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The Magic Formula to Online Marketing Success?
At the age of 21, she founded the shape-wear company Waist Trainer with $5,000 NZD in savings. In the first 18 months she sold over 100,000 units to over 90+ countries around the world, working with Kylie Jenner.
In 2016, she founded supplement company Luxe Fitness, growing it into a million dollar global business within the first year.
In December 2017, Iyia founded and launched a woman's fashion e-commerce site Bambi Boutique, and grew the social following to a combined 200,000 followers within 6 months. Bambi Boutique was sold in 2019.
In today's episode, Iyia provides insights into what…
The skinny
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