skinny.

Latest / Mini Scroll

The Rise & Anatomy of The Iconic Influencer Apology

In this week's episode, I explore how the influencer apology has become such a big part of online culture. I look at the evolution— from Notes app apologies, to tearful off-the-cuff YouTube videos, to apologies FOR the first apology, to... ukelele apologies(?) — before diving into some of the most iconic examples of influencer apologies over the years.

Timestamps:

3:40 How has the influencer apology become such a major part of online culture?

7:47 The evolution of influencer apologies

10:04 Addison Rae

12:23 Shane Dawson

13:28 Jeffree Star

14:39 Sienna Mae Gomez

15:18 Colleen Ballinger

17:54…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.