Insight, Influencers & Industry Trends in Retail with Romina Brown

The SmallBizChat with Melinda Emerson · Mar 25, 2020 · 15m · transcript

In this episode, Melinda Emerson talks with retail expert Romina Brown about the challenges facing small businesses in the retail sector. They cover the impact of online shopping, strategies for product businesses, and the role of influencer marketing. The conversation also touches on the future of retail marketing, category management in retail, and the influence of social media on fashion brands. (0:00) Introduction and Sponsor: Mixmax (0:47) Guest Introduction: Romina Brown (1:20) Discussion on Retail Challenges and the Impact of Online Shopping (3:41) Strategies for Small Product…