Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Privacy Regulation Reshapes Customer Journey Maps
Episode 54 of Customer Journey with Fexingo explores how privacy regulations like GDPR and CCPA are forcing marketers to rethink customer journey maps. Lucas and Luna examine a case study of a European e-commerce brand that lost 30% of its tracking data after consent banner changes, and how they rebuilt their touchpoint model using first-party data and contextual cues. The hosts discuss the shift from deterministic to probabilistic mapping, the rise of zero-party data, and practical steps for anonymizing journey stages. This episode offers concrete examples for marketing teams navigating the…
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