Latest / We Are For Good Podcast - The Podcast for Nonprofits / 345. The Era of Inclusive Philanthropy + How to Democratize Social Impact - Richie Kendall

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345. The Era of Inclusive Philanthropy + How to Democratize Social Impact - Richie Kendall · We Are For Good Podcast - The Podcast for Nonprofits

• 0:03
  Becky Endicott: Neon One makes software solutions specifically built for nonprofits. You can finally have your donor management fundraising software, program management and nonprofit operations all in one place.
• 0:12
  Becky Endicott: Learn how Neon One can help your nonprofit create long lasting relationships by visiting neonone.com/weareforgood.
• 0:26
  Jonathan McCoy: Hey, I'm Jon.
• 0:27
  Becky Endicott: And I'm Becky.
• 0:28
  Jonathan McCoy: And this is the We Are For Good podcast.
• 0:30
  Becky Endicott: Nonprofits are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more and be more for the causes that improve our world.
• 0:40
  Jonathan McCoy: We're here to learn with you from some of the best in the industry, bringing the most innovative ideas, inspirational stories, all to create an impact uprising.
• 0:48
  Becky Endicott: So welcome to the good community. We're nonprofit professionals, philanthropists, world changers and rabid fans who are striving to bring a little more goodness into the world.
• 0:59
  Jonathan McCoy: So let's get started. Becky, our friends in the house.
• 1:03
  Becky Endicott: Our friend that like after we met him, we just didn't want to be friends. We wanted to adopt him like into the family immediately.
• 1:10
  Jonathan McCoy: It's honestly what happened. Because you know the power of community, we talk about it all the time, a friend introduces a friend chooses a friend. And sometimes you just get on a call with somebody you're like me and we could talk for a really long time because so much value alignment, so much intersection of the work that we're doing, that kind of collides. And that's the story with Richie Kindle, and I'm so excited to welcome him on the podcast today. He is the co founder and chief experience officer over at good world we share a love of the word good together on this. But Richie has this really cool winding story that has led him here. And it's really hardwired him in a really unique way that sees philanthropy and a lot of the ideals that we perpetuate, and lift on the podcast, a lot of really activating around democratizing social impact and creating a more inclusive environment for everybody to come to the table ever wanted to be part of this magnetism.
• 1:57
  Jonathan McCoy: That's known as philanthropy.
• 2:00
  Jonathan McCoy: And so I'm really excited to dive into this conversation today. But let me tell you a little bit about Richie. So I mentioned he's the co founder and chief experience officer at good world. This is a social impact platform that's powered by generosity, collaboration, compassion, we're workplace giving another passion of ours Oh, my cause marketing, influence or impact in the next generation philanthropy all collide. And they were you know, casually called by Fast Company is one of the world's most innovative companies. So way to go, are you on that? But Ritchie story of how he kind of became part of good world as he had his own company called cheerful giving, that was acquired a few years back. And it grew to power, the social impact initiatives in many of the world's largest brands and leading nonprofits, and rich he's worked with a lot of the biggest brands, I mean, brands that you would recognize from MasterCard, forever 21, Frontier Airlines and so many more, but he is just this heart powered, really philanthropy minded, big picture thinker. And so I'm really delighted to have you in our house today, Richie, welcome to the podcast. Thanks so much for being here.
• 2:56
  Richie Kendall: It is a treasure being with you both. Thank you for having me.
• 3:00
  Becky Endicott: You're a treasure.
• 3:01
  Jonathan McCoy: Like we're delighted. I remember right after we met, I like texted Bekins like, Okay, you gotta meet Richie. I don't know when y'all can talk. But it's just, it's awesome to hear your perspective. And that's what the conversation today we want you to cast a vision for what you're seeing in the sector. But before we do that, we want to know you, we want to introduce you to our community. So take us back to your story and kind of share a little bit of your winding path that led you to here today.
• 3:23
  Richie Kendall: Yeah, absolutely. So if I were to go all the way back, I, I might start, I might start with the beginning of what you could categorize as my hero's journey.
• 3:36
  Richie Kendall: Yes, I grew up as a as a creative young person, and had tragedy befall me at about six years old when my father passed of cancer, so colon cancer, and that that kind of left me my mom and my younger brother, you know, in a place of really needing to come together and, and define our family and move forward. Since he was such a light in, in their lives, and everybody who he touched, it was almost like, I was looking up to this person who wasn't there in the flesh, but but was still very much a part of our lives moving forward. And I think that kind of put me onto a purpose driven path, which I know you guys know so much about. And, and it also forced me at six years old to start making sense of the world. I mean, when you lose someone at that age, and you are just starting to grow into your own way of understanding the world around you, you are you start realizing, oh, okay, we're not getting out of this alive. None of us are. And so we're all only here for a short period of time.
• 4:51
  Richie Kendall: And so it's almost it's almost upon us or it's our responsibility to make Get magical, and to share it with people. So that's that's my origin myth, I would say. And from there, it took me into filmmaking, entrepreneurship, storytelling, all of my passions as a young, creative personal kind of have come together in different ways. And, and where I am today is really just blending those passions in unique ways based on the people I've met, and some of the changes we've seen in this crazy digital environment that we're hurtling into it.
• 5:35
  Becky Endicott: Tell me tell me, before we get in any further tell us what your dad's name is.
• 5:39
  Richie Kendall: His name. His name is Bob Kendall, Robert Kendall.
• 5:42
  Becky Endicott: Hi, Robert. Hi, Bob. Okay, I think it's important to name those people that are so important in our life. And I love this legacy that Bob Kendall has left with you because and God bless your mother who fostered and understood that creativity and you that needed a space to like grow and just turn and try things in this world. Because I think the thing that really resonates with me about you, Richie is well, within five minutes of meeting you, I felt like I've known you my entire life. And the way that you can cast vision, the way that you see marketplaces and trends almost before anybody else is so fascinating to us. And we're seeing some of them in our spaces, too. And I think it's just fun to just talk about not a, you know, bow, a carpenter just talked about this with us, like, what are the trends and not just what's trendy? How are we looking at how we can move the needle in a substantial way, not through tactics, not through some of these strategies, but through big ideation. And so I want you to kind of do some tone setting and talk about these three trends that are happening in philanthropy, which is so excited about the moment that we're seeing with the shift of digital and social community and the rise of the everyday philanthropist. Talk to us about where you see philanthropy moving in the next few years.
• 7:09
  Becky Endicott: And what's like really lighting you up and exciting you.
• 7:13
  Richie Kendall: I appreciate that framing Becky, and also appreciate the really kind words and honoring that you that you did there. Yeah, I have a pension for zooming all the way out, when when we have these types of conversations. And I might just borrow of a frame that that has been provided by an author named Charles Eisenstein, I don't know if you guys know Charles Eisenstein, but he's a really powerful thinker. And we're more or less as a species, or at least in terms of American culture, if we want to scope it down a little, or we're in this. We're in a space between stories. And the old story is this story of separation. Where more or less, we have this, I would say not antagonistic relationship with nature and the world around us.
• 8:11
  Richie Kendall: But certainly there's distance between the two, right? It's, it's often about dominating the other, the natural other or, or partaking in a competitive environment that we've seen inside capitalism and some of our other, our other ordering principles. And I think for us to really move forward, we have to all collectively, mind shift into a new way of seeing the world and relating to the world around us. And that can be more or less done through a new analysis of relationship and ritual in our everyday lives, how we talk to one another, how we connect with one another, how we organize ourselves. And so I think it's that frame that helps us understand the moment that we're all in, and hopefully imbues some sense of hope for the new types of organizing, we can do collaboration, compassion, generosity, beauty, excellence, truth, wisdom, all of these things, if we can get really in touch with them inside ourselves, we can create the world we want to see, we just have to tap into that imagination.
• 9:26
  Jonathan McCoy: I mean, that's beautiful. Right? And it's, it's hard not to see it in the lens of that's community, right?
• 9:34
  Jonathan McCoy: That's authentic community where people feel belonging or feel like they can show up authentically where you can lift each other and it's less walls and more hand holding. I mean, I know you believe in that. So where do you go with that? I mean, knowing that and how do you champion that? Like, what what do you do with that?
• 9:51
  Jonathan McCoy: Because I know this is a community that's surrounded by people who believe that you know, we just celebrated that on community week or it's coming up on the podcast. So Talk about how you see that changing the way we show up in work, you know to be torchbearers of that ideal.
• 10:06
  Richie Kendall: That's exactly right. And it's, it's why the both of you are have such infectious energy and why it's such a sense of community has really grown around what you're doing is because you're, you're making that beautiful noise that just resonates with the moment.
• 10:21
  Richie Kendall: And we all need it. It's its warmth, its comfort, its connection. You know, I would say, you know, what we're discovering in this, this time between stories and redefinition of, of how we do things and how we become something new is, is, is a lot of the movements that are now on the front pages, right? It's it's DEI, it's sustainability. It's belonging.
• 10:47
  Richie Kendall: These, these aren't just words, they're not just buzzwords, I mean, they can range that way.
• 10:55
  Richie Kendall: And we can certainly see a lot of white washing and greenwashing. But at the end of the day, it's coming from a desire of the heart within all of us to have a sense of play and balance and, and to be able to project our inner humanity into the environments that we're all going to be in every single day. So there's because our work world and our everyday lives are kind of blending together in these ways that have been somewhat on foretold, due to this new digital world were in in this remote work world, we need to bring in the play and, and a sense of meaning into everything that we're doing. And stop separating the working environment from the life we want to lead outside of work.
• 11:48
  Becky Endicott: I am here for that.
• 11:50
  Jonathan McCoy: I am here for that, oh, jinx, I'm here for that world.
• 11:53
  Becky Endicott: Of course, we're doing it again. Sorry, our brains sometimes meld on occasion. But I so agree with you. And I think you talking about the story of the past is separation. And the story of the future is connectivity and community. It's the only way, it's the only way that we see a path forward. That is one with vibrancy, and one where you can have purpose, but you can also have your personal life and the thing that fills you up. And I'm here for a world like that. And I want to dive a little bit deeper into this belonging piece in the DEI piece and the inclusion piece. Because we can't see philanthropy reaching its fullest potential, unless everyone is included. And unless the democracy and the equity is baked in, and I want you to talk about that evolution, and how that really juxtaposed with what we've been taught. And the way we've been taught to build relationships, the way we've been taught to ask for money and, and to build businesses.
• 12:58
  Becky Endicott: What is inclusive philanthropy?
• 12:58
  Becky Endicott: And I would say even just inclusive engagement, what does that look like and talk to us about the future of that and P.S. I'm gonna be taking notes.
• 13:07
  Richie Kendall: Here I go, kind of zooming out again. So do stop me if this becomes too annoying.
• 13:14
  Becky Endicott: Are you kidding?
• 13:14
  Becky Endicott: We're here for the vision.
• 13:16
  Jonathan McCoy: Love it.
• 13:17
  Becky Endicott: Yeah.
• 13:18
  Richie Kendall: So I feel it's it's obvious that this, that sometimes nature is cruel, that it often will create stratification and will create a feeling of competition, and kind of going all the way back to kind of the originating design of things like money. Money creates a sense of artificial scarcity. So it feels as if we're always we're always competing with one another for the same scarce resource. And when there's any kind of inequity within a system, whether that's like a demographic, or a political inequity in a system, the people that find themselves on the lower part of the pressure conditions feel the most stress the most injustice. And thus, when we're kind of coming out of an old story that is high, you know, highly hierarchical, you have a lot of grievance and oppressed groups and stories that are that have trauma baked into them. Like yeah, well, group swaths of human beings have trauma baked into their, their stories. So what what the new kind of flowering looks like is just reshaping the landscape level setting, honoring every individual being, human being and non human being on the planet as sacred value, equal sacred value from the point of it all offers its own divine Hein value. And so within the context of philanthropy, it means that there needs to be a sweeping invitation to all groups and all beneficiaries to be a become a part of the new philanthropy, and to have their voice heard in that. And we can talk about the ways that that can look and the journey that good rolls on in trying to sort of redefine what that looks like creating, yes, news and experiences. So maybe I'll just kind of go right into there.
• 15:31
  Jonathan McCoy: I mean, let me jump in. Because I feel like for our listeners real quick, I mean, that is what impact uprising is, that is not trademarked, We Are For Good.
• 15:39
  Jonathan McCoy: It's our vision, but to me, and to us, it's bigger than what our input in that whatever be, it's like the idea that we want to create an uprising that includes everybody, because we wouldn't want to block somebody from being part of that, that we believe is so magical to be a part of and transformative. And that's, this is reminding me of our original kinship of just like, yes, like when you find friends that value align like this, this is when you want to just like, run together, you know. And so I want you to talk about your piece of that impact uprising, and we're here for it.
• 16:08
  Jonathan McCoy: Sorry to jump in there. But I wanted to provide context to that too.
• 16:13
  Becky Endicott: Can we call it kin instead of kinship? Can we call it Kendallship. I mean, this is totally like Richie Kendall inspired, totally. Let's brand it.
• 16:23
  Jonathan McCoy: Like fire kindling, I was thinking.
• 16:25
  Becky Endicott: Oh, my God, all of it.
• 16:29
  Richie Kendall: And I want to riff on that, Jon, because that that was really important what you said and, and I might even go further and just say that, in a way we we do have to get away from just trying to solve symptoms. And what I mean by that is, there are ways of being that are a balm for deeper structural problems. And the balm for for those deeper structural problems is being a whole human being in your family, in your neighborhood, in in your broader community. When people are whole, it's almost like a, like you're putting out a harmonious tone, and other tones out there, other people will come to resonate with that tone. So the more whole human beings we can create, the more harmony we can create as a whole. It's kind of that that sort of it starts with the home axiom. So in terms of how all of this fits into into philanthropy in the philanthropy story, where we're still in this place, where if you want to talk about corporate philanthropy, yeah, leadership, or the prerogatives of a, of like a brand or a board, or ultimately making decisions about how philanthropic dollars get allocated, right, and that decision making is pretty centralized. So good world is here to actually not try to solve every problem of, of corporate philanthropy, but specifically to just unlock some of that value and invite more people into the decision making process. So let's just start with one practical example. We enable a brand, a corporation and influencer a major donor to make philanthropic donation. But instead of just cutting a check, or writing a few or disseminating grants to a few different charities, we actually invite a whole audience into that process to give more people voice about where that money goes. And through that process, you can actually multiply the power of the of every dollar of the investment because when you invite more people in, you can nudge them along the way to chip in, they become a part of a learning journey, they become integrated into that journey, and it will more or less reflect the values of all stakeholders that are involved.
• 19:17
  Becky Endicott: Taking a quick pause from today's episode to thank our sponsor, who also happens to be one of our favorite companies Virtuous. You know, we believe everyone matters and we've witnessed the greatest philanthropic movements happen when you both see and activate donors at every level.
• 19:31
  Becky Endicott: And Virtuous is the platform to help you do just that. It's so much more than a nonprofit CRM.
• 19:35
  Becky Endicott: Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving and we love it because this approach builds trust and loyalty through personalized engagement. Sounds like Virtuous might be a fit for your organization. Learn more today at virtuous.org or follow the link in our show notes.
• 20:07
  Jonathan McCoy: Hey friends, meet our new partner Gravyty.
• 20:10
  Jonathan McCoy: Gravyty provides an ecosystem of products to energize, mobilize, and steward your network of believers.
• 20:15
  Becky Endicott: One of its products is Community, your force for digital member communities. You know, we believe community is everything.
• 20:20
  Becky Endicott: And Gravyty's Community is designed to help take your organization's community engagement virtual and make members feel welcome and connected anytime, anywhere.
• 20:31
  Jonathan McCoy: With its video first platform, your community can have access to state of the art virtual networking experiences with a personalized feed directory to connect with peers and virtual events all in one place.
• 20:42
  Becky Endicott: The Coca Cola Scholars Foundation is a great example of a community customer who uses the platform to connect, get back and expand their scholar and alumni network. Its community platform allows members to connect by networking with fellow members and alumni to build relationships and mentorships.
• 20:58
  Jonathan McCoy: Learn how Gravyty's Community engages employees and in return keeps them happy, involved, enriched and motivated. Learn more Gravyty.com. That's Gravyty G R A V Y T Y dot com. Now let's get back to this feel good conversation.
• 21:20
  Becky Endicott: I mean, you're talking about moving from a mindset of transactional giving, to transformational giving to experiential giving. And I love that you brought that to our community, because we're all about not just hearing the warm fuzzies and the activation and the strategies, we want to get active, we want to take it and go do something with it. And we believe that everybody can play a role, and how they take what they've learned and push that into their community. Because if we've learned anything, by sitting in these chairs, and turning on these mics, it's that the answers to the most systemic problems, you know, not the symptoms that you reference, they reside in the community on the front lines of where we see suffering, where we see that someone needs healing, or to work through grief or trauma, as you've mentioned. And so thank you for recentering that, and I would I would love just like a practical example for our listeners, like how are you doing that? With your partners and good world? And how is that playing out? And I even want to know, like, what's the response been? Like? Have you seen it, iterate and change people?
• 22:29
  Richie Kendall: Yeah, it's, it's really exciting. You know, we, we can't claim any kind of inventor ship or patent of any of these ideas, because they're ultimately a part of, of trends and things that have been shaping and accumulating over time. Right, philanthropy goes back a very long time. Even corporate philanthropy goes back well into the last century. And as technology changes, new opportunities arise, and in many ways, the types of the types of technology and an ecosystem that we're building, there there, they actually may not have been possible before now. So so some practical examples. And the reason it's so rewarding being in this space is that creativity is or isn't endless. One that just came to mind, because I, because it's being posted today is a group, which is, which is a trading company, they they do stocks and, and they give a lot of money away, and they raise a lot of money. And what they're doing is they're actually just posting up $2,000 to their community that their community can redeem at one of three schools to be built in Honduras.
• 23:47
  Richie Kendall: And that type of approach to just give to give is, is amazing, because it increases the overall engagement rate, it educates individuals about the types of programs that are happening. And when people interact with that money, even if it's in small increments, like $10 per person, they, they get to think about the difference they're making with that money. And then they may chip in along the way on the journey. So that initial investment that was sent out to the community is now is now growing dramatically in in a matter of a few minutes or hours just by getting more people involved. So that's one example.
• 24:30
  Richie Kendall: I can list off half a dozen.
• 25:07
  Jonathan McCoy: I mean, let's juxtapose that against the execs going with a big foam board check, you know, to some C suite to take their picture to what you describe and what I keep hearing is like you get you're cultivating believers, which to us is the end game like you don't want just to transactional donor like that Mandor core value number four, combat it's about belief. It's about cultivating believers. So I think the magic happens is first when they're getting to be an active role. Like, how cool is that? The second when that school is built, there's that little piece inside their hearts like the Grinch that's like grows, you're like, you see that school and you remember, hey, I click that button to make that happen. And what does that do to somebody, you know, that maybe only had $10 to be part of it.
• 25:51
  Jonathan McCoy: But they believe that Wow, that really translated into something. And that leads to engagement over time and belief and what what a believer will do is just categorically different than just a transactional donor.
• 26:04
  Jonathan McCoy: So I love that you're doing that at scale. Super cool.
• 26:07
  Richie Kendall: So powerful. And and another contrast is just the underlying philosophy. Even when you compare a sort of give to give model versus a traditional matching model, a matching model kind of says, implicitly, that we will give only if you give, right, of course, it does induce more generosity by doubling the impact. But it is just philosophically a different place to come from me handing Jon money to make a difference in the world is investing in his values in a way that didn't create any kind of quid pro quo.
• 26:45
  Richie Kendall: It's just you go do your thing, and make the world a better place. And I trust you to do that with this money. And so we're just really excited to see how that meant that mind shift is is, is being manifested in these types of campaigns.
• 27:07
  Jonathan McCoy: Wow. I mean...really cool.
• 27:09
  Becky Endicott: It's fanscinating. And it's like the MacKenzie Scott, you know, trust based, you know, philanthropy example, played out in a corporate setting. And I can you imagine if your employer just said, I want to see you as a human being, I don't, I don't know fully what's going on in your life or the journey you've walked. But I would love to invest in that thing, which you did. And all of a sudden, it breeds that loyalty, it breeds that gratitude, that compassion, and then you're synced together in this thing. And I would even say, if you're somebody on an employee on the receiving end of that, circle back to your employer and tell the story of what happened, that connectivity is only going to amplify their ability to want to help more, and to see you as a human being.
• 27:56
  Becky Endicott: And then you start to break down these capitalistic structures.
• 27:59
  Becky Endicott: Here, I go on my philosophical rant, where it's less about hierarchy. And it's more about equity. And I just love these philosophical conversations. And I love everyone that comes into this, because we're truly ideating and talking and architecting. That world that we want to live in through these conversations and your involvement in it in whatever way in whatever small way, helps to re architect that. And so I thank you for bringing the empowerment piece into it. And it just feels like anybody can be a philanthropist in this moment. And we feel that so strongly. And we think the term philanthropy is ubiquitous, it can mean it's no longer just about the financial gift. It's how you show up. It's how you amplify, it's how you bring other people to the table. It's about how you give up your seat, and your privilege to somebody who hasn't had a chance. And so I would love to just get your take on this, Richie, like this concept of everyone can be a philanthropist right now, talk about this moment and how people can lean into it.
• 29:05
  Richie Kendall: That's, that's wonderful. And so well put, philanthropy is just love for humanity. That's, that's all it is. So you can express love in so many ways. I think like Cornel West, maybe borrowed from Martin Luther King that like, Is it justice is what love looks like in public, or something like that. There are so many ways to love our neighbors and others. And at the end of the day, it's it's almost like, let's just live out a code of ethics, to bring blessings upon yourself, bless your neighbor, to enrich yourself, enrich your neighbor, peace and happiness don't come to you from the horizon, they sort of spread out from you. And if brands were to get a hold of this and figure this out, they would create real long term enduring ecosystem. So figure this out. Right. And that's, I mean, you look at some of these moves by Patagonia. I mean, that's the leadership.
• 30:16
  Richie Kendall: Right?
• 30:19
  Becky Endicott: Yeah.
• 30:19
  Jonathan McCoy: And it's attracting your rabid fans.
• 30:22
  Jonathan McCoy: People deeply care about the environment? I mean, they double down on that, you know, it's like you find your people.
• 30:29
  Becky Endicott: Talk about what this is because this was this hit a couple weeks ago from when we're recording and for those that didn't see what the Patagonia founder did talk about that Ritchie.
• 30:38
  Richie Kendall: Basically took the entire the entire company into a, basically a public trust, you know, Patagonia will continue to operate, as it has, from the point of view of providing value to customers providing amazing outdoor experience education, gear to people who love the outdoors, but has essentially said, this value that we create, and these relationships with stakeholders we create don't belong to shareholders, they belong to the world, which is our whole community of stakeholders. And, and that's like walking the talk. That's really saying, it's not just marketing language, it's, it's saying, No, we're going to literally give this back to the world because that's where it came from.
• 31:30
  Jonathan McCoy: I mean, I think I'd love to go deeper on this as we think about the lens, because you kind of teased this idea.
• 31:36
  Jonathan McCoy: And I'd love to go back to it.
• 31:36
  Jonathan McCoy: As we think about democratizing philanthropy, talk about the idea that brands and influencers have the power to become these impact ecosystems. We love the word ecosystem, because I think it meets the moment of the omni channel and all the ways that we engage. What does that look like today? And how can people lean into that?
• 31:54
  Richie Kendall: Yeah, I love that framing. And I couldn't agree more ecosystems, you know, a framing of the day, because it implies that everything within that environment is sort of a center of its own distribution, that everything has value, and everything moves to and through every entity. So it's all in this constant state of, of giving and passing value through. So an ecosystem is not an extractive relationship. It's it's a, it is, it's like a it's like a bazaar, it's like a it's a marketplace, it's a place that that stuff moves and doesn't accumulate. So in terms of how brands and influencers are, at least the bleeding edge of a lot of influencers, who are really growing their positive pro social impact is there, they are doing that mindset shift they are, they're making kindness, a part of their growth. And, to me, that's, that's kind of synching with the overall operating principles of reality.
• 33:06
  Richie Kendall: It's not about cynicism, you can grow your brand, not by extracting value out of your community, but by providing value to your community. And I think it's a it's a matter of modeling, modeling a new ethic, from, from a business point of view, to an influencer point of view to or just a brand point of view.
• 33:30
  Jonathan McCoy: Louder for the people in the back. And this is like baking generosity, at the core of how we operate, you know, and it really does shift the lens of how companies like, create content and engage with customers, and all of that from an organizational standpoint.
• 33:45
  Becky Endicott: And I got to just like, talk about something we're seeing in this vein, because I think what you're saying, is so smart in it, and it's so forward thinking and P.S., it feels good. This is a way to walk through business where it feels good. And it feels like it gives balance to your life. But I agree with you.
• 34:02
  Becky Endicott: I mean, we're talking with some people in the background, you know, that want to partner with the company, and they're saying corporations are desperate for more goodness, more generosity, their customers, their consumers are demanding that they be more conscientious about, you know, who their customers are the things that they care about the Earth, you know, and incorporations are understanding that that robotic voice of content that they used to put out is just falling flat. And I think your call to arms about denying the cynicism denying the apathy, y'all this is the best way to stand out right now in a digital world is to bring hope in to bring joy, you know, to your company, bring cheerful pneus and if you can uplift that that's going to cut through the noise because we're all hearing the division. We're all hearing the cynicism. This is a way to get what we call scroll, stopping content where you can put something out there, and you all nonprofits, social impact, you have the upper hand right now in this moment, because the voice the authentic voice of the people is rising higher, then the level of what we're seeing that's top down from corporate or from brands. And so we're here for this moment and we just want to tell you, you have got a suit of armor on, step into it.
• 35:28
  Becky Endicott: Step in with the stories step in with your part and embrace it in live it. And the only way to do this everyone is through vulnerability and through authenticity. And so Richie, I just I, this is why we love hanging out with you because we can just wax philosophical and just dream about what it is. But the fun thing is, it's not just a dream, a pipe dream, like we're actually seeing this play out. And for those that are brave enough to step into it, they're the ones charting, winning, selling fundraising, growing the brand growing the community, and it's just the only way to go.
• 36:10
  Richie Kendall: Yeah, and it's from a nonprofit perspective, it's, it's, it's not just about grinding yourself more and doing more with less, it's, it's about embracing a lot of the power of this new infrastructure. That's, that's sort of building itself around us every day. Learning from businesses, so in many ways, you know, brands are becoming more human. But But nonprofits also need to become more like businesses, they do need to figure out how to create long term sustainability. But like you said, not not shy away from the value they're bringing to the space in this moment.
• 36:54
  Richie Kendall: Because at the end of the day, nonprofits are not just in the position of trying to do more than less anymore, they're actually in a position to imbue the world with this new ethic.
• 37:08
  Richie Kendall: And this new way of seeing the world when, when depression and anxiety have skyrocketed. When homelessness is actually on the rise, we need nonprofits now more than ever, and we can't just keep putting them into this position of martyrdom. They need to step it up and lead in a time when everything is kind of in question when a new story can be written can be written.
• 37:38
  Jonathan McCoy: And I think part of that new story, I was thinking this in my head, and then you segwayed into it beautifully. That new chapter that we're kind of walking into that maybe we're even in at this moment, nonprofits too, can be this magnet to people looking for more meaning looking for more relational overlap, and how their personal life how they show up about their passions, like were built around those type of passions, like this is hardwired work with direct impact, like this is a moment to attract those type of people to your team. And to keep those people on your team that have that you know, and what that looks like is figuring out how they can thrive and take care of them and their mental health and figure out all those things that we talk about on the podcast all the time to enrich the culture of your organization. So man, I'm loving this, I want to give you a chance to storytel because we mutually believe in the power of seeing the power of philanthropy. Is there a moment of your life rich, you take us back to the smaller big we're philanthropy has just like and kind of get punched out and said this is this is it. This is what matters.
• 38:41
  Richie Kendall: With me it happens every day in in little moments in often, often it's it's new partnerships that we have. I mean, I'll just give some examples. We're working with the organization I want to call out called Dream Machine Foundation and Dream Machine.
• 38:57
  Richie Kendall: Dream Machine is out there. With probably 10 million social media followers across there, tick tock and an Instagram, raising money in tiny increments. I mean, average gift is probably not more than than $10. And they're out there in Florida right now, rebuilding people's lives. And young people who have cancer who have maybe very low prospects for for a flourishing life moving forward because of medical bills. They're just granting those dreams. And to see that, to see the transformation on these in these social media channels, is what keeps me going. I mean to we're here to build not just technology, but a new a new media. And that media is opening our hearts to one another is this kind of radical kindness, compassion collaboration that the world requires right now.
• 40:11
  Richie Kendall: And so that's just one example.
• 40:15
  Richie Kendall: But there are countless others of just the small things that I get to be a part of in doing the work that I'm doing that that power me forward.
• 40:24
  Becky Endicott: I love that your example is a literal flip of the pyramid that we talk about the donor pyramid all the time and it's about looking at the base and What can the collective do and there is nothing more inspiring to me that when tiny gifts, when banded together have a massive impact, because then the collective good is bigger, we all feel better, because we all feel like we had a part in bringing that to bear. And so thank you for that incredible example, and totally going to go follow that organization, because I want to see what they're working on and how you get 10 million followers to activate. So, you know, we round out all our conversations with one good thing, Richie, what would be your one good thing, piece of advice, maybe a life hack that you would live with our community.
• 41:11
  Richie Kendall: My one good thing is about being easier on yourself, I think it is really, really, it's really easy in this time to feel that the rat race around us is like needs to be complied with, that we that we have to, we have to do we have to achieve, we have to make impact. And I think if if, if you can sit out in nature, or you can enjoy, you know, a glass of wine with a group of friends, or you can really find your gratitude in what you have, even if you feel like it's a little or it's not what you feel you deserve, or desire, that that can that can be that can get you so much mileage, and will actually be the energy that that that brings in the fruits of your heart. So I would just say let's be easier on ourselves.
• 42:10
  Richie Kendall: And I think that will translate transmute to other to your other relationships.
• 42:15
  Unknown: You are a good human Richie Kendall.
• 42:17
  Becky Endicott: I mean, the kendallship is so high right now. And I feel like your new title needs to be like ambassador of empathy, because you come in and you spread that around. And I have to tell you, I actually needed to hear that today. And so thank you.
• 42:34
  Jonathan McCoy: Me too. I'm tearing up over here.
• 42:35
  Becky Endicott: I am too Thank you, Richie.
• 42:38
  Jonathan McCoy: I mean, Richie, we want to give you space like I know this conversation is going to get through people are going to want to connect with you and the work that you're doing good world. You know, tell us how people can find you online?
• 42:49
  Jonathan McCoy: Where can they connect with good world? And how do I show up in the world?
• 42:54
  Richie Kendall: Yeah, goodworldnow.com is our website.
• 42:56
  Richie Kendall: You know, we're obviously on all the social media channels channels as well, but you can you can contact me directly, I will respond. My email is richie@goodworldnow.com. You know, I think we're in this moment where we all need to band together as corny as it sounds to build the future that we all believe in. And we're kind of just a mindset shift or a heart set shift away?
• 43:25
  Becky Endicott: Well, I don't know what to say to you, Richie Kendall, because I said we wanted to adopt you within five minutes of meeting you. But I think everybody can see why we want to be in your orbit. And the fact is, this is not just lip service. And that's why we brought you in is because you're building it right now. You're seeing the impact right now. And all you're doing is extending a hand and saying, Come with us because it feels good to do work and to do life this way. And I can tell you that our hands are grabbing yours and we're reaching out. And I hope everybody listening will decide to step forward and step into this because it's helped my mental health immensely. And just to even know that this good work is rippling beyond our periphery, I think is one of the most profound and great gifts of our lives. So thank you for reminding us of that and keep freaking going because you were a force. And all we want to do is pour some more fuel on that.
• 44:22
  Becky Endicott: So kindling did you say that before we want more kindling? So okay, we will quit using your name as a punch but thank you, my friend. Just so grateful for you for your friendship and allyship.
• 44:33
  Richie Kendall: You guys are out there making everybody stronger.
• 44:35
  Richie Kendall: And and I feel stronger with with you in these conversations and, and you know, as long as we're all we're all here with one another we're going to be fine.
• 44:45
  Becky Endicott: Yeah, we got this.
• 44:46
  Jonathan McCoy: Appreciate you my friend.
• 44:47
  Becky Endicott: Thank you.
• 44:49
  Julie Confer: Hey, friends.
• 44:49
  Julie Confer: Thanks so much for being here.
• 44:50
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• 45:10
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• 45:13
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• 45:21
  Julie Confer: Thanks friends. I'm our producer Julie Confer and our theme song is Sunray by Remy Borsboom.