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#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with
What if the key to customer loyalty isn't about creating memorable, delightful moments, but about being utterly forgettable in the best possible way?
Agility requires more than just rapid campaign execution; it demands a deep-seated ability to re-evaluate and re-engineer core processes in response to shifting customer expectations.
Today, we're going to talk about the powerful, and perhaps counterintuitive, idea that the greatest predictor of customer loyalty isn't satisfaction or delight, but simply how easy you are to do business with. We'll explore why reducing customer effort is a…
The skinny
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