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How Domino's Built Its Digital Moat
In this episode, Lucas and Luna unpack how Domino’s Pizza transformed from a struggling chain into a technology company that sells pizza. We look at the specific digital infrastructure they built in the mid-two-thousands, including their early mobile ordering app and real-time tracking system, which shifted customer loyalty from price to convenience. The hosts discuss the strategic decision to prioritize software development over store expansion, the role of data analytics in menu optimization, and how this operational shift created a durable competitive advantage that competitors are still…
The skinny
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