Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning
How Zara Turned Speed Into a Fashion Moat
Episode 55 of Business Strategy Talks explores how Inditex's Zara built a fashion empire on speed, not advertising. Hosts Lucas and Luna break down the specific supply chain mechanics—from centralized pattern cutting in Spain to just-in-time manufacturing in Portugal—that let Zara design, produce, and ship a garment in two to three weeks while competitors take months. They examine the risks of this model, including the 2022 Russia exit and the scalability ceiling of vertical integration, and contrast Zara's approach with fast-fashion rivals like H&M and Shein. If you've ever…
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