Why Smart People Still Fall for Ads, Hype & Brand Psychology
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Is brand loyalty real — or is it just smart marketing?
In this upcoming conversation with Hari Krishnan, Managing Director, Content & Group Marcomm, Publicis Group India, we break down how brands, hype, celebrity culture, and psychology shape our buying decisions more than we realise.
From the Diffusion of Innovation Curve to Apple’s ecosystem, EV hype, and promotions that don’t look like promotions, this episode reveals how modern consumer behaviour actually works.
Why do people queue for products?
Why does hype feel bigger than reality?
And why do we believe we’re making…
The skinny
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