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What Energizes an Organization?

I think something quite important happened today because Morgane didn't merely reinforce yesterday's idea. She added the missing dynamic to it.

Yesterday we arrived at:

Purpose is not a destination. Purpose is something you become.

Today Morgane effectively added:

And because energy moves, purpose must continually be sensed.

That changes the organizational idea substantially.

Traditional organizations set objectives. More progressive organizations often articulate a purpose. But both can still become static constructs: formulate the words, put them on the website, align strategy against them…

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