Latest / Jewelry Business Academy Podcast
259 | You're Not "Just an Artist" — The Shift That Doubled Alena's Jewelry Sales
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Are you treating your jewelry business like a hobby… or like a real business?
In this episode of the Jewelry Business Academy Podcast, I'm joined by Alena Mack, a nature-inspired sterling silver jewelry designer who shares how she shifted from artist to CEO and nearly doubled her jewelry sales.
Alena opens up about her journey from stay-at-home mom on an off-grid homestead to building real momentum in her business. We talk about the moment she started paying herself consistently, how email marketing transformed her online jewelry sales…
The skinny
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