Deliver great customer experience by including your customers - Interview with Mark Hurst of Creative Good

Punk CX: Customer Experience Insights with Adrian Swinscoe · Jan 11, 2020 · 37m

Today’s interview is with Mark Hurst, who founded Creative Good in 1997, a New York based consulting and services company focused on the customer experience. Today, he joins me to talk about his new book: Customers Included: How to Transform Products, Companies, and the World - With a Single Step, that he recently co-authored with his colleague Phil Terry.

This interview follows on from my recent interview: How to create a successful, mission driven business in a profit driven world – Interview with Seth Goldman and Barry Nalebuff of Honest Tea – and is number seventy seven in the series of…