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Latest / Tech Leadership with Fexingo: Engineering Managers, CTOs, and Technical Leadership Conversations

How One CTO Uses Wardley Maps to Spot Strategic Blind Spots

Lucas and Luna dive into Wardley Maps, a strategic planning tool that CTOs use to visualize dependencies, anticipate market shifts, and avoid being blindsided by commoditization. They walk through a real example from a mid-stage SaaS company that used mapping to decide when to stop building custom infrastructure and buy off-the-shelf solutions. Lucas explains the core concepts — value chain, evolution axis, and the doctrine of 'pioneer, settle, colonize' — while Luna pushes back on where maps can mislead. The episode includes a practical template for engineering leaders to start their own map…

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