Latest / The Manager's Playbook
Inside the Playbook: Mike Caren on What Makes a Song Feel Like a Hit
Mike Caren breaks down what actually makes a song feel like a hit.
This clip explores the role of A&R, taste, replay value, emotional connection, melody, lyrics, and creative judgment in today’s music business.
Mike also talks about trusting your opinion, learning from missed calls, redefining what a hit means in the streaming era, and why great executives grow by focusing on their strengths instead of rushing titles.
Simply put, a conversation like this doesn't come cheap.
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The skinny
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