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Keeping your Scruples when Selling IAQ - Short #92
In this short podcast episode, Bryan explains how to keep your humanity and make moral decisions when selling IAQ products.
As the COVID-19 pandemic has started to grab hold of the world, we've seen an uptick in IAQ interest. When you have greater consumer interest, there are opportunities to hoodwink customers. While some IAQ products are indeed not very effective against viruses, there are some good products that you can sell to customers to benefit their health.
Pretty much every product has an appropriate application, but sales and marketing can lead to inappropriate, ineffective usage…
The skinny
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