPEAKER_01: And we, to your point, we have to know our worth.
• 16:09
  SPEAKER_00: Well, it's kind of like, I mean, I am I'm a premium rate to work with me.
• 16:15
  SPEAKER_00: Jenny knows this because I'm a client.
• 16:17
  SPEAKER_00: But for example, why did you?
• 16:20
  SPEAKER_00: I know this is a question towards the end, but but we're on the topic of like choosing where we're gonna spend our money.
• 16:26
  SPEAKER_00: Why did you decide to work with me?
• 16:28
  SPEAKER_00: It's because you know they're clients that are friends of yours and you've worked with, and it was fast results.
• 16:33
  SPEAKER_00: It was experience, not the time together, right, Jenny?
• 16:36
  SPEAKER_01: 100%.
• 16:37
  SPEAKER_01: And I think too, the reason why I worked with you, Elaine, is is we just aligned, right?
• 16:42
  SPEAKER_01: Like I felt that that I aligned with you in who you are, what you want to do, your vision, mission, and your why.
• 16:50
  SPEAKER_01: I was like, wow, like I really think that I can learn a lot from you.
• 16:55
  SPEAKER_01: And that's the way I do with everything, right?
• 16:58
  SPEAKER_01: Like being intentional about where I'm going with my life, right?
• 17:01
  SPEAKER_01: What I'm doing with my things, like the clothes I buy, the things that I eat, the people that I I work with.
• 17:07
  SPEAKER_01: And it's just something that's turning into like, I guess, my not my mission, but something that's been an overhead theme for like this whole year.
• 17:15
  SPEAKER_01: And you are a part of that for sure.
• 17:19
  SPEAKER_00: It's so great to be like not, I mean, I will be transparent.
• 17:24
  SPEAKER_00: It's hard in the beginning when you're first starting.
• 17:26
  SPEAKER_00: Like, I'm almost gonna be my five-year anniversary for my business because you are hustling, like you're because you're trying to figure things out.
• 17:34
  SPEAKER_00: So it's like throwing spaghetti at the wall, trying to figure out which one aligns with you.
• 17:38
  SPEAKER_00: And then as you finally hit that golden, ooh, I hit like six figures, I'm making consistent income.
• 17:44
  SPEAKER_00: Then it's the even the harder question of what do I really enjoy?
• 17:49
  SPEAKER_00: Who deserves my time?
• 17:51
  SPEAKER_00: Who deserves to work with me?
• 17:54
  SPEAKER_00: And what is that rate?
• 17:56
  SPEAKER_00: I think so often people think about like, I need to get more clients.
• 18:00
  SPEAKER_00: But I would challenge where how can you actually get fewer quality clients?
• 18:06
  SPEAKER_01: Oh, absolutely.
• 18:07
  SPEAKER_01: And you know, I was in that hamster wheel that what that rat race last year because I had quit my my full-time job of four years working at a nonprofit, doing marketing, and it and it was fantastic.
• 18:18
  SPEAKER_01: It was one of the best jobs I've ever had and learned a lot.
• 18:20
  SPEAKER_01: But I was like, wow, I I know I can get these clients.
• 18:23
  SPEAKER_01: I'm just gonna take whoever.
• 18:25
  SPEAKER_01: And yes, I was making great money, but at the end of the day, was I was I really happy, you know, with what I was doing and the people I was working with.
• 18:33
  SPEAKER_01: I could definitely say I wasn't.
• 18:35
  SPEAKER_01: And I think that's when I started thinking to myself of like, okay, how can I work with just a select few that bring me joy, that that are worth my time, that are worth my energy?
• 18:46
  SPEAKER_01: Because, you know, between Sampa and my case of the Mondays marketing agency, I, you know, I don't have a lot of it.
• 18:53
  SPEAKER_01: But the people that I do work with, I just want to make sure I devote my 100% to them.
• 18:59
  SPEAKER_00: And when it's fewer, and that's the model that you're going for, it's then asking the question, what is that high premium mount so that you could give all you can?
• 19:10
  SPEAKER_00: Because I always actually just wrote a pitch for a speaking opportunity.
• 19:15
  SPEAKER_00: Do you really want to have lunch and dinner every day with your laptop?
• 19:18
  SPEAKER_00: Like, like, aren't you married?
• 19:19
  SPEAKER_00: Don't you have a partner?
• 19:20
  SPEAKER_00: Don't you have kids?
• 19:20
  SPEAKER_00: Don't you have a family?
• 19:21
  SPEAKER_00: I don't know about you, but like I want to have dinner with my boyfriend, you know?
• 19:26
  SPEAKER_00: Or for you with your husband.
• 19:29
  SPEAKER_00: So, Jenny, what tips do you have for fellow Filipinos, WC, POC on how to change their story of worth?
• 19:39
  SPEAKER_01: Oh man, this is the big question, right?
• 19:42
  SPEAKER_01: Because I feel like one being Asian American, two, being a woman of color, I think it's not just a surface level question.
• 19:52
  SPEAKER_01: I think it goes really, really deep into how were you raised?
• 19:55
  SPEAKER_01: What's your relationship with money?
• 19:56
  SPEAKER_01: Um, how you do, how do you view money?
• 19:58
  SPEAKER_01: And I think it's so different for for a lot of us because you know, many of us, our parents were immigrants.
• 20:04
  SPEAKER_01: So there's a little bit of a scarcity mindset.
• 20:07
  SPEAKER_01: I know you and Elaine and I, we've talked about that, but it's how do you get out of that and really envision abundance?
• 20:13
  SPEAKER_01: Another part to that question is, or another answer to that question is I didn't know I could change my rates until I spoke to another woman of color openly, right?
• 20:25
  SPEAKER_01: Being open about my rates.
• 20:26
  SPEAKER_01: And then she asked me, she's like, Why aren't you charging more?
• 20:30
  SPEAKER_01: And I've never been so appreciative of that question or that conversation of someone's just true honesty of why aren't you charging more?
• 20:39
  SPEAKER_01: And I think for me personally, I take note of that because I work with a lot of vendors and uh for my clients.
• 20:46
  SPEAKER_01: And so if I see a vendor, especially a woman of color who's charging less than she should, I tell her, I'm like, hey, I think you should be charging more.
• 20:54
  SPEAKER_01: And I think that breaks the cycle of, you know, oh, maybe I shouldn't tell her so I could get her cheaper for a client, a client should be happy.
• 21:01
  SPEAKER_01: But no, it's really about empowering your community and the people around you.
• 21:06
  SPEAKER_00: Yeah.
• 21:06
  SPEAKER_00: And I actually had this conversation, as you know, my retreat manager's like, hey, she was even mentioning we should probably consider paying our vendors even more because they like overgave.
• 21:17
  SPEAKER_00: And I was like, no, you're right.
• 21:19
  SPEAKER_00: And honestly, I was like, hold on.
• 21:21
  SPEAKER_00: I'm not saying that I didn't agree with that statement or that observation, but then it goes back to, well, I need to increase my prices then for this.
• 21:32
  SPEAKER_00: It's really interesting.
• 21:33
  SPEAKER_00: I don't know if you've changed perspective with it, but what's interesting is once I started hiring team, I actually took my pricing more seriously because it was no longer me that I was paying, but it is my team.
• 21:49
  SPEAKER_00: And I don't do volunteer work.
• 21:52
  SPEAKER_00: Like what I mean by that is I don't want people who are doing stuff for me to do it for volunteer.
• 21:59
  SPEAKER_00: Like, I am going to pay them.
• 22:02
  SPEAKER_00: So I'm curious if you kind of have gone through the same thing.
• 22:06
  SPEAKER_01: Yeah, 100%.
• 22:07
  SPEAKER_01: I think when I was client, right?
• 22:09
  SPEAKER_01: And I think it's more of like, where do you put up that boundary of when to increase your prices?
• 22:15
  SPEAKER_01: And to your point, a lot of it was when I started bringing my team in, right?
• 22:19
  SPEAKER_01: My assistant project manager.
• 22:22
  SPEAKER_01: I'm like, oh wow, like this isn't fun and games anymore.
• 22:25
  SPEAKER_01: I, this is someone's livelihood, right?
• 22:26
  SPEAKER_01: That I that I'm offering them.
• 22:28
  SPEAKER_01: And so I have to think about that when I go to a client, be like, these are my rates, because people got to eat in order to make this work.
• 22:35
  SPEAKER_01: If you want to be successful, like you have, you literally, and I break it down to them, you have X amount of people behind you.
• 22:41
  SPEAKER_01: This is how long it's going to take.
• 22:43
  SPEAKER_01: And this is exactly what you're going to get.
• 22:45
  SPEAKER_01: Yeah.
• 22:46
  SPEAKER_01: So I definitely understand where you're coming from.
• 22:48
  SPEAKER_00: Well, and it's interesting too, because I notice my higher price pointed clients are actually so much easier to work with and no hand holding as opposed to before when I had more lower price point.
• 23:02
  SPEAKER_00: Right.
• 23:02
  SPEAKER_00: Because there's like a complete trust when it's that high amount.
• 23:06
  SPEAKER_00: One.
• 23:06
  SPEAKER_00: And then another thing is if you are going to charge premium service, what is premium service?
• 23:14
  SPEAKER_00: What are you going to create for them?
• 23:16
  SPEAKER_00: What is the experience?
• 23:17
  SPEAKER_00: And I'm not saying adding all the smoke and mirrors, but for example, one of the things I added, and I'm really grateful because I got feedback from a couple of clients where every Monday Jenny got it today, where I sent out an accountability action item with their accountability docs.
• 23:36
  SPEAKER_00: That was something that I just implemented a couple of months ago because I got great feedback.
• 23:42
  SPEAKER_00: And I was like, okay, this is why it's premium.
• 23:45
  SPEAKER_00: I'm holding my clients accountable.
• 23:46
  SPEAKER_00: It's not necessarily just saying I'm worth it.
• 23:48
  SPEAKER_00: I'm pretty amazing.
• 23:49
  SPEAKER_00: Because there's a lot of people that are like that, where it's like, nope, this is who I am recharging this big amount because of my big name, but then there's no substance and there's not much within it.
• 24:00
  SPEAKER_01: Oh, 100%.
• 24:01
  SPEAKER_01: Um, I do agree with that.
• 24:02
  SPEAKER_01: You know, with my premium clients, and what and this is why I love working with premium clients, is because for some reason there is that I have my own business, I gotta do what I gotta do.
• 24:13
  SPEAKER_01: I'm hiring you because I trust you, I trust the process.
• 24:15
  SPEAKER_01: Do your thing.
• 24:17
  SPEAKER_01: And I don't have to overexplain or over-exert energy being like, this is a reason why, you know, you have to hire us or why we're gonna make things work.
• 24:27
  SPEAKER_01: And also, you know, for my higher price clients, it's like, I do want to keep in constant communication.
• 24:33
  SPEAKER_01: I think we had talked about this during our retreat, you know, that dashboard of analytics, right?
• 24:38
  SPEAKER_01: Um, so he can, yes, so clients to just go in and say, Oh, I know what this looks like month over month, like how my email, social media, website visits, paid advertising did month over month.
• 24:49
  SPEAKER_01: So that's just a little bit of a bonus that they can get without emailing me every day, be like, hey, how's it going?
• 24:55
  SPEAKER_01: How's this campaign doing?
• 24:56
  SPEAKER_01: What's our spend like?
• 24:57
  SPEAKER_01: So yeah, just little things like that, like the accountability doc that's been so helpful for me.
• 25:03
  SPEAKER_01: Yeah, it's great.
• 25:04
  SPEAKER_01: Just little things of that, um, adding to your packages and figuring out what that is for your clients.
• 25:09
  SPEAKER_00: And even, I mean, one of the things I announced in episode nine, I got rid of my mastermind.
• 25:14
  SPEAKER_00: So, like I said, it's not adding more.
• 25:16
  SPEAKER_00: It's like, what services can you delete?
• 25:19
  SPEAKER_00: So you could focus on the service that actually not necessarily just gives you the money, but also lights you up, gets you happy.
• 25:28
  SPEAKER_00: Like something that you and I talked about.
• 25:30
  SPEAKER_00: It's like Sampa is my major client.
• 25:32
  SPEAKER_00: Well, you are the co-business owner of it.
• 25:36
  SPEAKER_00: And you only have X amount of time.
• 25:39
  SPEAKER_00: So, who are the couple of clients I'm gonna work with?
• 25:41
  SPEAKER_00: Who who deserves my time?
• 25:44
  SPEAKER_01: Yeah, and that process, you know, it didn't happen overnight, right?
• 25:49
  SPEAKER_01: Like, I really had to dig deep and ask myself every single day, like, what or who is gonna get me out of bed in the morning and get me excited to work with them?
• 26:01
  SPEAKER_01: And you know, it's like that Mari Kondo method that she uses is like you lay all the clothes out on the bed and you literally have to pick each and every single one and be like, does this bring me joy?
• 26:12
  SPEAKER_01: And if you don't get that joy feeling, that joyful feeling, you toss it to the side, but you say thank you.
• 26:17
  SPEAKER_01: But if it does, then that's the one you keep.
• 26:20
  SPEAKER_00: And I also think just in running your business, it's not just also tossing, but even asking yourself the hard question, why do I not feel good about this working relationship?
• 26:32
  SPEAKER_00: Maybe it's with a colleague.
• 26:33
  SPEAKER_00: Okay.
• 26:34
  SPEAKER_00: And it's not necessarily you're gonna delete it, right?
• 26:36
  SPEAKER_00: Obviously, not gonna give names, but you and I have talked about it with different team members, how you're gonna have those conscious conversations, you know, bring up the uh not so butterfly, like happy conversations, but okay, this is something that we need to talk about.
• 26:54
  SPEAKER_00: And actually having team members that you're working with that actually challenge you is important, not just hiring the yes, you're so amazing, Jenny.
• 27:05
  SPEAKER_00: Whatever you say, I agree with you.
• 27:08
  SPEAKER_01: Yeah, 100%.
• 27:09
  SPEAKER_01: And I think Elaine, that's why I enjoyed working with you so far.
• 27:12
  SPEAKER_01: It's because, right, we were able to break it down together.
• 27:16
  SPEAKER_01: Like you're like, oh, Jenny, set me down.
• 27:18
  SPEAKER_01: And like, what makes you happy about this client?
• 27:21
  SPEAKER_01: What doesn't make you happy about this?
• 27:24
  SPEAKER_01: You know, what kind of conscious conversations are we gonna have today?
• 27:27
  SPEAKER_01: And then what's great about the way you work, Elena, is that you find these commonalities that I personally don't see, right?
• 27:33
  SPEAKER_01: Because I'm I'm too busy being a mess and running things, literally.
• 27:38
  SPEAKER_01: And you pull it out.
• 27:39
  SPEAKER_01: You're like, look, these are the commonalities between your favorite clients or least favorite clients, like these conscious conversations that you're having.
• 27:47
  SPEAKER_01: This is literally your theme in life right now about being intentional about where I want to be.
• 27:52
  SPEAKER_01: And I just remember, especially last week at our VIP lane.
• 27:56
  SPEAKER_01: Oh my gosh, I literally remember just sitting down on the chair being like, wow, you got me.
• 28:02
  SPEAKER_01: Literally, you got me.
• 28:04
  SPEAKER_01: And the answer was right in front of my face all along.
• 28:07
  SPEAKER_01: And I just didn't see it.
• 28:11
  SPEAKER_00: Well, it's interesting.
• 28:12
  SPEAKER_00: What happens in one part of our life, we think it's siloed and it doesn't happen in another aspect because there are several times I've told you I'm like, Oh, didn't you tell me this was happening here in your personal life?
• 28:25
  SPEAKER_00: Or I remember you shared the same situation with this other client.
• 28:29
  SPEAKER_00: Okay, there is a pattern here.
• 28:31
  SPEAKER_00: And sometimes I've told you, okay, there's some more healing, some more conversations you need to have.
• 28:38
  SPEAKER_00: What I just want to remind people, it's actually really important to take that pause and reflect on, I don't want to say problems, I guess challenges.
• 28:50
  SPEAKER_00: I like the word challenge because it challenges you to become a better person, right?
• 28:54
  SPEAKER_00: Like, what are the thread of challenges that are happening?
• 28:57
  SPEAKER_00: What is this showing you to get to your next level?
• 29:01
  SPEAKER_01: And that's such a great exercise, too, right?
• 29:04
  SPEAKER_01: And yes, if you're stuck in the day-to-day today, it's so important.
• 29:08
  SPEAKER_01: And Elaine's so good at telling us to pause and take that break.
• 29:13
  SPEAKER_01: Because honestly, I wouldn't have figured that out if I wasn't given the opportunity to, or I didn't allow myself to sit down and write, what are these patterns and what are these commonalities?
• 29:25
  SPEAKER_01: Of course, with the guidance of all these amazing women at the retreat and Elaine, and even with our VIP day, it's just I needed that time to reflect.
• 29:34
  SPEAKER_01: So for any entrepreneurs who are struggling right now and trying to figure out questions on your own, like take a break, take a pause, um, and just look at the patterns because the answer is right there.
• 29:44
  SPEAKER_00: Yeah, I think because we're just so used to the hamster wheel of doing all the things, but when you take the pause to look at stuff, like I have shared this in numerous episodes.
• 29:53
  SPEAKER_00: I look at my numbers every week.
• 29:55
  SPEAKER_00: I reminded Jenny once again at the VIP day, like, oh yeah.
• 29:59
  SPEAKER_00: Or just if you remember, we talked about this, it doesn't just happen to Jenny, but all my clients, including myself, by the way, where it's like, oh my God, where's the money?
• 30:09
  SPEAKER_00: Like, okay, I know the money that's coming in, but what are the clients?
• 30:13
  SPEAKER_00: And then actually tracking your wins, like who are the conversations you're having with?
• 30:17
  SPEAKER_00: It doesn't necessarily mean a future client, but it could be a possible collaboration.
• 30:21
  SPEAKER_00: They might want to market and amplify you.
• 30:24
  SPEAKER_00: Every day I use my panda planner, right?
• 30:27
  SPEAKER_00: The three things, the three wins I had, even if it's not business but personal.
• 30:31
  SPEAKER_00: Like I went to yoga today.
• 30:33
  SPEAKER_00: Um, I'm also holding Jenny accountable because I told her to do this at the VIP day.
• 30:38
  SPEAKER_00: So, Jenny, have you done it?
• 30:39
  SPEAKER_00: And if not, you should.
• 30:41
  SPEAKER_00: And why is it important to even like take note of your wins?
• 30:43
  SPEAKER_00: Yes, I'm calling her out of my podcast episode, everyone.
• 30:49
  SPEAKER_01: She is, she is, and I haven't done it every day, honestly, but I've been doing it weekly.
• 30:58
  SPEAKER_01: And I cannot honestly say that even looking at operations and even writing down my my daily gratitudes, right?
• 31:05
  SPEAKER_01: Or my weekly gratitudes, like I just feel like a more happier and accomplished person.
• 31:10
  SPEAKER_01: Because when you're in a day-to-day and just like trying to get things done, you lose sight.
• 31:14
  SPEAKER_01: You really do.
• 31:15
  SPEAKER_01: But when you but when you think about all the abundance and all the things that you have in your life, it's just you realize that all the things are coming together and in place for a reason.
• 31:27
  SPEAKER_01: So, yes.
• 31:28
  SPEAKER_01: Thank you, Elaine, for pushing me.
• 31:30
  SPEAKER_00: Well, and I want to be vulnerable with folks.
• 31:33
  SPEAKER_00: I remember working with a former coach of mine.
• 31:36
  SPEAKER_00: And the reason why I worked with her was like, I used to be fun.
• 31:40
  SPEAKER_00: I used to be funny.
• 31:42
  SPEAKER_00: I'm not funny right now.
• 31:44
  SPEAKER_00: I'm just working and just typing along and talking.
• 31:48
  SPEAKER_00: I'm not cracking jokes.
• 31:50
  SPEAKER_00: And actually, one of the things I tracked, I'm not even kidding, was I asked myself the question did I have fun today?
• 31:57
  SPEAKER_00: Did I crack a joke?
• 31:58
  SPEAKER_00: And if I didn't, then uh I am working too much and pausing because it's like we leave our full-time jobs, right?
• 32:06
  SPEAKER_00: To to then create our own full-time jobs.
• 32:10
  SPEAKER_00: Basically, it's like the same thing.
• 32:12
  SPEAKER_00: You could be more intentional about that.
• 32:14
  SPEAKER_00: Can you actually share that, Jenny?
• 32:16
  SPEAKER_00: Because you made that transformation.
• 32:17
  SPEAKER_00: Like, you know, I was killing it last year, but I was working so much hustling, and I do not want that.
• 32:22
  SPEAKER_00: And yeah, I would love for you to share your story or any insight and advice you have for everyone.
• 32:28
  SPEAKER_01: Yeah, absolutely.
• 32:29
  SPEAKER_01: I resonate with that because literally had my job again.
• 32:33
  SPEAKER_01: And the thing with marketing, the reason why I I left corporate America, right?
• 32:37
  SPEAKER_01: The 905 was because I felt like I was a cog in the wheel, so to speak.
• 32:43
  SPEAKER_01: I again, I love the work, I love my coworkers, I love the things that I learned, but I just again, I just felt like I was just doing the same thing, rinse or repeat every day.
• 32:51
  SPEAKER_01: And then I was doing it again when I left my job.
• 32:54
  SPEAKER_01: And I really felt like something was missing.
• 32:58
  SPEAKER_01: And I didn't know what it was.
• 33:01
  SPEAKER_01: But thanks to Elaine, you know, she helped me figure out my days, right?
• 33:06
  SPEAKER_01: Like, okay, you're not taking meetings on Fridays.
• 33:10
  SPEAKER_01: Give yourself like a three-day weekend.
• 33:12
  SPEAKER_01: I'm like, cool.
• 33:13
  SPEAKER_01: Thursday, Fridays, I love creating content by the way.
• 33:15
  SPEAKER_01: Thursday, Fridays could be your creative days.
• 33:17
  SPEAKER_01: Mondays are your CEO days where you really like plan your whole week out.
• 33:20
  SPEAKER_01: And that's what I needed to hear.
• 33:22
  SPEAKER_01: Like, I needed someone to tell me how to structure my days so I'm not a cog in the wheel, literally, and not spinning myself to misery.
• 33:33
  SPEAKER_00: Well, because one of the things we noticed for you, Jenny, is unlike me, Jenny like loves creating reels and TikTok videos.
• 33:43
  SPEAKER_00: I mean, she is a marketer, she loves doing that.
• 33:46
  SPEAKER_00: For me, the thought of if anyone has ever created a reel or a TikTok video, you know how long that that stuff takes, but Jenny doesn't mind.
• 33:54
  SPEAKER_00: Jenny loves it and enjoys it.
• 33:56
  SPEAKER_00: And that's what brings her so much joy.
• 33:58
  SPEAKER_00: I remember when we did our VIP day, we were like talking about health code and what things to buy.
• 34:04
  SPEAKER_00: And then we started talking about bargaining, she just lit up.
• 34:07
  SPEAKER_00: So, where in the week do you dip and would excite you to do the thing you actually love doing?
• 34:14
  SPEAKER_00: So, and just so it's different for each person.
• 34:17
  SPEAKER_00: But Jenny, congrats on creating the life you want.
• 34:22
  SPEAKER_01: Oh, thank you, Elaine.
• 34:23
  SPEAKER_01: It took a while to get there.
• 34:25
  SPEAKER_01: You know, it took a while, you know, it took a lot of doing what I wasn't supposed to be doing, so to speak, or, you know, and creating that learning experience for myself.
• 34:35
  SPEAKER_01: So I knew at the end of the day what I wanted or the or the life that I wanted for myself.
• 34:40
  SPEAKER_01: That's really, that's really what it was.
• 34:42
  SPEAKER_00: I love, no, I love that you say that because sometimes people think, oh, that was such a waste.
• 34:47
  SPEAKER_00: I wasted a full year trying this or doing that.
• 34:50
  SPEAKER_00: And honestly, it wasn't a waste.
• 34:52
  SPEAKER_00: It's kind of like dating, right?
• 34:53
  SPEAKER_00: You had to date like not such great matches.
• 34:57
  SPEAKER_00: I can't say horrible people, because I'm gonna just tell you I had a lot to heal.
• 35:01
  SPEAKER_00: So thank you to everyone I dated before and telling me what trauma and healing I need to do.
• 35:06
  SPEAKER_00: That's for another episode.
• 35:07
  SPEAKER_00: I'm kidding.
• 35:08
  SPEAKER_00: But you needed to try different things.
• 35:10
  SPEAKER_00: And also, it's interesting because I find my most favorite clients I love working with are older in terms of late 20s.
• 35:18
  SPEAKER_00: I love people in their 30s and above because they have life experience.
• 35:24
  SPEAKER_00: And that life experience cannot replace anything else.
• 35:29
  SPEAKER_00: It's really fascinating.
• 35:30
  SPEAKER_00: I know you do marketing, but people when I meet people who are young, it's like, I just need to be TikTok famous or have 10,000 followers on Instagram.
• 35:37
  SPEAKER_00: Like, nope, you need to actually know how to create a relationship and be actually really good at whatever service or product you have.
• 35:46
  SPEAKER_00: So, Jenny, I would love for you to share.
• 35:50
  SPEAKER_00: If people are in the LA area, if they live here, and because LA is a big city, I know fo some listeners here do visit LA.
• 35:56
  SPEAKER_00: How can they find Sampa?
• 35:58
  SPEAKER_00: What do you guys provide?
• 35:59
  SPEAKER_00: Tell us about the indoor, the takeout, all of it.
• 36:04
  SPEAKER_01: Yes, yes, yes, absolutely.
• 36:06
  SPEAKER_01: So Sampa is uh fine dining built in American food.
• 36:10
  SPEAKER_01: Um, it's co-owned by myself, Chef Josh, and another one of our friends, Bianca Villar, who is a dancer as well.
• 36:17
  SPEAKER_01: We're all dancers.
• 36:18
  SPEAKER_01: We are based out of the arts district in downtown LA.
• 36:21
  SPEAKER_01: You could find us on Instagram, sampa.la.
• 36:25
  SPEAKER_01: And we are open for dine-in, walk-ins, and reservations.
• 36:30
  SPEAKER_01: We are doing a soft opening right now, but in two months, we're gonna be doing our grand old opening where we're gonna have a brand new menu and it's gonna be super exciting.
• 36:38
  SPEAKER_01: So I hope you can dine with us.
• 36:40
  SPEAKER_00: Okay, let me try to pull some more questions out.
• 36:42
  SPEAKER_00: So tell us about the dishes.
• 36:43
  SPEAKER_00: What are your favorite dishes, Jenny?
• 36:46
  SPEAKER_01: Okay, so I would say the dishes that have, I guess, the essence, the real essence of sampa, for example, I think Elena had mentioned it.
• 36:53
  SPEAKER_01: It's the care cade tamales, which is a braised oxtail with bagaong dust.
• 36:59
  SPEAKER_01: If you don't know what bagaong dust, it's it's this funky shrimp paste that we put on mangoes and we dehydrate it, make it into a dust with a sunflower seed crumble and a peanut valut sauce.
• 37:10
  SPEAKER_01: So a very creamy peanut sauce.
• 37:12
  SPEAKER_01: And for Sampa, that is who we are, right?
• 37:15
  SPEAKER_01: We're not just Filipinos, we're not just, you know, in the Philippines, you know, with traditional chicken adobo and you know, kara kada, which we love.
• 37:24
  SPEAKER_01: So we get a song we love.
• 37:25
  SPEAKER_01: But this is a story of who we are and how we grew up in LA and in Orange County.
• 37:30
  SPEAKER_01: We're inspired by so many different cultures.
• 37:33
  SPEAKER_01: Um, for example, we have Sinagang Sholombao.
• 37:36
  SPEAKER_01: We have pasta pala book.
• 37:38
  SPEAKER_01: And if you don't know what pasta or what pala book is, it's it's like a noodle with a lot of orange sauce and it's very savory with a chicharon crumble and eggs and shrimp on top.
• 37:50
  SPEAKER_01: But what we did was that I know what we did was that we deconstructed it.
• 37:57
  SPEAKER_01: So it's like shrimp and tofu in the middle with a lobster bourbon sauce made with handmade pasta that's infused with saffron.
• 38:04
  SPEAKER_01: So it's really just us telling our story and who we are growing up in LA.
• 38:10
  SPEAKER_00: So part of my call your dreams in our circle is I do one-to-one meetings with my clients if they happen to be in the LA area.
• 38:17
  SPEAKER_00: Um, we meet in person.
• 38:18
  SPEAKER_00: And that's whole Jenny.
• 38:19
  SPEAKER_00: I was like, okay, we're gonna do a one-to-one at Sampa in person.
• 38:24
  SPEAKER_00: And it is a drive.
• 38:25
  SPEAKER_00: If you know LA, you don't even need to live here.
• 38:28
  SPEAKER_00: But hey, traffic happens, but it is worth the drive.
• 38:31
  SPEAKER_00: I actually drove to Sampa.
• 38:33
  SPEAKER_00: It was Christmas day, Christmas Eve.
• 38:36
  SPEAKER_00: Yeah, Christmas Eve, because my parents are older and I just wanted to get food.
• 38:39
  SPEAKER_00: So I went to Sampa and they all loved it.
• 38:42
  SPEAKER_01: I'm so glad.
• 38:43
  SPEAKER_01: Yeah, I Elaine actually came in ordering like, I think you ordered like a tray full of like kata kata tamales.
• 38:50
  SPEAKER_01: Yeah.
• 38:50
  SPEAKER_01: And at the time we were so new, and I knew you were bringing it to your family, like your titos and titas.
• 38:55
  SPEAKER_01: And we were like, oh my god, people are bringing this to their family.
• 38:58
  SPEAKER_01: What are they gonna think about these kata cutamales?
• 39:00
  SPEAKER_01: Are they gonna shame us?
• 39:01
  SPEAKER_01: We don't know.
• 39:02
  SPEAKER_01: But when you were like, oh my god, everyone ate them, oh my god, we did our job.
• 39:08
  SPEAKER_01: And yeah, and since then, we've had a ton of titas, a ton of thitos come in, and they're all super skeptical.
• 39:15
  SPEAKER_01: But once they bite into it, they're like, oh, they they point their fork at us, and they're like, this is really good.
• 39:21
  SPEAKER_00: So for those that are not Filipino, Tita means auntie and Tito means uncle.
• 39:26
  SPEAKER_00: And I'm kind of laughing here because it's like, wow, I think I think what Jenny, Josh, Bianca, and everyone at SAP are probably motivated for.
• 39:35
  SPEAKER_00: It's like, we just need to make sure these Filipino customers don't judge us.
• 39:38
  SPEAKER_00: And I'm joking around because Filipinos just judge all the time.
• 39:42
  SPEAKER_00: It's like one of our characteristics, specifically more the older folks.
• 39:48
  SPEAKER_01: And oh yeah, oh, we get we get judged for sure.
• 39:51
  SPEAKER_01: We get judged for sure.
• 39:56
  SPEAKER_00: And if anyone's interested in doing marketing, how can folks find you?
• 40:01
  SPEAKER_01: Yeah, the easiest way to find me is on Instagram.
• 40:04
  SPEAKER_01: I'm pretty active on there.
• 40:05
  SPEAKER_01: It's Jenny Valiash, J-E-N-N-Y-V-A-L-L-E-S as in Sam.
• 40:09
  SPEAKER_01: And you can DM me there.
• 40:11
  SPEAKER_00: And at the time of us recording this episode, we worked together for three months.
• 40:16
  SPEAKER_00: And the Color Dreams Inner Circle is a 12-month one-to-one as well as group program with two retreats.
• 40:23
  SPEAKER_00: What has been results working with me and not just monetary, but what have you loved about working with me, just in case there's anyone interested in working with me and my team?
• 40:32
  SPEAKER_01: Absolutely.
• 40:33
  SPEAKER_01: You know, coming off of last year, I knew and I had this big intuitive feeling of that change was coming.
• 40:42
  SPEAKER_01: Um, I was at a tipping point with my marketing agency.
• 40:45
  SPEAKER_01: I was like, I need help because I know the only way is up from here.
• 40:49
  SPEAKER_01: Sampa was coming into the fold.
• 40:51
  SPEAKER_01: So there were so many big changes in my life.
• 40:54
  SPEAKER_01: And I sat down and I was like, wow, I need support.
• 40:58
  SPEAKER_01: I don't know what that looks like or how that's gonna look like, but I know I need big, high-level support.
• 41:05
  SPEAKER_01: And I had actually met Elaine, like she came into my radar about a year or so ago through her other clients, first who are some of them are my best friends.
• 41:14
  SPEAKER_01: And at that time, I didn't, I wasn't last year, I wasn't in a space for a business coach because I was in the mode of I know how to make my money.
• 41:20
  SPEAKER_01: But when I knew that change was coming and I knew I had to shed and bring new energy in, that's when I was like, I'm gonna hit up Elaine.
• 41:29
  SPEAKER_01: And it's literally the best decision I've ever done because I needed clarity in my life.
• 41:34
  SPEAKER_01: I needed help.
• 41:35
  SPEAKER_01: I needed support, I needed structure.
• 41:38
  SPEAKER_01: And I knew a business coach was the answer.
• 41:41
  SPEAKER_01: But the the question was like, who was going to be that business coach?
• 41:44
  SPEAKER_01: Who was going to be the right one for me?
• 41:46
  SPEAKER_01: Elaine, I think we had lined in so many ways again.
• 41:49
  SPEAKER_01: Like personally, you know, being a woman of color, it's just there's just so many things that we could talk about, and you get it.
• 41:58
  SPEAKER_01: Like Filipino culture in general.
• 42:01
  SPEAKER_01: And I I really appreciate that because that's at the foundation of that's who I am and a part of my struggles and also part of my story and my successes.
• 42:11
  SPEAKER_01: So definitely someone relatable.
• 42:12
  SPEAKER_01: And also, I just gained so much clarity working with you literally in three months.
• 42:17
  SPEAKER_01: Three months.
• 42:18
  SPEAKER_01: And what has happened in the last three months?
• 42:21
  SPEAKER_01: Oh man, I would say definitely a peace of mind.
• 42:25
  SPEAKER_01: You know, when you're an entrepreneur and you're by yourself, you're always questioning like, is this right?
• 42:31
  SPEAKER_01: Is this not right?
• 42:32
  SPEAKER_01: I have questions about this.
• 42:33
  SPEAKER_01: How much do I price myself?
• 42:34
  SPEAKER_01: Am I my packages right?
• 42:36
  SPEAKER_01: I don't know.
• 42:37
  SPEAKER_01: Am I what kind of conversation do I need to have with this person?
• 42:42
  SPEAKER_01: But it's just more of a peace of mind that someone knows and can help me in these, I wouldn't say how we say it, difficult conversations.
• 42:50
  SPEAKER_01: We call them conscious conversations.
• 42:53
  SPEAKER_00: Yes, and it's great.
• 42:54
  SPEAKER_00: Yeah, and it's great.
• 42:56
  SPEAKER_00: Yeah, and Jenny's celebrating like her biggest quarter from last quarter.
• 43:01
  SPEAKER_00: So congrats.
• 43:03
  SPEAKER_00: And thank you.
• 43:04
  SPEAKER_00: And another thing is that you're not working as much as you have been before.
• 43:10
  SPEAKER_01: That is true.
• 43:12
  SPEAKER_01: Um, I yes, Elaine, I did, I did have my first big quarter and I'm very excited.
• 43:18
  SPEAKER_01: Um, and I have a lot to thank you because I think again, with the structures put in place, the conversations I've had with people, um, it's just easier, right?
• 43:28
  SPEAKER_01: Everything, yes, it's easier, but I have heardays.
• 43:31
  SPEAKER_01: But the most important thing is that I love what I do at the end of the day, and I don't question it anymore.
• 43:38
  SPEAKER_00: Congrats.
• 43:39
  SPEAKER_00: And for those that could watch in video, I mean, I know we talk we've been talking about business, but there's also a spiritual aspect that I love doing in my own coaching.
• 43:46
  SPEAKER_00: A lot of people don't know that I'm also Reiki certified.
• 43:49
  SPEAKER_00: But behind Jenny, I made her do like an altar for her dad and family.
• 43:56
  SPEAKER_01: I'm like, I know this is on a podcast, but if you don't see me, I'm actually Moving my head so you could see this like old school photo of my dad's side of the family.
• 44:06
  SPEAKER_01: I also have photos of my grandparents.
• 44:08
  SPEAKER_01: Um, I think Elaine, when I first started this process with you, was just honoring my ancestors and where I where I came from and how I guess it's more of like how if it wasn't for them, I wouldn't be where I am today.
• 44:21
  SPEAKER_01: And I definitely feel that with Samba, right?
• 44:24
  SPEAKER_01: Bringing our culture to the forefront, having other cultures and other people experience who we are.
• 44:30
  SPEAKER_01: And I felt my dad's energy.
• 44:34
  SPEAKER_01: My dad passed away in 2012.
• 44:36
  SPEAKER_01: For those of you who don't know, my my grandparents' energy and my ancestors' energy.
• 44:40
  SPEAKER_01: And I didn't know how to explain it.
• 44:42
  SPEAKER_01: But when I met Elaine, she was like, You need to make an altar.
• 44:47
  SPEAKER_01: But she understood that.
• 44:49
  SPEAKER_01: Like there was this unspoken energy.
• 44:52
  SPEAKER_01: And I have my stage, my Palo Santo, I light it up and I tell them thank you.
• 45:00
  SPEAKER_00: Well, and you don't necessarily have to be Filipino or one of color, but I mean, we're all here in this planet at this current time.
• 45:09
  SPEAKER_00: What what a beautiful abundance because of all the ancestors before us.
• 45:14
  SPEAKER_00: And so for Jenny, it's behind her.
• 45:16
  SPEAKER_00: For me, I have an altar of my, I'm looking at them right now, like my two grandmas, um, like four generations picture.
• 45:25
  SPEAKER_00: Then I have Sage, Paul Santo everywhere, candles, just honoring them because hey, I mean, I know we are like all happy talking in this episode, but there are tough times in business.
• 45:38
  SPEAKER_00: You know, there's sometimes I'm like, it would be really nice if I just just don't, you know, why did why did we why did women have to work?
• 45:45
  SPEAKER_00: It's kind of like Ali Wong.
• 45:46
  SPEAKER_00: Like, I just can I just be a housewife?
• 45:48
  SPEAKER_00: Can I just clean?
• 45:51
  SPEAKER_00: By the way, there is nothing wrong if that's what you want.
• 45:55
  SPEAKER_00: But there is nothing wrong.
• 45:56
  SPEAKER_00: I just want to share that if if that's what you want in life.
• 45:59
  SPEAKER_00: But for me, this is what I want.
• 46:02
  SPEAKER_01: Absolutely.
• 46:02
  SPEAKER_01: And, you know, um, going back to the theme of being an entrepreneur and charging your worth, I think Elaine, you had said this was that if it wasn't for my grandparents doing what they had to do, or our immigrant parents coming over here and doing what they have to do to survive, we wouldn't have that opportunity to choose the path, but we wanted for ourselves and do what we want, whatever that looks like, right?
• 46:27
  SPEAKER_01: If you do want to be a stay-at-home mom, if you do want to be an entrepreneur, if you do want to have a full-time job with a side hustle, it's like we have that opportunity to choose because our ancestors gave that, gave that to us.
• 46:41
  SPEAKER_00: Yeah.
• 46:42
  SPEAKER_00: And it's just how can we not take advantage of being selfish?
• 46:48
  SPEAKER_00: Actually, that's what our ancestors gave us.
• 46:50
  SPEAKER_00: They gave the gift of us being selfish because they couldn't.
• 46:55
  SPEAKER_01: Yes.
• 46:56
  SPEAKER_01: 100%.
• 46:58
  SPEAKER_00: I mean, who knew that I'd be eating cutty cutting tamales, you know, or duck pan seat canton?
• 47:05
  SPEAKER_01: Exactly.
• 47:06
  SPEAKER_01: So, you know, a lot to be grateful, a lot, a lot to be thankful for.
• 47:09
  SPEAKER_01: And every day, you know, for this journey that I'm on, it's it's been a huge blessing.
• 47:15
  SPEAKER_00: So I love ending episodes with two final questions.
• 47:18
  SPEAKER_00: So one question is what is one call your dreams reflective question for everyone listening?
• 47:25
  SPEAKER_00: So, what is a reflective question people should ask themselves as they want to charge premium rates or pause and scale to that next level?
• 47:34
  SPEAKER_01: I would say this, you know, yes, money is involved, yes, payment rates, but at the at the end of the day, is what you're doing or the client you're working with, are they truly making you happy?
• 47:49
  SPEAKER_01: Do they bring you joy?
• 47:51
  SPEAKER_01: Is what you're doing brings you joy.
• 47:54
  SPEAKER_01: And then I think from there, then you could figure out okay, do I let go of them?
• 48:01
  SPEAKER_01: Do I do I keep them on?
• 48:03
  SPEAKER_01: If I keep them on, they bring me joy.
• 48:05
  SPEAKER_01: I know the value that I bring to them.
• 48:07
  SPEAKER_01: You could start figuring out your rates from there.
• 48:09
  SPEAKER_01: And even having these open up conversations with other other people and being like, what makes sense?
• 48:15
  SPEAKER_01: Yes, the first question is does it bring you joy?
• 48:18
  SPEAKER_00: I'm kind of laughing here.
• 48:20
  SPEAKER_00: So for those that are Filipino listening, I was thinking of Joy Kit Joy Chicken from Jolly Bee.
• 48:25
  SPEAKER_00: And I was like, how Filipino just have to bring the word joy.
• 48:29
  SPEAKER_00: And usually, if you you know, how many of us have cousins who are Filipino that their mid the person's middle name is Joy?
• 48:37
  SPEAKER_00: So I'm like, oh God, you're so Filipino.
• 48:42
  SPEAKER_01: Um, I'm actually I'm cracking up so hard.
• 48:45
  SPEAKER_01: Like I let out a big belly laugh because that is hilarious.
• 48:51
  SPEAKER_01: Like, oh, very Filipino.
• 48:53
  SPEAKER_00: Yes.
• 48:54
  SPEAKER_00: And then the last question is what is one create your legacy action folks can do?
• 49:01
  SPEAKER_00: So what is one action people can do from this episode?
• 49:04
  SPEAKER_01: Take a pause, take a break, you know, whatever, whatever that means to you.
• 49:09
  SPEAKER_01: Is it 30 minutes when you have some downtime in the morning when you first wake up or before you go to bed and just celebrate your wins, you know, celebrate your wins, celebrate your your gratitude, you know, what you've done to that day.
• 49:24
  SPEAKER_01: And it could be as small as like, I walked today.
• 49:26
  SPEAKER_01: I walked like 10 steps.
• 49:27
  SPEAKER_01: That's great.
• 49:28
  SPEAKER_01: I cooked a meal today, whatever that means for you.
• 49:32
  SPEAKER_00: Well, I'll tell you what I got from this episode is I hope all of you are gonna start charging premium rates and pausing.
• 49:42
  SPEAKER_00: Yes, absolutely.
• 49:44
  SPEAKER_00: I hope so too.
• 49:46
  SPEAKER_00: Jenny, thank you so much for your time.
• 49:48
  SPEAKER_00: Um, the only thing that I hated about this episode is that I'm very hungry because we talked about food.
• 49:56
  SPEAKER_00: So if you guys are really hungry, I do suggest you go check out Sampa.
• 49:59
  SPEAKER_00: They're located downtown LA Arts District.
• 50:02
  SPEAKER_00: Did you like that plug-in?
• 50:03
  SPEAKER_00: Was that good?
• 50:04
  SPEAKER_00: Cool, good.
• 50:05
  SPEAKER_00: Yeah, sounds great.
• 50:06
  SPEAKER_00: Thankfully.
• 50:08
  SPEAKER_00: That's amazing.
• 50:09
  SPEAKER_00: Thank you.
• 50:10
  SPEAKER_00: All right, Legacy Makers, I'll see you at the next episode.
• 50:14
  SPEAKER_00: Legacy Maker, I hope this episode reminds you of how simple it is to scale your business.
• 50:21
  SPEAKER_00: Just charge a premium rate to work with less clients, pause to acknowledge what's working and not working, and play so you can have the life you truly deserve.
• 50:32
  SPEAKER_00: Like most recently, I realized living my best life is binge watching Bridgerton.
• 50:38
  SPEAKER_00: Yep, that's my best life.
• 50:40
  SPEAKER_00: And just a reminder: our ancestors sacrificed so much so we can be selfish, so we can have this life of choice.
• 50:50
  SPEAKER_00: So if you loved what Jenny and I shared, you can have more by doing less.
• 50:58
  SPEAKER_00: And if that's the track record you want to have, well, I want to invite you.
• 51:04
  SPEAKER_00: If you are an established coach or consultant who wants to create a business that aligns with the life and abundance you deserve, I want you to apply for my Color Dreams Inner Circle, a 12-month one-to-one and group coaching program for established coaches and consultants with in-person and virtual calls.
• 51:26
  SPEAKER_00: Just apply by going to ElaineLew.com forward slash inner circle.
• 51:32
  SPEAKER_00: Because here's the thing, Legacymaker.
• 51:35
  SPEAKER_00: I want you to stop choosing between what works over what you really want.
• 51:39
  SPEAKER_00: And I'm here to support you in the process of releasing what you've built up to now to something that is more aligned with you.
• 51:49
  SPEAKER_00: So go to ElaineLu.com forward slash inner circle to apply.
• 51:56
  SPEAKER_00: Legacy Maker, you just finished another episode of the Call Your Dreams podcast.
• 52:02
  SPEAKER_00: Be sure to take another five minutes and reflect with my acronym tag.
• 52:06
  SPEAKER_00: What were your biggest takeaways, your actions, and your gratitudes?
• 52:13
  SPEAKER_00: Want more of me and my team?
• 52:15
  SPEAKER_00: If you're curious about working with us, go to my website at elenelew.com slash call to schedule a call with me.
• 52:25
  SPEAKER_00: During this 30-minute complimentary get it done call, I'll provide you three action items towards your goals.
• 52:31
  SPEAKER_00: And if we're not a good fit, I'll refer you to other people and resources because integrity is my number one value.
• 52:38
  SPEAKER_00: All right, legacy maker.
• 52:40
  SPEAKER_00: I'll see you next Thursday for our newest episode.
• 52:43
  SPEAKER_00: Remember to colour your dreams to create your legacy.