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How Senior Leaders Say No Without Burning Bridges
Lucas and Luna explore the art of strategic refusal for senior leaders — why every high-stakes 'no' is actually a reputation decision. Using the case of former Disney CFO Jay Rasulo, who declined a COO role under Bob Iger in 2015, they unpack how seasoned executives turn down promotions, board seats, or partnerships without damaging relationships. The episode covers three concrete tactics: the 'yes, but' reframe, the sponsor-preservation principle, and the timing of the no. Listeners learn how to say no in a way that leaves the asker feeling respected, not rejected — and…
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